NO THE CONNECTICUT ELLIE FESTIVAL DIRECTOR’S REPORTWayne Shepperd 6724/08 City OF Danbury 455 Deer Hil Avenue Danbury, CT. 06810 Re: Connecticut Film Festival - June Report ‘The Danbury culmination of the Connecticut Film Festival was a very customized and tailored event: marketing approach to the Danbury film festival project. Every promotion and marketing effort was tailored specifically to optimize development and marketing of the City of Danbury. Every event, it's ‘ontent, irs venue and over-all purpose wes carefully considered for relevance and integration into the \gaer picture of promoting downtown Danbury. CTF had it's work cut out with only 105 days to successfully plan, promote and produce 2 credible 6 day fd night fim festival that would generate th city mutiple tangible and intangible benefits while also Gaining Danbury recognition locally. regionally and natfonaily as a player in the Film Festival circuit. The Signature event had a very small window to ramp up a publicity campaign during that would shadow other events taking place during busy time of year Itwas important that the Connecticut Film Festival take a very integrated event marketing approach fo promoting Danbury. During the festival, this approach had a positive effect on businesses and community spit. After the festival, there also needed to be residual positive impact on the community with the potential to attract future wisiness downtown as well as fm industry related commerce. All expenses incurred during the festival wera necossary to produce a successful “event marketing’ campaign for Danbury. CTFF created numerous credible marketing assets and content and was able to attract the necessary ‘production sponsors and afiiates to partner with {he festwval in just 3 short months. These credible assots pul CTFF in a position to leverage and build an inventery of other sponsor's assets and increase the value of Danbury’s initial funding, generating @ reater return on the city's investment. Originally the festival was contracted to produce for 40 events. A limited 40-event schedule would've created much difficulty in building a exedible signature event to put Danbury on the map. By the close of the Danbury festival on May 25", CTFF diractly produced more than 120 events and was indirectly responsible for a haif a dozen more parties and receptions. in 105 days the festival generated massive amounts of publicity through both traditional and nontraditional marketing. CTFF was able to generate thousands of column inches and hours of combined fadio and television time with many interviews airing 2-4 times. CTFF creatively leveraged multiplo‘opportunities generating promotions and cross-promotions through the festival's numerous sponsors, ‘whereby multiplying tho effects of every dollar spent and extending the festival's reach beyond the actual dolar value of the original $76,000. rights fee. The actual value of madia generated by an event-marketing model is considerably higher than a typical jocal arts festival whose mein purpase is fo show art and promote itself. These values rosult from te integration of Inlangibles such as integrated marketing campaigns specifically to promote the City of Danbury Le. Economic Development, Education and Labor Development in the now Hollywood East Film industry, promoting Aris & Entertainment in Downtown Danbury, promoting the Palace theater, promoting Danbury as 2 safe place to visit as well as the numerous restaurants, ample parking and {adits that await a visitor to downtown Danbury. Danbury & CTFF received iterally millions of impressions beginning in December 2007. The seeds were being planted in the press as early as spring of 2007 and first iscussions began with Danbury officials and stakeholders in December 2008 and at WCSU in spring of 2006. in addition to the print editorial, radio and television, Danbury’s impression was apparent in over 200,000 programs distibuted in publications throughout the state land the aly received billing on 8 billboards in New Haven, and Fairfield Counties and on numerous HART public transportation buses in HV region with the words “Downtown Danbury ANG. Tae months to plan the 2009 festival, CTFF will be FEST able to secure more festival partners, creating ‘more opportunities to leverage the city’s funding and thereby generate a greater return on Danbury's investment. = with a $75,000 investment, CTFF was able FE overage over $400,000 sn modia, facies, hotels, signage, catering, beverages, promotion and other services. Please see ihe attached financial report for June. There are stil several small invoices outstanding that we anticipate receiving in the near futur. Wayne, please let me know if you need any more detalis, 203-247-4273 Regards Tom Carruthers Connecticut Film Festival2008 February to June Expenses oot exif Fon00 | Toles for Mord8 | Tolle for Apes | Towlstor Mayan | Tole for Jana oe Account Tie Faas” “Skat | woe” “Son | “amon” “dun | "tey.os “at | “Juwoe det sie sing - joe ssc le teams 1011 Exeentve DMector 8 s | 8 8 | 5 15.000 Tao Ets Seow, | 8 : $ 2 | 32s Noe) Ever Set Proton | : 20 sia $2900 se 2000 Aaministraon + 100 fo |e are fae poi? 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