Académique Documents
Professionnel Documents
Culture Documents
By:
To:
Prof.Nirlesh Kothari
CMSDDU
Abstract:
The abstract of this paper is to evaluate the strategies used by ZENSAR
TECHNOLOGIES in achieving their desired targets.
We, move ahead with the basic framework of strategy. The mission, vision, and
values build by ZENSAR.
They have also shown their responsibilities towards society and ethical standard.
So, this is also evaluated by using the framework.
Introduction to Zensor Technologies:
1
http://www.zensar.com/about-us/corporate-profile
MISSION OF ZENSAR:
Leveraging technology and processes to help customers attain their goals
VISION:
CUSTOMER SOVEREIGNTY:
Our customers are the reason for our existence. We anticipate their needs and
endeavor to meet and surpass their expectations.
CONTINEOUS INNOVATION:
We aspire to seek and create a 'new way.' We will continuously reengineer our
processes and mindsets and encourage individual creativity and improvisation in
all our actions.
PEOPLE ORIANTATION:
We will accord empathy, respect and dignity to every Zensarian. We will create an
environment where every committed and capable member of the organization is
given ample rewards and opportunities for growth.
SOCIAL RESPONSIBILITY:
We will recognize, abide by and add value to the social environment, while
embracing our responsibilities as a good corporate citizen in every country we
operate.
The Environment,
Strategic The Strategic
Capabilities,Expectation Position
and Purposes
The strategic capabilities are being explained by the strong leadership team of
ZENSAR. They always try to serve the customer in the best possible way and also
look after employees need and satisfaction.
The expectation and purposes at ZENSAR are meeting by alliance with many
companies.
They have healthy collaborations with the giants in software like IBM,
INFOYSES, and TCS. They also have a cross broader collaborations with German
companies which ultimately help them to get recognized in FORTUNE 500
companies.
They try to focus on the development direction and methods for future
development of company.
Mr. Sanjay Marathe (Head, Strategic Services Unit & CTO) focuses to build a
strong strategic relationship with the giants companies so that they contribute to
their ultimate success.
LEADERSHIP TEAM AT ZENSAR:
Name: Designation
Dr. Ganesh Natarajan Vice Chairman and CEO
Vivek Gupta Chief Executive, BIC and Vice Chairman
- Akibia
The leadership team functions effectively and looks after the employee’s needs and
satisfaction level. They always try to build on employee’s satisfaction so that they
can work more effectively. They motivate the employees which help to build upon
customer satisfaction.
MILESTONES OF ZENSAR:
Zensar is committed to meet customers' needs and expectations by delivering
competitive IT and Business Process Outsourcing solutions. This sentiment is
evident from our continuous perseverance to accredit ourselves with globally
recognized industry standards and the awards we are bestowed with by various
global institutions.
Zensar Technologies has been selected as the winner of ‘Golden Peacock Award
for Corporate Social Responsibility’ for the year 2011 by the Awards Jury, under
the Chairmanship of Justice P N Bhagwati, former Chief Justice of India and
Member, UN Human Rights Commission. The Golden Peacock Awards are
recognized worldwide as the hallmark of corporate excellence because of their
independence, integrity, transparency and thorough and open application process.
The Golden Peacock is a very prestigious and well-known award in the field of
CSR in India.
Zensar Technologies has been ranked among the top 20 IT Services Exporters for
the year 2009-10 by the National Association of Software and Services Companies
(NASSCOM) of India.
Zensar has been awarded the 'Special Jury Commendation' Award by the President
of India, Dr. A.P.J Abdul Kalam for the outstanding commitment and contribution
to Nation Building through CSR efforts.
Zensar has been recognized as an organization that has reacted well to changing
demands and markets via their career development strategies and has implemented
change management initiatives at its best.
Zensar has been recognised by the BBB and has received the BBB online
reliability seal. Zensar is now part of core group of businesses that support ethical
business practices and integrity in the market place.
For its unique contribution to the society, Zensar won the Corporate Governance
Business for Social Responsibility Award for 2006, which was presented by
Bombay Stock Exchange in association with Times Now.
Quality Policy
Quality Objectives:
Zensar's Quality Management System has been created over a span of 15 years and
is based on international frameworks and benchmarks it uses:
ISO 9001:2008: Basic system for defining our QMS and to assess QMS
effectiveness
SEI CMM/CMMI: Best practices for software engineering and continuous
process improvement
Total Quality Management (TQM): Used to bring about overall
improvement and business excellence
Six sigma: Used as a tool for systematic analysis and process improvement
Evaluation:
The major strategic priorities for ZENSAR TECHNOLOGIES are BUILDING
ORGANIZATIONAL STRUCTURE which helps them and make them capable of
integrating complex global operations. And so they are able to have a
STRATEGIC ALLIANCE across the globe.
Strategy as design :
He, for ZENSAR develops the carefully planned implementation of strategy which
has to be implemented. He also focuses to manage the strategy so implemented.
The milestones they have achieved are the result of such strategic design.
Strategy as experience:
He tries to learn from the strategy so implemented before, evaluate the scenario
and build upon the future strategy. Above this he also tries to learn from the
competitors who has experienced from the implementation of so called strategy.
By, learning from such experience they are able to apply the concept of SIX
SIGMA and TOTAL QUALITY MANAGEMENT effectively.
Strategy as an idea:
This is the most important among all other lances. ZENSAR keep into centre the
customer sovereignty & aspire to seek and create a new way & continuously
reengineer their process & mindset s which encourages the individual creativity &
improvisation in their actions.
CORPORATE GOVERNANCE AT ZENSAR:
Technology Partnerships
Zensar Europe is ramping up its operations rapidly, and partnerships with Sun,
SAP and Microsoft add further fuel to the fascinating growth. Their partnerships
with these leaders in the software products category will enhance our solutions,
which use these technologies. Here are the details of the alliances.
Zensar UK has now become a member of SUN partner advantage programmers.
This will allow us to tie up with Sun to access leading-edge technology, and to
develop products and services on Sun platform, quickly and effectively. As a part
of this programme, we will also receive privileged support from Sun.
Zensar UK has entered into SAP's ChannelEdge partner program there by gaining
access to various privileges that SAP offers to its partners. The program help
Zensar succeed in the expanding global small and midsize enterprise (SME)
marketplace. This will also help us ramp up our offerings in SAP Retail space.
Zensar UK has successfully become a Microsoft partner in UK. This will provide
Zensar with Microsoft resources that can be utilized to optimize performance for
Zensar's customers using Microsoft technologies. This will also give Zensar access
to latest tools and technologies that Microsoft develops.
Green Building
As part of design process of building our campus, we have taken care &
implemented various energy and water conservation techniques such as
Installation of air cooled intelligent HVAC system which results into low
energy consumption and no water consumption.
Double walled construction for AC halls for excellent thermal insulation and
reduction of load on air conditioning.
Installation of weight sensitive elevators which translate into energy saving
in case of operations below rated capacity.
CFL light fittings for low power consumption.
Use of motion sensors for energy savings.
Maximum utilization of natural light.
State of art BMS for real time monitoring of energy consumption.
Installation of drip irrigation for water conservation.
Installation of sensors for urinals for low water consumption.
Waste water recycling for flushing and garden usage.
Roof top rain water as well as storm water has been used for ground water
recharge.
Use of paver blocks for all internal roads & parking spaces, which help in
storm water seepage into the ground.
Use of recycled material where ever possible e.g. particle board furniture for
work stations & storages.
Least ground coverage and maximum utilization of open areas for tree
plantation, shrubs and lawns which has resulted in erosion and sedimentation
control.
Use of canteen waste & garden waste for vermin composting and use as
fertilizer for landscaped areas.
Use of environment friendly gas (Inergen) for fire suppression system in
data centre.
Green Initiatives
Running of ACs only during office Hrs from 8:30 AM to 6:30 PM.
Switching off ACs for 30 min during lunch Hrs.
Common Temperature Settings 240C for all halls also depending on time
zone & ambient temperature.
Switching off all spot lights.
Fixing lighting sensor for halls, parking and fans in ceiling canteen instead
of ACs.
Switching OFF Water coolers, tea m/c after office hours and during
weekends.
The engineers from electricity board have also appreciated the effort taken towards
power conservation by Zensar and they have confirmed that there is less power
demand received from Zensar.
This has helped us achieve savings of approx 1, 45, 090 units of power for all
location.
ETHICS AND CSR AS A PART OF STRATEGY FOR
ZENSAR:
An essential component of our corporate social responsibility is to care for the
community. We endeavor to make a positive contribution to the underprivileged
communities by supporting a wide range of socio-economic, educational and
health initiatives. Many of the community projects and programs are driven by
active participation from our employees. Our commitment to address important
societal needs extends throughout our philanthropic outreach programs driven by
the Zensar Foundation.
Established for the purpose of improving, guiding and inspiring the lives of the
underprivileged, the Foundation facilitates programs and gives direct assistance
and resources to individuals, families and other charitable organizations. Nurturing
experiences and personal opportunities are also provided for those in the
community who have little or no access to any assistance. The Zensar Foundation
has taken up several initiatives to improve living conditions of the underprivileged
and make a positive difference in their lives. The Foundation has adopted
Ambedkar Nagar, a small community near the Zensar Campus for sustained
community development programs.
Health and education have been identified as the primary objectives in the
community development process. The foundation works relentlessly to ensure
improvement of general health and spread of non-formal education among all
members in the community. A number of focused initiatives have been
implemented to bring about general health awareness and improve the level of
education.
HEALTH
other initiatives
CSR FOR SOCIO ECONOMIC
INITIATIVE
ZENSAR
ENVIRONMENTAL
INITIATIVES
Evalution:
ZENSAR also tries to put the strategy into action through the way of performance
evolution by fulfilling the social responsibilities and achieving the ethical
standards. They follow the CSR and help the society in the best possible way.
SWOT analysis of ZENSAR:
Strength:
Weaknesses:
Opportunities:
Threats:
ZENSAR has a very good leadership team which works effectively to achieve the
targets. It has a very good collaboration within the country and cross broader,
which helps them to build upon their strategies.the alliance with giants has helped
them to get listed in the fortune 500 companies. ZENSAR is one of the upcoming
company in this technological era and has a very good future ahead.