CENTRO AGROTURISTICO -SERVICIO NACIONAL DE APRENDIZAJE (SENA)

SAN GIL SANTANDER

ESTUDIANTE:

LILIBETH CECILIA VALENCIA CARABALI

DOCENTE:

JESSIKA LORENA MURCIA PINEDA

NUMERO DE FICHA: 1749922

PROGRAMA: NEGOCIACION INTERNACIONAL

TEMA: Workshop “Products and services”

Workshop “Products and services”

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

The digital age revolutionized the world, making it not required to be a traditional
company, to enter the market competitively, regardless of whether it is a local or
international market. Although it is hard to believe the least developed countries,
they present a significant advance, with new tools of competition, imposing on
what the demand offers and aligning with the tendencies of immediate
gratification.

It is sought that the model of market access is an integral way between products
and services, so that the consumer is more motivated to make the purchase.

A new term, called the value chain, which is currently used to represent
progress by less developed countries, which makes finding in this development,
increasingly commercial rivals, with characteristics that represent threats from
powerful competitors, among which There are the producers and suppliers. The
great advantage of the less developed countries is that technology plays a
fundamental role, to be competitive.

The new economic philosophy is being influenced mainly by technology,

diagnosing that as needs arise in the market the way to meet them, it is
understood that the products, not only meet the need, they must also provide a
service.

New products and digital technologies are progressively modernizing the energy
system by paving the way for a new nexus between production, transport,
distribution and consumption. The integration of goods and services is almost
always driven by data and enabled by interoperability, which makes the adoption
of technology by all companies

2. Write a summary of ten lines from the text.

As a result of what has been seen in the text, it can be deduced that the
technological advance, which opens a new era in the economic world, gives us the
opportunity to compete much faster in the face of the possibility of competition, and
I am not only talking about local rivals, also of the international ones, the global
market, thanks to the digital revolution, has made the market even smaller by
allowing close-up of countries that previously did not even think of a commercial
approach, nowadays, the possibility of commercial treaties, gives the possibility of
accessing the market previously unexplored. The use of technology in terms of
knowing the customer's demands is of vital importance to achieve an integrality
between products and services

3. Choose a paragraph and translate it with your own words.

A New Paradigm for Investment

Investment patterns and value creation are changing profoundly: business

expenditure in intangible assets – databases, software, design, training or
branding – grows significantly in size and importance compared to tangible
assets - such as machines, buildings or land. Within intangible investments,
innovation levers need to be supported: scientific R&D for instance accounts
for only 17% of firm investment in innovation, inviting policy makers to
recognise and encourage other types of investments

TRANSLATE:

Los patrones de inversión y la creación de valor están cambiando

profundamente: el gasto empresarial en activos intangibles (bases de datos,
software, diseño, capacitación o creación de marca) aumenta
significativamente en tamaño e importancia en comparación con los activos
tangibles, como máquinas, edificios o terrenos. Dentro de las inversiones
intangibles, las palancas de innovación deben ser respaldadas:
investigación y desarrollo científicos, por ejemplo, cuentas por solo el 17%
de la inversión firme en innovación, invitando a los responsables políticos a
reconocer y alentar otros tipos de inversiones

4. Choose ten words from the text and organize them alphabetically. Look for the
meaning of each word.

Account: A report or description of an event or experience

Ahead: Further forward in space; in the line of one's forward motion.
Dynamic: (Of a process or system) Characterized by constant change, activity, or
Progress: Forward or onward movement towards a destination
Focus: The centre of interest or activity
Isolated: Far away from other places, buildings, or people; remote
Mainly: More than anything else
Marketing: The action or business of promoting and selling products or services,
including market research and advertising
Modernized: adapt (something) to modern needs or habits, typically by installing
modern equipment or adopting modern ideas or methods
Quickly: At a fast speed; rapidly
Survey: Look closely at or examine (someone or something).

5. Match the term with the corresponding meaning.

a Client e. Things created by projects.

b Solution d. A series of tasks to be done in a specified sequence.
c Engagement a. A customer.
d Project b. Products and services that solve a client’s problem.
e Deliverable c. An agreement between client-service provider.