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PREFACE

Someone has rightly said that practical experience is far better and closer to the real
world than mere theoretical exposure. The practical experience helps the students to
view the real business world closely, which in turn widely influences their perceptions
and arguments their understanding of the real situation.

The phenomenon of creation is a long process requiring time, energy and dedications
well as skill and experience of those people engaged in the task, ultimately in the
outcome as the final form of embodiment of the creator's vision. Research work
constitutes the backbone of any management education program. A management
student has to do research work quite frequently during her entire span.

MBA is a stepping stone to management career in order to reach practical and


concrete results. Our contemporary lives have been influenced by the advancement
and growth in industry. Wherein, the ultra-modern and advanced lifestyles of the 21st
century are unthinkable. This study aims to explore all such phases.

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ACKNOWLEDGEMENT

No report can be completed without the guidance, assistance, inspiration and co-
operation from various quarters. This report also bares inspiration of many people. I
take this opportunity to express my profound sense of gratitude and respect to Mr.
Anu Jindal (Branch Manager), IDFC Asset Management Company who helped
me through the duration of the project.

First of all, I would like to thank Dr. Rajesh Bagga (Director), APJIMTC,
Jalandhar, Punjab for their stimulating guidance and continuous encouragement.

I would like to give special thanks to Ms. Neha Kalra (Assistant Professor), my
guide for their valuable guidance and proper advice during the course of our project
work. Without her help, this report would not have seen the light of the day. This
work would not have been possible without her constant supervision.

At the end I would like to thank all respondents for their immense cooperation and
help throughout our project work. Finally, I would like to thank all those who directly
or indirectly help us in completion of our project.

Date (Arti)

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