CHAPTER 1

INTRODUCTION

“Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and sensuality.
Lakme brings expert products and services that are borne out of true understanding of the needs of the
Indian woman. They help the Indian woman in expression of her best self – sensual, original, expressive,
alive and intuitive. Lakme inspires her to unleash the potency of her femininity, beauty and sensuality

Lakme was the first major beauty brand in India and takes pride in being the expert on Indian Beauty for
over 50 years. It is complete beauty brand spanning colour cosmetics, skin care & hair styling products and
extending to beauty services through the network of Lakme Beauty Salons. Its bond with beauty and fashion
is manifested through the Lakme Fashion Week, which is now the largest fashion event of its kind in the
country. Lakme has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with
“Beauty Advisors” in the country

Half a century ago, as India took her steps into freedom, Lakme, India's first beauty brand was born. At a
time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be
amongst the leading, high consumer interest segments in the Indian Industry - that of skincare and cosmetic
products. Armed with a potent combination of foresight, research and constant innovation, Lakme has
grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of
products and services that cover all facets of beauty care, and arm the consumer with products to pamper
herself from head to toe. These include products for the lips, nails, eyes, face and skin, and services like the
Lakme Beauty Salons.

Name of the Company : Lakme Lever Private Limted

Reference to Internship :

Period of Internship : Two month

Number of Interns doing Internship at the same time: 2

1.1 Objective of the Study

The main objective of this study is to understand the organization’s various departments and the major
functions, the origin growth and development of the industry and organization, the present status in the
financial performance and market share of the industry as well as the organization
1.2 Industry Profile

Bearing a long glowing heritage of cosmetic and beauty, aesthetic makeup products is being used since olden days and
nowadays it appear like a booming economy in India which would be the largest cosmetic consuming country in a next few
decades. While the demand of beautifying substances are growing day by day, a large number of local as well as international
manufacturers gradually extend their ranges and products in different provinces of India

Since 1991 with the liberalization along with the crowning of many Indian women at international beauty
pageants, the cosmetic industry has come into the limelight in a bigger way. Subsequently their has been a
change in the cosmetic consumption and this trend is fueling growth in the cosmetic sector.

Indian cosmetic Industry had rapid growth in the last couple of years, growing at a CAGR of around 7.5%
between 2006 and 2008. While this is due to

the improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the
growth momentum during the period 2009-2012. In the Indian Cosmetic Industry both electronic as well as print
media are playing an important role in spreading awareness about the cosmetic products and developing fashion
consciousness among the Indian consumers.

Due to the development of satellite television and a number of television channels as well as the Internet in the
modern day, the Indian consumers are constantly being updated about new cosmetic products, translating into
the desire to purchase them. Additionally, the flourishing Indian fashion/film industry is fueling growth into the
Cosmetic industry in India by making Indians to realize the importance of having good looks and appearances.
Today most of the cosmetics manufacturers in India cater to the domestic market but they are gradually
establishing their footholds in overseas markets. In recent years, cosmetic manufactures in India have received
orders from overseas markets; for example - Indian herbal cosmetic products have a tremendous demand in the
international market.

The Indian Cosmetics Industry is defined as skin care, hair care, color cosmetics, fragrances and oral care
segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%, according to an
analysis of the sector. Today herbal cosmetics industry is driving growth in the beauty business in India and is
expected to grow at a rate of 7% as more people shun chemical products in favour of organic ones.

The emphasis of the herbal cosmetic has been on the spectacular growth of the herbal and ayurvedic beauty
products business as conveyed by beauty expert Shahnaz Husain who was the first to introduce the concept of
ayurvedic cosmetics to the world when she launched her products way back in 1970. Today, the Indian
cosmetics industry has a plethora of herbal cosmetic brands like Forest Essentials, Biotique, Himalaya, Blossom
Kochhar,

VLCC, Dabur and Lotus and many more. The Indian cosmetics industry has emerged as one of the unique
industries holding huge potential for further growth. In 2009, the cosmetics industry registered sales of INR
356.6 Billion (US$ 7.1 Billion) despite the global economic recession. Indian cosmetics Industry has mainly
been driven by improved purchasing power and rising fashion consciousness of the Indian population and
industry players spending readily on the promotional activities to increase consumer awareness and develop their
products.

According to a new research report, the Indian Cosmetics Industry is expected to witness impressive growth rate
in the near future owing to rising beauty concern of both men and women. Today the industry holds promising
growth prospects for both existing and new players.

The baseline is that there has been a rise in variety of products offered by the industry players in the country.
The companies have started going for rural expansion and are offering specialized products to generate revenues
from all the corners of the country. Improvement and strengthening of the Indian economy in the coming years
will also pave the way for the Indian cosmetics market over the forecast period and develop the Cosmetic
Industry.

The Indian Cosmetic market which traditionally a stronghold of a few major Indian players like Lakme, and
Ponds has seen a lot of foreign entrants to the market within the last decade. India is a very price sensitive
market and the cosmetics and personal care product companies, especially the new entrants have had to work out
new innovative strategies to suit

Indian preferences and budgets to establish a hold on the market and establish a niche market for them.

1.2.1 Market Capitalization

According to analysis and figures given by the Confederation of Indian Industries (CII), the total Indian beauty and cosmetic
market size currently stands at US$950 million and showing growth between 15-20% per annum. The overall beauty and
wellness market thatincludesbeautyservicesstandsataboutUS$2,680million,accordingtoCII estimates.

1.2.2 Size of the industry

The size of Indian Cosmetics Industry globally is $ 274 billion, while that of the Indian cosmetic industry is $ 4.6 billion. The
current size of the Indian Cosmetic Industry is approx US$ 600 million. Among these fastest growing segment is color
cosmetics, accounting for around US$ 60 million of the market. Industry sources estimate a rapid growth rate of 20% per
annum across different segments of the cosmetics industry reflecting with an increasing demand for all kinds of beauty and
personal care product. Growth in the Indian Cosmetic Industry has come mainly from the low and medium- priced
categories that account for 90 % of the cosmetics market in terms of volume

1.2.3 Latest developments

 According to Indian Cosmetic Sector Analysis (2009-2012), the Indian cosmetics industry is expected to
witness fast growth rate in the coming years on the back of an increase in the consumption of beauty
products. Owing to growing disposable income of the middle class households and changing lifestyle, it
 is expected that the cosmetics industry will grow at a CAGR of around 17% during 2010-2013.

 A study even shows that affordability and rising consumer base were the main drivers behind the high
cosmetic sales of around INR 356.6 Billion (US$ 7.1 Billion) in 2009. Market players are getting
lucrative and good opportunities as people have become more beauty conscious due to changing lifestyle
and spreading consumer awareness.

 According to ASSOCHAM the size of India's cosmetics market will rise by almost a half to 1.4 billion
dollars in the next two-three years as people get fashion

 conscious and more brands are launched. With increased awakening about cosmetics brands, which is
evident even in rural India, the industry size will grow to around 1.4 billion dollars from current level of
950 million. It is projected to grow at a CAGR of around 7% during the forecast period.

 Indian Cosmetics Industry is set for a significant growth depending on the capability of the
manufacturers to market their products. Products that claim to renew cells, minimize pores, and restore
hydration have created an $83 billion worldwide market.

 Due to the optimistic assessment the domestic cosmetic and toiletries industry show that with increased
awakening which is growing even in rural India, its size will grow in next 2-3 years to around US$ 1400
million from current level of US$ 950 million. Till then India's per capita consumption of cosmetic and
toiletries products could be on par with that of China which currently is US$ 1.5, says ASSOCHAM
analysis..

1.3 History

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever and run by CEO Pushkaraj
Shenai. Having Shraddha Kapoor as the ambassador, it ranked at number 1 among the cosmetics brands in
India. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French opera
Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.
It was started in 1952 famously, because the Prime Minister Jawaharlal Nehru was concerned that Indian
women were spending precious foreign exchange on beauty products and personally requested JRD Tata to
manufacture them in India. Simone Tata joined the company as director and went on to become the
chairperson. In 1996, Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore (45 million
US$),$), and went on to create Trent and Westside. Even today, when most multinational beauty products
are available in India, Lakme still occupies a special place in the hearts of Indian women.
 CHAPTER -2

ORGANIZATIONAL ANALYSIS

This chapter deals with the nature of the organization and its business, specific functional area in which the
company is operating and also about the mission, vision and values and major products of the company. It
also provides a brief idea about the market share and financial performance of the company. The CSR
activities and SWOT analysis given in this chapter gives a clear idea about the organization

Industry Personal care

Nature of Business Services

Founded 1920

Founder J.R.D Tata

Number of Locations 426 branches

Key people Sanjiv Mehta (CEO Unilever)

Pushkaraj Shenai (CEO Lakme)
Shraddha Kapoor (ambassador)
Products Cosmetics, beauty products, and Salon
services
Website lakmeindia.com

2.1 Company Profile

Lakmé Salon, one of the first salon chains in the country provides to the modern Indian woman a plethora of
beauty and grooming services with its repertoire of professional beauticians and stylists. Walk into the
plush, feminine interiors of Lakmé salons and feel inspired and rejuvenated immediately. The competitive
pricing, famous expertise and huge range of services, are some of the plus points of that have made Lakmé
Salons a favourite with Indian women. Their skin and hair care advice is widely sought and the salon
services for hair are considered to be amongst the best. Women can be assured of professional services and
experience and revel in the pampering.

With the promise of exploring the fine art of beauty, among its varied beauty services, Lakmé Salon offers
Nirvana glow, a premium skin service aimed at relaxing and rejuvenating the skin from inside out. Lakmé
Salon has also recently ventured into the field of organic skin care with the launch of three Organic Facials
from the house of Eminence, the global pioneer in organic and cutting edge skin care, handmade in Hungary
since 1958.

Play it sleek & straight as Lakmé Salon delivers the latest salon innovation for silky straight hair styling with
the Sleek Mystique service. Fashionistas can look forward to experiencing exciting hair couture with
Catwalk by TIGI line of products being exclusively available at Lakmé Salon as well. TIGI is the leading
international hair care and styling brand created by hairdressers, for hair dressers

2.1.1 Cost & Investment to Start Lakme Salon Franchise Business

The total investment in opening a Lakme Salon franchise is expected to be around 50 – 60 Lacs depending
upon the location. The cost includes franchise fee, interior decoration, furniture, fixture cost, equipment
required to start the salon.

Additionally, you need a retail space having a minimum floor area of more than 900 sq. ft. in a prominent
residential or commercial place.

The company will sign a franchise agreement with selected franchise owner for a period of 5 years initially.
The agreement is however renewable if both the parties agree.

The company support team will help you in every aspect towards starting and running the retail store
including site selection. The company also supports operational and audits areas for ease of management
and professional service quality.The ongoing HR and training support regarding products is provided by
Lakme Salon Academy.

In addition to all these, the company also support women entrepreneurs in helping them arranging finances
through a special tie-up with financial and banking institutions.

2.1.2 PAST, PRESENT & FUTURE TRENDS IN MAKEUP

Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance
the appearance or odour of the human body. They are generally mixtures of chemical compounds, some
being derived from natural sources, many being synthetic.

In the U.S., the Food and Drug Administration (FDA) which regulates cosmetics, defines cosmetics as
"intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering
the appearance without affecting the body's structure or functions." This broad definition includes, as well,
any material intended for use as a component of a cosmetic product. The FDA specifically
excludes soap from this category.

The word cosmetics derives from the Greek κοσμητική τέχνη (kosmetikē tekhnē), meaning "technique of
dress and ornament", from κοσμητικός (kosmētikos), "skilled in ordering or arranging"] and that from
κόσμος (kosmos), meaning amongst others "order" and "ornament"

Archaeological evidence of cosmetics dates at least from ancient Egypt and Greece. According to one
source, early major developments include:[1]

 Castor oil by ancient Egypt as a protective balm.

 Skin creams made of beeswax, olive oil, and rosewater described by Romans.
 Vaseline and lanolin in the nineteenth century.
 Nivea Creme in 1911.

The Ancient Greeks also used cosmetics. Cosmetics are mentioned in the Old Testament—2 Kings 9:30
where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various
beauty treatments as well.

Cosmetic use was frowned upon at many points in Western history. For example, in the 19th century, Queen
Victoria publicly declared makeup improper, vulgar, and acceptable only for use by actors

Of the major cosmetics firms, the largest is LAKME, run by Unilever and owned by CEO Anil Chopra.

Beauty products are now widely available from dedicated internet-only retailers, who have more recently
been joined online by established outlets, including the major department stores and traditional bricks and
mortar beauty retailers.

Although modern make-up has been used mainly by women traditionally, gradually an increasing number of
males are using cosmetics usually associated to women to enhance or cover their own facial features.

2.1.3 PRESENT & FUTURE TRENDS IN MAKEUP

Values in clients’ personal lives have changed and that leads to a change in how they consume. People are
spending more time with friends and family, and are focusing on what they consider to be the more
important things in life. Consuming for the sake of consumption is no longer a way of life. Cosmetic
consumers are demanding more quality products with multiple benefits, and what is inside the package will
soon become more important than the package itself. Although packaging and presentation will always be
very important, it will not be enough to hold a client, and it will not be the foundation upon which to build a
business.
To predict how and where mineral makeup will grow in the future, it is important to revisit its history and
evolution. Traditional makeup was initially used to add color accents to the face, and after a while, it was
used to cover up imperfections. Mineral makeup brought the evolution to not only color and cover, but also
to protect and enhance. Mineral makeup today is almost as much about skin care benefits as it is about the
color and coverage.

That is not to say that mineral makeup is intended to replace skin care; it is meant to enhance it. The mineral
makeup category must continue to offer innovative and exciting formulations in order to lead the cosmetic
industry. Currently, most mineral formulas are cosmetic-grade only, but the future could bring drug
formulas right into color formulas. The beauty of this is that the consumer is more likely to use color more
consistently than skin care. The more a person uses products with beneficial ingredients, the better the
results will be.

Following are the coming trends for mineral makeup.

Face color formulations. Formulations for the face will do more than just correct uneven skin tone; they will
address texture issues, such as large pores, scars and pitted skin. The coverage will camouflage without a
heavy look or feel. Look for products that will address issues such as discoloration; not just covering it, but
also reversing its symptoms, whether red (rosacea and acne), blue (dark circle and bruising), brown (hyper
pigmentation) or white (hypo pigmentation).

Eye color formulations. Formulations for the eyes will still help make the eyes look larger and brighter, but
will also address issues such as wrinkles, dark circles, sagging, and thinning eyelashes and eyebrows. Look
for concealers and eye shadows that have powerful ingredients included directly in the color formula.

New pharmaceutical skin care formulations are offering solutions for longer and darker eyelashes. This will
create resurgence in the sale of mascara and eye liner, as well as other eye color products in general. In
particular, the category of tubular mascara will skyrocket.

Tubular mascara formulas use a flexible copolymer instead of traditional oils and waxes and can literally be
built on top of the lashes to add even more length. Tubular mascara offers a water-resistant formula without
compromising the lashes; it is easily removed with just warm water and pressure. Women pay
approximately $120 per month for the upkeep of longer, darker lashes, and they will demand a mascara
formula that will not break them down. One weakness of the tubular mascara is that it does not offer the
thickening power of traditional oil and wax formulas. Look for a product that does both in one application.
So far, most options require a two-step process to enjoy both of these benefits.

Lip color formulations. Formulations for the lips have already addressed long-wearing, plumping and
moisturizing issues. The one area that needs to be seriously examined is the long-term damage that high-
shine lip glosses are doing to the lips. Lip melanomas have increased dramatically during the past few years,
and wearing high-shine lip gloss is like wearing a magnifying glass over the lips. To counteract this danger
of sun damage, future formulas should include protective ingredients, such as zinc and titanium dioxide.
Chemical sunscreens on the lips will raise the heat factor on the lips and exacerbate conditions, such as
canker sores.
Sun care formulations. Formulations for sun care will continue to improve, and the category of powder
sunscreen has brought sun care formulas to a new level. The heat factor of chemical sunscreens is important
because heat can exacerbate skin conditions, especially acne and hyper pigmentation.

2.1.4 SWOT ANALYSIS OF LAKME

Strengths in the SWOT analysis of Lakme

1. High Brand awareness: Lakme is a well-known brand in the cosmetic & beauty industry. High
visibility through targeting high end beauty parlours/salons & also through sponsoring fashion events
and strong promotions has helped the company in making top of mind awareness.
2. Fantastic product line: Lakme contributes to the beauty of women through a fantastic product line,
which has amazing depth of products. Lakme is also known to launch a variety of cosmetics which
are innovative and are known to solve the problem of cosmetics for women.
3. Extensive distribution system of the parent company: HLL is the parent company who purchased it
from TATA group. Since HLL is already an established FMCG brand so it uses extensive
distribution channel to make the Lakme products available in the market. Also in addition to
traditional channel, it also uses unconventional distribution system to make the products available at
pharmacist, beauty parlours & salons.
4. Celebrity endorsement: Lakme positioned perfectly in the mind of prospective consumers by
targeting apt celebrities to represent their brand.
5. Strong parent company: HLL the parent company is the well-known company in the FMCG industry
has stable financial position which is good for its group brands.

Weaknesses in the SWOT analysis of Lakme

1. Limited presence in the premium market: Lakme have presence in the VFM (Value for money)
segment in which it is leader. Lakme is the overall market leader in the colour cosmetic segment (lip
care and nail enamel) with a wide range of products and prices but when it comes to premium market
which is growing at the rate of 30% Revlon is the market leader.
2. Problem of differentiation: Its broad portfolio sometimes creates confusion in the mind of the
consumers. Such that, some products are known to be very good but others are ignored because no
differentiation is present for them.
 3. Quality of Lakme salons: Falling quality of Lakme salons will result in the negative word of mouth
which can affect sales & growth of the company in future.

Opportunities in the SWOT analysis of Lakme

1. Changing lifestyle: Migrating population & with the saturation of developed economies, changing
taste & preferences, Education & changing lifestyle of the developing economies had resulted into
growth in the grooming segment. People now want to look sharp, smart & confident.
2. Growing premium segment: There is a growth in the demand of premium segment goods of which
grooming industry is not an exception. So with growing demand if Lakme extend its presence in this
segment then it will help it in becoming a leader in grooming industry.
3. Co-creating the growth strategies: Creating more Collaborative & participative community focused
activities will help the company in building brand image & co-creating growth opportunities.

Threats in the SWOT analysis of Lakme

1. Intense rivalry: Intensive competition from the local, national & International players on price &
availability factors is the major threat for the players in the segment which is affecting the industry as
a whole.
2. Counterfeit products: Fake products are directly affecting the brand image of the company in the
rural market & small towns.
3. International brands extending into other markets: International brands like Revlon which have
centuries of expertise in the Personal care industry can affect the business of Lakme in the selected
markets or can limit their growth rate.

4. Increasing allergies cases: Due to change in the lifestyle skin is becoming more sensitive due to

which companies in the personal care industry face risk of losing sales on allergic grounds

2.2 Product types

Cosmetics include skin-care creams, lotions, powder, perfumes, lipsticks, fingernail and toe nail
polish, eye and facial makeup ,towelettes, permanent waves, colored contact lenses, hair colors, hair
sprays and gels, deodorants, hand sanitizer, baby products, bath oils, bubble baths, bath salts, butters and
many other types of products. A subset of cosmetics is called "make-up," which refers primarily to colored
products intended to alter the user’s appearance. Many manufacturers distinguish between decorative
cosmetics and care cosmetics.

Most cosmetics are distinguished by the area of the body intended for application.
• Face Primer, Come in various formulas to suit individual skin concerns. Most are meant to reduce the
appearance of pore size, prolong the wear of makeup, and allow for a smoother application of makeup.
Applied before foundation.

• Eye Primer, Used to prolong the wear of eye shadows on the eye as well as intensify color payoff from
shadows.

• Lip gloss, is a sheer form of lipstick that is in a liquid form.

• Lipstick, lip gloss, lip liner, lip plumper, lip balm, lip conditioner, lip primer, and lip boosters. Lip
stains have a water or gel base and may contain alcohol to help the product stay on the lips. The idea
behind lip stains is to temporarily saturate the lips with a dye, rather than covering them with a colored
wax. Usually designed to be waterproof, the product may come with an applicator brush or be applied
with a finger.

• Concealer, makeup used to cover any imperfections of the skin. Concealer is often used for any extra
coverage needed to cover blemishes, or any other marks. Concealer is often thicker and more solid than
foundation, and provides longer lasting, and more detailed coverage. Some formulations are meant only
for the eye or only for the face.

• Foundation, used to smooth out the face and cover spots or uneven skin coloration. Usually a liquid,
cream, or powder, as well as most recently, a light and fluffy mousse, which provides excellent coverage
as well. Foundation primer can be applied before or after to get a smoother finish. Some primers come in
powder or liquid form to be applied before foundation as a base, while other primers come as a spray to
be applied after you are finished to help make-up last longer.

• Face powder, used to set the foundation, giving a matte finish, and also to conceal small flaws or
blemishes.

• Rouge, blush or blusher, cheek coloring used to bring out the color in the cheeks and make
the cheekbones appear more defined. This comes in powder, cream, and liquid forms.

• Contour powder/creams, used to define the face. It can be used to give the illusion of a slimmer face or
to even modify a person’s face shape as desired. Usually a few shades darker than one’s own skin tone
and matte in finish to create the illusion of depth. A darker toned foundation/concealer can be used
instead to contour to create a more natural look.

• Highlight, used to draw attention to the high points of the face as well as to add glow to the face. It
comes in liquid, cream, and powder form. Often contains shimmer, but sometimes does not. A lighter
toned foundation/concealer can be used instead to highlight create a more natural look.

• Bronzer, used to give skin a bit of color by adding a golden or bronze glow. Can come in either matte,
semi matte/satin, or shimmer finishes.
 Mascara, is used to darken, lengthen, and thicken the eyelashes. It is available in natural colors such as
brown and black, but also comes in bolder colors such as blue, pink, or purple. There are many different
 formulas, including waterproof for those prone to allergies or sudden tears. Often used after an eyelash
curler and mascara primer. There are now also many mascaras with certain components to help lashes to
grow longer and thicker. There are specific minerals and proteins that are combined with the mascara
that can benefit, as well as beautify

2.2.1CATEGORIES

1. Lakme eyeliner and lipstick

2. Lakme kajal

3. Lakme strawberries face wash

4. Lakme radiant rose powder

5. Lakme nail enamel remover

6. Lakme shampoo

7. Lakme deep pore cleansing milk

2.3 Mission

BEAUTY FOR ALL

For more than a century, Lakme has devoted itself solely to one business: beauty. It is a business rich in
meaning as it enables all individuals to express their personality gain self-confidence itself and open up to
others.

Beauty is a language.

Lakme has set itself the mission of offering men & women worldwide the best cosmetics innovation in
terms of quality; efficacy & safety .It purses this goal by infinite diversity of beauty needs and desires all
over the world.

Beauty is universal.

Since its creation by a researcher, the group has pushing back the frontiers of knowledge. Its unique research
arms it to continually explore new territories & invent the products of the future, while drawing inspiration
from beauty rituals the world over.
Beauty is science.

By drawing on the diversity on its teams, & the richness & the complementarily of its brand portfolio,
Lakme has made the universalisation of beauty its project for the years to come.

Lakme offering beauty for all.

2.4COMPETITION INFORMATION OF LAKME

1. L’Oreal

L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered
office in Paris. It is the world's largest cosmetics company and has developed activities in the field of
cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfume and hair care; the
company is active in dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and
is the top nanotechnology patent-holder in the United States. The company is a component of Euro Stoxx 50
stock market index.

2. Revlon

Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932 by
Charles Revson, brothers Joseph and Joel Roberts, and chemist, Charles Lachman. The founders developed
a new type of nail enamel, which used pigments to create a wide range of shades. The company rapidly
became a multimillion-dollar organization and from 1940, Revlon began adding lipstick and other makeup
products to its range. Revlon products are now sold in more than 100 countries worldwide, although the US
is the brand’s largest market, accounting for more than half of sales

3. Colorbar

Colorbar Cosmetics is one of India’s leading brands of color cosmetics that has been developed with the
promise of providing its consumers world class innovative products in a wide range of colors..

4. COTY

Coty, Inc., is an American beauty products manufacturer based in New York founded in Paris, France, by
François Coty in 1904. Its main products are fragrances, color cosmetics and skin and body care products. It
is known for its cooperation with designers and celebrities for the creation of fragrances. Its biggest brands,
or "power brands" as it calls them, are: Calvin Klein (fragrance and cosmetics), Chloe (fragrance), Davidoff
(fragrance), y (fragrance), Marc Jacobs (fragrance), Philosophy (beauty), Adidas (fragrance and beauty),
Playboy (fragrance), OPI Products (beauty), Rimmel London (make-up) and Sally Hansen (beauty).
7. Cover Girl

Cover Girl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical
Company (later called Noxell, a popular face cleaner) and acquired by Procter & Gamble in 1989. The
Noxell Company advertised this cosmetics line by allowing "cover girls", fashion models, actresses, and
singers who appear on the front cover of women's magazines, to wear its products. Cover Girl makes up for
lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable
prices
 CHAPTER 3

POSITIONING OF THE INTERN AND HIS ROLE

This chapter gives an overall idea about the structure of the office in which I have done my internship
project. It also gives details about the duties and responsibilities handled within the organization, the
department allotted and the brief details about the whole internship.

3.1 Details about Role, Duties & Responsibilities assigned to the intern
I had done my internship with the Business Development Team for Expansion of Franchise Network of
Lakme saloon at Kottayam region

(a) Duties & Responsibilities assigned to the Intern

I have done 2 months internship programme in Lakme Lever Private Limited. Mainly I have
done the activities in marketing department for the expansiom of franchise network of lakme
saloon. The tasks assigned to me were:
*Interacting with external Business Partners

*keep records of calls and note useful information for lead generation.

(b) Department allotted & reporting to whom

Department : Marketing

Reporting to : Jeevan George, Business Manager – South Region, Lakme Lever Private Limited.

(c) Brief detailing about the whole internship

I have done my internship in MARKETING department of Lakme Lever Private Limited.. The internship
was for two month, from May 13th to Aug 13th. During the period I have got familiar with the different
activities and functions handled by business development team.. . I completed all the tasks they had given
me during this time.

Overall I had a good experience of interacting with the customers and business officials. people come for.
Spending two month in this lakme has made me understood the importance of completing responsibilities on
time and in a perfect manner.

.
 CHAPTER 4

DETAILS ABOUT INTERNSHIP

Weekly Activity / Progress Report

 CHAPTER 4

WEEKLY REPORT

This chapter includes the weekly report or the progress report of all the daily activities and duties that was
taken during the internship within the organization. That report also provides the feedback of the industrial
guide will helps to assess the performance.

It also gives an idea about the contribution to the organization which includes the initiatives and
responsibilities, task accomplishments made and the involvement in the major assignments.

Here the weekly report of the internship are enclosed in the following pages: