Académique Documents
Professionnel Documents
Culture Documents
Shekinah A. Suson
BS in Architecture – 1G
1. Line
The first and most basic element of design is that of the line. In drawing, a line is the
stroke of the pen or pencil but in graphic design, it’s any two connected points. Lines
are useful for dividing space and drawing the eye to a specific location. For example,
think about how a magazine uses lines to separate content, headlines and side panels.
2. Color
Color is one of the most obvious elements of design, for both the user and the designer.
It can stand alone, as a background, or be applied to other elements, like lines, shapes,
textures or typography. Color creates a mood within the piece and tells a story about the
brand. Every color says something different, and combinations can alter that impression
further.
3. Shape
Shape describes two-dimensional space. The actual defining of shape is done by other
elements of design: line, space, value, or color. In combination, these other elements
form the shapes we see in a work. Shape occurs when tone or color fills the area
between lines. Shape is the brains attempt at resolving an object as recognizable
(logical) to one’s experience. In the two-dimensional world, there are three simple
geometric shapes – the square, the triangle, and the circle. All other geometric shapes
are some combination of these three.
There are also more the more complex organic shapes we see in natural and man-
made objects, such as the silhouette of leaves, trees, cars or other everyday objects.
Shape is the foundation of form.
4. Form
5. Space
Negative space is one of the most commonly underutilized and misunderstood aspects
of designing for the page. The parts of the site that are left blank, whether that’s white or
some other color, help to create an overall image. Use negative space to create shapes
as you would any other element. Check out this article if you're interested in learning
more about frequently used design terms like negative space.
6. Texture
It’s counter-intuitive to think about texture when the piece isn’t ever going to be touched.
Websites and graphic design do rely on the look and impression of texture on the
screen, however. Textures can create a more three-dimensional appearance on this
two-dimensional surface. It also helps build an immersive world.
7. Value
DESIGN APPROACHES
1. Sustainable Approach
One of the most common architectural approaches in the last 10 years is the
sustainable approach. Everyone wants a green, eco-friendly building. And to achieve
that, you need to incorporate sustainable design from the very beginning.
2. Experiential Approach
The immersive design approach will guide a visitor through the experiential inner-
workings of the beautiful piece of art that is your building. This design approach is first
and foremost about aesthetics.
3. Practical Approach
Arguably the most used approach is the practical design strategy. This strategy is just
how it sounds, practical. Within this architectural approach, the architect is using the
most practical materials, the most efficient design, and overall a traditionalist strategy.
This is the most cost-efficient approach to architecture. Sometimes a client wants a bold
architectural design, but more often than not, the practical approach is most popular. A
practical approach is a reasonable solution to design everyday buildings.
DESIGN CONCEPTS
Architectural concepts are the designers’ way of responding to the design situation
presented to them. They are a means of translating the non-physical design problem
into the physical building product. Every project will have critical issues, central themes
or problem essences, and the general issues of designing a building can be approached
in a number of ways.
DESIGN METAPHORS