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 RESESEARCH PAPER
Nair, A., & D'Souza, S. J. (2019). The Impact of Indian Consumer's Mood on Their Perception for the Jewelry B
Optimizing Millennial Consumer Engagement With Mood Analysis (pp. 179-199). IGI Global.
Mahipal, D., & Shankaraiah, K. (2018). E-COMMERCE GROWTH IN INDIA: A STUDY OF SEGMENTS CONTRIBUT
Marketing Studies Journal, 22(2).
Karmoker, K., & Haque, M. E.(2018) Female Consumer Behavior towards Jewellery Products in Bangladesh: Evi
City.
Moraes, C., Carrigan, M., Bosangit, C., Ferreira, C., & McGrath, M. (2017). Understanding ethical luxury consump
theories: a study of fine jewellery purchases. Journal of Business Ethics, 145(3), 525-543.

Parveen, S., & Saxena, D.(2017) A STUDY ON BUYING BEHAVIOUR OF WOMEN TOWARDS GOLD JEWELLERY

Chitradevi, T. (2017). A study on consumer behaviour towards jewellery products in Tiruchirappalli district. Inte
Applied Research, 3(1), 853-857.
Kotwani, S., & Pandey, A. (2017)An Empirical Study on Women Buying Behaviour towards Branded Jewellery with
Bhopal City.
George, A. J. (2016). A Study on Customer Perception and Loyalty in Diamond Jewellery Market in
Arekar, K., & Godbole, S. (2016). Factors Influencing Gold Buying Behavior of Retail Consumers in India with Res
Determinants. Journal of Applied Business and Economics, 18(3), 32-38
Chaisuriyathavikun, N., & Punnakitikashem, P. (2016). A study of factors influencing customers' purchasing be
ornaments. Journal of Business and Retail Management Research, 10(3).
Rekha, I. S. (2016). A study on customer perception towards online precious metal jewellery shopping in India. I
of Applied Business and Economic Research, 14(14), 251-257.

Bhuvaneswari, G. G., & Muthupandi, M. (2015). Buying Behaviour of Women towards Gold Ornaments. Interna

Badi, R. V. (2015). AN EMPIRICAL STUDY ON PERCEPTION TOWARDS BRANDED GOLD JEWELLERY AMONG WOM
AND ITS IMPACT ON BUYING DECISIONS.
Godbole, S. S., & Arekar, K. A. (2014). Retail Investors and Gold Buying Behaviour–A Perpetual Study of Indian
Accounting and Finance Research, 3(4), 99.
Joseph, D. J. K. (2014). Consumer Behaviour in the Gold Jewellery Market of Kerala. JOURNAL OF BUSINESS AND
RESEARCH REVIEW, ISSN-2347-856X ISSN-2348-0653, 1(6), 86.
Nagra, G., & Gopal, R. (2013). An study of Factors Affecting on Online Shopping Behavior of Consumers. Intern
scientific and research publications, 3(6), 1-4.
Shareef, M. A., Archer, N., Fong, W., Rahman, M. O., & Mann, I. J. (2013). Online buying behavior and perceive
British Journal of Applied Science & Technology, 3(4), 662
Shalini, S., & Kamalaveni, D. (2013). Online buying behaviour of netizens: A study with reference to Coimbatore
Journal of Marketing, 43(8), 35-45.2
Richa, D. (2012). Impact of demographic factors of consumers on online shopping behaviour: A study of con
International Journal of Engineering and Management Sciences, 3(1), 43-52.

Lim, W. M., & Ting, D. H. (2012). E-shopping: An analysis of the uses and gratifications theory. Modern Applied

Jokinen, H. (2011). Consumer perceptions and behaviour in respect to ethical, social, and environmental ma
business. Aalto University School of Economics Master Thesis in International Business..
Suresh, A. M., & Shashikala, R. (2011). Identifying factors of consumer perceived risk towards online shoppin
International Conference on Information and Financial Engineering IPEDR (Vol. 12, No. 336-34
Sanguanpiyapan, T., & Jasper, C. (2010). Consumer insights into luxury goods: Why they shop where they do in
setting. Journal of Retailing and Consumer Services, 17(2), 152-160.
 Prasad, V. V. D. (2010). Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Ma
World. International Journal of Marketing Studies, 2(1), 213.

Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why ethical consumers don’t walk their talk: Towards a f
understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded
of business ethics, 97(1), 139-158.
Rastogi, A. K. (2010). A Study of Indian Online Consumers & Their Buying Behaviour. International Research Jou

Jayawardhena, C., & Tiu Wright, L. (2009). An empirical investigation into e-shopping excitement: antecedents an
Journal of Marketing, 43(9/10), 1171-1187.
Wang, C. C., Chen, C. A., & Jiang, J. C. (2009). The Impact of Knowledge and Trust on E-Consumers' Online Shop
Empirical Study. JCP, 4(1), 11-18.
Bourlakis, M., Papagiannidis, S., & Fox, H. (2008). E-consumer behaviour: Past, present and future trajectories o
revolution. International Journal of E-Business Research (IJEBR), 4(3), 64-76.
Hirst, A. L. A. N., & Ashwin, M. A. R. I. E. (2008). A Cross Cultural Study of Online Shoppers in London and Bang
Retail Marketing Management Research.
Sen., R., King, R. C., & Shaw, M. J. (2006). Buyers' choice of online search strategy and its managerial implica
Management Information Systems, 23(1), 211-238.
Souiden, N., Kassim, N. M., & Hong, H. J. (2006). The effect of corporate branding dimensions on consumers' pr
cross-cultural analysis. European Journal of Marketing, 40(7/8), 825-845.
Schaupp, L. C., & Bélanger, F. (2005). A Conjoint Analysis of Online Consumer Satisfaction1. Journal of electronic
6(2), 95.
Shergill, G. S., & Chen, Z. (2005). WEB-BASED SHOPPING: CONSUMERS'ATTITUDES TOWARDS ONLINE SHOPPING
Journal of electronic commerce research, 6(2), 78.
Corbitt, B. J., Thanasankit, T., & Yi, H. (2003). Trust and e-commerce: a study of consumer perceptions. Electronic
and applications, 2(3), 203-215.
Li, N., & Zhang, P. (2002). Consumer online shopping attitudes and behavior: An assessment of research. AMCIS
74.
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its
consequences. Journal of retailing, 78(1), 41-50.
Carrigan, M., & Attalla, A. (2001). The myth of the ethical consumer–do ethics matter in purchase behaviour?. J
marketing, 18(7), 560-578.
Dittmar, H., Beattie, J., & Friese, S. (1996). Objects, decision considerations and self-image in men's and women's
Acta psychologica, 93(1), 187-206.
YEAR cited by

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Nair, A., & D'Souza, S. J. (2019). The Impact of Indian Consumer's Mood on Their Perception for the Jewelry Brand Tanishq
Consumer Engagement With Mood Analysis (pp. 179-199). IGI Global.
RP-NO Study Reference Title Of The Paper

The Impact of Indian Consumer's Mood on

Nair, A., & D'Souza, S. J. (2019) Their Perception for the Jewelry Brand
Tanishq. In Optimizing Millennial Consumer
Engagement With Mood Analysis

Cited by-2

Mahipal, D., & Shankaraiah, K. (2018)

E-Commerce Growth In India: A Study Of
Segments Contribution

Cited by-10
Karmoker, K., & Haque, M. E.(2018) Female Consumer Behavior towards Jewellery
Products in Bangladesh: Evidence from
Khulna City.

Cited by-14

Moraes, C., Carrigan, M., Bosangit, C., Understanding ethical luxury consumption
Ferreira, C., & McGrath, M. (2017) through practice theories: a study of fine
jewellery purchases.

Cited by-19

Parveen, S., & Saxena, D.(2017) A STUDY ON BUYING BEHAVIOUR OF

WOMEN TOWARDS GOLD JEWELLERY
IN REWA CITY.

Cited by-20

Kotwani, S., & Pandey, A. (2017) An Empirical Study on Women Buying

Behaviour towards Branded Jewellery with
special reference to Bhopal City.

Cited by-40

George, A. J. (2016)..

A Study On Customer Perception And Loyalty

In Diamond Jewellery Market In Kerala
Cited by-65 A Study On Customer Perception And Loyalty
In Diamond Jewellery Market In Kerala

Arekar, K., & Godbole, S. (2016)

Factors Influencing Gold Buying Behavior Of
Retail Consumers In India With Respect To
Individual’s Determinants.

Cited by-34

Rekha, I. S. (2016).
A Study On Customer Perception Towards
Online Precious Metal Jewellery Shopping In
India

Cited by-65

Chaisuriyathavikun, N., & Punnakitikashem, P.

(2016)
A study of factors influencing customers'
Cited by-54 purchasing behaviours of gold ornaments

Bhuvaneswari, G. G., & Muthupandi, M.

(2015)
Buying Behaviour of Women towards Gold
Cited by-32 Ornaments
 Buying Behaviour of Women towards Gold
Ornaments

Badi, R. V. (2015)
AN EMPIRICAL STUDY ON PERCEPTION
TOWARDS BRANDED GOLD JEWELLERY
AMONG WOMEN IN BANGALORE AND
ITS IMPACT ON BUYING DECISIONS.

Cited by-65

Godbole, S. S., & Arekar, K. A. (2014).

Retail Investors And Gold Buying Behaviour–

Cited by-65 A Perpetual Study Of Indian Retail Investors

Joseph, D. J. K. (2014)

Consumer Behaviour in the Gold Jewellery

Cited by-65
Market of Kerala

Shalini, S., & Kamalaveni, D. (2013).

Online Buying Behaviour Of Netizens: A
Study With Reference To Coimbatore, Tamil
Nadu.

Cited by-65
Nagra, G., & Gopal, R. (2013).

An Study Of Factors Affecting On Online

Shopping Behavior Of Consumers

Cited by-65

Shareef, M. A., Archer, N., Fong, W., Rahman,

M. O., & Mann, I. J. (2013). Online Buying
Shareef, M. A., Archer, N., Fong, W., Rahman,
Behavior And Perceived
M. O., & Mann, I. J. (2013)
Trustworthiness. British Journal Of Applied
Science & Technology, 3(4), 662

Cited by-65

Richa, D. (2012). Impact Of Demographic Factors Of Consumers

On Online Shopping Behaviour: A Study Of
Consumers In India. International Journal Of
Engineering And Management Sciences, 3(1),
43-52.

Cited by-65

Lim, W. M., & Ting, D. H. (2012).

E-Shopping: An Analysis Of The Uses And

Gratifications Theory.
 E-Shopping: An Analysis Of The Uses And
Gratifications Theory.
Cited by-65

Suresh, A. M., & Shashikala, R. (2011).

Identifying Factors Of Consumer Perceived

Risk Towards Online Shopping In India

Cited by-165

Jokinen, H. (2011)
Consumer perceptions and behaviour in respect
to ethical, social, and environmental matters in
jewellery business
Cited by-60

Sanguanpiyapan, T., & Jasper, C. (2010).

Consumer Insights Into Luxury Goods: Why
They Shop Where They Do In A Jewelry
Shopping Setting

Cited by-111
Carrington, M. J., Neville, B. A., & Whitwell,
G. J. (2010) Why Ethical Consumers Don’t Walk Their
Talk: Towards A Framework For
Understanding The Gap Between The Ethical
Purchase Intentions And Actual Buying
Behaviour Of Ethically Minded Consumers.

Cited by-21

Prasad, V. V. D. (2010)
Hallmarking in India: A Major Quality
Initiative in the Largest Gold Jewellery Market
in the World
Cited by-21

Rastogi, A. K. (2010)

A Study of Indian Online Consumers & Their

Cited by-30
Buying Behaviour
 The Impact Of Knowledge And Trust On E-
Wang, C. C., Chen, C. A., & Jiang, J. C.
Consumers' Online Shopping Activities: An
(2009).
Empirical Study. Jcp, 4(1), 11-18.

Jayawardhena, C., & Tiu Wright, L. (2009).

An Empirical Investigation Into E-Shopping

Excitement: Antecedents And Effects

Cited by-65

Hirst, A. L. A. N., & Ashwin, M. A. R. I. E.

(2008).
A Cross Cultural Study Of Online Shoppers In
London And Bangkok

Cited by-65

Bourlakis, M., Papagiannidis, S., & Fox, H.

(2008)
E-consumer behaviour: Past, present and future
Cited by-65 trajectories of an evolving retail revolution
 E-consumer behaviour: Past, present and future
trajectories of an evolving retail revolution

Sen., R., King, R. C., & Shaw, M. J. (2006).

Buyers' Choice Of Online Search Strategy And

Cited by-65 Its Managerial Implications. Journal Of
Management Information Systems, 23(1), 211-
238.

Souiden, N., Kassim, N. M., & Hong, H. J.

(2006)
The effect of corporate branding dimensions on
Cited by-65 consumers' product evaluation: A cross-cultural
analysis

Shergill, G. S., & Chen, Z. (2005).

Web-Based Shopping: Consumers ‘attitudes

Towards Online Shopping In New Zealand.
Cited by-65

Schaupp, L. C., & Bélanger, F. (2005) Action1.

A Conjoint Analysis Of Online Consumer

Satisfy

Cited by-65

Corbitt, B. J., Thanasankit, T., & Yi, H. (2003).

Trust And E-Commerce: A Study Of Consumer

Perceptions. Electronic Commerce Research
And Applications
Cited by-65
Li, N., & Zhang, P. (2002).

Consumer Online Shopping Attitudes And

Behavior: An Assessment Of Research.

Cited by-65

Srinivasan, S. S., Anderson, R., & Ponnavolu,

K. (2002)
Customer loyalty in e-commerce: an
exploration of its antecedents and
Cited by-65 consequences

Carrigan, M., & Attalla, A. (2001)

The myth of the ethical consumer–do ethics

Cited by-65
matter in purchase behaviour?

Dittmar, H., Beattie, J., & Friese, S. (1996)

Objects, decision considerations and self-
Cited by-65 image in men's and women's impulse
purchases.
 Country/Geographical Area Covered
Study objective/Study description
And Sample Size

The growth and different segments of electronic commerce

(ecommerce) in India. As e-commerce is one of the top
growing businesses in India and provides a great market 80 Respondents
potential for investments, foreign investors are funding e-
commerce sector
1. To study major factors affecting the perception of
customers towards
Diamond jewellery.

7 00,Kerala
2. To study the post purchase loyalty of customers for
diamond jewellery. 7 00,Kerala
3. To study the influence of gold in comparison with
diamond jewellery.

4. To analyze the buyer behaviour of the diamond jewellery.

200 Respondents Convenient Sample

Of Working Executives From The City
Examine which factors i.e. risk and return, market Of Mumbai
information, motives, security, opinions and benefits, have
significant impact on the different age group.

Difference in perception between online and non-online

jewellery buyers toward online precious metal jewellery 80 Respondents
shopping in India.
- Belief in gold buying behavior
- consumers towards their motives behind the physical gold
buying behavior-
125, Questionnaire, One Sample Test

Focus on the relationship between demographic profile of

India, Coimbatore (Tamil Nadu) (500
customers of Tamil Nadu & Coimbatore their online
Respondents)
shopping behavior.
 70 Respondents

Impact of demographic factors of consumers on on-line

shopping parameters like satisfaction with on-line shopping
Navi Mumbai

-Study is focused primarily on B2C EC Ottawa, Canada 1000 Respondents

580 Respondents
Qualitative and quantitative research methods to study the
impact of demographic factors of consumers on on-line
shopping parameters like satisfaction with on-line shopping,
future purchase intention,

,Delhi

How best the marketers of electronic businesses can serve

300 Respondents Malaysia.
and attract consumers
How best the marketers of electronic businesses can serve
300 Respondents Malaysia.
and attract consumers

India, Bangalore (90 Respondents)

Investigate the factors influencing customer perceived risk

of online shopping in Indian context.
Pearson Correlations Coefficients,

Measures for a number of variables that we investigated. The Sample (N=192) Was Collected
Measures for functional shopping motives were adapted Among Us Citizens,
Impulse buying generates over $4 billion in annual sales
Random Sample
volume in the united states
Knowledge is positively associated with trust and online
shopping activities. In other words, people who know more
Taiwan (100 Respondents)
about online shopping will trust and go more for shopping
online.

-Examine four antecedent factors 1,500 Individuals

-to assess the consequences of excitement on behavioral

Random Sample
intentions

Involving comparison of online consumers of London London And Bangkok (740

(European consumers) and Bangkok (Asian consumers). Respondents
-Examine four antecedent factors
-to assess the consequences of excitement on behavioral
intentions

China ,500 Respondent

Identify key factors influencing new Zealanders’ online

shopping purchase behaviour
- identify whether different categories of online new Zealand
buyers Anova And Chi Square Tools

188 Undergraduate Students ,North

American
Importance of those technology factors when placed in
relation to product and shopping factors.

A Conjoint Analysis

Increasing use of the world wide web as a b2c commercial

tool raises interest in

understanding the key issues in building relationships with

customers on the internet 80 ( Online)
Synthesize the representative existing literature on consumer
online shopping attitudes and behavior based on an 100
analytical literature review
Data Analysis
Observation
Method

Their basic rights such as intellectual

Chi –Square Test property, privacy, prevention of fraud,
consumer protection, etc.
 Diamond jewellery is an expensive
product, the respondents
Were very sensitive in nature

Analytical
Activity
Analytical
Activity

Insight of the investor’s decision

making, beliefs, to the financial
Regression
managers which will help them in
Analysis
constructing their financial products and
marketing strategy.

The perception of two groups in case of

Chi –Square Test three set of factors i.e., product,
convenience and service
Descriptive And
Gold being highly preferred investment
Inferential
avenue as against the others
Research

Significant differences in shopping

behavior could be ascribed to gender,
Chi-Square
occupation, and the internet expertise of
the online shoppers
 the online shoppers

Frequency can be raised up by focusing

One-Sample T
more on female segments as compared
Test
to male segment.

Consumers can be hardly available for

Anova
the B2C EC retailers.

The results of study reveal that on-line

shopping in India is significantly
Anova affected by various demographic factors
like age, gender, marital status, family
size and income. T

How best the marketers of electronic

Regression
businesses can serve and attract
Analysis
consumers
 How best the marketers of electronic
Regression
businesses can serve and attract
Analysis
consumers

Ability to measure and reduce these

Factor Analysis, perceived risks would take Indian online
T Test vendors to a great height in maximizing
both customer satisfaction and profits.

To offer attributes that best satisfy

Chi-Square Tests
consumers’ functional jewelry shopping
For Hypothesis
motives.
 A holistic model that reflects the
Anova complex real-life purchase decision
making of ethically minded consumers.
 Consumer education is important for
Goodness Of Fit electronic commerce, since consumers
Indices, Chi will not be afraid of shopping online if
Square Test they know more about internet security
system.

That convenience, attributes of the web

site, merchandising and involvement
Chi-Square directly influence consumer excitement,
and this in turn influence intent to return
and positive wom

That Bangkok population still prefers to

Anova shop on streets shop rather than through
online retailers like in London.
 Web site, merchandising and
involvement directly influence consumer
Z-Test
excitement, and this in turn influence
intent to return

That security/privacy issues are

Chi-Square
important to most online buyers.

Very useful methodology to the e-

commerce domain and helps
Anova practitioners understand the tradeoffs
consumers make during the purchase
decision.

Increasing use of the world wide web as

a b2c commercial tool raises interest in
understanding the key issues in building
relationships with customers on the
Correlation internet
 This model needs to be validated either
Correlation Tests theoretically or empirically in future
studies.
s.no RP CODE
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