Date:……………………………..

Questionnaire for determining consumer buying behavior

Respected Madam/ Sir

As a part of my project I would like to gather some information from you which will help me in an in
depth study of project the information provided by you will be kept confidential and will be used for
academic purpose only. I would be obliged if you cooperate with me in filling the questionnaire.

SUMMER PROJECT:

CEMENT SURVEY

Questionnaire Serial No

Name of Dealer/Shop __________________________________________ ____ Contact no. _______________ ____

Address: _______________________________________________________________________________________

1. What type of house currently you possess?

a. RCC building b. Assam Type

c. Wooden d. Others

2. Could you tell me what kind of construction work is presently being done for your home?

a. New Construction b. Extension – Multiple Rooms c. Extension – Single Room

d. Major Alteration /renovation work e.Minor alteration /renovation work f. NOTA

3. Have you purchased cement in the last 6 months for this present construction?
a) YES b) NO

4. When you think of cement used for constructing houses, which brand or company name comes to
your mind first? Which others can you think of?

a) Comes first to your mind

____________________________________________________________________

b) Others
_____________________________________________________________________

5. From the listed cement brands, which you are aware of?

Brand Name Y/N Brand Name Y/N

Star Cement Amrit Cement
Dalmia Cement Surya Gold Cement
TOPCEM Cement Max Cement
LAFARGE Cement Black Tiger Cement
Ambuja Cement UltraTech Cement
Best Cement CALCOM Cement
ACC cement Taj Cement
6. Kindly rate the importance of following factors in selecting Cement

Ratings according to Preference

S.No Factors 1 2 3 4 5
1 Reasonable price of cement
2 Strength of cement
3 Quick setting
4 Durability of cement
5 Trusted Brand Name
6 Ideal Customer Service
7 Fineness of Cement
8 Available in nearby Shops
9 Recommended by Engineer/Mason
10 Recommended by seller

7 Can you tell me what type of contract this is?

Full time contract construction – complete responsibility is with building contractor

Specified material contract (–complete responsibility with the building contractor but I
Specify the material )

Labour contract construction only – (labour alone is contracted. Materials are bought by me)

I being done by myself completely

8. Can you please tell me how the brand of cement was chosen?

Complete Decision is taken by the builder and I’m not involved

I was partially involved with the builder
I recommended the builder for the materials

9. Can you tell me who all were involved in deciding the brand of cement you selected?

Self

Friends/ Relatives

Spouse/ Other family members

Architect/ interior designer

Building contractor

Hard ware store/ Cement dealer

Mason

Others (specify) ______________

Thank You for Your Cooperation