Académique Documents
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5. Employee Experience 1: Digital
Transformation with Fuzzy or no Vision
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6. Meet Tony, Digital Transformation Leader of
Company A, specialized in Home Appliances
4. Marketing : Social media engagement with specific goals that generates interest,
sales and drive traffic to stores.
5. Developed engaged workforce with events, buzz and co-creation that gets the
market engaged
6. Result : 10 months later Company A was 12% market share for home appliances.
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8. Employee Experience 2, Automation Without
Innovation
9. Meet CEO Axel from Company B, which
specializes in Charter vacations
Focus on replacing most of their people with online sales and self-service on
departure sites.
No added value except saving time booking online.
On departure the queue for the self-service gets longer, people are frustrated
with the machines, despite some hostess helping passengers, departures are
delayed.
Customer service decreases in no time and so for revenue, while complaints
rise as never before.
10. Solutions for Company B and CEO Axel
2 separate offers: Traditional and online checking then onsite self-help +
Hostess check-in
New products and leisure experience offered through partnership and
innovation
Additional advantages for online and self-help clients as early adopters
Moved company B from customer service to customer experience & co-
creation
New innovative mobile solutions to offer a better experience and
additional leisure/life related services (both free and paid) to clients
11. Employee Experience 3: Digital transformation
tool chaos
Tools overlapping – ill choices
Unclear about the requirements the tools needed should meet
Purchase decision were made based on best sales speech or
relationships instead of the company business strategy.
Lack of training for some tools, or resistance and employee
disengagement from cumbersome tools.
12. Meet Dominique from Company C, a marketing
and public relations company
Overspent in communication, marketing and social media tools.
Some were not used, rarely used or abandonned while paying
licences for them
Employees were blaming the tools for delivery delay, integration
failures and poor service.
They depended largely on multiple suppliers for support and
solutions integration.
Their tech guys were overwhelmed and could not keep up.
12. Meet Dominique from Company C, a marketing
and public relations company
Overspent in communication, marketing and social media tools.
Some were not used, rarely used or abandonned while paying
licences for them
Employees were blaming the tools for delivery delay, integration
failures and poor support services.
They depended largely on multiple suppliers for support and
solutions integration.
Their tech guys were overwhelmed and could not keep up.
13. Solutions for marketing & PR company C and
Dominique
I reviewed their business strategy, then created the technology strategy to
support their business strategy.
Reviewed, analysed and measured all tools they had on board and how they
align with their tech strategy.
Kept only the tools that aligned with their goals and complement with new
ones.
Enlisted tool training, appreciation, performance measurement and
engagement test
Concluded specialist contract for integration and technical support
As a result team, production increased by 60% and cost reduced by 10%.
14. Employee Experience 4, Collaborative Chaos
15. Meet Sarah from Corporation D and feel her
distress about their partnership with company X
2. Team members exchange tasks like hot potatoes while challenges are deep and seriously
tangled.
3. Poor team engagement – John results to pressure and threats as he can't deliver on time.
2. Help John create and communicate project scope, vision, direction and goals
4. Help John lead by example and inspire his team (accountability, ownership, improved communication
and effective coordination) and gain their trust.
4. Create the team spirit through team workshop, problem solving and learning to win together.
6. Create timelines for goals, schedule rewards, lessons learned sessions and celebrations.
20. 5 Top facts about digital transformation today
1. Most technology programs or system for the transformation are not mature
2. These tools though targeted, are made for a possible wide audience and not
with one in particular in mind.
3. Too much great sellers “Fake it until you make it” and desperate
people/companies with unclear digital strategy, looking for «miracle solutions».
Leadership Skills
DT= ITxBTxTT / F
Business Transformation Skills
Technology Skills
Questions?
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