2019

Alien Nation 51
Instagram and Facebook Plan
A social media platforms Plan for Alien
Nation 51 is created after the analysis. The
Plan consists of analysis section as well as
Action Plan Strategy.

Quratulain
http://aliennation51.com 1
8/1/2019
Strategy:
Things to do before starting the campaign in next 3 days:
Create facebook shop and list all the available t-shirts that you have for sale.
Moreover list the entire t shirt at you website
Have few casual photographs of individuals by wearing these shirts we use these photo
graphs to create post for facebook and Instagram. (Post can be create through free
design app like https://www.canva.com/)

CAMPAIGN GOAL

Sales T shirts for event Storm Area 51at Area 51, a United States Air Force
WHAT THE CAMPAIGN
(USAF) facility within the Nevada Test and Training Range, to raid the site
WORKS TO ACHIEVE
in search for extraterrestrial life

CALL–TO–ACTION

WHAT AUDIENCE IS Order the T shirts to wear during event and during stay/campaign at the
ASKED TO DO place. Tag and share picture on social media by tagging us

CAMPAIGN CALENDAR
th
Start Date 5 August 2019

End Date 19th Sep 2019

Pre-Campaign Promotion
5th August
Release Dates

No of Day for Campaign 45 Days

Peak Dates 9th Sep to 18th Sep for sale of shirts

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 Strategy
Paid Ads:
Facebook Paid Ad is an effective way to achieve short term sale objective
of t shirts of Alien Nation 51 with call to action of facebook shop, and it
can provides the ability to precisely target those who are interested to
attend storm area 51 event and they are the ideal customer and we need
to drive them to our web page or facebook shop for with specific offers to
order shirts.
Platforms such as Facebook and Instagram can match your ads with users
based on their interests, age, location, income level, and other
demographics.
We use Instagram and Facebook not as a separate channel, because it
allows us to scale our campaigns quickly by reaching more of our targeted
audience. Instagram ads feature the same interest-based targeting you’d
use on Facebook to reach new audiences who’ve never been to your
website or even engaged with your profile before. Both Facebook and
Instagram offer the same options for ad formats, including:
• Image ads
• Video ads
• Carousel ads
• Slideshow ads
To sale the shirts for storm area 51 the best option is to use the Video ad
Paid ad
for Paid Campaign the selection of the audience targeting option for both
Facebook and Instagram offer the same audience targeting options for
ads, including:
• Demographics (location, age, gender, language)
• Interests
• Behaviors
• Facebook or Partner Categories
• Connections
• Custom Audiences
Steps To Follow:
Step1: link Instagram account with facebook page Create Facebook Ad
manager account
Step 2: Add Facebook's Remarketing Pixel to your Website
Step 3: Choose an Advertising Objective
Step 4: Create a Targeted Audience
Step 5: Choose Ad Placement & Budget
Step 6: Choose Your Facebook Advertising Format
Step 7: Run Ad
Step 8: Analysis and track the ad through pixel and ad insights
Note: (One option is that run the same ads through facebook page on
Instagram as well the other is that run the exclusive separate ad for

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 Instagram )

Sponsored post: Share daily two Posts on Instagram. Create 1 real life
video and 5 real life story posts content with attractive photo of
attendees of storm area 51 event that how much he/she is curious to go
there and how he order a shirt (short video) share it on Instagram and
boost it for next 10 days.
Post 1- 5th August -10th August
Post 2- 1th August -15th August
Post 3- 16th August -20th August
Post 4- 21th August -25th August
Post 5- 26th August -31th August
Instagram Strategy Video – 1 Sep 19th Sep
- Create a Promotional Calendar for 45 days
- Prepare Engaging Visuals
- Pick a Unique Hashtag
- Make the URL Clickable
- Minimize Linking
- Vary the Content You Post
- Post Instagram Stories
- Ask for Photos

Last year, Instagram rolled out its native shopping feature globally,
allowing business accounts to shine a spotlight on their products in posts
and Stories.
But shoppable media has become a game-changing feature on the
platform.
Now, if an Instagram user sees a product they like on their timeline, they
can just tap it, and with only a couple of additional clicks be purchasing
the product directly on your eCommerce site.
Shoppable posts give your target audience a direct method of buying your
products on Instagram. All you have to do is tag products in your posts to
Instagram shoppable
let users learn more about your offerings in their feeds.
tags
Once you set up shoppable tags for Instagram eCommerce (we’ll explain
how to do this in a minute), a shopping bag will appear in the lower left-
hand corner of each shoppable image.
When users hover over the image, tags will be displayed featuring a
product label and its cost
If users want to purchase what they see, they simply have to click on the
tag to be taken straight to the product page.
Steps to follow to implement this :
Step 1. Create a product catalog on Facebook.
Start by using the Shopping Facebook page template, which can be found

4
 under Settings, then Edit Page, then Templates.
Step 2. Go to the Shop section in Facebook Shopping attributes.
Select “Add Product” and follow the instructions for uploading images of
your products. Then add prices, product descriptions, and URLs of the
product page on your ecommerce site.
Step 3. Wait to be approved by Facebook.
The process can take anywhere from a few hours to a couple of days.
Step 4. Add shoppable tags to your posts.
After being notified by Instagram that your account has been approved,
it’s time to start placing shoppable tags in your posts and Stories. It’s easy
to do.
Just open the Instagram app and select Settings, then Business, then
Shopping.
Then choose the catalog you created on Facebook and press Done.

Now you can now begin tagging posts and Stories with products from
your catalog.
Right now, Instagram lets you tag up to five products per image (or up to
20 products per Story carousel).

PROMOTIONAL PLAN

CONTACT NOTES PITCH

Search 5-6 influencers
To make sure you are well received and drive
who are interested in
great ROI through Influencer
storm area 51 events.
Consider the following factors when choosing
Contact them ask
Instagram Influencers Influencers:
them to promote your
- Relevance
stuff by tagging you
- Exposure
on Instagram on their
- Price
profiles
Try to Approach the
Ask them to get their shirts and when they
event management
receive their parcel tag @Aliennation51 and
Get Event Participants individuals like those
share the picture on their social media to involve
Involved who are involve to
more interested target audience who are
promote the storm
interested to join Strom area 51
area 51 event
Buy 5 Shirts : $20 gift card
Buy 10 Shirts: Free 6-month subscription for next purchase
Buy 20 Shirts : Choice of $50 gift card(coffee/pizza/movie ticket) or both
sales reward
rewards from the lower tiers mentioned above
Buy 30 Shirts : Permanent 10% discount on your next purchase

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 Don’t try to directly
The post will be share on alternate day so you
sale t shirts with this
have at least 23-24 short videos who wear the
Share posts on event strategy try to share
shirt and record videos on the lines like I am
page of Strom Area 51 individuals videos by
ready with my stuff to go storm area 51 and get
wearing and tagging
this shirt from #Aliennation51
the #Aliennation51
Create stories and
share posts in
facebook stories that
we create for If you have adequate budget you can make them
Instagram paid ads paid as well/through facebook post boost
with the same pattern options and create call to action on facebook
Facebook Stories of dates shop.
Use Stickers
The daily posts to attract target audience who
Use Filters
are going to join the storm area event must have
Instagram Daily post Use Captions
these attributes to attract the target audience
Use Drawings
alternatively
Use Text Overlay