INTRODUCTION

India is the second largest maker of bicycles in the world. Around a million bicycles (valued
at Rs 1500 crore) are produced each year. Ludhiana has been the prime source of components for
the cycle industry in India. Recently vendor based have come up in other parts of the country there
the geographical risk.

Cycle can be classified into two segments - standards and specials. There are four major players
- Hero cycle, Ti cycles, Atlas cycle and Avon cycles. With changing environment, the market for
standard for standard bicycles are highly price sensitive allowing small players to take aggressive
price postures. The special category bicycles are more differentiated by design and find market in
kids, student and youth, for fitness and leisure.

The bicycle industry in India has witnesses a continuous download trend in demand over the
three years. In 2004-05, there was 7 percent drop in volume over the previous year. Increased
urbanization, in proved public transport system, increased affordability of motorized vehicles and
limited road – space for bicycles (there in completed absence of “cycle only “lanes even in not
most congested and polluted cities) are said to be some of the cause for the down turn. However,
the public is still the first vehicle for most children and there is growing use of bicycles as health
and leisure products.

TUBE INVESTMENTS OF INDIA LTD STANDALONE Q4 PAT UP BY

167%

The Board of Directors of Tube Investments of India Limited (TII), formerly known as TI
Financial Holdings Limited met today and approved the financial results for the Quarter ended
31st March 2019. The Board has recommended a final dividend of `0.75 per share for the year
ended 31st March 2019. The Board had declared an interim dividend of `1.75 per share which was
paid to the shareholders in February 2019.
Highlights:
The Company continues to focus on 4 key priorities of revenue growth, profitability, ROCE and
Free Cash Flow (FCF). TII delivered decent performance on all these 4 priorities during Q4:
 Revenue of `1224 Cr. in the quarter with a 10% growth over Q4 of last year. Revenue of `5286
Cr. for the year with 16% growth over last year.
 PBT (before exceptional items) of `86 Cr., a growth of 75% over Q4 of last year. PBT (before
exceptional items) of `371 Cr. with a growth of 70% over last year.
 ROCE at 21% for the year ended 31st March 2019.  Cumulative Free cash flow of Rs. 208 Crs
for the year ended 31st March 2019, which is 85% of PAT. This has resulted in the net debt
reduction by `173 Cr., from `660 Cr to `487 Cr.
Standalone Results

TII’s Revenue for the quarter was higher by 10% at `1224 Cr. as against `1109 Cr. in the
corresponding quarter of the previous year. The profit after tax for the quarter was at `55 Cr. as
against `21 Cr. in the corresponding quarter of the previous year. For the year ended 31st March
2019, higher profitability and lower capital employed enabled improvement in Return on Capital
Employed (ROCE) to 21% from 14% in the previous year. The results for the year ended 31st
March 2019 have considered an impairment provision of `12 Cr. pertaining to its Joint venture
Company. The Company generated a cumulative free cash flow of `208 Cr. for the year ended 31st
March 2019.

Review of Businesses

Engineering

The Revenue for the quarter was at `659 Cr. compared with `628 Cr. in the corresponding quarter
of the previous year, registering a growth of 5%. Profit before interest and tax for the quarter was
`65 Cr. as against `46 Cr. in the corresponding quarter of the previous year, registering a growth
of 42%. The Revenue for the full year was at `2896 Cr. compared with `2299 Cr. (net of excise
duty) in the previous year, registering a growth of 26%. Profit before interest and tax for the year
was at `254 Cr. as against `175 Cr. in the previous year, registering a growth of 45%. For the year
ended March 2019, ROCE of this division improved to 37% as against 26% in the previous year.
Cycles and Accessories
This division has registered revenue growth of 16% during the quarter compared with
corresponding quarter in the previous year, mainly because of higher institution sales during the
quarter. Loss before interest and tax for the quarter was `6 Cr. as against loss before interest and
tax of `20 Cr. in the corresponding quarter of the previous year. The Revenue for the full year was
at `1238 Cr. compared with `1300 Cr. (net of excise duty) in the previous year, mainly because of
lower institutional sales in the current year. Profit before interest and tax for the year was at `11
Cr. as against `0.34 Cr. in the previous year. For the year ended March 2019, ROCE of this division
improved to 6%.
Metal Formed Products

The Revenue for the quarter was at `358 Cr. compared with `307 Cr. in the corresponding quarter
of the previous year, registering a growth of 17%. Profit before interest and tax for the quarter was
`30 Cr. as against `28 Cr. in the corresponding quarter of the previous year, registering a growth
of 5%. The Revenue for the full year was at `1360 Cr. compared with `1150 Cr. (net of excise
duty) in the previous year, registering a growth of 18%. Profit before interest and tax for the year
was at `123 Cr. as against `102 Cr. in the previous year, registering a growth of 20%. For the year
ended March 2019, ROCE of this division improved to 27% as against 26% in the previous year.
Consolidated Results

TII’s consolidated Revenue for the quarter was higher by 10% at `1347 Cr. as against `1225 Cr. in
the corresponding quarter of the previous year. The profit after tax for the quarter was at `56 Cr.
as against `39 Cr. in the corresponding quarter of the previous year. TII’s consolidated Revenue
for the year was higher by 15% at `5775 Cr. as against `5000 Cr. (net of taxes) in the previous
year. The profit after tax for the year was at `251 Cr. as against `156 Cr. in the previous year.
Shanthi Gears Ltd., a subsidiary company in the Gears Business, in which the Company holds
70.12% stake, registered revenue of `60 Cr. during the quarter as against `55 Cr. in the
corresponding quarter of the previous year, registering a growth of 10%. Profit after tax for the
quarter was at `6 Cr. as against `10 Cr. in the corresponding quarter of previous year. The Revenue
for the full year was at Rs.243 Cr, compared with Rs.214 Cr (net of excise duty) in the previous
year. Profit before tax for the year was at `42 Cr. as against `33 Cr. in the previous year

MURUGAPPA GROUP

Founded in 1900, the `329 Billion (32,893 Crores) Murugappa Group is one of India's leading
business conglomerates. The Group has 28 businesses including nine listed Companies traded in
NSE & BSE. Headquartered in Chennai, the major Companies of the Group include

 Carborundum Universal Ltd.,

 Cholamandalam Investment and Finance Company Ltd.,
 Cholamandalam MS General Insurance Company Ltd.,
 Coromandel International Ltd.,
 Coromandel Engineering Company Ltd.,
 E.I.D. Parry (India) Ltd.,
 Parry Agro Industries Ltd.,
 Shanthi Gears Ltd.,
 Tube Investments of India Ltd.,
 TI Financial Holdings Ltd and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Transmission

systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the
Group has forged strong alliances with leading international companies such as Groupe Chimique
Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de
Chile (SQM), Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a
wide geographical presence all over India and spanning 6 continents. Renowned brands like BSA,
Hercules, Montra, Mach City, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and
Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism
and has a workforce of over 35,000 employees. For more details, visit www.murugappa.com.

TUBE INVESTMENTS OF INDIA LTD

The Ti Heritage

The Group traces its origins to 1898, when Dewan Bahadur A M Murugappa Chettiar went as
an apprentice to Burma (now Myanmar). Quick to learn financial skills and Burmese, he realized
he was destined to greater achievements; he founded a firm in Moulmein, a large port-city in Lower
Burma. This grew into a prosperous family-owned business, with interests in Banking, Rubber and
Trade, covering Malaya (Malaysia), Ceylon (Sri Lanka), Indonesia and Vietnam. Thus, in 1949,
TI Cycles of India (TICI) was born in collaboration with TI of UK. It was the Group’s first of
many successful Joint Ventures and also its first foray into large scale manufacturing. Later, as a
measure of backward integration two more companies were formed: Tube Products of India (TPI)
in 1955, to make steel tubes for bicycle frames and TI Diamond Chain (TIDC) in 1960 to make
bicycle chains. Over a period of time these two businesses have moved up the value chain from
bicycle parts to higher technology products.

In 1959, Tube Investments of India (TII) was formed by merging TI Cycles of India and Tube
Products of India. TI Diamond Chain was merged with the parent company, in 2004. In 1962, the
company saw a potential to leverage its engineering skills to address the market for roll formed
metal products. So a new unit called TI Metal Forming was created to realize this potential and
the this day it is recognized. Meanwhile, the Management was also progressively Indianized. The
first Board of Directors had equal representation from Indian promoters and TI-UK. TI-UK
divested a major portion of its shareholdings in two tranches in 1978 and 1985 by mutual
agreement. TI-UK continued to hold a minority shareholding and participated in the management
with a representative in the Board of Directors till 2001. Today TII is an Indian company with a
global outlook.

During the 1990s TII made many bold acquisitions to enhance its presence in its core businesses.
The most notable, was the case of Satavahana chains, a sick BIFR company that was turned around
to a highly profitable unit. Other success stories were the acquisition of a Japanese Tube plant and
a German Chains plant which were re-erected in Chennai to address the growing export markets.
A successful GDR issue in 1994 increased its financial muscle and accelerated both acquisitions
and expansions. Capacities were increased in all its units to meet the growing customer demands.

In over six decades of its existence, TII has built significant skills in engineering and metallurgy,
which is fully supported by a central R&D function. A Total Quality Management approach has
ensured a satisfied community of customers and TII is the preferred supplier in all the markets it
operates. TII continues the tradition of financial discipline and prudence set by the founding
fathers. It is this tradition that has earned TII the unique distinction of uninterrupted dividend
distribution since 1954.

A pioneer in the Cycles market, TI Cycles, formed in 1949, has constantly come up with new
trends in line with evolving consumer needs. TI Cycles’ vision is “To be the most preferred brand
in fitness, recreation & personal mobility solutions”. It strives to give its customers not only a
bicycle but a lifetime experience.

TI Cycles have introduced fun and entertaining stores across the length and breadth of India. The
company has been proactive and was first bicycle company to change the cycle retail landscape,
both in urban and rural areas. With the first urban store in 2007, Hercules is sold in over 200
exclusive urban stores known as 'BSA Hercules Exclusive Stores' which have revolutionized the
way people buy bicycles in India. These stores are a one-stop premium shop for all Hercules, BSA
& Montra products and have a customer friendly ambience which serves as a model for other
bicycle outlets in the country. In 2010, the company started “Hercules BSA Cycles” to provide the
urban retail buying experience in smaller towns. In just over a year’s time, there are over 200 of
these rural stores. For its retail innovation, the company recently received the certificate of
appreciation for 'Excellence in Rural Retailing' at the ET Retail Awards 2011.

TI Cycles has plants at Chennai, Nasik and Noida, major Warehouses at Guwahati, Durgapur,
Patna and Cuttack and regional offices, through which it serves it nationwide 2500 plus dealer
network. Certified with ISO 9001:2000, OSHAS 18001-2007 and ISO 14001-2004, TI cycles is
a quality and customer centric organization.

BSA
BSA stands for style, fun and comfort. There are several models catering to consumer segments
ranging from kids, ladies and other premium end customers. BSA Ladybird, BSA SLR, BSA
Champ, BSA Mach are trendsetters and icons in their respective categories. It signifies the joy of
cycling. Excitement and comfort go hand in hand with BSA. Today, BSA is an intrinsic part of the
Indian family.

HERCULES
Our first brand is still as young as ever, signifying strength and passion. It is rugged, robust and
is for the rough and tough. Hercules stands for a unique pride of possession. The range of Hercules
Roadeo and Hercules MTB Turbodrive have been pioneers in the bicycles category catering to the
youth. The range of Hercules Ryders is for urban adults for them to ride towards a healthier,
happier self. The Hercules Popular brand of "standard" bicycle is a market leader in the segment.

TRACK AND TRAIL

Track and Trail is the ultimate destination for everything in cycles - from the best of international
bicycles and world-class accessories to a network of people with expertise on technology,
performance and the intricacies of cycling. For mountain, road and hybrid bikes, you can choose
from Cannondale, Bianchi or Schwinn – world-class brands known for incomparable designs,
superior comfort and ease of riding. We also have an exciting range of BMX and MTB cycles
from GT and Mongoose for those who like a bit of adventure in their lives.
MONTRA

Faster, lighter and stronger than any cycle ever created in India, Montra brings international
standard carbon frame bike for the first time in India. It is designed and manufactured ingeniously
and is a part of the flagship range of TI cycles under Track and Trail. Montra, meaning “My Track”
is the bike that lets you ride our your aspirations, that lets you choose your own path.

TI CYCLES OF INDIA AWARDS AND RECOGNITATION

 Chain Partnership Recognition from Royal Enfield during the Supplier Meet 2013
 Best Social Media integrated campaign for “BSA Mach Student of the year contest”
presented by CMO Council at the Global Youth Forum on 14 Feb 2013
 BSA Hercules Go Green Ride featured in Limca Book of Record – 2012
 “Rural Retailer Of The Year” Award at The Asian Retail Leadership Awards 2012
 Emerging Market Retailer of the year award from CMO Asia in the Asia Retail Excellence
Awards 2012
 TICI has been honored as the best Distributor 2012 Asia Pacific for Schwinn third year in
a row
 Certification of Appreciation – The Economic Times ET Awards 2011
 TICI recognized with Schwinn Rock star award at CSG 2011 Business meet at Taichung
 ISO 9001:2008 certification awarded to Chennai, Nashik, Noida plants and
Duragapur and Ludhiana Warehouses ISO 14001:2004 certification awarded to Chennai,
Nashik and Noida plants
 BS OHSAS 18001:2007 certification awarded to Chennai, Nashik and Noida plants
 CII EXIM Bank award for Strong Commitment to TQM
 Strong Commitment to HR Excellence Award by CII.
 TICI bagged Outstanding positions in the First SIT competition by Quality Circle Forum
of India
 TICI bagged Excellent positions in the First SIT competition by Quality Circle Forum of
India
  TICI bags Silver at the Digirrati awardsat the Futurist CMO Conclave organized by
Paul Writer.
PLANT LOCATION

 TI Cycles of India
Ambattur,Chennai.
 TI cycle of India
Goutama Budh Nagar, Naidu.
 Tubes product of India
Avadi, Chennai.
 Tube products of India
M.T.H road, Chennai.
 Tubes produt of India
Khanadala Taluk, Satara District.
 Tubes product of India
SAS Nagar, Mohali.
 TI Metal Forming
Ziruvallur High Road, Tirunindravur.
 TI Metal Forming
Halol Industries Estate, Baroda.
 TI Metal Forming
Rewari District, Haryana.
 TI Metal Forming
Khed Taluk,Pune.
 TI Metal Forming
Larkar, Uttarkhand.
 TIDC India
Ambattur, Chennai.
 TIDC India
Jinnaram Mandal, Medak District.
BOARD OF DIRECTORS

Mr. MM. Murugappan Chairman

Mr. L Ram Kumar Managing Director

Mr. Vellayan Subbiah Managing Director,(Designate)

Mr. Hemant M Nerurkar Non-Executive Director

Mrs. Madhu Dubhashi Non-Executive Director

Mr. Pradeep V Bhide Non-Executive Director

Mr. S. Sandilya Non-Executive Director

 Mr. Ramesh K B Menon Non-Executive Director

MILE STONNES

 First Indian bike designed by Idea house Italy – BSA 1 Bike

 First Alloy bike – BSA literida
 First bike with shock absorbers Hercules Rockshox in 1993
 First sports bike for ladies – BSA ladybird sport.
 First MTB Hercules MTB
 First chainless bike – BSA Radical
 First chainless bike – BSA Radical
 First Geared bike Hercules TOP gear in 1998
 First bike for ladies – BSA Ladybird in 1994
 First bike for Kids BSA champ in 1983
 First SLR –BSA SLR – Special bike in 1978
 First BMX – BSA Mongoose with 360 deg. Rotor in 1983
 First Racer bike – BSA MACH 1 in 1986
 First Assembled bike export in Europe in 1992.
 CORPORATE INFORMATION

M. M. Murugappa, chairman

L. Ramkumar, Managing Director

Mr. Vellayan Subbiah

BOARD OF DIRECTORS

Pradeep V Bhinde

Mr. Hemant M Nerurkar

S.Sandilya

Mr. Ramesh K B Menon

COMPANY SECRETARY S. Suresh

REGISTERED OFFICE ‘Dare House’

 234, NSC Bose Road, Chennai 600001

AUDITORS Deloitee Haskins &Sells

OBJECTIVES OF COMPANY

Objectives are the destination point of the end point endeavors made by the staff of an
organization. It gives focus to the work done at different levels. They are also known by certain
others names aims, goals, targets, mission etc, all the activities of an enterprise are directors
towards its objectives.

The Main Objectives of TI cycles Can be Established.

To manufacture, sell, trade and otherwise deal in electrically or otherwise powered Scooters,
motorcycles, cycles, cars and vehicles of all description including their parts.

 Components, spares and accessories thereof.

 To carry on the business of fitters of vehicles, car, buses and lorries.
 To manufacture, buy, sell, exchange, alter, improve, manipulate and prepare for market
and otherwise deal with tubes and tubular goods.
 To distribute any of the proprieties of the company amongst the members in specie or kind.
 To employ experts to investigate and examine into the condition, prospectus, value,
characters and circumstances off any business concern and undertaking and generally of
any assets, properties or rights.
 To transact or carry on all kinds of agency business and in particular in relation to the
investment of money, the sale of property and collection and receipt of money and to be
managers or managing agent of any concern, company or business and trustees, gratuitous
or otherwise any assets ,funds, business and arrangement.
 The following auxiliary objectives are also considered important
 A higher market shares.
 Customer satisfaction.
 Innovation.
 Cordial management- labor relationship.
 Greater productivity.
 Cost control.
 Favorable employees attitude Product Diversification
 ORGANISATION
STRUCTURE

&
DEPARTMENTATION
 ORGANISATION STRUCTURE

DEFINITION OF ORGANISATION

Basically, an organization is a group of people intentionally organization on overall, common

goal. Business organization can range in size from two people to tens of thousands. Organization
helps to think of organization system. Simply put system are an organized collected of parts that
are highly integrated in order to accomplish the overall goals. The system has various inputs which
are processed to produced certain outputs which together accomplish the overall goal desired by
the organization. There is an ongoing feedback among these various parts to ensure they remind
align to accomplish the overall goal of the organization. These are several classes of system which
are most complex. Therefore, organization are social system.

ORGANISATION STRUCTURE

Organization structure is a way in which a firm has arranged its lines of authority and
communications, and allocates duties and responsibility. The structure may be divisional
geographical or functional or a combination benefits arising from a sound organization structure.
ORGANISATION CHART

Organization charts are detail representation of organizational structure and hierarchy. They
are typically used to provide both employees and individual outsides the organization with the
snapshot management. Smaller firms whether they consist of a single owner of a home-based
business, a modest shop with few employees, or a family owned business are less likely to utilized
organized charts. Ideally a detail organized chart will provide the business owner or manager with
an accurate overview of the relationship of these unit’s responsibilities to one another. It provided
the reliable indication as to whether the firms are positioned to meet the business fundamental
goal.

SHARES DERIVED FROM ORGANISATION CHART

 Emphasis changes to business structures

 Provides link to new thinking on leadership and management
 Provides a sound hierarchical structure
 Emphasis on importance of communication and collaboration between sections
 Helps is simplifying complex structures
 DEPARTMENTATION

The process of management is a closed linked network of function and sub-function like
planning, organizing, directing and controlling. These functions are directed towards achieving the
objectives of the organization. Every organization is not just satisfied with achieving objectives
and earning profit, there is a growing desire of expansion and modernization. The consequence of
this growing desire is that the process of management is getting complex, and manager find it
difficult to perform these functions.

One way to solve this problem is by creating a hierarchical system of supervision, so these
complex functions can be divided into smaller and similar units called department. The process of
departmentation provides convenience to manager to coordinate between various function in
systematic manner. Organization departmentalize depending on various criterions like function,
products, geography, customers, projects, etc.

The following are the various departments in TI cycles

 Finance and Accounts

 Human Resource
 Sales and Marketing
 Research and Development
 Production Operations
 Administration and IT
 Secretarial
FINANCE AND ACCOUNTS

Finance is the “soul” of a business, in the sense that it is the most essential and scare factory
of production. It is the most axel around which the wheel of modern industry rotates. It is required
throughout the life of a business, from cradle to grave. During modern times there is a growing
need for managers with specialized knowledge and qualification to make efficient and effective
use of this scarce commodity. Finance is needed in the business for the following reasons.
 To meet long term capital requirements to acquire fixed assets like machinery, plants,
lands, etc.
 To meet working capital need.
 To carry out expansion. Modernization and recertification activities.
 To strengthen the business.

The finance and accounts department meet the requirements of the organization carrying out
the following functions:

 Determining present and future cash flows

 Monitoring income/revenue
 Monitoring expenditure
 Preparing accounts
 Raising long, medium- and short-term finance
 Issue of debentures
 Loans from bank and finance institutions
 Issue of debenture
 Inviting public deposits
 Links with all other functional areas
HUMAN RESOURCES

Human Resources is considered as one of most essential factors of production. The

department to meet the man-power requirements of the organization. Apart from that it also looks
into various aspects relating to man-power like:

 Recruitment and retention

 Job description
 Person Specification
 Dismissal
 Redundancy
 Motivation
 Professional development and training
 Health and safety and conditions at work
 Liaison with trade unions.

SALES AND MARKETING

The sales and marketing department is to ensure that the goods and serve of the organization
reach the consumers. It performs the functions of distributing and distributing and spreading
awareness about the goods and services into existing, markets entire new markets, search or
potential customers etc., it also performs functions like:

 Market research
 Promotion strategies
 Pricing strategies
 Sales strategies
 Establishing an effective sales team
  Product-activities on new product development, product improvement, extension
strategies, targets markets.

PRODUCTIONS/OPERATIONS

In every business organization there is growing need of carrying out its functions with
efficiency and effectiveness. Hence, it’s the function of the operation department to ensure that
there is optimum utilization of resources.

 Monitoring and controlling cost

 Projections on future output and determining the required inputs
 Finding new and improved production methods
 Improving efficiency and effectiveness.

RESEARCH AND DEVELOPMENT

In today’s competitive world every business organization strives to achieve maximum

efficiency and effectiveness. This had less to an increase in demands for creation of a department
specially meant for research and development. The main function of this department is to study
the market, introduced ways in which an organization can update itself, create news product,
improving existing ones etc. It also performs functions like:

 News product development

 Product improvements
 Competitive advantages to survive in the market
 Providing value added service
 Product testing
 Efficiency gains and cost saving
ADMINISTRATION

The main functions of this department is look the functioning of the day to day activities
like:

 Managing estates-cleaning, health and safety, maintenance, security

 Reception
 Clerical work-reporting, recording, record keeping and communication
 Overview of quality control
 Use of IT system

SECRETARIAL DEPARTMENT

According to sec2(45) of the companies’ act has amended in 1988 ‘secretary’ means a
company within the meaning of sec2(1) of the company secretaries act 1980 and included
possessing the prescribed qualification and appointed to perform by secretary under the act other
ministerial or administrative duties.

This department headed by the company secretary the main work of this department as to deal
with the shares of the company and proceeding thereon.

The statutory duties of a company secretary may be described as follow:

 To maintain register of investments held by the company in the names of the nominees
 To assist in preparing statement of affairs at the time of winding up for the purpose of
submitting it to the liquidator.
 To prepare the minutes to every meeting.
 To deliver for registration particular of mortgages and charges to the registrar.
  To send notice of meetings to shareholders and directors
 To sign returns
 To deliver for registration return of allotment.

SWOT ANALYSIS

STRENGTHS

 The company is under the great visionary leadership of the Murugappa group. Which is a
renowned conglomerate in India having interest in different filed of business.
 The company is the second largest seller bicycle in the Indian market. Thus the brand is
famous in the market.
 Well planned distribution channel: The retails outlets of TICI have won many prices for
the well planned distribution channel.
 Year old brand and high quality products: The bicycle manufacturer from India has got a
year old legacy and people chose the brands because of its high quality products.
 Environment friendly product: Bicycle is considered as one of the environment friendly
mode of transportation and it is opted by those customers who concern about the
environment. Also there is no restriction from the government for the usage and
manufacturing.
 ISO certification:. The company has got both ISO 9001 and 14001 certification. Thus it
abides from the international standards.
 Experienced and qualified workers: The human resource in the company is highly talented
and has got a required experience of doing the job.
 Research and Development capabilities: TI R&D department keeps them up todate with
the latest technologies involving manufacturing of bicycles.
WEAKNESSES

 High volume of sales but low profit: the company has got a huge turnover but its net profit
is very less. Thus its operating efficiency has to be increased.
 Trade union problems: The company is anticipating to have some trade union problems.
The problematic trade union is not a recognised one.
 High employee turnover: The workers in the shop floor are quitting the company very
early.. It is because of the hallo in the mind of the workers about the job.
 Supply constraints: The company is producing less than the market requirement. So it is
not meeting the

OPPORTUNITIES

 Bicycle has a large market because bicycle is the most important mode of transport in Rural
India.
 High scope for expansion of company owned retail outlet throughout Indian market.
 Wider acceptance for branded bicycles in India.
 Government negotiated with EU to export bicycles from India to Europe. This will be
benefited for the bicycle industry.
 New initiative by Bengal Government that is Balika Yojna which aims at distributing
bicycles to girls in the state.
 TICI has teamed up with television channel Nickelodeon to launch a range of cycles for
children.
THREATS

 Product Obsolescence risk: It is because of the availability of alternatives and increased

affordability for motorised vehicles.
 Price Risk: As Chinese cycles are at least 15% less than Indian Bicycles. The cost of capital,
cost of power, duty drawback and freight subsidy are the disadvantages faced by Indian
manufacturers over Chinese.
 Sourcing Risk: It is because of the dependence on vendor base, consistent quality and
supplies and 25% of vendors located in residential areas.
 Category Acceptance for Electric Scooters: The electric scooters category was not a hit in
the market due to lower disposable income in the rural areas.
 Excise Duty (2%) is high: That has made bicycle as a mode of transportation slightly out
of reach for the common man.
 Infrastructure issue: The infrastructure means separate track for bicycles in the road. The
Indian cities hardly have any safe cycle-lanes.
 Slow Growth: Bicycle industry in India is growing slowly; say 5 – 6% per annum.
 FINDINGS

The Major Findings of the study are as briefed bellow:

 TICI India’s second largest producer of bicycles, which has a 4 million sales volume and
a market share of 31% which only next to Hero bicycles.
 The company is famous for its bicycle brands such as Hercules, BSA, Montra and Track
and Trail.
 TICI has got exclusive outlets which deals with bicycles and its accessories. TICI is the
pioneer in such an initiative.
 The company has got a committed and organised set of employees with ample experience
in the industry.
 The company is utilizing the most modern techniques in its operations, such as Kaizen,
Six-Sigma, Total Quality Management etc..,
 The welfare measures provided by the company to its employees fulfil all the statutory
requirements.

These are the major finding of the organisation study which is conducted in TI Cycles of India.
 CONCLUSION

“As experienced sailors, we utilized every opportunity to strengthen our engines”

-Mr.M.Murugappan(chairman)

“The seafarer’s mettle enabled TI to say on a course in challenging”

-Mr.L.Ramkumar(Managing Director)

As the world witness one of the most challenging periods in nearly eight decades, India’s growth
was interrupted by the global turbulence. IT grew its revenue by 18% and passes the Rs.1000crore
in 52 years, the second came in just eight years. This profitable growth came due to various
initiatives taken by the company over the past few years in its business.

Out of the total 631respondents, 344 respondents (54.5%) were neither satisfied nor dissatisfied
and 30 respondents (4.8%) were dissatisfied with the function of the employees benefit scheme
committee in the company. This shows the negative reaction of the company since it is very much
signified committee in the company affairs and it has improve its functional methods in favor of
the employees for retaining them.

It can be concluded that out of eight variables indentified under the factor towards job, the
variables such as job security, job status, nature of work and other facilities provided by the
company were increased the effectiveness of industrial relation for employee retention. On the
other hand the equipment provided by the company declined the effectiveness of Industrial relation
for employee retention in Tube Products of India Limited.
 It is inferred that out of seven variables identified under the factor towards service conditions, the
variables such a grievance redress procedures, promotional policies, transfer polices are increased
the effectiveness of Industrial relation for retention. On the hand, recruitment polices and mode of
section are decline the effectiveness of industrial relation for retention.

It brings the solution that out of the five variables identified under the factor attitude towards
working conditions, the above said all five variables such as hours works, rest intervals, lighting
and ventilation facilities, safety arrangements and work place atmosphere were increased the
effectiveness of Industrial relation for retention.

It is concluded that there is a significant associated between the category of respondents and their
attitude towards the company.

It is inferred that there is no significant association between the category of the respondent and
their attitude towards the company.

It is concluded that there is no significant association between the category of the respondent and
the wage and salary administration of the company.

Even though the amount spent by the Tube Investment of India Limited for Equipment is
increasing in every year, but the result show that Equipments provided by the company were not
effective. It may be suggested that if the Tube Investment of India Limited supplies the still more
sophisticated equipments, it would facilities the workers to work precisely. The product better
results.

This success of any organization depends on how it attracts recruits, motivates and retains its
workforce. Organization needs to be more flexible so that they develop their talented workforce
and gain their commitment. Thus organization is required to retain employees by addressing their
work life issues.
 The Tube Investments of India Limited is the biggest and successful running private
undertakings. The performance of the company was commendable and there may be some
problems in the Tube Investments of India Limited due to the size of operation. With regard to the
industrial relation and employees retention the Tube Investments of India maintained the good
industrial relation with the employees and strong commitments on the part of the employees of the
Tube Investment of India Limited. The factor “feeling as an employee” is emerged as one of the
factor determining industrial relations in the modern era. Tube Investments of India Limited is the
company from Tamil Nadu to manufacture and export tube products and ranked according to the
performance by the industrial surveys. Therefore, the researcher conclude that there are cordial
relations between the management and employees retention will be properly administered by the
management of the company through their effectives policies and programs.