Industry/Market trend

Spending in Pakistan increased with the continued growth in urbanization and rising per
capita disposable incomes. Other factors such as the greater contribution of women in the
workforce, growing media exposure and a changing retail landscape resulting in the
emergence of modern retail all combined to drive the growth of beauty and personal care in
Pakistan.

Television in Pakistan played a crucial role in encouraging women to look after their beauty
and wellbeing. In addition to sponsored advertisements on television, a key contribution to
the growth of beauty and personal care was morning talk shows hosted by celebrities and
targeted specifically at women who are homemakers.

International players continued to lead beauty and personal care in Pakistan during 2018.
Most have a wide range of products at different price points across categories with good
distribution networks, especially in modern retail.

Within beauty and personal care, innovation and new product developments were seen in
products that provided multiple benefits in one or an all-in-one solution for the ease and
convenience for the fast-paced lifestyles of consumers who do not have the time to use
multiple products and prefer one compact solution for multiple needs. Examples include the
introduction of all-in-one palettes in colour cosmetics, facial creams and lotions that provide
multiple skin care benefits, including sun care and hair products such as shampoos with
multiple essential nutrients and oils to solve many hair problems simultaneously.

The beauty and personal care industry in Pakistan saw phenomenal growth over the review
period due to a variety of demographic, economic and social factors. The average age of the
population in the country is 23 years and 57% of consumers are young, factors that greatly
drive consumption and spending in the economy.

The increased demand for organic skincare products is one of the major trends being
witnessed in the global professional skincare market 2018-2022. Increasing awareness about
skin-related problems caused by synthetic skincare products has pushed up the demand for
natural and organic skin care products across the world. Regular skincare synthetic products
can cause skin-related issues such as skin irritation, skin allergies, nerve damages, and dark
marks. Organic skincare products are free from harmful ingredients such as petrochemicals,
sulfates, and parabens and are made from natural and organic ingredients such as plant
extracts, natural oils, and other natural ingredients. This product line extension by vendors in
the global professional skincare market also helps them in differentiating their offerings from
other competitors. Therefore, it is expected that the global professional skincare market will
have a positive outlook over the next few years.
  The global skin care products market is anticipated to reach 177.15 billion by 2024,
growing at a CAGR of 4.7% from 2016 to 2024
 In terms of revenue, the face cream segment is projected to ascend at a CAGR of
5.0% over the forecast period
 Asian countries such as India and China are expected to observe a remarkable growth
over the forecast years
 The market for skin care product is highly competitive with the presence of a number
of multinational companies with vast product portfolios

By Geography

 North America
o U.S.
o Rest of North America
 Europe
o U.K.
o France
o Germany
o Italy
o Rest of Europe
 Asia Pacific
o India
o China
o Japan
o Pakistan
o Rest of Asia Pacific
 Middle East and Africa (MEA)
o Saudi Arabia
o South Africa
o Rest of Middle East and Africa (MEA)
 Latin America
o Brazil
o Argentina

Target market segment

The target market of our product is all females who suffer from acnes and skin problems. We
chose that segment because of necessity; weather of this new era creates the need such type
of product

Market/Industry Needs

Our product is not only on the behalf of consumers wants however it is producing on the
behalf of market need. Increasing sunshine and pollution of environment generates many skin
problems and now the precautions is become the part of our lives.
Market/Industry Growth

An increase in demand is the cause of high market /industry growth and there is the great
chance of success because females want to look like as beautiful and glorious. They always
find out side effect free product especially for teen ages and young girls very conscious about
their face so that we have huge market for the product.

Key Customers

Our key customers are females who suffer from acnes and beauty problems, particularly the
females who worked outside for any purpose and face high sunshine. Females those are
highly cognizant about their faces.

Future Markets

As start-up of our business we only work on online based system but with the passage of time
a growing market have a large future scope. After getting the profit we open our production
plant in a factory and deliver it to superstores through which our end consumers can get it
easily. It has large target market who demands the product.

Market Advantage

There are many competitors but we have market advantage that our syreme is making by
purely natural ingredients and also free from any chemicals and side effect which is approved
through its usage by customer. are young, factors that greatly drive consumption and
spending in the economy.

Graph shows that there are 3% of populations who purchase beauty products online.
Competition Comparison Analysis
WB Heemani (No-Acne Naturally Face Serum 30ml Rs. 1,100)

Strengths
 Customers typically rebel against price increases by switching to competing products,
but if a company has pricing power, customers will continue using WB Himani
products and services.
 A strong brand name is a major strength of WB Himani.

Weaknesses
 A lack of scale means WB Himani cost per unit of output is very high. Increasing
volume, while maintain quality, would help reduce those costs.
 Weak customer service hurts WB Himani reputation and causes customers to flee to
competitors, who are more respondent.

Opportunities
 Fragmented markets provide many opportunities for WB Himani to expand and
increase market share. Fragmented markets have many small competitive who lack
the cost advantages of larger companies.
 New markets allow WB Himani to expand their business and diversify their portfolio
of products and services.

Threats
 Intense completion can lower WB Himani profits, because competitors can entice
consumers away with superior products.
 The availability of substitute products hurts WB Himani ability to raise prices,
because customers can easily switch to another product or service.