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There are a number of other options for creating your Web design:
1. Hire a professional website design expert to create and build a unique
Web site.
2. Create your own website design using off-the-shelf software such as
FrontPage® or Dreamweaver®. (These software packages do require
technical expertise.)
3. Use online website design tools with pre-set and/or customizable Web
design templates to customize with your company colors, graphics and
text. (Example: Wix)
• The degree of customization included in your website design will
determine the speed and cost of getting your site up and running.
Characteristics of an effective web design
5. Fast Load Times: Slow speed is one of the main reasons why visitors
leave a website. Making sure your website loads within 4 to 6 seconds
is important for good usability.
• You can use free tool such as Pingdom to test the speed of your website and to
get suggestion on what you can do to improve your speed.
6. Browser Consistency: It is important to ensure your website appears
and behaves consistently across all major browsers such as Chrome,
Internet Explorer, Firefox, Safari and Opera.
• Simple things like this set a professionally designed website apart from the
rest.
Characteristics of user-friendly website design
9. Valid Mark-Up & Clean Code: A website that adheres to the relevant web
design best practices and standards is often more robust and dependable.
• Ensures the website will load faster and appear consistent across browsers
and devices. It also makes it easier to locate problems and troubleshoot if the
need arises.
10. Contrasting Colour Scheme: The right contrast between the background of
the website and content is one of the most basic yet most important web
design principles that should never be overlooked.
• Good contrast between background and text e.g. black text on a white background
makes your content legible and easy to read. Lack of contrast, on the other hand,
makes it very difficult for visitors to read your content.
Characteristics of user-friendly website design
11. Usable Forms: Forms are a very important element on business websites. They
allow users to interact with the site. Forms are also very useful for generating leads
for a business.
• To get the most out of your site, it is important to ensure the forms are easy to use and
accessible to everyone.
• Here are some tips:
• Use correct labels for all fields
• Follow good form design principles
• Try to keep the number of fields to a minimum
• Offer tooltips and suggestions
• Display on-screen message on completion
• Use correct validation
Conclusion
REMEMBER
• Design is not just something designers do.
• Design is marketing.
• Design is your product and how it works.
• The more YOU learned about the
principles of web design, the better results
YOU WILL HAVE.
8 Web Design Principles to Know in 2019
By: Peep Laja Published: April 17, 2019 | Last updated: May 10, 2019
1. Visual Hierarchy
• Visual hierarchy is one of the most important principles behind good
web design. It’s the order in which the human eye perceives what it
sees.
• Exercise. Please rank the circles in the order of importance:
• Without knowing anything about these circles, you were able to rank
them easily. That’s a visual hierarchy.
• Certain parts of your website are more important than others
(forms, calls to action, value proposition, etc.), and you want those to
get more attention than the less important parts.
• If you website menu has 10 items, are all of them equally important?
Where do you want the user to click? Make important links more
prominent.
8 Web Design Principles to Know in 2019
By: Peep Laja Published: April 17, 2019 | Last updated: May 10, 2019
• The biggest eye-catcher is the huge piece of meat (make me want it), followed by the headline (say what it is),
and a call to action (get it). Fourth place goes to a paragraph of text under the headline; the fifth is the free
shipping banner, and the top navigation is last.
• This is visual hierarchy—a timeless principle of web design—well done.
• Exercise. Surf the web and consciously rank the elements in the visual hierarchy. Then go look at your site. Is
something important (i.e. key information that visitors seek) too far down in the hierarchy? Make it more
prominent.
8 Web Design Principles to Know in 2019
By: Peep Laja Published: April 17, 2019 | Last updated: May 10, 2019
2. Divine Proportions
3. Hick’s Law: Hick’s Law says that with every additional choice increases
the time required to take a decision.
This is similar to the Paradox of Choice—the
more choices you give, the easier it is to
choose nothing. Both principles come into
play with web design.
The more options a user has on your
website, the more difficult it is to use (if it’s
used at all). We need to eliminate choices.
To make a better web design, focus on
eliminating distracting options throughout
the design process.
8 Web Design Principles to Know in 2019
By: Peep Laja Published: April 17, 2019 | Last updated: May 10, 2019
Conclusions:
• Effective web design and art are not the same. But many
psychological and design principles apply to websites. You can design
a great website by applying the relevant aspects of those laws to your
layout, typography, and images.
• Design for the user and your business objectives. Good web design
can deliver aesthetically pleasing and financially rewarding results.
How to Plan a Website
BY MINDY LILYQUIST, Updated November 04, 2018
• PREPARE: Before you jump online to buy your domain name and web-
hosting to build your site, you need plan. Pull out your business plan to
help you with these steps:
• Who is your target market? Who are the most likely buyers of what you're selling,
and what is the best way to speak to them?
• What is the goal for your website? What do you want the website to do for you?
Will it generate leads? Sell products? Operate as an online brochure?
• What information do you need on the site to achieve your goal?
• Based on your target market, what is the best way to provide this information? Will
the tone be formal or business-like, or more casual, perhaps even whimsical?
How To P.L.A.N. a Website
• LANDSCAPE: Figuring out the "lay of the land" for your website is essentially
determining which website features are essential and desirable to meet the
goals for your website.
• To do that, you need to refer back to the goals for your website in the Prepare step. For
instance, do you want to sell products? If so, you are going to need credit card processing
and a shopping cart feature.
Features to consider include:
• Ecommerce set up including shopping cart and payment processing
• You don't necessarily need all of the • Photo or video gallery
features listed above. Again, you need • Map and directions if you see clients in your home office
to consider your market and your • Contact page or information
goals for the site in determining what • Social media links and share buttons
is needed. • Frequently Asked Questions (FAQ)
• Portfolio
• Testimonial page
How To P.L.A.N. a Website
• AESTHETICS: Design aesthetics, or the way your site looks, is a crucial piece of the
website creation process.
• Thankfully, most web hosts offer templates and content management platforms have themes
to make this part easy.
How to decide the look of your site:
1. Who is your market? Are they moms? Business owners? Survivalists? It's important to
match your site's tone to your market.
• For instance, don’t pick some crazy colored music industry template if you plan to do
business in a conservative B2B marketplace.
2. What is easy to read? Generally, white font on a black background is harder to read than
black on white.
• Also, consider font style. Stick with basic fonts that all browsers will be able to deliver to
the reader.
How To P.L.A.N. a Website: AESTHETICS
How to decide the look of your site….
3. Use images. Research indicates that readers are attracted to visual content.
But you need to choose quality graphics that enhance your content and
message.
• You can take your own photos or there are free or low-cost stock photo
options available on the Internet.
• If you don't have fancy photo editing software, you can use one of the free
and low-cost online graphic editing options
How To P.L.A.N. a Website: AESTHETICS
How to decide the look of your site….
4. Above the fold content. You want your best information, the information your visitors
have come to your site to find, front and center on the screen.
• There are too many other websites your visitors can visit if they can't find what they
want on your website.
• You'll want to keep this in mind for each of your website's pages.
• Avoid making your visitors have to scroll down to get the information they want.
5. Responsive design. Since many people now use the Internet on mobile devices, you
want to make sure you use a responsive design
How To P.L.A.N. a Website: AESTHETICS
• NAVIGATION: Website navigation is the way the website pages and links are organized.
• Deciding your navigation structure before you build is crucial to designing a site that is
easy for your visitors to use to find what they want. To determine your site's navigation:
1. Use a piece of paper to map out your site. At the top, you'll have your homepage or top page of
your site. This is the page that your domain URL (www.yourbusiness.com) will direct to.
2. List pages you know you need such as "About" and "Contact" just below your Homepage.
3. List main categories of your site, just below your Home Page (same level as "About" and
"Contact." For example, if you have a cooking store, your main categories might be, "Utensils,"
"Pots & Pans," "Kitchen Tools," and "Recipes."
4. Under your main categories, list subcategories. Using the cooking store example, under
"Utensils" you might have "Knives," "Serving Utensils," etc. Under "Kitchen Tools" you might
have "Crockpots," "Spiralizers," and "Mixers."
Putting It All Together
• Once you've completed your P.L.A.N., you're ready to move on to the building
phase.
• That starts with buying a domain name and web hosting, and then choosing the theme
that will fit your tone, and allow all the features you want.
• Once you've built your site, be sure to check that all pages and graphics load
correctly.
• Test your forms to ensure they're working.
• Consider previewing and using your site on different browsers (Chrome, Firefox, Edge,
Safari, etc), as well on mobile devices (smartphones and tablets) to make sure all
elements appear and work.
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