Final Exam for E-Commerce and Internet Marketing

Name of Student: Daisy O. Jimenez Date Submission: January 16, 2019

Subject Description: E-Commerce and Internet Marketing Course/Section: BSBA 4C MM
Subject Instructor: Gracielle June E. Augusto

TOPIC SUMMARY

Mobile Commerce

Nowadays, wired telephone devices are now common and basic provisions of homes, and in

the urban areas. It is widely used in the business now because of its convenient features such as

ubiquity, accessibility, convenience, instant connectivity, personalization, and time sensitivity. It also

offers the benefit and advantage of mobility that makes conducting conducting business or making

purchases via the internet and anywhere as well as anytime with the use of mobile gadgets. Moreover,

it allows mobile computing wherein the user will able to do a usual work on a stand alone use of

computers without connection to the world.

Electronic security measures

In doing business, protection of corporate assets whether tangible or intangible is an important

aspect which a company invest so much money in. most of the organization developed eSecurity to

prevent illegal or inappropriate use their data. The term eSecurity refers to protecting a site and its

data against malicious or accidental damage and loss. Schneider (2004) considered it as protection if

assets from unauthorized access.

Another aspects of categorizing computer security according to Schneider are secrecy, integrity

and necessity. These aspects provide eSecurity more feature in protecting the data of the company.

Moreover, the eBusiness Security concern on how on how secure is the server software and how
secure the communications. Therefore, the use of passwords or codes is the most common and basic

provisions among eComerce organization.

Discuss the context of mobile commerce

In the digital world, business goes with the trend. People who entered business make use of

their mobile gadgets and internet to sell their products. This new marketing strategy is what we refer

to mobile commerce. It is also about the explosion of applications that are becoming accessible from

internet- enabled mobile devices. e-Commerce involves new technologies and quite different from the

traditional e-Commerce. It is your business inside your purse which always be with you and will follow

wherever you go, making it possible to look for a nearby restaurant and pay for items at a store.

Describe the concept of electronic security

Electronic security is designed to use by the corporate to protect its data and assets. This

also to prevent any unauthorized data modification and data enclosure and ensuring the authenticity

of the data source. It uses tangible and resources in protecting the data.