5/10/2018 IDIStudy - University Of Hertfordshire

Framing Your Research 

Frame and Structure - Image

(https://pixabay.com/en/art-state-garden-

show-bayreuth-1405424/) is in the public

domain

What are the defining elements of your project?

When framing your research project, it is necessary to break your intentions down
and identify a series of specific elements to allow the reader to access the
information easily and identify key points. There is a need for a hierarchy to the
information you provide, with the central messages more prominently
communicated.

The successful framing of your project will include the following '10 Project
Framing Considerations' (https://idi-testing-
new.s3.amazonaws.com/content/2018/03/project_framing_considerations.pdf) .

1. Project Title

2. Project Introduction

https://idi-study.com/module/655/learning-path 1/4
5/10/2018 IDIStudy - University Of Hertfordshire

3. Project Scope

4. Project Client

5. Project Audience

6. Project Context

7. Project Manifesto

8. Project Aspiration

9. Project Outcome

10. Project Timeline

(1) PROJECT TITLE

This may be a temporary or 'working title', to be developed, adjusted or modified

at a later date as the focus is sharpened.

(2) PROJECT INTRODUCTION

This should be a brief summary of the main purpose of the project, setting out the
main catalyst and the intentions.

(3) PROJECT SCOPE

The task or problem to be solved. This should contain statements of fact about the
problem. This may itemise or list exactly what is required, like a detailed scope of
works, or simply contain a general outline of what needs to be produced.

(4) PROJECT CLIENT

Who would commission such a project and who would fund the work to be carried

https://idi-study.com/module/655/learning-path 2/4
5/10/2018 IDIStudy - University Of Hertfordshire

out? This is of course, hypothetical but it informs the differing interests of the
various parties involved.

(5) PROJECT AUDIENCE

Who are the intended users or audience? Who is the output, product or service
actually for and how are there requirements and needs identified, and their views
to be gathered?

(6) PROJECT CONTEXT

The story behind the problem, including the narrative and history. Is the location
relevant? Is the problem specific to a place? There may be archived information,
market research, brand standards or published data which is relevant to the
project. This may include a review of competitors, innovation, current design
topics and relevant trends.

(7) PROJECT MANIFESTO

The underpinning creative mission or statement of intent, manifesto or vision. This

should be an aspirational and inspirational statement which generates both
engagement and motivation.

(8) PROJECT ASPIRATION

This might be a philosophical discussion about what the finished design should
achieve and the reasons why the project should be tackled in a specific way. What
does the designer wish to achieve? What might the client want to gain from the
project? This may also contain references to inspiration and influences through
selected imagery.

https://idi-study.com/module/655/learning-path 3/4
5/10/2018 IDIStudy - University Of Hertfordshire

(9) PROJECT OUTCOME

This is a more detailed list, identifying the exact items to be produced at the
specified stages of the project.

(10) PROJECT TIMELINE

It is essential in any professional project to have clarity on timescale and

completion dates. There may be interim deadlines, sign-off meetings and key dates
for individual tasks prior to a final completion date. The brief should highlight the
key dates and deadlines to be achieved.

https://idi-study.com/module/655/learning-path 4/4