LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1

Mittal School of Business (MSOB) Faculty of Marketing
Name of the faculty member: Gursimranjit Singh
Course Code: MKT 201 Course Title: Essentials of Marketing Max. Marks: 30 marks
Date of Allotment: 08/08/2019 Date of Submission: 21/10/2019 Section: Q1807

S. Nature Objectives of Guidelines Evaluation Parameters Expected Outcomes

No Academic Activity
1 Group To test the students Students will form a group of 4-5 Evaluation will be made Student will learn to
analytical and students.
presentation skills Then, course instructor
will provide a case study to each
group and then the group will
Present that case in the tutorials
on the date allocated by the
course instructor.
using the rubrics. assess the dynamic
nature of the marketing
environment and
develop ability to apply
marketing models and
theories for taking better
and informed marketing
decisions.
 Essentials of Marketing MKT:201

Q1807 Group:1
Group Case Study
No. RegisterationNumber Name RollNumber Name Availablde At
11813160 Keshav Kumar Mishra RQ1807A01 Case Studies in
11813072 Anjali RQ1807A02 Marketing by
11813392 Clint Simon RQ1807A03 Sidharth
Balakrishna,
11811399 Jenus RQ1807A04
pearson
Group Publication, Page
1 11811265 Laishram Bidyananda RQ1807A05 Maruti Suzuki No. 69

11808919 Vishvajeet RQ1807A06 Case Studies in

11808217 Balraj RQ1807A07 Marketing by
11809822 Kandi Sai Bharath RQ1807A08 Sidharth
Balakrishna,
11810065 Sachin Singh RQ1807A09
Fair and Lovely: pearson
Creating Publication, Page
Group 2 11800541 Mukul Roy RQ1807A10 Demand No. 1

11802134 Arnav Mahajan RQ1807A11 Case Studies in

11806162 Alan Manu Joseph RQ1807A12 Marketing by
11800208 Ratul Sur RQ1807A13 Sidharth
Balakrishna,
11816028 Prince Saad Hamdu RQ1807A14
Frooti's pearson
Innovative Publication, Page
Group 3 11814400 Mohammad Usman Hamdard RQ1807A15 Campaign No. 37
 11814473 Altaf Aryan RQ1807A16 Case Studies in
11814320 Aditya Kumar Singh RQ1807A17 Marketing by
11814250 Divya RQ1807A18 Sidharth
Balakrishna,
11814784 Ramashish Pal RQ1807A19
Food for pearson
Further Publication, Page
Group 4 11814785 Ayush Kumar RQ1807A20 Thought No. 151

11813739 Diksha Dhiman RQ1807A21 Case Studies in

11813848 Rohit Kumar Baitha RQ1807A22 Marketing by
11813952 Md. Mehedi Hasan Palash RQ1807A23 Sidharth
Balakrishna,
11813908 Mir Annan RQ1807A24
BPCL: Ushering pearson
in a Retail Publication, Page
Group 5 11813936 Karan Sharma RQ1807A25 Revolution No. 14

11814226 Shashank Kumar RQ1807A26 Case Studies in

11814185 Taufeeque Ahmad Minya RQ1807A27 Marketing by
11814190 Mohammad Aslam Musalman RQ1807A28 Sidharth
Balakrishna,
11814104 Chaluvadi Sudeep RQ1807A29
Haldiram's: pearson
Getting the Publication, Page
Group 6 11815724 Md Zakir Khan RQ1807A30 Four P's Right No. 63

11815554 Md Harun Farhad RQ1807A31 Case Studies in

11815455 Ridwan Zunaidul Islam RQ1807A32 Marketing by
11806573 Nilima Priyadarsani Bal RQ1807A65 Sidharth
Britannia Balakrishna,
11900945 Meghal Chopra RQ1807A67
Industries Ltd: pearson
11805836 A.Remin RQ1807A69
Revitalizing a Publication, Page
Group 7 11807093 Dasharath Shaw RQ1807A70 Brand No. 45
 Q1807 Group:2
Group Case Study
No. RegisterationNumber Name RollNumber Name Availablde At
11815220 Rahul Kurmi RQ1807B33 Marketing
11815267 Tej Prajjwal Prakash RQ1807B34 Management 2nd
11815203 Amit Kumar RQ1807B35 Edition by Arun
Kumar and N
11815137 Vishal Kumar Singh RQ1807B36
Meenakshi, Vikas
Publication, Page
Group 8 11814873 Ayush Gupta RQ1807B37 LG No. 909

11814232 Srishti Mishra RQ1807B38 Marketing

11813948 Tejas Aadhran RQ1807B39 Management 2nd
11813853 Atul Walia RQ1807B40 Edition by Arun
Kumar and N
11813709 Mayank Wats RQ1807B41
Meenakshi, Vikas
Publication, Page
Group 9 11813696 Raja Faizan Khan RQ1807B42 Wipro No. 923

11813749 S Jagjot Singh RQ1807B43 Case Studies in

11814763 Tanu Sharma RQ1807B44 Marketing by
11814638 Shubhkarman RQ1807B45 Project Shakti: Sidharth
Tapping the Balakrishna,
11814336 Riya Maurya RQ1807B46
fortune at the pearson
Group Bottom of the Publication, Page
10 11809862 Monojyoti Chakroborty RQ1807B47 pyramid No. 137

11811184 Vidhi RQ1807B48

 11811028 Loveneet Kaur RQ1807B49 Case Studies in
11811020 Siddharth Verma RQ1807B50 Marketing by
11810931 Kukkapalli Praneeth RQ1807B51 Sidharth
Balakrishna,
All Out's pearson
Group Audacious Publication, Page
11 11810894 Mitali Anand RQ1807B52 Strategy No. 114

11812036 Digvijay RQ1807B53 Case Studies in

11811894 Satish Verma RQ1807B54 Marketing by
11811899 Vikash Kumar RQ1807B55 Sidharth
Balakrishna,
11811671 Chaganti Praveen RQ1807B56
Discovery pearson
Group Channel: Going Publication, Page
12 11811808 Rishabh Singh RQ1807B57 Local No. 124

11811566 Abhishek Kumar RQ1807B58 Case Studies in

11811483 Diksha Arora RQ1807B59 Marketing by
11813241 Anmol Pandey RQ1807B60 Sidharth
Balakrishna,
11812531 Vaibhav Agnihotri RQ1807B61
Bharti Airtel: pearson
Group Ringing in a Publication, Page
13 11812610 Arjun Kumar Sharma RQ1807B62 Revolution No. 97

11812629 Usman Ghani RQ1807B63 Case Studies in

Upathissage Hiruni Erangika Marketing by
11814009 Senevirathne RQ1807B66 Sidharth
11916950 Gurasis Kaur RQ1807B68 Balakrishna,
pearson
Group Publication, Page
14 11814801 Shivam Shrivastav RQ1807B71 Coca-Cola No. 85