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Busi
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6.Admi
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PROGRAM OVERVI
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GreatLakesPG Pr ogram inBus inessAnaly
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Cour
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Busi
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12hour
s) Marketi
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12hour
s)

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Course: Cour
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AdvancedSt
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16hour
s) Dat
aMining(
16hour
s) Predi
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16hour
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manceEv
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MODULES:ANAL
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CSTECHNI
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Cour
se: Cour
se: Cour
se:
Ti
meSeriesFor
ecast
ing(
8hour
s) Machi
neLear
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16hour
s) Opti
mizat
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ques(
16hour
s)

I
ntr
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oTi
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MODULES:DOMAI
NEXPOSURE
Course: Cour
se: Course:
Marketi
ngandRet
ailAnal
yti
cs(
12hour
s) Web&Soci
alMedi
aAnal
yti
cs(
12hour
s) SupplyChai
nandLogi
sti
csAnal
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cs(
12hour
s)

Mar
ket
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nol
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standi
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Pyt
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Hackat
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PROJECTS

1 Pr
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Descript
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sproj
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Tool
s:R
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sTest
ing,Dat
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cs
Dat
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/Case:Ti
tanCaseSt
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2 Anal
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Descr
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for
mance.Pr
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t
hechall
engesfacedandproposedrecommendati
ons.

Tool
s:Excel
Techni
ques:Rat
ioAnal
ysi
s,financi
alst
atementanal
ysi
s
Dat
aset
/Case:AnnualRepor
tsofsel
ect
edcompani
es

Anal
yzetheexi
sti
ngSegmentat
ion,Tar
get
ingandPosi
ti
oni
ngSt
rat
egyofapr
oduct
/ser
viceandpr
oposedr
ecommendat
ions
3 forf
utur
eexpansi
onofmarketbythecompany.
Descr
ipt
ion:Thi
sproj
ectinv
olv
esident
i
fyi
ngtheSegmentati
on,Target
ingandPosi
t
ioni
ngs
trategyofanIndi
anproduct
/ser
vi
ceusi
ngs
econdar
yres
ear
ch.Thepr
oduct
-mar
ket
pr
ofil
eofthechosenproducti
stobeanaly
zedandcategori
esforfutur
eexpans
ioni
nthemarketareaccordi
ngl
yrecommended.

Tool
s:Excel
Techni
ques:Secondar
yResear
ch,STPAnal
ysi
s
PROJECTS

4 Fact
orAnal
ysi
sofconsumerper
cept
iononCer
ealBr
ands

Descri
pton:Cons
i umerpercepti
onst
owardsabrandcanbebui
l
tonvar
i
ousparameter
sdependingupontheproduct
.Thi
spr
ojectus
esFact
orAnal
ysi
stoev
aluat
eand
i
denti
f
ythemostsi
gni
ficantat
tr
ibut
est
hatcont
ri
butetowar
dst
hecons
umerper
cepti
onofthedi
ff
erentcer
ealbr
ands

Tool
s:R
Techni
ques:AdvancedSt
ati
sti
cs,Fact
orAnal
ysi
s,di
mensi
onr
educt
iont
echni
ques
Dat
aset
/Case:Cer
ealDat
a

5 Neur
alNet
wor
kmodelonEmpl
oyeeAt
tri
ti
on

Descri
pton:ThePr
i oj
ecti
nves
ti
gat
est
hefact
orsthatcaus
eemployeeatt
ri
ti
oni
norgani
zat
i
ons.AnEmpl
oyeeat
tr
it
ionmodeli
sbui
ltusi
ngmoderat
eNeur
alNetworkModel
and
Random For
est
.Aft
ergener
ati
ngcommonperf
ormanceparamet
ersforbot
hthemodels
,anEnsembl
eModeli
screatedt
hati
dent
i
fi edt
hecauseofempl
oyeeatt
ri
ti
on.

Tool
s:R
Techni
ques:Neur
alNet
wor
k,Random For
est
,Ensembl
eModel
i
ng
Dat
aset
/Case:HRAt
tri
ti
on

6 Pr
edi
cti
ngcust
omerchur
nint
heTel
ecom i
ndust
ry

Descr
ipton:Thepr
i imaryobj
ecti
vei
stodevel
opaLogi
sti
cRegres
sionModelt
oinves
ti
gateandpr
edi
ctt
heparameter
scont
ri
but
ingforcust
omerchur
n(at
tr
it
i
on)i
ntheT
elecom
I
ndust
ry.Thepr
ojectusesal
laspect
sofoneofthemos
timpor
tantandpopul
arSupervi
sedDat
aMini
ngTechni
ques–Logi
st
icRegressi
on.

Tool
s:R
Techni
ques:Logi
sti
cRegr
essi
on,Chur
nModel
ing
Dat
aset
:Cel
lphonedat
aset
PROJECTS

7 Bui
ldamachi
nel
ear
ningmodelf
orpr
edi
cti
ngel
ect
ionout
comes

Descr
ipt
ion::Theobj
ecti
veoft
hepr
ojecti
stopr
edi
ctt
her
esul
t
sof
afor
thcomi
ngel
ect
i
oni
nIndi
a.Dev
elopamodel
usi
ngmachi
nel
ear
ningal
gor
i
thmsonhi
st
ori
cal
elect
i
on
dat
atopredi
ctfut
ureel
ect
ionout
comes.

Tool
s:R
Techni
ques:ModelSel
ect
ion,ModelVal
idat
ion,Machi
neLear
ning
Dat
aset
/Case:El
ect
ionDat
aset

8 Vi
sual
izi
ngAr
tHousesal
esdat
ausi
ngTabl
eau

Descr
ipton:Thi
i sproj
ectex
plorest
heartof
probl
em sol
vi
ngwi
t
htheaidof
vis
ualanal
yti
cs.T
abl
eau’
sdat
avi
sual
i
zat
i
ont
ool
sar
eus
edt
ocr
eat
eint
eract
i
vedas
hboar
dst
ouncov
er
hi
ddeninsi
ght
stoident
i
fyperf
ormanceofanArtAuct
i
onHouseint
ermsofprofi
tabi
li
t
yands al
es.

Tool
s:R
Techni
ques:Dat
aVi
sual
izat
ion
Dat
aset
/Case:Syndi
cat
eDat
a

9 Desi
gnaspr
eadsheetsi
mul
ati
onmodelt
ocompar
eoper
ati
onsofnew or
der
ingdesi
gnal
ter
nat
ivesf
orCount
ryBever
ageDr
ive-
thr
u

Descri
pton:Des
i i
gnaspreads
heetsi
mulat
ionmodeltocompareoperat
i
onsofnew or
deri
ngdes
ignal
ter
nat
i
vesf
orCount
ryBev
erageDr
i
ve-
thr
u.Pr
os&Consofeachdes
ign
al
t
ernat
ivear
eident
i
fiedandthebestdes
ignandstaf
fingplanwasrecommendedforCount
ryBev
erage

Tool
s:Excel
Techni
ques:Mont
eCar
loSi
mul
ati
on,desi
gnopt
imi
zat
ion
Dat
aset
/Case:Count
ryBever
age-Dr
iveThr
u
PROJECTS

10 ConsumerbehaviourandRetailAnalyticsonCafechaindata
Descri
pton::ThePr
i ojectinv
olvesi
nves
tigat
i
ngonwaystoincreaserevenuest
oaCafeChainaf
terdoi
nganin-dept
hanal
ysi
sofPoi
ntofSal
edat
a.I
ti
nvol
vesi
dent
i
fyi
ng
t
rendsofconsumerbehaviourandtyi
ngitupwit
hret
ai
lanal
yt
icsli
keidenti
fyi
ngt
hecor
rel
at
ionbet
weenpriceandmenu.

Tool
s::R/
KNI
ME
Techni
ques:Ret
ailAnal
yti
cs,Tr
endAnal
ysi
s,ConsumerBehavi
our
Dat
aset
/Case:Caf
éChai
nDat
aset

11PredictionModelforDefaultonLoans
Descri
pton:Thepr
i oj
ecti
nvol
vesanin-
depthanal
ysi
sofi
dent
i
fyi
ngcust
omerswhowill
defaul
tontheirl
oanpayment
s.Thecompl
exdeci
si
onsinv
olvedintheconsumerlendi
ng
busi
nessmakesitr
elymoreonstat
i
sti
calmodel
sthanhumandis
cret
i
on.Thus
,logi
st
icregr
essi
onusingRisusedtobuil
dapredi
ct
ionmodel
forpredi
ct
ingdefaul
t
sonl oans.

Tool
s:R
Techni
ques:Logi
sti
cRegr
essi
on,pr
edi
cti
veanal
yti
cs,def
aul
tmodel
li
ng
Dat
aset
/Case:Testdat
a&t
rai
ningdat
a

12 BrandperceptionanalysisusingtextminingonTwitterdata
Descr
ipton:Anal
i yzebrandpercepti
onofamul
t
i-nat
i
onalor
gani
zat
i
onbyex
tract
i
ngT
wit
terment
i
onsf
ort
hebr
andandconduct
i
ngt
extmi
ni
ng(
Cor
rel
at
ion,Fr
equency
,Topi
c
Model
l
ing,Sent
imentAnal
ysi
s)onit.

Tool
s:Excel
Techni
ques:Sent
imentAnal
ysi
s,Soci
alMedi
aAnal
yti
cs,TextMi
ning
Dat
aset
/Case:Li
veTwi
tt
erDat
a
ADMI
SSI
ONDETAI
LS

Fol
lowi
ngar
etheeli
gibi
li
tycr
it
eri
aandsel
ect
ionpr
ocessf
or
I
ndia'
sbestanalyt
icspr
ogr
am.

ELI
GIBI
LTY
Appli
cantsshoul
dha veabachel
or'
sde greewit
hami nimum of50% aggregat
ema r
ksor
equiv
alent.Pr
efer
encewil
lbegi
ventoc andidat
eswithEngineer
ing,Mathemat
i
cs,Stat
i
s-
ti
cs,andEc onomicsbackgr
ound.Appli
cantsmus thaveatlea
s t2year
sofful
l
-ti
mepos t
ePor
tfol
io qual
i
ficat
ionwor ke xper
ienc
e .

SELECTI
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ht
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