CHAPTER – 2

INDUSTRY PROFILE
 CHAPTER – 2

INDUSTRY PROFILE

(2.1) INDIAN PUMPS & VALVES

 Pumps & Valves segment contributes significantly to the growth of Indian economy.
They have proved highly critical in productivity of the core sectors of the economy. The
Pumps & Valves sector has a net value addition ratio in manufacturing of over 20 per cent.

 India already exports Pumps & Valves worth over US$ 1.55 billion, serving various
engineering segments, to over 100 countries. The exports in this segment are growing at a
healthy rate of around 10-12 per cent annually.

 Additionally the Indian market is already worth over Rs 5,000 crores (US$ 780
million) in pumps & Rs 4,500 crores (US$ 700 million) in valves.

 India is already selling & supporting niche scientific & engineering technologies to
developed economies in areas such as in aerospace engineering, auto components,
biotechnology etc.

(2.2) KEY STRENGTHS

 Net value addition ratio in manufacturing of over 20 per cent.

 Exports to over 100 countries.

 Domestic market worth over Rs 5,000 crores (US$ 780 million) in pumps & Rs 4,500
crores (US$ 700 million) in valves.
 Complying with highest quality systems requirements – ISO 9000, ANSI, API or EUNO
series.
(2.3) GROWTH OPPORTUNITIES

 Investment demands from infrastructure, energy, manufacturing & real estate is

expected to sustain in medium to long term. The Government support to boost economic
development is also expected to provide an attractive avenue for the Pumps & Valves
industry.

 Urbanization is expected to cater 70 per cent of the India’s US$ 15 trillion projected
GDP by 2030. This entails Pumps & Valves for urban construction such as residential and
commercial utilities & buildings will witness sustained demand over considerable period of
time.

 Investments in infrastructure that includes electricity, roads, ports, irrigation, water

supply and sanitation is alone targeted with US$ 1 trillion investments by 2017. The private
sector is encouraged to execute large projects on Public Private Partnership (PPP) basis.

 The Government of India is encouraging technology development & transfer to enable

small scale sector enter into high-tech areas such as aerospace, defense & manufacturing etc
with a view to enhance competitiveness and offer advanced technology solutions.

 Indian companies are increasingly looking for international partnerships for entering
technology collaborations and foreign markets.

 Large number of small scale sector players has created price sensitive offerings as an
alternative to costly solutions by large players.

(2.4) BRAND INDIA ENGINEERING CAMPAIGN

 Brand India Engineering campaign launched by Ministry of Commerce & Industry,

Government of India aims at creating true brand value in international markets for Indian
engineering products & services, highlighting India’s competitiveness, credibility & service
commitments in engineering sector.

 India Brand Equity Foundation (IBEF), a Trust established by the Department of

Commerce and EEPC India, an apex national body representing engineering industry, is
steering the campaign in coordination with national associations & industry stakeholders in
the Pumps & Valves sector.

 The Indian Pumps & Valves has created place of its own that is worth
exemplification. This is what the Brand India Engineering endeavours to promote.

(2.5) QUALITY CERTIFICATIONS:

 Complying with highest quality systems requirements, whether it is ISO 9000, ANSI,
API or EUNO series, the Indian Industry emulates some of the best technologies and
applications of Pumps & Valves.
 For instance, ISRO successfully installed Fuel Booster Turbo Pump its indigenously
developed & successfully launched Cryogenic Engine, besides India already operates the
world’s best performing space rockets ‘PSLVs’ on Fuel Booster Turbo Pumps technologies.

 In the field of applications, Indian Pumps & Valves have contributed in making some
Indian Oil refineries and especially Reliance refinery among top 5 per cent global ranks in
Energy Efficient Index of Shell Benchmarks.

 As a consequence of these and many more advanced achievements, better & planned
implementation of socio-economic development is further enhancing the scope in the sector.

(2.6) QUALITY STANDARDS IN PUMPS & VALVES INDUSTRY

 Standards used by industry are ISO, ASME, ANSI, API, BSI, BIS, BEE, CENELEC,
CE, DIN, IEC, EMS, OHSAS, ANAB, TSE, ISI, UL, UR, FM, ERTL, ARAI, EIL, MECON,
EN, SIL, CRN, PN, BS, JIS, IN CI, CS, SS, IBR.
(2.7) INTERNATIONAL RECOGNITION

 There are several globally well-accepted products from India. Like vertical execution
multi-stage multi-outlet (MSMO) pumps, lowest life cycle cost (LLC) pumps and concrete
volute (CV) pumps.

 Lowest life cycle pumps are in high international demand especially due to sustained
energy efficiency over longer period and lowest pump maintenance cost.

 MSMO pumps are well suited for high rise urban development projects for saving
valuable space.

 Concrete Volute products are very good & cost effective in handling large volumes of
water.

 Other important products offered are latest solar centrifugal pumps & solar power
conditioning units that has proved its potential in saving millions of units of electricity
annually.

 Specialized valves for handling powders and abrasive fluids and highly energy
efficient actuators.

 Energy efficient systems and Intelligent Process Equipment Systems are being
integrated in such manner so as to meet international demands and retain cost effectiveness
for domestic industrial and infrastructural goals.

(2.8) GOVERNMENT INITIATIVES:

 Government of India has envisaged installation of 1,00,000 solar water pumps for
irrigation and drinking water purposes across the country. Indian Pumps & Valves sector has
uniquely positioned itself to cater global quality solutions emerging from installations, up
gradation or replacement needs.
 Promoting and developing small scale sector is under priority focus of India’s
industrial policy. Small scale sectors forms the largest employment generator sector in India
and earns the significant share in exports revenue in the country.

 Creating equitable development opportunities and promotion of International trade

has been an integral embodiment & very foundation of India’s cultural & socioeconomic
system.

 Until the end of 16th century, India led the world in international trade & provided
shelter to busiest trade routes. Assimilation of our traditional & universal approach of 21
equitable opportunities & development for all has led India to become a leading example for
emerging economies to emulate.

 The usage served by Pumps & Valves are deeply attached to the foundation of
predominantly agricultural economy of India, and it is playing a critical role in building
balanced all round development of the one of the largest emerging economies.

 Pumps & Valves are one of the most successful equipment what India has to offer to
forge a partnership focusing on all round & balanced development of various economic
sectors.

(2.9) PUMPS, VALVES & FITTINGS GUJRAT WORLD EXPO 2016

 A pump, Valves & Fittings Gujrat World Expo 2016 provides the opportunity to the
manufacturers and suppliers to display the equipment during the three - day expo and engage
directly with the user industry in the local market.

 India holds enticing proposition as low cost manufacturing hub for western &
multinational pump manufacturers. Stable economy coupled with continuing investments in
core manufacturing sectors are expected to fuel the growth of the pumps valves &
compressors market. Indian market is expected to grow at much faster pace and the demand
will be driven by Infrastructure, Power generation, Building services, Metals, Cement Water
& wastewater and oil & gas sectors.
(2.9.1) SCOPE:

'Pumps, Valves & Fittings (PVF) Gujrat World Expo 2016' Expo is a new vertical added to
the series of Chemtech Foundation’s series of International Exhibition and Conferences.

Keeping the ever-increasing demands for pumps and valves in mind, Chemtech Foundation
through PVF 2015, aspire to provide a unique platform to pumps, valves and fittings
manufacturers to showcase their offerings and contribute to the growth of Indian industries

(2.9.2) MEET LOCAL and GLOBAL CUSTOMERS

During 'PVF 2015' Expo, manufacturers will get an unconstrained chance to showcase their
products to local and global chemical, petrochemical & processing industry, refineries, major
oil and gas companies, water and waste water treatment solution providers, pharmaceutical
industry, and power sectors. Participation of Small Scale Enterprises (SME) will be added
advantage.

(2.9.3) CONNECT WITH ENGINEERING CONTRACTORS

A number of EPC companies both Indian and Global will participate in the conference and
exhibitions. PVF Gujarat World Expo 2016 will amplify opportunities for pumps and valves
manufactures to engage with the EPC players and build business network enabling them to be
part of ongoing as well as future EPC projects in India and abroad.

(2.9.4) SHOWCASE LATEST TECHNOLOGY

 Energy efficiency has always been a crucial element associated with performance
Pumps and Valves. People have already started talking about Equipment powered by
renewable energy sources, especially solar pumps.
 Further, with the strict environment regulations in chemical, petrochemical industry,
the optimum quality of pumps and valves has become top most priority for end-users. The
International Exhibition in Chennai will allow manufacturers to flash their brand at
international platform.

 Chemtech World Expo is already an established platform and PVF participants have
terrific opportunity to have focused interactions with key companies from different sectors
such as Water, Pharma, Speciality Chemical, Petrochemical, EPC, Automation, Oil and Gas,
etc. further, through SME Matchmaking Services, pumps and valves manufacturers and
supplier can connect to SME instantly.

(2.10) OPPORTUNITIES FOR PUMPS AND VALVES

MANUFACTURERS IN INDIA :

 According to Frost and Sullivan, the CAGR Pumps and Valve Industry would be
between 15 and 17 per cent for the next 5 years.

 The pump industry is growing at the rate of 15 per cent per year. The organized sector
size is around Rs 2,500 crore and the unorganized is around Rs 2,500 crores.

 Oil & gas, water & wastewater treatment plants and fertilisers, and power generation
and heavy industries like cement and metal will be the key growth drivers.

 A number of upstream projects by ONGC, Cairn Energy, Essar Oil, HOEC and
Reliance Industries Limited will boost the demand for pumps and valves.

 Increasing water requirement due to rapid urbanisation, industrialisation and

agricultural growth have enhanced the demand for pumps.

 The refining capacity is expected to rise from 153 million tons per annum (MTPA) to
245 MTPA by 2015.

 The global market for pumps is said to be about US $47 billion, with a growth rate of
4.4% per annum. Indian manufacturers have got abundant opportunities to meet the
increasing demand.
 CHAPTER – 3

COMPANY PROFILE
 CHAPTER – 3

(3.1) INTRODUCTION

The Complete Source of Valves, Fittings & Pumps for Process Requirements –
SS ENGINEERS & CONSULTANTS

 Modern life style is evolving continuously and has given rise to several new needs. In
order to meet these needs new processing plants have been set up globally. For creating
innovative products these processing plants need advanced technology and equipment. SRI
PUMP’S GROUP provides such advanced products for numerous industrial sectors.

 From their versatile & wide range of products Sri Pumps is always able to offer their
customers with effective solution for their needs and requirements.

What would dairy processors do without pumps, valves and fittings?

 It shouldn’t come as a surprise that today’s manufacturing trends and innovations are
showing up at virtually all levels of food and beverage processing. With over three decades of
experience, Sri Pumps has established itself as the pioneer and leader in manufacturing of
stainless steel sanitary pumps. With a nationwide spread of branch offices and authorized
dealers, they are committed to provide best sales & service support to its customers.
 They have got the expertise in design, manufacture and supply of pumps, valves &
pipeline materials for food, pharma, chemical and oil industries. It offers broadest range of
stainless steel sanitary valves & pipe fittings suitable for aseptic and hygienic process
equipments conforming to SMS, DIN & IDF and other international standards.
(3.2) HISTORY:

 Sri Pumps & fittings Industrial Corporation is a partnership firm, established in

the year 1999, by Mr. Kirti Kothari and Mrs. Veena Kothari.

 The Company started its foundry plant to manufacture investment casting in stainless
steel.

 In the year 2001- it installed all the machineries for machining the valves & fittings
and started its production

 In the year 2003- it started manufacturing centrifugal pumps and had a tie up with
Honda for engine driven pumps manufacturing.

 In the year 2004- it started its new facility to manufacture Industrial Ball valves.

(3.3) VALUES

 In almost all manufacturing process-pumps, valves and fittings are generally pivotal
in processing.

 Today Sri Pumps is a trusted name in the market and is in a position to manufacture,
distribute, provide service and supply full range of sanitary pumps, valves & fittings for all
scale industries with its versatile range of products as well as commitment towards its
customers.

 Sri Pumps has always climbed the ladder of success by holding the three values as an
oath of company:
o To be safe
o To provide quality solutions and services
o To add value
(3.4) VISION, MISSION AND OBJECTIVE:

 VISION:

“To Evaluate Our Clients Business Performance And Employees Lives To A Level Beyond
Their Expectations, To That End We Will Commit Our Time, Our Energy, Our Thought, Our
Experience, Our Heart And Soul Until We Succeed Together.”

 MISSION:

“Our Mission Is To Earn The Respect Of Our Clients And Provide Lasting Relations With
The Finest Quality Of Portraiture That Graces The Home And Touches The Heart Of Our
Beloved Clients And Are Cherished For Generations To Come.”

 OBJECTIVE:

“At the heart of everything we do is service – through our commitment to quality we are able
to build long lasting relationships with our customers, and offer them our full range of
services, not just in one location but in several locations where applicable. This is in turn
beneficial for all our stakeholders, but especially our people, who are able to grow with us.”

(3.5) QUALITY POLICIES:

 It has joined hands with state bank of India to run its operating activities.

 It has achieved the certification of its functioning from ISO 9001:2000 and many
other international standards.
 It has got registered under the government associations namely EEPC (engineering
export promotional council of India) and NSIC (national small industries corporation of
India).

 SRI PUMPS AND FITTINGS INDUSTRIAL COOPERATION has always routed

its activities in such a way that it offers its customers the most efficient solution for their
needs.

 The organization has maintained a very long relationship with its beloved customers
by understanding their needs and desires and providing the services in the best and
appropriate way by which the customer gets benefitted.

 A list of its Customers is as follows:

Amul, Godrej, Cadbury, Parle, Coco-Cola, Pepsi, Jersey, Tirumala, Haldirams, Tata,
Heritage, Hatsun, Glaxo Smith Kline, Britania, Dabur, Vijaya, Parle Agro, Dinshaws,
Visakha, Mother Diary, Nestle, Hul, Rasna, Nova, Nutrine.

(3.6) ORGANIZATION LOGO:

(3.7) PRODUCTS AND SERVICES:

Sri Pumps has expertise dealing in -

 Manufacturer & Exporters of Sanitary valves:

Angular Valve, Ball Valve, Butterfly Valve, check Valve, Divert Valve/ Cut off Valve, Flow
Control Valve, Micro Valve, Plug Valve, Pressure Relief Valve and Sampling Valve.

 Sanitary Pumps:

Centrifugal Pump, CIP Pump, Self Priming Pump, Engine Coupled Pump.

 Sanitary Fittings:

SS Bend 90, SS U Bend, SS Short Bend 45,SS Bend with SMS Unions, SS Equal
Tee, SS Tee with SMS Unions, SS Cross, Pipe support Clamp, SS Hose Nipple, Reducer,
CIP Spray Ball, SS Triclover Clamp, Tube Expender.

 Sanitary Filters:

Conical Filter, Duplex Filter, Sight View Glass, Tubular Filter and Y Strainer.

 Unions:

SS DIN Unions, SS IDF Unions, SS SMS Expandable Unions, SS SMS Weldable.

 Spares:

SMS Nuts, Expandable Males, Expandable Liners, Weldable Males, Weldable Liners,
Dummy Nut, Dummy Nut With Chain, Triclover Ferrule, Union Spanner, BFV Handle With
Gear and Plug Valve Cap.

FMCG Products Manufacturers, Food Industries, Beverage Industries, Fruit Pulp

Industries , Fruit Processing Industries ,Bakery Products Manufacturing ,Dairy Products
Manufacturers ,Fresh Fish Products Manufacturers ,Fresh Meat Products Manufacturers
Pharmaceutical Manufacturers ,Clean Room Products Companies, Powder Manufacturing
Companies, Meals Producing Companies, Packaged Products Manufacturers ,Wine Industries
,Brewery Industries, Medium Viscosity Products, Silicones Producers, Adhesive Producers,
Pasteurized Milk Producers, Yoghurt Producers, Cream Producers, Sour Cream Producers,
Cottage Cheese Producers, White Cheese Producers, Butter Producers.

(3.8) LOCATION:

#89-18-45, Morumpudi Junction,

Rajahmundry, 533103,

Andhra Pradesh,

India.

(3.9) COMPANY’S ACHIEVEMENT RECORD:

 Founded in Rajahmundry, Andhra Pradesh of India in 1999, Sri Pumps and fittings
Industrial Corporation has established a solid reputation as a committed provider of
equipments, machinery, services to its customers.

 Sri Pumps & fittings industrial corporation an ISO 9001:2000 received three
preceding awards from the state government as “THE BEST ENTERPRENUER” during
2003, 2005 and 2008.

 Sri Pumps received “THE BEST PRESENTER” award at the first eastern South
African dairy association conference & exhibition in 2004.

(3.10) ORGANIZATION GROWTH:

 On June 12, 2008 Sri Pumps broke ground for a building expansion project that will
add 8,000 square feet to their existing facility. The new space will be used to manufacture
more cleaning equipments, tanks & vessels side floor space in the existing fabrication shop
for larger projects.
 Over the past few years, the size and number of jobs in Sri Pumps shop has grown.
More Machinery has been added to the growing demands for Pumps, utility stations, valve
manifolds, and other projects

 Sri Pumps strives to maintain their Proactive edge, there are plenty of exciting
Developments planned for the future. Keep watching for advancements such as new product
introductions and a new estimating program for faster response on quotations.

Sri Pumps has got its operation worldwide and hence its expansion in worldwide is an
opportunity to develop their business. Sri Pumps And Fittings Industrial Corporation has
got eight branches worldwide.

 USA -- Wisconsin
 GHANA -- Accra
 EGYPT -- Giza
 KUWAIT -- Hawally
 UAE -- Dubai
 KENYA -- Nairobi
 BANGLADESH -- Dhaka
 SRI LANKA -- Colombo.