Brief Description (+ Area of interest)

There are so many NGOs for humans but so little for animals. Pain is

same whether one is a human or an animal.

Pets are like a family member to humankind. They give us lots of love without

any desire. Many pets are homeless, they need to be cared.

We are providing the safety to these stray animals (mainly the stray dogs).

Giving them treatment rescues and foster care and feeding them by connecting

them with the people and veterinary doctors. We are designing an app that will

cover problems and queries of every owner or let be any concerned person.

This app will provide solutions for queries like Emergencies, Breeding,

socializing for pets, Pet shops, reminders, health issues etc.

Hence, contributing in saving lives and curing opening the doors to the world of

paws.

2. Literature review and desk research.

Important stats and data.

 Milaap is the India’s largest crowdfunding site. Over

Rs.398.51 Crores raised.

They have collected the donation for feeding And Care Of

Stray Animals In Bhopal

Collected Donation: Rs.27,500

Campaign organizer is Riddhi Paliwal, Bhopal

She says,

Kartavya is our dream, a dream saw by a few like

minded students sharing the same love and compassion for

animals ..and hence kartavya was registered as an

organisation.

There are stories of treatment, feeding and many more on

the website.
 https://milaap.org/fundraisers/donateforkartavya

Stray Animals’ Rights Count!

Huang Ching Jung Protects Furry Kids
Article｜Lu Yifeng

Photos｜Huang Jianbin

Furry Kids, as some people call their pets nowadays, have

become as important as family members in modern life. They are

often pampered by their owners, although some have become a

kind of social problem, abandoned and living on the streets. But

many people from NPOs such as the APA (Animal Protection

Association of the Republic of China, are trying to improve the

situation for homeless animals. These compassionate souls are

devoted to finding a nurturing environment for stray animals, and

 are developing new more-refined ways of taking care of them.

▲For years, Huang has been reading up on animal care

and updating his knowledge as it applies to the

improvement of living conditions for stray animals.

(Photo: Huang Jianbin)

Turning Around the Future for Stray

APA Secretary General, Dr. Huang Chingjung, spent most of his

childhood around dogs, pigs and cows, and feels deeply for

animals. When he came to Taipei and opened his veterinary clinic,

he noticed the stray dog issue in the city and quickly became an

activist, promoting amendments to the animal protection laws. He

joined the APA in 1999 and says with deep feeling: “It’s natural for

me to speak up for animals, since I can’t bear to see them treated

the wrong way. That’s why I propose all sorts of policies in the

association, hoping that more furry kids will benefit from them.”

Huang also says, “Currently, our association is promoting the

projects ‘Sponsor and Foster’ ‘Lucky Bark’ and ‘Furry Food Bank.’”

Known to animal protection activists as the “idea hamster,” Dr.

Huang continues to devise ways of improving living conditions for

animals. In the “Sponsor and Foster” program, people can make a

monthly donation, which goes towards a particular animal’s care at

the shelter; but sponsors can also take their four-legged friends

home for a few days and spend some happy time with them. The

“Lucky Bark” project is designed to reduce the pressure on

shelters filled with pups. It works with kennels all over Taiwan to let

dogs have a bigger place to run around in. “Furry Food Bank” uses

its donations to buy better quality food for kennels, which, in turn,

allows kennels to spend their money on hiring staff. With sufficient

manpower in place, all the furry kids have a better chance of being

taken care of properly.

Huang believes that even though the stray dog and cat problem

has improved, he stills calls on animal lovers to get involved by

making small donations, volunteering at shelters and kennels, and

working with the association. Schools and groups are always

welcome to visit Bali Shelter and get closer to their furry friends!

“If everyone contributes a little, these furry kids will be treated

a lot better,” Huang says. Moving forward, the association is

determined to keep spirits positive, warm and bright, while it

continues its good work helping stray animals have better

lives. Let’s make the core virtue: “Respect for Life” a part of

our daily lives!

https://www.travel.taipei/en/featured/details/13240

Number of stray cattle and dogs for Madhya Pradesh - 2012

According to: https://data.gov.in/keywords/stray-dogs

SNo. District Stray Stray Stray Stray Dogs Stray Dogs Stray Dogs
Cattle - Cattle - Cattle - - Rural - Urban - Total
Rural Urban Total

1 Alirajpur 260 117 377 4070 432 4502

2 Anuppur 134 300 434 5399 1012 6411

3 Ashoknagar 15040 178 15218 9094 214 9308

4 Balaghat 912 196 1108 11880 564 12444

5 Barwani 1803 197 2000 12845 1645 14490

6 Betul 1118 753 1871 16243 2130 18373

7 Bhind 13170 2631 15801 16492 4447 20939

8 Bhopal 5002 169 5171 11757 134 11891

9 Burhanpur 332 442 774 32393 1071 33464

10 Chhatarpur 42121 1636 43757 37534 1669 39203

11 Chhindwara 788 492 1280 15569 9677 25246

12 Damoh 12921 648 13569 13879 1919 15798

13 Datia 12615 2278 14893 10238 1801 12039

14 Dewas 6715 1190 7905 13336 1898 15234

15 Dhar 762 1313 2075 283395 2689 286084

16 Dindori 94 52 146 7265 166 7431

17 East Nimar 410 309 719 14660 1594 16254

18 Guna 18081 3261 21342 14400 1639 16039

19 Gwalior 4365 451 4816 19860 483 20343

20 Harda 197 0 197 2421 824 3245

21 Hoshangabad 2033 1066 3099 4427 1396 5823

22 Indore 1299 673 1972 13101 4447 17548

23 Jabalpur 1911 559 2470 13797 1650 15447

24 Jhabua 223 238 461 8000 636 8636

25 Katni 6531 1043 7574 14544 1814 16358

26 Mandla 521 88 609 9350 602 9952

27 Mandsaur 8218 991 9209 69251 2458 71709

28 Morena 7672 1910 9582 18885 1798 20683

29 Narsimhapur 2139 1572 3711 7756 1250 9006

30 Neemuch 6914 1005 7919 23429 1777 25206

31 Panna 12119 844 12963 8132 608 8740

32 Raisen 6692 1058 7750 14068 1545 15613

33 Rajgarh 33656 5396 39052 30613 2829 33442

34 Ratlam 3660 1019 4679 21687 2201 23888

35 Rewa 19101 2468 21569 18459 1907 20366

36 Sagar 9993 1376 11369 17204 2285 19489

37 Satna 27151 3968 31119 21349 3002 24351

38 Sehore 8913 1631 10544 12991 1421 14412

39 Seoni 205 105 310 13230 394 13624

40 Shahdol 332 420 752 13504 1917 15421

41 Shajapur 16024 3452 19476 35978 2283 38261

42 Sheopur 7075 449 7524 21099 617 21716

43 Shivpuri 19314 1920 21234 17604 2175 19779

44 Sidhi 1317 15 1332 8761 576 9337

45 Singrauli 203 314 517 6255 1075 7330

46 Tikamgarh 21890 3209 25099 10967 1656 12623

47 Ujjain 6403 2632 9035 28407 4661 33068

48 Umaria 268 120 388 4549 217 4766

49 Vidisha 9789 1273 11062 15390 1241 16631

50 West Nimar 1440 637 2077 27228 39348 66576

Total Total 379846 58064 437910 1082745 125794 1208539

Adopt free Pets and Save Animals
 Pets are like a family member to humankind. They give us lots of love

without any desire. Many pets are homeless, they want to be adopted.

You can adopt any pet of your choice and provide them a home and

your love. We share our mother earth with all animals and plants. Then,

why not include one of them in our family. This New Year why not save

an animal’s life and adopt a pet, it may be a dog, or a cat or a cow or

any animal of your choice. Dogs’ are men’s best friends and therefore

more preferred in adoption. There’re many breed of dogs including,

Siberian dogs, Military Dog, Boxer, German Shepherd etc.

Just keep in mind that you are actually providing the animal homes.

There’re many Reasons For Which You Should Adopt A Pet, they

include:
 You’re saving a life: Pet having shelter are once in a many.

According to a research, in 2.7 million, only one pet have home.

That’s the actual number of the dogs and other pets adopted who

are yet euthanized every year in US, easily due to the reason that

innumerable pet desire for shelters and only a small no. of people

adopt them.

 You’re getting an animal as a family member: Animal shelters &

also rescue clusters are over-flowing with happiness; healthful pets

are just waiting for the person who can give them shelter. Most of

the pets desiring for shelter ended up their hope, due to

humankind.

 You’re getting a reason to struggle with puppy mills: As you

know you can buy an animal from any pet store or from online

retailer or May also buy directly from the puppy mills. These are

the factory style breeding capability that attains benefit for the

good of animals. Almost every puppy sold online is purchased

before from the puppy mills. These will consistently function until or

unless people prevent assisting them. By adopting a pet, you’re

not giving them a bit.

 You’ve been grateful by your décor: Almost all pets you adopt

from shelter or rescue are by themselves trained from house,

 which implies that you’re not merely rescuing the lives of the

animal but also saving your carpet and other interiors.

 You’re increasing your self-esteem: According to many

researches, animals have been proved as a boon, not only

emotionally but also psychologically and physically for human

beings According to a research, in 2.7 million, only one pet have

home. That’s the actual number of the dogs and other pets

adopted who are yet euthanized every year in US, easily due to

the reason that innumerable pet desire for shelters and only a

small no. of people adopt them.

 You’re increasing your self-esteem: According to many

researches, animals have been proved as a boon, not only

emotionally but also psychologically and physically for human

beings. They give you unconditional love and live like a family

member. It lives with you as your companion and provides a

feeling of completeness and eliminates all your worries and also it

makes you proud for helping them.

 You’re responsible for environment as well: You reprocess the

paper as well as plastic, so that it would not wind up in ground fills,

and you’re aware of the fact that all recycled things allows you to

make any types of things. A reprocessed pet can turn into

something better, it can make you happy.

  You’re changing the homeless animal’s world: You are getting

a best friend for your life and you’re helping an animal, it is a kind

deed. And every kind deed always returns.

And yet, if you are not convinced, then take some inspiration from

celebrities who love their pets and want to adopt even more.

Recently, the famous comedian Mr. Kapil Sharma adopted a

dog.

Kapil has adopted a retired dog, named as Zanzeer. It was a decent

and gracious initiative. After astonishing the audience with the comic

abilities, Kapil is now depicting his sensitive side as a animal lover and

making a place in our hearts by adopting a Labrador Dog. He adopted

this dog from an NGO of stray animals.

3. Research plan - How many stakeholders you have identified,

where have you gone for research, rough questions you have

prepared etc.
4. User segment: Age group/ other specifications.

Age Group: NIL

Other Specifications

 Target audience

Animal lovers

Veterinary hospitals

Pet owners

Pet Shops

NGO’s

Shelter homes

Dog hostels

5. User research:

The following data is collected from local Ujjain pet shops,etc.

a) Questionnaires
 Is there any emergency medical kit provided (first aid) to the

pet owners?

 How often are the dogs/ pets vaccinated?

 Are there any NGOs in Ujjain? If yes. What is their

contribution?

 How many government and private veterinary hospitals are

at present?

 Do people prefer private over government hospitals or vise

versa?

 Yearly how many pets are taken for check ups?

 How many pets face emergency treatment per annum?

 Are there any government schemes for animals?

 How many pets die every year because of the negligence by

the doctor?

 Is there any diet chart for pets? If yes, is it approved by the

government?

 How many stray animals are injured? How many are

treated? And how many lose their live because of

negligence?
 b) Interview

We interviewed the following people

 Roop – 9755505152

 Anuradha (Aware)- 9755945060

 Kunuprya Devtalal – 916501009

 Rimjim Joshi (paw factory) – 9893937035

 Mukesh Jain – 94251 34093 (Government veterinary

hospital)

 Naveen Jain (Happy paws) (NGO) -

c) Observations

 Mostly every pet shop we visited, neither of them were any animal

lovers nor were interested for the talk. (Business oriented)

 At least 100 dogs are murdered unknowingly or knowingly by

uneducated veterinary doctors in the city.

 People mostly prefer Labradors and German shepherd in the city.

 There are approximately 5000 dog owners in Ujjain.

 We came out across a non profitable organisation, by the name

Happy Paws.
Other methods of User research

 Internet surfing

 Surveys

 Observation

 Meetups

 Social media polling

6. Analysis of Research

Our research mainly focused on the following subjects.

Service for stray dogs, as many crimes are frequent all over the

world. Stray dogs do fall victim to these inhuman acts and are often

neglected. Many dog lovers do come in action but even after a point

of time, due to some ill circumstances they are even unable to help

them, and have to leave the stray dogs in a guilt. We also, came

across some feedbacks from the shop owners, complaining the

deaths of pets in Ujjain as they mention clearly that the “doctors here

are fraud”. Hence, we can say that dogs are murdered because of

the unqualified doctors, mostly working in the private sector, as

 mentioned by the pet shop owner, located near tower chowk,

Ujjain.

We also, researched and explored app store ,play store, google,

YouTube and other information sources in every possible way. To

our surprise we weren't able to find even a single app, website which

comprises of all these features for pets. Hence, by developing an

app which can connect animal lovers, pet owners, shop owners,

dietitians, veterinary doctors both government veterinary hospitals/

doctors and private veterinary hospitals/ doctors, pet hostels, NGOs

etc (everyone). We are looking forward for the safety of animals, by

making an app which can connect everyone and will keep the

updated eventually and help them, to fulfil their needs for their pets.

7. Exploring scope for the project

The basic concept of the platform is to connect the dog lovers/owners,

pet shops, trainers and vets to reduce pet(dog) related crimes/mishaps

and have an interactive place where the owners could learn to train their

dogs and make some new dog friends in their surrounding area.
 After the beta release of the application we can analyse the data for more

detailed information on the number of pet owners using the app area wise

and expand accordingly. We can release the app on a global level once

we have enough response from national users. Also having a huge

user Base will help us fund for further development of the app. For now,

the areas we should focus on are the urban areas as there are more dog

owners in those areas.

8. Redefined brief

The whole idea of our application was to connect all pet lovers and

owners who care for dogs as much as they care for their son or

daughter. But after research we found that there is more need of

awareness in vets or doctors who don’t give much importance in

helping dogs as they are much more inclined towards business and

money. People usually don’t care more about stray dogs, so we

want to spread awareness among people and all the doctors that no

life is wasted and that we should help them too.

9. Variations of concepts

Our research was based on safety for stray dogs so we decide on

how many ways we could help them or other people could help
those poor souls. we decided with few basic things or needs of stray

dogs. All these things can be found on our application.

1: Handling them - This would consist of things like basic food that

people could provide or the ways to feed them and handle them. We

would also provide with medical issue related information.

2: Training - People can teach stuff to the dogs like playing with

them, running behind, eat from the food container kept by their side.

3: Health conditions - People who are users of our app can share

the dog’s health conditions online to alert others who live in that area

so that if the person is passing by he can help that dog by giving him

food or giving medical aid.

4: Location - our app asks the user to put his or her permanent

location so that app includes you in info of only that particular area,

so if somebody shares any news about stray dogs like health

conditions, adoption status, nearby NGO’s to take to, closest

veterinary.

5: Dog share: This is where the users can share the pictures of

stray dogs telling their stories through snapshots and helping them

in recovery in any case of injury. If a dog is hurt or in an accident

putting up in dog share can alert people to come and help in any

way possible like providing with food, medical aid, playing with him.
 On this platform they can also share stuff that dogs do on daily basis

to monitor their behaviour and if you are lucky you might see

something great or cute.

6: Normal symptoms or basic cure: we would provide you with

basic medical information or symptoms that would give you the idea

on how to treat the dogs condition in any case of emergency or

accident.

10. Detail out one concept

We are designing an app that will cover problems and queries of

every owner or let be any concerned person. This app will provide

solutions for queries like Emergencies, Breeding, socialising for pets, Pet

shops, reminders, health issues etc.

Hence, contributing in saving lives and curing opening the doors to the

world of paws.

11. Roadblocks and opportunity for future.

Roadblocks

While doing the survey the team had bit of difficulty while interacting

with the shop owners and most of them were neither pet lovers nor
were interested in taking the survey/ have a talk about dogs

Also Ujjain is not a place with much dog owners so it was kind of

hard to find locals for an interaction about dogs.

Opportunities.

After getting a positive response form the current user Base we

could think of taking the platform to a global level. US is a good place

to start globally as a lot of singles in US own dogs to help with

loneliness.

Also as we grow to a bigger user Base we could start up a trust fund

for the stray dogs or cooperate with organisations like 'Lucky Bark'

and 'Sponsor and Foster' to raise funds with the help of our user

base.

Also we could arrange events for the dog owners (users). We could

also start our own range of merchandise for the owners and dogs

both. These plans would also help to raise funds and work as

adverts for our platform.

PLANNED USER INTERFACE
FINALISED USER INTERFACE

WORKING