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welcome to zenwindows.

com

"Meditate, relax,
be one with the
universe—and
never allow a
window salesman
into your home."
what choose
1. Go to www.zenwindows.com and request a
quote or call your local office.

2. Give us some basic information on your window

to
project. your window style.

3. We will email you information about our


company and products. Zen Windows™ offers an extensive line of products, with windows in practically every

expect
style and size you can imagine—from traditional double-hungs to room-expanding bow
4. A bid will be created and emailed to you in 5 and bay models. Choose the window operating style below that will give your home the
minutes. fresh new look you desire.

the zen windows™


process 5. We will follow up with you to see if you have any
additional questions. Stationery sash

6. Once you accept the bid, we will schedule a


time for our installation manager to come out
and measure your windows.

Single-Hung Double-Hung Slider Casement


7. Your windows will be ordered and will arrive in Single-hung windows are a The most popular style on Sliding windows are similar Casement windows, which
approximately two weeks. beautiful, practical style that the market, double-hung to double-hungs, but they open out to the side, are one
incorporates two sashes, one windows feature two operate horizontally to of the most thermally efficient
fixed and one that slides up operating sashes and provide provide a wider, more window styles offered.
8. Your windows will be installed by expert and down. both beauty and performance. unobstructed view.
craftsmen.

9. You don’t pay until your windows have been


installed and
you are 100% happy!

10. Your new windows will now be covered for life.


You’ll never have to spend another dime on your Awning Picture Bow/Bay Garden
new windows! An awning window has a Picture windows come in The three-dimensional effects Garden windows extend
hinge on top and opens all shapes and sizes, and of a bow or bay window will outward from the building and
outward, allowing air to flow are fixed windows, rather add space, light and viewing have a sloped glass roof to
up and into the building while than made to be opened area to any home. ensure quick water runoff and
Zen Windows™ makes purchasing replacement windows for your
keeping out any rain that and closed. allow additional sunlight to
home EASY and AFFORDABLE. That’s Zen Windows™.
might fall. stream in.

2 3
lotus triple-pane windows from zen
lotus glass and product options

1 The beauty of our narrowline frame and sashes is subtle and substantial at the same
1.
time. The sleek design is visually clean and contemporary, with a larger glass area for HIGH-PERFORMANCE THERMD GLASS
exceptional daylighting and outside viewing. And beneath the elegance? Internal chambers Lotus Windows come standard with the technologically advanced, High-performance
are meticulously engineered for structural integrity and enhanced energy efficiency. triple-pane N/A with ThermD glass system. This glass package a high- Low-E Coating
1 2 This innovative fiberglass reinforcement allows for secure mounting of hardware and the
2. performance Low-E coating, ThermD Stainless Steel Spacer System
non-conductive material also reduces the transfer of energy for superior thermal performance. two panes of Low-E and two panes of argon gas. The ThermD Spacer Clear Glass
3 Stylish and strong, this low-profile secure locking hardware features an indicator that
3. is expertly constructed to stand up strong to harsh wind and extreme Argon Gas
tells you if your windows are left unlocked. But the true beauty is its end-of-throw cam weather as well as heavy-duty wear and tear. When you compare
shift locking action, expertly constructed for increased protection. the stainless steel alloy construction to other spacer systems, you’ll Stainless
4 The true sloped sill of our Lotus Window elevates both the appearance and performance
4. see why ThermD takes the lead in superior strength. (ThermD is the Steel Spacer
with its smooth, uniform design. The true sloped sill is expertly crafted to provide a highly standard glass system used for Northern climate zones; Southern
efficient drainage system that promotes water runoff without the use of weep holes.1 climate zones use the same system, but with a Low-E coating designed
The integrated telescoping sill dam effortlessly blends strength with style. The benefits for that specific region).
distinction here is three-fold: protection from air and water infiltration, increased structural
stability and enhanced beauty. If you prefer to choose another glass package, Zen also offers practically
3 5.
5 Traditional sloped sill designs can allow the sash to bow during powerful winds, but endless possibilities for various glass, spacer and Low-E combinations. Inside

with our interlocking sash-to-sill technology, the sash is channeled firmly into the window From double- or triple-pane glass configurations to several different
2 frame for a unified wall of strength. Combined with three layers of weatherstripping, it Low-E coatings and spacer options, Zen has you covered – so that you
delivers unmatched protection, as well as peace of mind. can select the best glass option for your home.
Improved form and functionality is the focus of our screen bulb seal. The compression
bulb aids in the installation and removal of the extruded aluminum screen. The snug fit
also eliminates light penetration between the screen and frame and helps block insect access.2
OPTIONS FOR CUSTOMIZATION Internal grids will give your Lotus
Windows the look and feel of true
Zen also offers you countless ways to custom design your divided-lite windows without the hassles!
Plus these additional features: new Lotus Windows to match your home. You can choose Because they’re between the glass panes,
• Fully fusion-welded frame and sash corners create superior strength and a clean, from a wide array of product options, including the following: these grids allow for easy cleaning. Our
low-profile finished look. exquisitely beautiful grids are available in
both a contoured or flat design and with
• Airtight insulating chambers enhance thermal performance and durability. VINYL COLORS several distinctive patterns.
INTERIOR/EXTERIOR
• Multi-layer weatherstripping helps block energy loss and protects against inclement weather.
Lotus picture windows are available in many
• Dual vent stops for limited and convenient opening of the window for ventilation. specialty shapes, all custom built to fit
• Hidden screen track creates a clean-line design for enhanced visual appeal; half screens WHITE BEIGE CLASSIC CLAY your home’s uniquely shaped openings
are standard, optional full screens available. perfectly. We offer practically any shape you

4 5 • Lotus Windows come standard with a block frame. For enhanced appearance and ease of
INTERIOR can imagine, from circle-tops to pentagons
WO O D G R A I N C O L O R S to octagons and much more.
installation, two additional options also are available. (1-3/8" nail fin set back and 1-3/8" nail
fin set back with J-channel adapter)
1 For larger size windows or to meet specific DP/PG ratings, optional weeps/performance package must be ordered. WHITE RICH MAPLE LIGHT OAK DARK OAK
2 Available only with the full screen option. WOODGRAIN An array of V-grooved glass options will give
your new Lotus Windows a unique and even
more attractive appearance. You can select
FOXWOOD CHERRY from a variety of stunning cut glass patterns
for a more subtle, yet beautifully elegant look.
FRAMEWORKS
EXTERIOR COLORS

BLACK ARCHITECTURAL AMERICAN TERRA HUDSON KHAKI


BRONZE AAMA Gold Label Certification
Air: 0.17 cfm/ft2 at 25 mph — 1.7 times better than industry
Triple-pane insulated glass This innovative system features The Intercept Stainless Steel Dual vent stops for limited and
minimum of 0.30 cfm
incorporates the most advanced foam enhancement in the Spacer features a unique, one-piece, convenient opening of the window DESERT CLAY SAND DUNE ENGLISH RED FOREST GREEN
insulated glass technology and window structure to deliver greater stainless steel alloy U-shaped design for ventilation. Water: R35 45 mph — 8" rain per hour — 1.3 times better than
is your best defense in achieving thermal protection and energy that stabilizes the panes of glass and industry minimum of 33 mph
maximum energy efficiency. savings year-round. creates an effective thermal barrier to CASTLE GRAY
reduce heat loss through the window.
4 PRINTED IMAGES OF COLORS VARY, SO PLEASE ASK YOUR WINDOW PROFESSIONAL TO SEE ACTUAL SAMPLES.
5
nirvana double-pane windows from zen
nirvana glass and product options

1 The beauty of our narrowline frame and sashes is subtle and substantial at the same
1.
time. The sleek design is visually clean and contemporary, with a larger glass area for HIGH-PERFORMANCE SOLAR LOW-E/A GLASS
exceptional daylighting and outside viewing. And beneath the elegance? Internal chambers Nirvana Windows come standard with double-pane Solar Low-E/A
are meticulously engineered for structural integrity and enhanced energy efficiency. glass system. This glass package features double-strength glass, a solar
1 2 This innovative fiberglass reinforcement allows for secure mounting of hardware and the
2. focused Low-E coating, ThermD Stainless Steel Spacer System and Solar Focused
non-conductive material also reduces the transfer of energy for superior thermal performance. argon gas. The Solar Low-E/A glass package offers an unparalleled Low-E Coating
3 Stylish and strong, this low-profile secure locking hardware features an indicator that
3. combination of energy saving solar control and fading protection.
tells you if your windows are left unlocked. But the true beauty is its end-of-throw cam Simply put, this solar-focused insulated glass package will help protect
shift locking action, expertly constructed for increased protection. a home’s carpet, furniture, floors and draperies from fading, prevent the Argon Gas
4 The true sloped sill of our Nirvana Window elevates both the appearance and performance
4. overbearing heat gain from the sun’s rays and still allow you to enjoy
with its smooth, uniform design. The true sloped sill is expertly crafted to provide a highly the outdoor view without distortion or haze.
efficient drainage system that promotes water runoff without the use of weep holes.1 Stainless Steel Spacer
The integrated telescoping sill dam effortlessly blends strength with style. The benefits If you prefer to choose another glass package, Zen also offers practically
distinction here is three-fold: protection from air and water infiltration, increased structural endless possibilities for various glass, spacer and Low-E combinations.
stability and enhanced beauty. From double- or triple-pane glass configurations to several different
3 5. Traditional sloped sill designs can allow the sash to bow during powerful winds, but Low-E coatings and spacer options, Zen has you covered – so that you Inside
5
with our interlocking sash-to-sill technology, the sash is channeled firmly into the window can select the best glass option for your home.
2 frame for a unified wall of strength. Combined with three layers of weatherstripping, it
delivers unmatched protection, as well as peace of mind.
Improved form and functionality is the focus of our screen bulb seal. The compression
bulb aids in the installation and removal of the extruded aluminum screen. The snug fit
also eliminates light penetration between the screen and frame and helps block insect access.2
OPTIONS FOR CUSTOMIZATION Internal grids will give your Nirvana
Windows the look and feel of true
Zen also offers you countless ways to custom design your divided-lite windows without the hassles!
Plus these additional features: new Nirvana Windows to match your home. You can choose Because they’re between the glass panes,
• Fully fusion-welded frame and sash corners create superior strength and a clean, from a wide array of product options, including the following: these grids allow for easy cleaning. Our
low-profile finished look. exquisitely beautiful grids are available in
both a contoured or flat design and with
• Airtight insulating chambers enhance thermal performance and durability. VINYL COLORS several distinctive patterns.
INTERIOR/EXTERIOR
• Multi-layer weatherstripping helps block energy loss and protects against inclement weather.
Nirvana picture windows are available in
• Dual vent stops for limited and convenient opening of the window for ventilation. many specialty shapes, all custom built to
• Hidden screen track creates a clean-line design for enhanced visual appeal; half screens WHITE BEIGE CLASSIC CLAY fit your home’s uniquely shaped openings
are standard, optional full screens available. perfectly. We offer practically any shape you

4 5 • Nirvana Windows come standard with a block frame. For enhanced appearance and ease
INTERIOR can imagine, from circle-tops to pentagons
WO O D G R A I N C O L O R S to octagons and much more.
of installation, two additional options also are available. (1-3/8" nail fin set back and 1-3/8"
nail fin set back with J-channel adapter)
1 For larger size windows or to meet specific DP/PG ratings, optional weeps/performance package must be ordered. WHITE RICH MAPLE LIGHT OAK DARK OAK
2 Available only with the full screen option. WOODGRAIN An array of V-grooved glass options will give
your new Nirvana Windows a unique and
even more attractive appearance. You can
FOXWOOD CHERRY select from a variety of stunning cut glass
patterns for a more subtle, yet beautifully
FRAMEWORKS elegant look.
EXTERIOR COLORS

BLACK ARCHITECTURAL AMERICAN TERRA HUDSON KHAKI


BRONZE AAMA Gold Label Certification
Air: 0.17 cfm/ft2 at 25 mph — 1.7 times better than industry
Insulated glass unit featuring This innovative system features The Intercept Stainless Steel Dual vent stops for limited and
minimum of 0.30 cfm
double-strength glass improves foam enhancement in the Spacer features a unique, one-piece, convenient opening of the window DESERT CLAY SAND DUNE ENGLISH RED FOREST GREEN
year-round performance. window structure to deliver greater stainless steel alloy U-shaped design for ventilation. Water: R35 45 mph — 8" rain per hour — 1.3 times better than
thermal protection and energy that stabilizes the panes of glass and industry minimum of 33 mph
savings year-round. creates an effective thermal barrier to CASTLE GRAY
reduce heat loss through the window.
6 PRINTED IMAGES OF COLORS VARY, SO PLEASE ASK YOUR WINDOW PROFESSIONAL TO SEE ACTUAL SAMPLES.
7
karma everyday windows from zen
karma glass and product options

1 The beauty of our narrowline frame and sashes is subtle and substantial at the same
1.
time. The sleek design is visually clean and contemporary, with a larger glass area for HIGH-PERFORMANCE LOW-E NEZ GLASS
exceptional daylighting and outside viewing. And beneath the elegance? Internal chambers Karma Windows include a double-paned glass unit, Low-E glass coating,
are meticulously engineered for structural integrity and enhanced energy efficiency. ThermD Stainless Steel Spacer System and argon gas. This innovative
1 2 This innovative fiberglass reinforcement allows for secure mounting of hardware and the
2. system featuring insulating carbonized foam liners in the window Low-E Coating
non-conductive material also reduces the transfer of energy for superior thermal performance. structure helps deliver greater thermal protection and energy savings
3 Stylish and strong, this low-profile secure locking hardware features an indicator that
3. year-round. The expanded polystyrene (EPS) foam reflects radiant heat,
tells you if your windows are left unlocked. But the true beauty is its end-of-throw cam lowers the thermal conductivity and improves the insulation capacity. Argon Gas
shift locking action, expertly constructed for increased protection. Karma Windows are expertly constructed for increased protection
4 The true sloped sill of our Karma Window elevates both the appearance and performance
4. against inclement weather.
with its smooth, uniform design. The true sloped sill is expertly crafted to provide a highly Stainless Steel Spacer
efficient drainage system that promotes water runoff without the use of weep holes.1 If you prefer to choose another glass package, Zen also offers practically
The integrated telescoping sill dam effortlessly blends strength with style. The benefits endless possibilities for various glass, spacer and Low-E combinations.
distinction here is three-fold: protection from air and water infiltration, increased structural From double- or triple-pane glass configurations to several different
Inside
stability and enhanced beauty. Low-E coatings and spacer options, Zen has you covered – so that you
3 5. Traditional sloped sill designs can allow the sash to bow during powerful winds, but can select the best glass option for your home.
5
with our interlocking sash-to-sill technology, the sash is channeled firmly into the window
2 frame for a unified wall of strength. Combined with three layers of weatherstripping, it
delivers unmatched protection, as well as peace of mind.
Improved form and functionality is the focus of our screen bulb seal. The compression
bulb aids in the installation and removal of the extruded aluminum screen. The snug fit
also eliminates light penetration between the screen and frame and helps block insect access.2
OPTIONS FOR CUSTOMIZATION Internal grids will give your Karma
Windows the look and feel of true
Zen also offers you countless ways to custom design your divided-lite windows without the hassles!
Plus these additional features: new Karma Windows to match your home. You can choose Because they’re between the glass panes,
• Fully fusion-welded frame and sash corners create superior strength and a clean, from a wide array of decorative options, including the these grids allow for easy cleaning. Our
low-profile finished look. exquisitely beautiful grids are available in
following color palette: both a contoured or flat design and with
• Airtight insulating chambers enhance thermal performance and durability. several distinctive patterns.
• Multi-layer weatherstripping helps block energy loss and protects against inclement weather. VINYL COLORS Karma picture windows are available in
• Dual vent stops for limited and convenient opening of the window for ventilation. INTERIOR/EXTERIOR
many specialty shapes, all custom built to
• Hidden screen track creates a clean-line design for enhanced visual appeal; half screens fit your home’s uniquely shaped openings
are standard, optional full screens available. perfectly. We offer practically any shape you
WHITE BEIGE CLASSIC CLAY
can imagine, from circle-tops to pentagons
4 5 • Karma Windows come standard with a block frame. For enhanced appearance and ease of to octagons and much more.
installation, two additional options also are available. (1-3/8" nail fin set back and 1-3/8" nail
fin set back with J-channel adapter)
1 For larger size windows or to meet specific DP/PG ratings, optional weeps/performance package must be ordered.
2 Available only with the full screen option. An array of V-grooved glass options will give
your new Karma Windows a unique and even
more attractive appearance. You can select
from a variety of stunning cut glass patterns
for a more subtle, yet beautifully elegant look.

AAMA Gold Label Certification


Air: 0.17 cfm/ft2 at 25 mph — 1.7 times better than industry
Insulated glass unit featuring This innovative system features The Intercept Stainless Steel Dual vent stops for limited and
minimum of 0.30 cfm
double-strength glass improves insulated enhanced iE liners Spacer features a unique, one-piece, convenient opening of the window
year-round performance. in the window structure to deliver stainless steel alloy U-shaped design for ventilation. Water: R35 45 mph — 8" rain per hour — 1.3 times better than
greater thermal protection and that stabilizes the panes of glass and industry minimum of 33 mph
energy savings year-round. creates an effective thermal barrier to
reduce heat loss through the window.
8 PRINTED IMAGES OF COLORS VARY, SO PLEASE ASK YOUR WINDOW PROFESSIONAL TO SEE ACTUAL SAMPLES.
9
dharma patio doors from zen
dharma glass and product options

Selecting the best patio door for your home is easy when you have three superb styles to choose from: HIGH-PERFORMANCE LOW-E/A GLASS
Contemporary, Classic and French. Each Dharma door is beautifully detailed to achieve a distinctive look Many people think of glass as being fragile, yet it’s one of the
while providing a powerful shield against inclement weather and energy loss. primary components in the thermal efficiency of your patio door.
The Low-E/A insulated glass package will further increase energy Low-E Coating
This superbly built door will infuse your home with the warmth and beauty of natural sunlight, while protecting
conservation and is expertly constructed to stand up strong to harsh
it from harsh weather elements.
wind and extreme weather as well as heavy-duty wear and tear. When
11. Premium vinyl mainframe and sash extrusions are colored throughout – you compare the stainless steel alloy construction to other spacer Argon Gas
1 2 won’t chip, peel, crack or warp and never need to be painted. systems made of aluminum or foam, you’ll see why Low-E/A takes
3 22. Mainframe and sash feature a double-wall design and multi-chambered the lead in superior strength, longevity and resistance to corrosion.
construction for outstanding strength and thermal protection. Stainless Steel Spacer
If you prefer to choose another glass package, Zen also offers practically
3 Dual internal/external weatherstripping on the sash ensures optimal
endless possibilities for various glass, spacer and Low-E combinations.
energy efficiency and performance.
From double- or triple-pane glass configurations to several different
44. 1" thick insulated glass unit with the ThermD Spacer System saves energy Low-E coatings and spacer options, Zen has you covered – so that you Inside
year-round by reducing the transfer of heat and cold. can select the best glass option for your home.
55. Steel reinforcements at the interlocks and lock rails increase strength,
rigidity and structural integrity.
4 66. Contoured glazing bead adds visual interest and beauty.
77. Precision-engineered tandem roller system ensures quiet and easy operation.

5
88. Mainframe joints incorporate closed-cell foam gaskets for superior sealing. OPTIONS FOR CUSTOMIZATION Internal grids will give your Dharma
Patio Doors the look and feel of true
Plus these additional features: Zen also offers you countless ways to custom design your divided-lite windows without the hassles!
new Dharma Patio Door to match your home. You can choose Because they’re between the glass panes,
• Deep interlocks with a protective bulb weatherstrip deliver increased these grids allow for easy cleaning. Our
from a wide array of product options, including the following:
6 insulation and a tight seal. exquisitely beautiful grids are available in
both a contoured or flat design and with
• Multi-point locking system with strong steel hook design seals the door
tightly closed and helps prevent energy loss.
VINYL COLORS several distinctive patterns.
INTERIOR/EXTERIOR
• Interlock incorporates a built-in, anti-lift feature to impede door panel removal An array of V-grooved glass options will give
when closed or locked. your new Dharma Patio Doors a unique and
• Stainless steel roller track eliminates the possibility of unsightly dark residue WHITE BEIGE CLASSIC CLAY even more attractive appearance. You can
and wearing typical of aluminum tracks. select from a variety of stunning cut glass
8 7 • Heavy-duty extruded aluminum screen features four adjustable rollers for
INTERIOR patterns for a more subtle, yet beautifully
WO O D G R A I N C O L O R S elegant look.
smooth gliding.
• Choose a left or right moving panel – left moving panel is standard (outside
looking in); not field reversible. WHITE RICH MAPLE LIGHT OAK DARK OAK
WOODGRAIN Contemporary and Classic patio door
handles are available in white, beige,
classic clay, bright chrome, brushed
FOXWOOD CHERRY chrome, bright brass and antique brass.

FRAMEWORKS
EXTERIOR COLORS

BLACK ARCHITECTURAL AMERICAN TERRA HUDSON KHAKI French-style patio door handles are
BRONZE available in white, beige, classic clay,
bright chrome, brushed chrome, bright
brass and antique brass.
Contemporary-Style Doors present symmetrical Classic-Style Doors contain ample 5" rails French-Style Doors feature a 5" top rail, 7" DESERT CLAY SAND DUNE ENGLISH RED FOREST GREEN
3" rails with mitered and fusion-welded joints with mitered and fusion-welded joints providing bottom rail and 3" side rails with mortised joints
that provide enhanced aesthetic appeal as well traditional beauty as well as added strength for added strength and authentic “French door”
as added strength and durability. and durability. charm. CASTLE GRAY

10 PRINTED IMAGES OF COLORS VARY, SO PLEASE ASK YOUR WINDOW PROFESSIONAL TO SEE ACTUAL SAMPLES.
11
glass systems high-performance options from zen
The Zen Windows Dojo Entry Door Series by Alside

GLASS ENERGY SOUND


SYSTEM EFFICIENCY REDUCTION SECURITY UV BLOCKING DETAILS
karma nirvana lotus*

1 1. CLIMATE CONTROL PLUS LOW-


N/A with 2
EMISSIVITY COATING

ThermD Whole-Window 3
4
2. CLIMATE CONTROL LOW-EMISSIVITY
COATING
U-Factor = 0.22 3. ARGON GAS BETWEEN GLASS
Air: 0.17 PANES
SHGC = 0.26 4. THERMD STAINLESS STEEL SPACER

1 1. CLIMATE CONTROL PLUS LOW-


Solar Low-E/A EMISSIVITY COATING
2. ARGON GAS BETWEEN GLASS
Whole-Window 2
Air: 0.17 3
PANES
U-Factor = 0.27 3. THERMD STAINLESS STEEL SPACER

SHGC = 0.21

1
1. CLIMATE CONTROL LOW-EMISSIVITY
Low-E NEZ COATING
2 2. ARGON GAS BETWEEN GLASS
Air: 0.17 Whole-Window 3 PANES

U-Factor = 0.27 3. THERMD STAINLESS STEEL SPACER

SHGC = 0.30

ALL VALUES SHOWN ARE FOR DOUBLE-STRENGTH GLASS SYSTEMS IN LOTUS, NIRVANA AND KARMA DOUBLE-HUNG WINDOWS.
PERFORMANCE WILL VARY WITH OTHER WINDOW OPERATING STYLES.

* IN NORTHERN REGIONS, LOTUS WINDOWS ARE


STANDARD WITH N/A WITH THERMD TRIPLE-PANE lotus nirvana karma
GLASS; IN SOUTHERN REGIONS, THESE WINDOWS
Comprehensive transferable lifetime warranty   
ARE STANDARD WITH DOUBLE-PANE SOLAR LOW-E/A.
THE SOLAR LOW-E/A COATING PROVIDES BETTER Panes triple double double
SHGC RATINGS, WHICH IS IMPORTANT IN WARMER
Low E   
CLIMATES WHERE COOLING SYSTEMS RUN MOST
OFTEN. LOTUS WINDOWS CAN ALSO BE PURCHASED Argon   
WITH TRIPLE-PANE SOLAR LOW-E/A GLASS IF DESIRED.
Fusion welded corners   
Vinyl colors white, beige, classic clay white, beige, classic clay white, beige, classic clay
Double-strength glass   
Extruded screen frame   
Exterior colors 12 12 3
Woodgrain Laminate interior  
Reinforced meeting rail
Foam filled frame and sash
fiberglass

fiberglass

fiberglass
ASK YOUR ZEN REPRESENTATIVE ABOUT OUR
12 DOJO ENTRY DOOR LINE!
5 Golden Rules for Purchasing
Replacement Windows Zen Windows™ was founded by Daniel Wolt in 1998. After
spending more than a decade in the window industry, Mr. Wolt
found that it had become a broken model and he set out to
reverse that by opening a company that would treat its clients
like family.
1. Always deal with the owner of a company. They will be there as long as the company
His first step was to align himself with only the best window
exists and will care the most about you. They have everything to lose if they don't do
manufacturers with impeccable reputations and solid, time-
it right. tested products. From there he hired only the best people in
the trade, from customer care concierges to expert window
2. Never give a down payment. Ever. Any company that knows what they are doing technicians. He then created a company culture in which every
NEVER asks a consumer to pre-pay for services not rendered. employee was trained to adopt a “customer comes
first” ethos.
3. Only deal with a company that has an impeccable reputation. Straight 'A' ratings and
Realizing that most customers had encountered previous
5-star reviews on major review sites speak volumes about a company. Salespeople will
dealings with contractors who did not meet their expectations,
tell you what you want to hear. Consumers will tell you what you need to hear. Mr. Wolt implemented a NO MONEY DOWN policy, ensuring
his clients total satisfaction upon completion of their project
4. Price means nothing. You are hiring a company to essentially tear your home apart. before any money was to be paid to Zen Windows™. Lastly,
Do it once and use only the best products and installers. YES—that costs more. the Zen Windows™ model has completely done away with the
in-home sales presentation. Zen clients are delighted to be
able to shop online—on their time—with no high-pressure sales.
5. Enjoy the process. Don't let anyone bully you into a decision. Any high-end brand lets
you enjoy the experience on YOUR terms. The new model has been a smash success. In its first few
years, Zen Windows™ was praised by The Wall Street Journal,
The New York Times and countless other publications and
view sites.

In 2016, based on its unprecedented high ratings with Angie's


List, almost every Zen Windows™ location won their esteemed
Super Service Award. Zen was the only retail vendor to be
showcased at the National Annual Angie's List Festival of
Service in Indianapolis in 2015.

In 2012, Zen Windows™ was named a “2012 Remodeling


Magazine BIG 50 Award Winner” for its remarkable industry
impact. Zen Windows™ was the only window company,
selected out of 685,000 contractors nationally, to be so
recognized. Finally, in 2015, the mayor of Columbus, Ohio
elected Dan Wolt, CEO and Founder of Zen Windows™, to
the very prestigious Board of Review of General/Home
Improvement Contractors, an organization that determines
which contractors should receive licenses to perform services
in Columbus, as well as approves permits and arbitrates
disputes between property owners and contractors.

Zen Windows™ has grown nationally to service almost any


major market in the United States. Even with the rapid
advancement of technology since Zen’s inception, one thing
has never changed: all clients deal directly with the owner
throughout the entire process. Visit www.zenwindows.com to
find the location nearest you.
15
Selling Windows—Virtually
While a few home improvement companies look to find a way to bypass the in-home they want or need to choose a contractor. Those sites have also blown The appeal to homeowners is not so much the product as it is the

sales appointment, one—Zen Windows—already has the whistle on high-pressure sales tactics. Take, for instance, Atlanta process. It’s “simple and seamless,” says Zen franchisee Brad Blavat, in
homeowner Patrick Scullin. Not long ago, Scullin answered a knock on Milwaukee. “We make it apparent that we’re not going to waste [the
When Helene Slutsky, of Columbus, Ohio, looks for a product or Expansion. The first year they signed six dealers. This year there are
the door. Canvassers from a home improvement company said that the homeowner’s] time.”
service, she does what most people do; she types what she’s looking 31 franchises.
for, plus her ZIP code, into Google’s search bar.
company was working in the area and would he be interested in a price Into the Future
on new windows? Scullin agreed to a sales appointment the following
“I liked that I didn’t have to be a salesman,” says Denver franchisee While the old knock-on-the-door sales model may remain effective for
morning. Then he went online to research the company. Within an hour,
So, when a few years ago she began preparing her house for sale and one-time window installer Brandon Mackie, whose wife found some companies selling to certain demographic segments, it’s clear that
he canceled the appointment. “I could see from their reviews that all
and realized she needed to replace some windows, she typed Zen in a magazine. there are plenty of homeowners who will buy differently, given an online
these people [they’d done work for] hated them,” Scullin says. “They put
“window replacement” and her ZIP code into the search engine. option.
you in a pressure cooker scenario, and then, once you buy, the follow-
Matt Rotondi, a former home improvement company salesperson
through is nonexistent.”
A company called Zen Windows came up in the results. Slutsky went who owns the Boston franchise, says he found out about Zen when “We know that there is a larger and larger segment of the consumer base
first to the company’s website, then read some reviews. She was a friend, also in the home improvement business, called to tell him: that is more educated and tired of games, gimmicks, tricks,” Groves says.
From there, Scullin went back online and contacted Renewal by Andersen
particularly intrigued by the idea that an in-home salesperson would There’s a company that does this online. To which Rotondi responded, “They want the price, they want information, they want to do their own
(RBA), which sells composite replacement windows. The RBA reps went
not be involved in the transaction and that the sale would take place “There’s no way you can do this online.” What he found out, he says, research and look at reviews. Those are the people we target.” Asked
through “an incredible sales presentation,” he recalls. “After two hours,
online. is that there is an abundance of prospects prepared to buy windows why more companies have not followed suit, he cites “the traditionalism
they spring the price. Our jaws were on the floor.” Another hour and
from a company offering “low pressure and plenty of information,” of the home improvement industry, of people who say, ‘I’ve done it this
two or three price drops later, “we told them that this is a significant
Whether or not she realized it, Slutsky was the ideal Zen customer. and they will do so online. way for 35 years, so it will always work.’” The reality, he adds, is that
investment and we’re not going to buy today. I’m not playing that game.”
She was tech savvy, regularly bought products online, and had a less- “the technology is there and it makes the purchasing process so much
Instead, Scullin emailed the local Zen Windows franchise a list of windows
than-positive experience with home improvement salespeople. Fifteen simpler.”
and measurements, plus photos of some of the custom windows in his
years before, she’d set out to replace some windows in a home in
house. Within an hour he had a price, which he accepted.
Kansas City that she owned and had contacted a local company Others have noticed. Online retail giant Amazon for instance, is already
there. “A guy rolls up, opens this pitch book, and starts right in on the How It Works offering an array of pre-priced services such as toilet replacement
hard sell,” she recalls. “It was intimidating.” ($185.95) through its Amazon Home Services. The question for home
Interested homeowners either call the local Zen office or email
improvement companies may be whether or not they have a choice in the
We Want a Bid ZenWindows.com. The company requests basic information—size and
matter.
number of openings—and emails the homeowner PDFs of detailed product
When Zen Windows was founded in 1998, one-time home
information. Zen or one of its franchises can then email a bid to the
improvement company owner Dan Wolt decided to build his brand Those who buy online once are inclined to want to buy that way again.
homeowner within five minutes, follow up to answer any questions and,
around the idea of minimal sales contact. Instead of the “five-hour Slutsky, who says she orders “everything from diapers to gluten-free cake
if the bid is acceptable, schedule a visit by the company’s installation
sales presentation” some home improvement companies were mix and softball helmets” from Amazon Prime, would be more than open
manager.
infamous for, Wolt’s would take five minutes. It worked. to doing business with contractors in similar fashion if the project didn’t
involve décor. Buying a new roof, say, would be
Window prices, Wolt points out, are standardized, so the company knows
But eight years ago, when Wolt and his wife were presented with Zen Windows franchisees Brandon Mackie (foreground), Mak Sato just fine. “I absolutely would get an online quote
what materials will cost and can calculate per-opening installation
triplets, he had an epiphany: “I was working in my house, watching all (center), and Matt Rotondi (rear), check on their leads while attending the from someone,” she says. “I would look at
costs based on its relationships with subcontracted installers.
these UPS and Fed Ex trucks deliver products to people. I thought: if Angie’s List Festival of Service event in Indianapolis. Angie’s List is a major referrals and do my own due diligence.”
lead source for the company that sells most of its jobs online. “We might Google the address,” Rotondi says. “You need to
that’s the direction things are going in, why not windows?” The same
know how many windows and the color, but it’s pretty basic
day, Wolt got an email from a homeowner in Lebanon, Pa.—eight
hours from Columbus—who’d read an online article about Zen and
Not Playing That Game after that. Nine times out of 10, you can give them a price
quickly.”
wanted a bid on 27 windows. Wolt calculated what it would cost for Fast-forward to 2016 and two things make the idea of selling
the project manager and installers to get to Lebanon and back. He a job online more appealing. One is technology. Smart phones
When the Zen production manager
worked that into the pricing and sent the bid by email. “Forty-eight make electronic communication a near constant for many people,
arrives at the house, he
seconds later, bid accepted,” Wolt recalls. From that point on, virtual particularly young ones. In addition, technology has evolved on the
remeasures and inspects the
became part of the Zen business model. estimating end as well. Software that can map the dimensions of
openings. But the price doesn’t
every square inch of a roof or walls from digital images now makes
Going Franchise highly accurate pricing possible without anyone having to whip out a
change. The initial price given is
the price—even if the production
Moving to online simplified Zen to the point where Wolt was measuring tape.
manager finds rotting wood or
convinced it could be franchised. He launched the franchise three
other unforeseen conditions,
years ago, working with Scott Groves, first franchisee and former The other change is in consumer awareness. Review sites and social
which Wolt says only occurs on about
Clear Choice Windows executive, whose title is President of National media can often provide homeowners with all of the information
5 percent of Zen’s jobs.
16 Disclaimer: Article originally appeared in Pro Remodeler Magazine
Not Your Average award-
Window Dealer
BY TARA TAFFERA
winning formula for success
Angie’s List Super Service Award
Remodeling Magazine’s Industry
Impact Award Winner
“Only 13 percent of the U.S. workforce is passionate about their jobs” industry— Remodeling Magazine’s
… and “more than 60 percent don’t seek challenges at work.” These not the
are statistics my husband and I heard on the radio recently. Those homeowners,” REMODELING Big50 Award
facts were so interesting to me that I did some research and found he says. “We are
those results were released on June 7 by Deloitte’s Center for the Edge. viewed as disruptive
Regarding the part about employees who don’t seek challenges, my because we changed their business model … but there is a place in “The Best Window
husband said, “Yeah, and those are the ones who complain all the the market for everyone. It’s just the way we do things. But we get
time but don’t push themselves or try to change things.” All of this such industry resistance. We are the devil.” While the industry may Company Out There!”
makes me think: do most people settle for average? While yes, maybe not like it, many consumers do. “People tell me, ‘I almost gave up on Remodeling Magazine
the majority do, it’s always inspiring to seek out those who don’t. buying windows and then I heard about you guys,’” says Zimmerman.
This year’s fastest-growing companies, and those of years past, are “People tell me they have kicked salespeople out of their home … We
certainly not average. I would guess the majority of their employees respect people’s time.” Zen is disrupting the industry and finding
are challenged and passionate at work. They are the companies and success. Perhaps so is Associated Building Supply (ABS), a 2015
leaders who are causing disruption in the industry. A disruption that fast-growing dealer. While many companies compete on price alone
turns industry models on their ears can be a good thing. Take Zen to make the sale, that is not the case at ABS. “We sell up, not down,”
Windows, for example. When I first wrote an article several years says vice president Scott Thurber. “We’re always looking at ways
ago on how they were expanding to multiple locations with their to increase the price and margin.” And while the entire industry

doing
online sales model, the feedback wasn’t great. Many questioned why struggles to find good labor and at the same time keep costs down,
I would feature a company like this. A company that’s different? Why Zimmerman has some advice. “When you do find them [good “A replacement window company so unique
wouldn’t I? Back then, Zen had 3 locations and now they have 32 (all employees], pay them well and keep them, because they can make or
individually owned but based on the same corporate model). One of break things. ”He says this is particularly important if the job market that it redefines the industry...”
those locations, Zen Windows Carolina, is one of our fast-growing improves. “Getting your hands on the good guys and then keeping Biz.Yahoo.com
dealers. When interviewing owner Brian Zimmerman, I learned them is tough.” So I say don’t settle for average. Go out there and
many people’s attitudes toward the company haven’t changed. “I cause disruption, challenge your employees and reap the rewards. replacement windows Buying windows shouldn’t be painful; it should be simple—and
get the most resistance to our business model from people in the
differently... Zen Windows™ has built its business on this premise. Rather than
sales and commissions driving the company forward, Zen has
distinguished itself from competitors by providing intense personal
attention, high-quality products and extremely professional
technicians. Zen’s simple, pleasant experience has gained traction
in the industry and allowed the company to grow from a local
company in Columbus, Ohio, into a strong national brand with
numerous locations around the country.

Featured in:

€€ About.com (The New €€ Remodeling Magazine


York Times) €€ Replacement Contractor
€€ Azobuild.com €€ Replacement Window
€€ Biz.Yahoo.com Journal
€€ Columbus Business First €€ Groupon.com
€€ Door & Window Market €€ Kudzu.com
Magazine €€ Angieslist.com
19
Growth
Brands Sold: Alside Windows and Doors • Number of Locations: 1 “We had a recent experience buying an air conditioner, and the
Percent of sales in windows and/or doors: 100% salesperson took a very old-school window approach: including the
2015 Annual Sales: $325,000 • 2016 Annual Sales: $600,000 • phony discounts if you sign today,” he says. “My eyes were rolling back
2017 projected: +165 percent ($1.6 million) in my head and it really triggered that I hate shopping that way … To
me it was looking at an industry stuck in that 12-step selling process
Competitive edge: “We’ve eliminated the outdated high-pressure and looking at a new approach.”
in-home selling process,” says owner Brian Zimmerman. “In most
cases, we never set foot in your home until you’ve decided we are the There are challenges, however, including “building the online
right company for you. We’ll collect the information we need either reputation from nothing.”
over the phone or by email, and then we’ll send you a rock-solid quote
“But now that we have a massive amount of positive reviews, people

Spurt
within 24 hours.” Ongoing challenges: “Finding qualified labor,” says
clearly know we are legit.”
Zimmerman. “There are lots of great windows out there, but we all
know the installation is even more critical. Hiring people and trying
to find the next generation as people are physically aging is tough. We
struggle to find people who want to get into trades, work with their
hands and who have a hard work ethic. When you do find them, pay
them well and keep them, because they can make or break things.”

“We are the window and door company for the modern shopper,”
says Zimmerman. “You’ll never experience any pressure from Zen
Windows. Our price is good for the year, so you can take your time
to make an informed decision. There won’t be any ‘hurry up and buy
now or the price goes up’ nonsense from us.”

This new attitude toward window sales has drawn criticism from
DWM’s Fastest-Growing Dealers the industry. Zimmerman himself is no stranger to the industry. He
ran Gorell Windows and Doors, a company his father-in law Wayne
founded, before it went bankrupt in February 2012. (Alside purchased
Company number one went from $2 million to $6
the assets a few months later.)
million between 2015 and 2016. Company number two
went from $18 million to $29 million in those same Zimmerman now heads up Zen Windows Carolina with his wife,
years. And a three-year-old startup projects 165-percent Wayne’s daughter Sara. Zimmerman describes Zen as “a good fit” due
to the low-key sales approach, which fits in with how he and his wife
growth this year. All these and more are featured this
like to shop.
year as part of DWM’s Fourth Annual Fastest-Growing
Dealers. And look to page 22 for those who have
appeared on past lists. Are they still on the upswing?

20
OWNER:
Dan Wolt, president and founder,
Zen Windows, Columbus, Ohio

WHAT I LIKE:
Alside Windows and Doors
For most of his 25 years in business, Dan
Wolt sold a variety of window brands.
“When I decided to take my company
national a couple of years ago, I wanted to sell
one brand of window and private label it through
Zen,” he says.

Wolt chose Alside because it fit five criteria Zen Windows required: The
company had to have been in business for 50 years, be debt free, carry an
excellent product, have national distribution, and offer a single point of
contact for communication.

Communication is key since Zen, now with 28 locations, does business in


real time. “Orders are placed every day and deliveries happen every day,”
Wolt says. “I needed all of my offices to have a central location that they
could call to deal with challenges and answer questions.”

Wolt says that Alside’s quick turnaround is usually just one week,
two in some markets, and gives Zen a competitive
advantage. “I also like that the company doesn’t have
a corporate feel,” he says. “I have literally broken
bread with the owner. It’s a family feel and Zen
windows has the same feel. We really relate
to that.”

23
Our Locations

€€Zen National Headquarters €€Indianapolis, IN


Columbus, Ohio €€Kansas City, MO
€€Atlanta, GA €€Lexington, KY
€€Austin, TX €€Little Rock, AR
€€Baltimore, MD €€Louisville, KY
€€Birmingham, AL €€Macon, GA
€€Boston, MA €€Milwaukee, WI
€€Central PA €€Minneapolis, MN (Twin Cities)
€€Charlotte, NC €€Nashville, TN
€€Cincinnati, OH €€Philadelphia, PA
€€Cleveland, OH €€Pittsburgh, PA
€€Columbia, SC €€Portland, ME
€€Columbus, GA €€Raleigh/Durham, NC
€€Concord, NH €€Richmond, VA
€€Dallas-Fort Worth, TX €€Roanoke, VA
€€Dayton, OH €€San Antonio, TX
€€Denver, CO €€Southern New Jersey
€€Des Moines, IA €€Springfield, MO
€€Detroit, MI €€St. Louis, MO
€€Fort Wayne, IN €€Tulsa, OK
€€Greensboro/Winston-Salem, NC €€Virginia Beach, VA
€€Houston, TX €€Washington, DC
€€Huntsville, AL

More locations coming soon!

Go to
www.zenwindows.com
for the location nearest you.