Mention the target audience and positioning of the following brands:

1.9gag

Target: Young people who love to create or view humorous content with friends.

It positioned itself as young fun loving platform which allows youngsters to bring the humour
out.

2. Uber

 Target: Urban Population needing mode of convenience including all age groups and
professions.
 It used user based positioning by highlighting the need of user to move forward every day
towards in their lives like towards their goals, or out from any tough situation or towards
making new relationships etc. and Uber will help them in moving forward .They also used
slogan by “Move Forward”.

3. ITC Hotels

 Target: Upper middle income group and high income group looking for class and unique
experiences during travelling. Welcome heritage sector targeted middle income group.
 Positioned different products in hotel and tourism industry on the basis of class( luxury),
quality and unique experiences. Welcome heritage division was positioned as best value
for money.

4. Quora

How is marketing different for service-based companies? Discuss in context of the

telecommunication industry (200 words).
In consumer markets, focused on selling product packages to customers and often differentiating
and preparing marketing strategies for each product separately, while in the commercial sectors,
goal is to build strong relationships as a channel to market additional services.
Consumer

In consumer markets, one can use broadband access to offer what is known as triple play:
telephone, video and the Internet. This allows to increase revenue and customer loyalty and
protect customer base from the competitive activity of low-cost telephone service providers and
indirect competitors, such as cable network companies.
Deal
Marketing services to business customers using consultative sales techniques. Working with
customers to analyse their communication needs and provide advice on services that meet these
needs. Rapid changes in communication technology make it important to educate customers on
the relevance and benefits of new technologies. Discussion documents, seminars and other events
are an important part of your marketing program.
Carriers
Wholesale marketing is an important part of program. One can offer service providers, such as
other telecommunications companies, online video editors and content providers, access to the
networks to transport company’s traffic. These are called operator services; Increase revenue for
your business and allow other providers to extend their networks without creating additional
infrastructure. To the services of market operators, to communicate the advantages of a network
with the purpose, performance and ability to meet customer needs.

Product development

To increase revenue and return on investment in the network, it is necessary to develop new
products and services. The most recent multiservice networks since 2011, based on IP (Internet
Protocol) technology, allow us to offer a much wider range of services on the same network as
traditional dedicated voice networks. To accelerate service development, collaborate with network
companies that provide advice on market opportunities, as well as advice and technical support.

Discuss 2 major marketing campaigns for any of the telecommunication companies.

Jio Data Giri Campaign: To create positive brand awareness and push the idea of unlimited data,
as part of promotional activities Reliance, Jio offered free internet Wi-Fi services at six cricket
stadiums during ICC World Twenty20.. It launched ad campaigns on television, radio, newspapers,
magazines, and billboards and social media platforms including Instagram, Facebook, Twitter and
YouTube. Reliance Jio roped in several celebrities to act in its commercials and become
associated with its brand.

7P for KFC
Product
KFC is specially dealing in the chicken products; Basically, KFC has the special raspy for chicken
products that is why, KFC known as a chicken specialist all over the globe. KFC target the Asia and east
side because they observe that they people are like the chicken products, so they enter in the market
due to the demand of their chicken products. KFC product variety of product in the chicken, those
products are:

• Original recipe® chicken

• Extra Tasty CrispyTM chicken
• Hot WingsTM pieces
• Tender Roast® chicken
• Chunky Chicken pot pie
• Kentucky Nuggest®
• Colonel’s Crispy Strips®
• Original Recipe® Sandwich
• Tender Roast® Sandwich
• Triple Crunch® Sandwich
• Triple Crunch ®Zinger® Sandwich

Pricing:
KFC during pricing their products keep the different points in the mind like they adopt the cost
base price strategy. Pricing of the product includes the Government taxes and excise duties and
then they come at final stage of determine the price of their products. KFC prices of products
are a bit high according to the market segment and it is also compatible to the stander of their
products.

Promotion:
KFC uses the bill boards the major source of advertisement and one of the most important thing that
they uses media especially the newspapers to promote their products. They are also creating
awareness among the masses about their existing product range as well they tell us about the future
product. Television and Digital media platforms such as Youtube are also used by KFC as marketing
platforms.

Marketing efforts to be taken by the restaurant:

• Paste delivery posters at petrol pumps, flats, colleges, plazas, and departmental stores.
• LCD displays inside and outside outlets.
• Distribution of delivery flyers, discount coupons in residential areas, markets, plazas and
institutions (as per the plan).
• Visit offices and business places.

Placement:
In the case of the KFC the placement of the product is not important but the placement of the
restaurant is important. The products of the KFC is cooked at the spot and then served after that. KFC
targets main commercial zones, urban residential and office areas.

KFC target the place for their restaurant, according to income level and consumerism which is well
known and usually in the Porsche area where the income level of the people is high and then the
middle class level. Because the prices of the KFC products is high with comparison to the local products
manufacturer who are dealing in the same kind of product in which KFC is dealing but the prices of
the KFC is high due to special taste, high quality, and due to international brand, it is the world
recognized fast food restaurant all around the world. So, for the placing strategy, KFC chose the well
income class area for their restaurants.

People
Standardised Staff training is provided to ground staff at outlets.

Standard communication guidelines for communicating with customers.

Processes
Standard operating procedures for serving, preparing and delivering to make the experience
common across locations that includes delivery time, presentation, packaging etc.
High tech equipment used for cooking and related functions.
Quality check system in place for ensuring high quality food is delivered to customer.
Physical Environment
Appealing consistent interiors across restaurants with clean and hygienic ambience.