Globalization and

Entrepreneurship
 ● National Math Olympiad Finalist
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Agustin ● Systems Architect / Applications
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Iloilohouseandlot.com / Iloilo.Condos /
Iloilo.Realty
GLOBALIZATION
Globalization

Globalization is the word used to describe the

growing interdependence of the world’s
economies, cultures, and populations, brought
about by cross-border trade in goods and
services, technology, and flows of investment,
people, and information.
History of
Globalization
Silk roads (1st century BC-5th century
AD, and 13th-14th centuries AD)

For the first time in history, luxury products from

China started to appear on the other edge of the
Eurasian continent – in Rome. They got there after
being hauled for thousands of miles along the Silk
Road. Trade had stopped being a local or regional
affair and started to become global.
Spice routes (7th-15th centuries)

The founder of Islam, the prophet Mohammed,

was famously a merchant, as was his wife
Khadija. Trade was thus in the DNA of the new
religion and its followers, and that showed. By the
early 9th century, Muslim traders already
dominated Mediterranean and Indian Ocean trade
Age of Discovery (15th-18th centuries)

Truly global trade kicked off in the Age of

Discovery. It was in this era, from the end of the
15th century onwards, that European explorers
connected East and West – and accidentally
discovered the Americas.
First wave of globalization (19th
century-1914)

By the end of the 18th century, Great Britain had

started to dominate the world both
geographically, through the establishment of the
British Empire, and technologically, with
innovations like the steam engine, the industrial
weaving machine and more.
The world wars

In 1914, the outbreak of World War I brought an

end to just about everything the burgeoning high
society of the West had gotten so used to,
including globalization.
Second and third wave of globalization

The end of the World War II marked a new

beginning for the global economy. Under the
leadership of a new hegemon, the United States
of America, and aided by the technologies of the
Second Industrial Revolution, like the car and the
plane, global trade started to rise once again.
Globalization 4.0

That brings us to today, when a new wave of globalization is

once again upon us. In a world increasingly dominated by
two global powers, the US and China, the new frontier of
globalization is the cyber world. The digital economy, in its
infancy during the third wave of globalization, is now
becoming a force to reckon with through e-commerce,
digital services, 3D printing. It is further enabled by artificial
intelligence
Some Examples of
Globalized Business
ebay / Shopee /
Lazada / etc

You can buy products

from other countries.
Airbnb

Millions of hosts and

travelers choose to create a
free Airbnb account so they
can list their space and
book unique
accommodations anywhere
in the world.
Google

Current location of the

user is one of the
factors in generating
search results.
Facebook

Connect people
anytime, anywhere.
Nutella

Gets its ingredients

from several different
countries, combined
into one delicious
products.
Technopreneurship
 Technology
+
Technopreneurship
Entrepreneurship
Entrepreneurship
Entrepreneurship

Entrepreneurship is the process of designing,

launching and running a new business, which is
often initially a small business. The people who
create these businesses are called entrepreneurs.
Entrepreneur

An entrepreneur is a person who identifies an

opportunity, converts it into a product or service,
estimates earnings and profit and builds a
successful business with it.
Technopreneur

A technopreneur starts out with nothing but an

‘idea’. He defies existing practices and systems
and thinks of doing things differently. He creates a
product or solution that uses the capability of
technology to change the way something was
traditionally done.
Let’s Start a Business
 Customer Customer
Key Activites Value Segments
Relationships
Key Partners proposition

Channels
Key Resources

Cost Structure Revenue Streams

Business Model Canvas

Offering

● Value Propositions
Value Propositions

A value proposition makes a case for why a

customer should pick one product/service over
another, citing the unique value the product
provides over its contenders.
Examples of Value Propositions

● Stripe: Web and mobile payments, built for developers.

● Spotify: Moms, dads, kids, singles… there’s music to suit
everyone’s tastes, all in one app.
● Bitly: Shorten. Share. Measure.
Iloilo.Realty

The most trusted and

most reliable realty
group in Iloilo.

“A true Ilonggo, ready

to serve you.”
Infrastructure

● Key Activities
● Key Resources
● Key Partners
Key Activities

These are the most important tasks a company

must carry out in order to fulfill its business
purpose
Typical Activities

● Research & Development

● Production
● Marketing
● Sales & Customer Services
Iloilo.Realty Key Activities

Research & Development - develop Referral and Tracking

System (Web Application)

Marketing - Support affiliates with a platform for them to

easily signup clients, other affiliates under them and track
their earnings.

Sales & Customer Services - Offers FREE consultation and

after sales service
Key Resources

Key resources are the main inputs that your

company uses to create its value proposition,
service its customer segment and deliver the
product to the customers. These resources could
be human, financial, physical and intellectual.
Iloilo.Realty Key Resources

Human Resource - real estate brokers, affiliates

Physical Resource - office to assist clients

Intellectual Resource - Online referral and tracking

platform
Key Partners

In order to optimize operations and reduce risks of

a business model, organizations usually cultivate
buyer-supplier relationships so they can focus on
their core activity.
Iloilo.Realty Key Partners

Property Developers

Affiliates are also key partners. They will bring us

clients while we focus on assisting clients in
acquiring properties in Iloilo.
Iloilo.Realty Referral Scheme

Closing a P2.5M property

Level 1 P35K-P45K

Level 2 P48K-P60K

Level 3 P56K-P70K
 Iloilo.Realty Referral Upline

Closing a P2.5M property

Affiliate P35K-P45K Affiliate 2 P35K-P45K

You P3K-P4K Affiliate 1 P3K-P4K

You P3K-P4K
Customers

● Customer Segments
● Channels
● Customer Relationships
Customer Segments

Customer segments are the community of

customers or businesses that you are aiming to
sell your products or services to.
Iloilo.Realty
Customer Segments

OFWs

Investors

Families
Channels

Effective channels will distribute a company's

value proposition in ways that are fast, efficient
and cost-effective. An organization can reach its
clients through its own channels (store front),
partner channels (major distributors), or a
combination of both.
Iloilo.Realty Channels

Website and Facebook pages, but, affiliates can

help us reach potential clients better.
Customer Relationships

A company could choose to communicate with its

customers through people or automated means.
The customer relationships that an organization
opts for are based on the company’s business
model and greatly impact the overall customer
experience.
Iloilo.Realty Relationships

We would want to know our customers better so

we can give them better recommendations. And
the best way to do it is talk to them as a person,
and not with an automated chat robot.
Finances

● Cost Structure
● Revenue Streams
Cost Structure

This building block represents all the costs that a

business can or will incur if it opts for a particular
business model.
Classes of Business Structures

Cost-Driven – This business model focuses on

minimizing all costs and having no frills. e.g.
Low-cost airlines

Value-Driven – Less concerned with cost, this

business model focuses on creating value for
products and services. e.g. Louis Vuitton, Rolex
Characteristics of Cost Structures

Fixed Costs – Costs are unchanged across different applications.

e.g. salary, rent

Variable Costs – Costs vary depending on the amount of

production of goods or services. e.g. music festivals

Economies of Scale – Costs go down as the amount of goods are

ordered or produced.

Economies of Scope – Costs go down due to incorporating other

businesses which have a direct relation to the original product.
Iloilo.Realty Cost Structure

- Web application development and

maintenance (fixed cost)
- Referral fees for affiliates (variable costs)
Revenue Streams

The way a company makes income from each

customer segment
Iloilo.Realty Cost Structure

Real Estate Brokerage Fees

Technopreneurs
Questions?
Thank You!