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Thanks,
The Kuwait Energy Brand Team
OUTDOOR MEDIA
MEGA
011 01 BRAND STRATEGY
Brand Proposition
MUPI Brand Mission
UNIPOLE
02 PRIMARY IDENTITY
03
09
PHILOSOPHY & RATIONALE
Logo Philosophy
INDUSTRY
The External Shape Of The Logo
The Core Value Of The Shape Of The Name
07 05 Folder - Outside
Folder - Inside
06
SIGNAGE BROCHURES Notepad
Exterior - Primary Envelopes - DL
Envelopes - A4
CLOTHING ITEMS
UNIFORM
GOLF SHIRTS
CAPS
Kuwait Energy | Corporate Identity Manual
Our Strategy
Simple but Sound
Kuwait Energy Company’s strategy is sound and simple: through utilising our unique
competitive advantages, we will profit from exploiting economically and technically
sound oil and gas properties.
We focus on the acquisition and enhancement of mature producing properties
with immediate cash flow and potential for reducing costs in addition to the upside
provided by exploration potential in the surrounding acreage. Our acquisitions are
of intermediate size. They are profitable and held jointly with our strategic partners.
The Company’s participation interests range as high as 60% depending on the
asset type and stage of the project, providing a balance of risk diversification, profit
potential, and ability to influence projects with our technical analysis.
01
BRAND STRATEGY
technical operator.
Focus Countries
Without limiting ourselves geographically, Kuwait Energy Company will operate
primarily in the Middle East, including North Africa, Central Asia and South East Asia.
Within the Middle East and North Africa, we are focusing on Kuwait, Egypt, Oman,
Syria and Yemen, with a longer term view on Iraq and Iran. In Central Asia, we
are looking at both Kazakhstan and Russia. In South East Asia, we are considering
opportunities in Indonesia and Pakistan.
Kuwait Energy | Corporate Identity Manual
01
BRAND PROPOSITION
Kuwait Energy | Corporate Identity Manual
02
PRIMARY IDENTITY
and trust for our clients.
Consistency plays an important part of the Kuwait Energy
brand and should be viewed as one of our key values.
This manual illustrates how the brand should be implemented
in most situations.
For applications that may not be covered in this document
please contact the Design Department.
The Kuwait Energy brand should always be reproduced as
outlined within these manual.
Kuwait Energy | Corporate Identity Manual
1 Symbol
2 Logotype
1
Kuwait Energy
02.1
1.1 Signature Elements
2
Kuwait Energy | Corporate Identity Manual
02.1
1.2 The Logo
Kuwait Energy | Corporate Identity Manual
The measurements
indicated are
provided as
reference for
checking the
integrity of our
identity KK KK
construction.
02.1
1.3 Logo - Contruction
Kuwait Energy | Corporate Identity Manual
02.1
50mm
K
space area as a guide to protect the brand mark
from distracting elements.
This clear space area is a minimum and should be
K
K
increased wherever possible.
02.1
1.5 Logo - Clear Space
Kuwait Energy | Corporate Identity Manual
Everything we do creates an 1
impression, consistency and fanatical
attention to detail is extremely
important! Using our logo incorrectly 2
weakens our brand.
1 Never swap the symbol separately before or
after the logotype 3
2 Never add a gradient effect to the logo
3 Never make the logotype italics
4 Never add a shadow to the logo
5 Never reflect or move the symbol 4
6 Never distort the logo
7 Never change the colour of the logotype
8 Never add the logo to a busy background
5
02.1 6
1.6 Logo - Misuse
8
Kuwait Energy | Corporate Identity Manual
K
02.1
1.7 Logo - Secondary Identity
K K
Kuwait Energy | Corporate Identity Manual
02.1
1.8 Logo - Colour Variations
100 K
Kuwait Energy | Corporate Identity Manual
An important part
of building a strong
and distinctive
visual identity is the
consistent and correct
use of the typefaces.
Kuwait Energy has chosen Bordeaux® as
its own unique primary typeface, but
the supporting typefaces are also very
02.3 important in maintaining a constant
‘look and feel’.
Typography
Kuwait Energy | Corporate Identity Manual
02.3
Praxis Heavy
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
3.1 English - Primary typeface
Electronic Typeface: Arial
Arial Regualar
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
Arial Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
Kuwait Energy | Corporate Identity Manual
Logo Philosophy
Being in the business of Gas & Oil exploration and Production, the
logo inspires the first sign of this natural wealth i.e. the (Drop)
which comes out of the depth of land.
Selecting the color variants is based on the vision that reveals
03.1 our belief of the use of this energy sources and products for the
prosperity of the humankind. Therefore, the colors are technically
(hot) to deliver the message of energy, sustainability and
PHILOSOPHY & RATIONALE
continuous progress.
In this implementation, we extract the core value of energy and
inject it in a solid and message-delivering logo that is perceptible
and impactful.
Kuwait Energy | Corporate Identity Manual
The External
Shape Of The Logo
When this (Drop) of oil multiplies, it starts to be a source of
energy that fuels the prosperity of our lives. Therefore, the (Drop)
multiplies in a circular shape that is a close-to-flower outline to
Kuwait Energy
Graphic Elements
Business Cards are an important point of contact
25mm
Typography 25mm
As indicated
Layout
Margins as indicated
Size
Card size: 50 mm x 80mm
50mm
Paper
A high quality Glossy white paper, 300gms
04.1
1.1 Business cards
5mm
5mm
Kuwait Energy | Corporate Identity Manual
Graphic Elements 10 mm 60 mm
Our identity always appears in the top left hand
corner. All other relevant information to appear as
shown.
Typography
Url: Praxis regular 8pt
Subsequent company information:
Praxis light 8pt
Body text: Praxis regular 10pt
Layout
Margins as indicated
Size
Paper size: 297 x 210mm (A4)
Paper
A high quality bright white paper, 90gms
04.1
1.2 Letterhead
Kuwait Energy | Corporate Identity Manual
Graphic Elements 10 mm 60 mm
Typography
Url: Praxis regular 8pt
Body text: Praxis regular 10pt
Layout
Margins as indicated
Size
Paper size: 297 x 210mm (A4)
Paper
A high quality bright white paper, 90gms
04.1
1.3 Continuation sheet
Kuwait Energy | Corporate Identity Manual
Graphic Elements
Our identity appears in the center. All other
relevant information to appear as shown.
Typography
Url: Praxis regular 8pt
Subsequent company information:
Praxis light 8pt
Layout
Margins as indicated
Size
Paper size: 100 x 120mm
Paper
A high quality bright white paper, 90gms
04.1
1.4 Compliment Slip
Kuwait Energy | Corporate Identity Manual
Graphic Elements
Our identity positioned as shown.
Typography
Url: Praxis regular 8pt
Body text: Praxis regular 10pt
Layout
Margins as indicated
Size
Overall paper size including a pocket:
480 x 435mm
Paper
A high quality bright white paper, 250gms
04.1
1.5 Folder - Outside
Kuwait Energy | Corporate Identity Manual
Graphic Elements
Our identity positioned as shown.
Size
Overall paper size including a pocket:
480 x 435mm
Paper
A high quality bright white paper,
250gms
04.1
1.6 Folder - Inside
Kuwait Energy | Corporate Identity Manual
Graphic Elements
Our identity positioned as shown.
Dashed silver lines, 0.5pt thick, across the
page as indicated.
Layout
Margins as indicated
Size
Paper size: 210 x 148mm (A5)
Paper
A high quality bright white paper, 90gms
04.1
1.7 Notepad
Kuwait Energy | Corporate Identity Manual
Graphic Elements
Our identity always appears in the top left hand corner.
All other relevant information to appear as shown.
Typography
Url: Praxis regular 8pt
Subsequent company information:
Praxis light 8pt
Body text: Praxis regular 10pt
Layout
Margins as indicated
Size
DL envelope, 110 x 220mm
Paper
A high quality bright white paper, 90gms
04.1
1.8 Envelopes - DL
Kuwait Energy | Corporate Identity Manual
Graphic Elements
Our identity always appears in the top left
hand corner. All other relevant information to
appear as shown.
Typography
Url: Praxis regular 8pt
Subsequent company information:
Praxis light 8pt
Body text: Praxis regular 10pt
Layout
Margins as indicated
Size
320 x 220mm
Paper
A high quality bright white paper, 90gms
04.1
1.9 Envelopes A4
Kuwait Energy | Corporate Identity Manual
05
BROCHURES
Kuwait Energy | Corporate Identity Manual
06
UNIFORM
Kuwait Energy | Corporate Identity Manual
06
CAPS
Kuwait Energy | Corporate Identity Manual
06
GOLF SHIRTS
Kuwait Energy | Corporate Identity Manual
07
SIGNAGE
Kuwait Energy | Corporate Identity Manual
08
VEHICLE BRANDING
Kuwait Energy | Corporate Identity Manual
09
INDUSTRY
Kuwait Energy | Corporate Identity Manual
010
LITERATURE
Kuwait Energy | Corporate Identity Manual
010
LITERATURE
Kuwait Energy | Corporate Identity Manual
011
CORPORATE MEGA
Kuwait Energy | Corporate Identity Manual
011
MUPI
Kuwait Energy | Corporate Identity Manual
011
UNIPOLE
THANK YOU!