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Executive Summary
Background
Sweet Bakes will be a small entrepreneurial bakery. Cakes and other pastries will
be offered with a variety of flavors, frostings, sizes, styles, toppings, and decorations.
Sweet Bakes bakery will also include a catering service to deliver large orders for big
events, providing greater convenience for consumers. The product of focus for this
business will be cakes but will be offering other pastries like cupcakes and cookies. To
differ from other competitors, Sweet Bakes will offer numerous options to satisfy
common health and diet needs of consumers. Whether it is allergies or simply a choice,
a desire for gluten-free, organic, naturally/reduced sweetened, and other wide range of
customizations. Our baked items will be available nearly to anyone, despite varying
incomes, again keeping the target market large. With the numerous product options,
convenient services, and a broad target market, this bakery will be able to meet the
Product quality is critical in the food industry. For that reason, Sweet Bakes will
ensure quality produce through the use of fresh ingredients, freshly baked pastries, and
will focus on quality and sanitation. Improvements are also a goal of the company. One
way of this will be, creating new flavors of cupcakes and frostings. This will allow the
business to test new products and determine which ones are preferred by the
consumers. Sweet Bakes will also provide pastries with flavors corresponding to the
season. Product quality and innovations will be a major focus of the business.
Though Sweet Bakes will open as a single, small bakery, over time the business
will expand. Once the bakery proves to be a success, the business will open stores and
upgrades into café providing indoor dining with a wide array of choices. A company
website will be available to the market and allow them to view everything offered by the
bakery, as well as give them the option to place orders. These expansions will allow
will vary based on the competitors within the industry. Costs and expenses will be
carefully calculated to provide a minimum price option, preventing any losses. As long
as the industry prices are high enough to cover the calculated costs, Sweet Bakes will
When Sweet Bakes opens, it will host a grand opening to gain consumer
awareness. We will offer free samples of the products offered to pique consumer
interest, which in turn will increase consumer purchases. Community involvement will
also greatly promote Sweet Bakes as the company shows its participation and intent to
contribute to the community. Such involvement will also increase consumer awareness
These plans for Sweet Bakes are intended to help the business grow more
successful and profitable. However, through the use of financial analysis, surveys, and
market comparisons, the company will be able to determine which of these strategies
truly are effective to help the business thrive. Evaluating the value of different methods
of marketing, Sweet Bakes will learn what is needed for the company to be an absolute
success.
Goals
We aim to serve the best quality and most interesting varieties of cakes and
other pastries at all times to everyone just like a myriad of bakery businesses; this is
why we are working tirelessly to see that we meet our goal. We aim to be a company
that would be an integral part in the life of our consumers, which provides quality
products and services and to cultivate a business and working environment where both
the customer and employee are treated with dignity and respect.
Objectives
General
providing competitive levels of prices, effective and efficient services, and good
quality products.
Specific
new customers.
Product Offerings/Description
cookies ranging from your favorite sports team, movie characters, toys and Television
shows. Any of your choosing, with unique flavors to choose from such as chocolate
mousse cake, macha green tea cake, ginger spice cake, Almond hazelnut cake, lemon
zest cake and many more. Layers of decadent cake with delectable ingredients topped
Product Attributes
Sweet bakes product attributes that distinguish it from other products alike is its
unique take on its texture, unlike other competitors we give our full effort and attention in
every single detail of our cake especially the quality, consistency like high ratio
shortening, which emulsifies the bread giving the cake a smooth and tender texture, and
pound cakes which are equally measured to achieve a thick and exquisite flavor,
Target Market
As a bakery, sweet bakes will have a broad target market. Our market will be
divided into three segments; individuals, celebrators, and caterers/event organizers.
Individuals/Comfort Creatures: People of all ages and gender will be able to enjoy
our delicious products. Women appears more likely to crave sweets than men,
corresponding with their hormone fluctuations, says Alexei B. Kampov-Polevoi,
professor of psychiatry at the University of North Carolina. Children are more inclined to
like sweets, considering the calories needed for their growth. Senior will be able to enjoy
our products. Since, we will be offering healthy variants of our baked goods, related to
our customization policy.
Celebrators: Another target market will compose of people who likes to have
delicious dessert on special occasions, like Valentine’s Day, Mother’s Day, and
Graduation etc.
Positioning
Sweet Bakes will attempt to control this position to establish and solidify the
brand in the market. As a small company looking to establish itself, Sweet Bakes will be
attentive and flexible in meeting the customer's demands.
For Sweet Bakes other products, we have design features that will make the
business very competitive. In addition to these design features, Sweet Bakes will also
be competing on price to gain customers interest on the industry.
Competitors
Chapter III
SWOT Analysis
Strengths
Sweet bakes has a large target market, which caters people of all ages and
genders. Therefore, the amount of the target market allows a chance for a great
increase in revenue.
Sweet Bakes products are made from fresh ingredients and are freshly baked
with great attention and love, to provide a good quality product to our customers.
The business strengths also lie on its ability to offer customized baked products,
made with any type of design our consumer desires, there will be a wide choice
of cake varieties such as chocolate, different types of nuts, fruits, oatmeal, and
Weakness
competitors do. So Sweet Bakes need to focus on this area in order to get the
The business is expected to have a high turnover rate, due to the ingredients
Since Sweet Bakes will be a new entrepreneurial business and in the market,
management.
Opportunities
ingredients, the business will be able to cope up with the increasing demand for
organic food.
Sweet Bakes products are versatile, suited for any occasions like Graduation,
Mother’s Day, Valentine’s Day, and Birthdays. Hence, there will be a great
Tie-ups with wedding organizers and caterers would increase Sweet Bakes brand
awareness
Threat
Sweet Bakes will be using fresh fruits, so there is a possibility that the availability
of the ingredients could decrease based on the climate and seasonal changes.
Due to the inflation rate, “from 3.1% on January 2018 to 4.4% on January 2019”
decisions.
Since we are new in the market, major competitors could have the same
Advertising
Personal Selling
inform them of what the business can offer and eventually encourage in buying our
baked pastries. For that to happen; We, at Sweet bakes plan to go around the
neighborhood going door to door showing what Sweet bakes can offer, sales pitching
on catering and wedding services, have charity events and seminar that will offer free
samples of each of our product to show what Sweet bakes is capable of as a new and
innovative bakeshop.
Sales Promotion
Sweet Bakes sales plan is to create and maintain position with our local
customers. That is why we provide various sales promotion strategies to set brand
Grand Opening Free Taste: Free trial products will give the consumers the
chance to try the quality of the product we are offering that eventually will lead the
Discounted Prices: Sweet Bakes will provide a deal for cake lovers, every
Friday night starting at 8:00 and ends at 9:00 we will offer a 20% discount on every
Php1000 pastry purchases. This discount will be the strategy to attract customers to
Customer Loyalty Programs: Sweet bakes will offer loyalty cards for Php300
giving customers two free cupcakes for every box they order and give them a 10%
discount for every cake purchases. This will help the business on customer retention.
Public Relations/Publicity
The business
Direct Marketing