Alternative Event Project Rubric
Name: Luc Patberg
2 pts
Category & Score Excellent
3 2
Date of Event Date of event is included
____3____ x 1
Length & Time of Event Length and time of the event is
included
___3_____ x 1
Location of Event Location of event is included
___3_____ x 1
Executive Summary Summary of key points of the
event was clearly explained
____3____ x 2
Event Summary Event description is included
and explained clearly
____1____ x 2
Start Up Summary Expenses and assets are
summarized and defined.
____2____ x 1 They are listed in a start-up
summary table.
Yes
Services Products and services are
identified. How they are
____2____ x 1 provided and by whom are
explained.
Market Analysis Target customers are
identified. There is a clear
___2_____ x 2 explanation of why the target
audience has been selected.
YES
Management Summary A Management structure is
explained. All gaps in staffing
___2_____ x 2 have been identified and
solutions have been made on
how to fill the gaps.
YES
Operational Plan An operational plan has been
clearly thought out and
____1____ x 2 explained. Events occurring
prior to the event and after the
event have been identified and
defined.
YES
Contingency Plan An explanation has been given
for what will happen if there are
___1_____ x 1 delays to the event. A plan
has been presented for what
will happen if the event is
canceled.
YES
Total Score: 78/100 points
+ 10 ppt
Acceptable
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Summary of key points was
included but not clearly
explained
Event Summary is included but
not defined
Expenses and assets are
identified but not defined. The
start-up summary table is not
easy to read or accurate.
Products and services are not
clearly identified. How they are
provided and by whom is not
explained.
Target customers are identified
but there is not a clear
explanation of why the target
audience has been selected.
A Management structure
identified but not explained.
Gaps in staffing have been
identified but there is not
explanation of how the gaps
will be filled.
An operational plan has been
identified but not explained.
Events occurring prior and
after the events have not been
clearly identified.
Delays and cancelations have
been identified but no
explanation is giving for what
will happen if delays or a
calculation occurs.
Needs Improvement
1
Date of event is missing
Length and time of the event is
missing
Location of event is missing
Summary of key points was
missing
Event Summary is missing
Expenses and assets are are
missing. The start-up
summary table is missing.
Products and services are
missing. How they are
provided and by whom is
missing.
Target customers are not
identified. There is not a clear
explanation of why the target
audience has been selected.
A Management structure is
missing. Gaps in staffing have
not been identified.
An operational plan is missing.
A contingency plan is missing.