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ROLL NO:-13011114
SUBJECT:- PROFILING ACTIVITY
SPECIALISATION :-FINANCE
What is e-commerce
Full form is
Electronic
Commerce.
Buying and selling
of good and
products over
internet.
Effective way of
conducting
business.
Types of ecommerce
Business to Business (B2B)
Business to Consumer (B2C)
Consumer to Consumer (C2C)
Introduction about OLX
OLX ( On Line exchange)was founded
by Fabrice Grinda and Alec Oxenford in
march,2006
OLX is present in 105 countries and has
more than 100 million unique visitors.
Overview
Overview One of the world’s biggest free
online classified.
Unique platform for people to buy or sell
items.
OLX India is spread across all the major
cities in India.
Founders
FABRICE GRINDA
Co-founder of OLX
Internet
Entrepreneur &
Investor
Graduated from
Princeton University
in 1996
Founder
ALEC OXENFORD
Co-founder of OLX
An Entrepreneur
Completed MBA in
1997 from Harvard
Business School
On one can
Easily design rich ads with pictures
Control your selling or buying activity in
My OLX.
Display your ads on your social
networking profiles.
Access the site from his mobile.
Objectives
Awareness of the service.
Awareness of the brand.
Higher Market Share.
Beating the competitors and remain at
top.
Campaign 1: Ghar Baithe Kamao
OLX has started a new campaign namely “bech de!” in which they
released new TV commercials so as to attract more number of fans.
Launched on June, 2011 Addresses people to sell products that have
become old and obsolete. The motive of the campaign was to make
individuals use OLX to sell old products and get a great deal out of it
Campaign 2 – “Bech De !!”(Re-
launched)
Re-launched on January, 2012 2 new ads launched keeping the motive same. Introduced
baby segment in the ad.
The use of same cast in all the films implies the huge need among every Indian Family to
solve their daily problems of buying, selling products and services locally.
Campaign 3- “Badi Badi Baate”
• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock exchange.
• Transportation is slow.
• Some people posts fake ads
Opportunity: -