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Text 6
Practice describing process using sentences in the Passive. Complete the paragraph by using the
verbs in the box in their correct form
a. build up e. trap
b. form f. turn
c. live g. now mine
d. cover h. die and drop
8 After that, it is put into production and when the definitive version of the
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advertisement has been produced it is finally published.
9 First, a strategic advertising plan is written which contains the objectives of the
advertising campaign and the message which the company wants to send to the 2
customer through the advertisements.
10 The diagram shows the process which advertising agencies follow in order to
produce advertisements. 1
11 Following this, the client looks at the best ideas and chooses the one which he
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or she considers most suitable.
12 In the next stage, the plan is passed to the advertising agency creative team.
These people then work together to produce a number of possible ideas for 4
the client to choose from.
13 The client and the agency then review, or look at the advertisement again and
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more adjustments or changes are made.
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