Survey

Dear Respondent, following survey is done for academic purpose, your responses shall be kept strictly confidential.
Q 1 Which of the following firms are you aware of ? Please tick the relevant options
a) BIO Agency b) Web chutney c) Pin storm d) Wat consult
e) Foxy Moron f) Every Media

Q 2 Can you recall any of the advertisements given by the above listed companies in question no. 1? If so, please describe any
one advertisement of the company you like.
a) Company Name ………………………………..
b)Description………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………..
Q 3 Please attempt the following statements keeping in mind the brands listed in question no. 1, on a scale of 5, where 1 stands
for strongly disagree and 5 stands for strongly agree.
Strongly Disagree Neutral Agree Strongly
disagree agree
I can’t think of any differences between the brands listed.
To me, there are big differences between the various brands
listed.
The only difference between the listed brands is price.
Most brands are basically the same.
All the brands are same.
Bio-Agency has distinct brand personality
Bio Agency has distinct brand identity
I would recommend Bio agency to my colleagues or friends
I have an affinity with Bio Agency

Q 4 Bio Agency deals in which kind of products / services?......................................................................………....

Q 5 Mention the source of your information about Bio Agency.
a) Friends b) Seniors c) Faculty d) Campus placement team e) Relatives
f) Magazines g) Newspaper advertisement h) Internet i) Website
j) Any other (please mention) ……………
Q 6 Rate on following dimensions on a scale of 1 to 5 where 1 stands for strongly disagree and 5 stands for strongly agree.
Bio Agency has come to life as an individual, it has Strongly Disagree Neutral Agree Strongly
the following personality traits : disagree agree
Friendly
Pleasant
Open
Straight Forward
Empathy
Concerned
Reassuring
Supportive
Agreeable
Integrity
Honest
Sincere
Responsible
Cool
Trendy
Young
Adventure
Imaginative
Up-To-Date
 Exciting
Innovative
Extrovert
Daring
Reliable
Secure
Hardworking
Drive
Ambitious
Achievement Oriented
Leading
Technical
Charming
Stylish
Elegant
Prestigious
Exclusive
Aggressive
Selfish
Dominant
Authoritarian
Casual
Simple
Easy-Going
Tough
Q 7 Why do you choose any company as your employer? (Rank them in order of preference from 1 to 4 where 1 stands for
highest rank and 4 stands for lowest rank)
a) Pays & Perks ……………………………..….b) Reputation of the Company ………………………..….
c) Growth Opportunities …………………………d) Geographical location…………………………………
Q 8. i) Do you go through the advertisements for jobs in newspaper or internet?
a) Yes b) No

ii) If yes, then on which of the following medium you search for job advertisement? If your answer is No to the above
question then move to question no. 9.
a) Internet b) Newspaper c) Both

Q 9 What would be the information that you would want to know about an Employer and job before applying for it? (Please
tick all the relevant options)
a) Pay and Perks □ b) Working hours □ c) Geographical location □
d) Job security □ e) Other employment benefit (please specify) ……………………………………

Q 10 What is your age (Please tick the relevant option)

a) 18 – 25 b) 26 – 35 c) Above 36

Q 11 What is your gender (Please tick the relevant option)

a) Male b) Female

Q 12 What is your qualification? (Please tick all that applies)

a) BA b) BBA c) BSc d) B.Com e) B Tech f) MBA
h) Any other (Please specify)…………………………….

Q 13 What is your occupation?

a) Student b) Faculty c) Placement team member d) Corporate employee (if any please specify)………………