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Reviewed Work(s): The Knowing-Doing Gap: How Smart Companies Turn Knowledge into
Action by Jeffrey Pfeffer and Robert I. Sutton
Review by: Alexandre Barsi Lopes
Source: Administrative Science Quarterly, Vol. 46, No. 3 (Sep., 2001), pp. 558-560
Published by: Sage Publications, Inc. on behalf of the Johnson Graduate School of
Management, Cornell University
Stable URL: https://www.jstor.org/stable/3094875
Accessed: 14-08-2019 08:58 UTC
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Book Reviews 2 Reviews on Knowledge in Organizations
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Book Reviews
This book also has some problems. First, the suggestions for
analyzing (When is talk excessive? When is organizational
memory negative?) and overcoming the obstacles causing
the knowing-doing gap are too vague. Granted that the
authors do not attempt to deliver a recipe book and that the
issues discussed in the book are complex, but it is some-
what frustrating that the demarcation between the good and
bad practices the authors analyze is so blurred. For example,
discussing knowledge initiatives by e-mail is considered neg-
ative in one of the cases in the book and positive in another.
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selected to implement knowledge initiatives. Furthermore,
some of the "negative" examples the authors use through-
out the book refer to companies that are not only successful
but also particularly innovative. This makes it difficult to
resolve contradictions in the negative examples the authors
describe-Are they successful despite their use of internal
competition? Will their use of internal competition cause their
ruin?
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