Lipa City Colleges

COLLEGE OF INTERNATIONAL HOSPITALITY MANAGEMENT

Lipa City

Macro Perspective in Tourism and Hospitality (TOURHO1)

COURSE DESCRIPTION

This course is designed to give a clear and whole overview of tourism and hospitality as an ecosystem and goes beyond the
usual closed-concept of tourism. it introduces the concepts and terms that are common throughout the different sectors. It intends to
develop, update and maintain local knowledge as well as tourism industry knowledge. It shows the structure and scope of tourism as
well as the impact of tourism as an industry in relation to the world economy and society. It also illustrates the effects of the
convergence of tourism with other local industries and let the students appreciate its multiplier effect in various fronts. It discusses the
major factors that influence the history and future of tourism in the world and in the Philippines. It also introduces the sustainable goals
of tourism and discusses, among others, how to develop protective environments for children in tourism destinations; to observe and
perform risk mitigation activities and the roles they play in influencing and monitoring tourism trends.

COURSE CONTENT

PRELIMINARY PERIOD MIDTERM PERIOD SEMIFINAL PERIOD FINAL PERIOD

 Introduction to Tourism
o Definition of Tourism
o Characteristics of Tourism
o Importance of Tourism
o Tourism in Relation to
Other Disciplines
o Tourism as an Integrated
System
 Evolution and Development
of Tourism
o Ancient Period
o Middle Ages
o Renaissance
o Industrial Revolution
o Modern Tourism
o Recent Developments
 Structure of the Tourism
Industry
o Component Sectors of
Tourism
o Tourism Organizations
- International
Organizations
- Regional Organizations
- National Organizations
- Industry Organizations
 Forms of Tourism
 Economics of Tourism
o Economic Characteristics of
Tourism
o Role of Tourism in
Economic Development
o Economic Impacts of
Tourism
o Ways to Maximize
Economic Benefits of
Tourism
Tourism and Society
o Life Characteristics and
Travel
o Rise of New Travel
Patterns
o Social Impacts of Tourism
o Social Tourism
Tourism and Culture
o Effects of Culture on Travel
o Cultural Factors with
Tourist Appeal
o Impacts of Tourism on
Culture
 Tourism and the
Environment
o Environmental Impacts of
Tourism
o Climate Change and
Tourism
o Ecotourism
 Global Code of Ethics for
Tourism
 Current Trends and
Issues in Tourism
o Marketing Issues
o Legal Issues
o Human Resource Issues
o Operations Issues
o Consumer Affairs Issues
 The Future of Tourism
o Nature of Future Growth
o Global Forces Impacting
the Future of Tourism
o The Tourist of the Future

Tourism and Sustainability

o Concept of Sustainable
Development
o Dimensions of Sustainable
Development
o Sustainable Tourism
o Challenges to
Sustainability

COURSE REFERENCES

Cruz, Z.L. (2013). Principles of Tourism Part I Updated Edition. Manila: Rex Book Store, Inc.

Goeldner, C. & Ritchie, J. (2012). Tourism: Principles, Practices, Philosophies 12th ed. New Jersey: John Wiley and Sons, Inc.

Page, S. & Connell, J. (2012). Tourism 3rd ed. Singapore: Cengage Learning Asia Pte. Ltd.

Santos, B. & Manzano, R. (2009). Principles of Tourism 1. Quezon City: C&E Publishing, Inc.

Walker, J., & Walker, J. (2011). Tourism: Concepts and Practices. New Jersey: Prentice Hall.

UNWTO Tourism Highlights