Project On Bindal Silk Mill

A
STUDY
ON
“IMPACT OF MARKETING MIX ON CUSTOMER
SATISFACTION TOWARDS BINDAL SILK MILL PVT LTD”
A Project Report submitted in partial fulfillment of the requirements

For the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION

TO
VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT
Submitted By:
Kushwaha Rahul V.
T.Y.B.B.A. (Sem. VI)
Roll No: 10 (Marketing)
Under the guidance of

Mr. AATISH PATEL
Submitted To:
THE CO-ORDINATOR
AMBABA COMMERCE COLLEGE, MANIBA INSTITUTE OF

BUSINESS MANAGEMENT
& DICA-SABARGAM
(FEBRUARY-2019)
DECLARATION
I, Kushwaha Rahul V. hereby declare that the project report entitled

“IMPACT OF MARKETING MIX ON CUSTOMER
SATISFACTION” under the guidance of Mr. AATISH PATEL
submitted in partial fulfillment of the requirements for the award of the
degree of Bachelor of Business Administration to Veer Narmad South
Gujarat University, Surat is my original work – research study – carried
out during 20th December, 2018 to 20th February, 2019 and not
submitted for the award of any other degree /diploma/fellowship or other
similar titles or prizes to any other institution/organization or university by
any other person.
Place: Signature:
Date:
Kushwaha Rahul V.
T.Y.B.B.A. (Marketing)
Roll No: 10
AMBABA COMMERCE COLLEGE,
MANIBA INSTITUTE OF BUSINESS MANAGEMENT
& DICA-SABARGAM
ACKNOWLEDGEMENT
It is a fact none of the human being in this world is 100% perfect and in
order to gain some perfectness in itself an individual surely needs a helping
hand. The same was with me with respect to the project that I was
undergoing during this season of 2 months.
To start with, I would like to thanks Mr. Ravindrakumar Arya CMD of

Bindal Silk Mill Pvt. Ltd. I would also like to acknowledge with much
appreciation the crucial role of HR Manager Mr. Kapildev who gave the
permission to me for winter training project and Mr. Satish Chopra for
providing me necessary information and guidance. I would also like to
express my sincere gratitude to my guide Mr. Aatish Patel for providing
me valuable guidance in project.
I am very thankful to all Bindal Silk Mill Pvt. Ltd staff members, my
parents and to all other people who helped me directly or indirectly to
furnish this project successfully.
Ambaba Commerce College,
Maniba Institute of Business Management
&DICA, Sabargam
(Affiliated to Veer Narmad South Gujarat University, Surat)
Managed By :- Shree DakshinGujaratShikshanSamaj, Kumbharia
At. Sabargam, Po.Niyol, Tal. Choryasi, Surat-394325. Ph. (O) 02622-272981, 291534-35
E-mail:-ambaba_college@yahoo.co.in,Website:-www.sabargamcollege.org
CERTIFICATE
This is to certify that the Project Report entitled “IMPACT OF
MARKETING MIX ON CUSTOMER SATISFACTION”Submitted in partial
fulfillment of the requirement for the award of the degree of BACHELOR OF BUSINESS
ADMINISTRATION to VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT
is a record of bonafide research work carried out by KUSHWAHA RAHUL V. under my
supervision and guidance.
Signature of guide Signature of Principal
Date:
INDEX
PAGE
NO. CHAPTER NAME
NO.
1. Industry Profile 1
1.1 Introduction of Industry 2
1.2 Industry Scenario in India 18
1.3 Majors Player in India 22
2. Company Profile 27
2.1 View of the Company 28
2.2 History of the Company 31
2.3 Organizational Profile 33
2.4 Vision 34
2.5 Mission 35
2.6 Objective of the Company 35
2.7 Organization Chart 36
2.8 Product of the Company 37
3. Topic Related Information 39
3.1 Definition 40
3.2 Objectives 42
3.3 Process 42
4. Research Methodology 43
4.1 Problem Definition 44
4.2 Sample Design 45
4.3 Sample Size 45
4.4 Data Collection 46
4.4.1 Types of Data 46
4.4.2 Data Collection Method and Instrument 47
4.5 Objectives of the study 48
4.6 Limitation of the study 48
5. Data Analysis and Interpretation 49
6. Findings 69
7. Suggestion 71
SWOT Analysis 73
8.1 Strength 74
8. 8.2 Weakness 74
8.3 Opportunities 74
8.4 Threat 74
9. Conclusion 75
10. Bibliography 77
11. Appendix 78
LIST OF TABLE
Page
Sr. No. Table List
No.
1 Top 10 Textiles Company in the world 14
2 Top 10 Textiles Company in India 22
3 Organization Profile 33
4 Summary of Research Methodology 44
5 Respondentents from different areas 45
LIST OF GRAPHS
Page
Sr. No. Graph List
No.
1 Customers of the company. 50
2 Product purchased by customers. 51
3 No. of years. 52
4 Awareness of product. 53
5 Duration to buy the saree. 54
6 Types of saree purchased by customers. 55
7 Customer preferences. 56
8 Customer choice. 57
Effect on consumer buying behavior due to non-
9 58
availability of product.
10 Packaging of product. 59
11 Price of the product. 60
12 Customer liked most in the product. 61
13 Product availability in the market. 62
14 Rating on some criteria. 63
15 Customer perception about other products. 64
16 Problems faced by customers. 65
17 Satisfaction of customers. 66
Customer suggestion about the product to their
18 67
friends/relatives.
19 Improvement needed. 68
Bindal Silk Mills Pvt Ltd
Chapter - 1
Industry Profile
No. Title Page

No.
1 Industry Profile 1
1.1 Introduction of Industry 2
1.1.1 Invention in the textile industry 11
1.1.2 Top 10 textile industry in the world 14
1.2 Industry scenario in India 18
1.2.1 Growth of Indian textile industry 19
1.3 Major Players in India 22
ACC, MIBM & DICA, Sabargam Page | 1

1.1 Introduction of Industry:

The history of textile is almost as old as that of human civilization and as time
moves on the history of textile has further enriched itself. In the 6th and 7th century
BC, the oldest recorded indication of using fibre comes with the invention of flax and
wool fabric at the excavation of Swiss lake inhabitants. In India the culture of silk was
introduced in 400AD, while spinning of cotton traces back to 3000BC. In China, the
discovery and consequent development of sericulture and spin silk methods got initiated
at 2640 BC while in Egypt the art of spinning linen and weaving developed in 3400
BC. The discovery of machines and their widespread application in processing natural
fibres was a direct outcome of the industrial revolution of the 18th and 19th centuries.
The discoveries of various synthetic fibres like nylon created a wider market for textile
products and gradually led to the invention of new and improved sources of natural
fibre. The development of transportation and communication facilities facilitated the
path of transaction of localized skills and textile art among various countries.
Cottage Stage
There are some indications that weaving was already known in the Paleolithic.
An indistinct textile impression has been found at Pavlov, Moravia. Neolithic textiles
are well known from finds in pile dwellings in Switzerland. One extant fragment from
the Neolithic was found in Fayum at a site which dates to about 5000 BC. The key
British industry at the beginning of the 18th century was the production of textiles made
with wool from the large sheep-farming areas in the Midlands and across the country.
This was a labor-intensive activity providing employment throughout Britain, with
major centres being the West Country; Norwich and environs; and the West Riding of
Yorkshire. The export trade in woolen goods accounted for more than a quarter of
British exports during most of the 18th century, doubling between 1701 and 1770.
Exports of the cotton industry centered in Lancashire had grown tenfold during this
time, but still accounted for only a tenth of the value of the woolen trade. Before the
17th century, the manufacture of goods was performed on a limited scale by individual
workers. This was usually on their own premises and goods were transported around
the country. Clothiers visited the village with their trains of pack-horses. Some of the

cloth was made into clothes for people living in the same area, and a large amount of
cloth was exported. Rivers navigations were constructed, and some contour-following
canals. In the early 18th century, artisans were inventing ways to become more
productive. Silk, wool, fustian, and linen were being eclipsed by cotton, which was
becoming the most important textile. In Roman times, wool, linen and leather clothed
the European population, and silk, imported along the Silk Road from China, was an
extravagant luxury. The use of flax fibre in the manufacturing of cloth in Northern
Europe dates back to Neolithic times. 7 During the late medieval period, cotton began
to be imported into northern Europe. Without any knowledge of what it came from,
other than that it was a plant, noting its similarities to wool, people in the region could
only imagine that cotton must be produced by plant-borne sheep. John Mandeville,
writing in 1350, stated as fact the nowpreposterous belief: "There grew in India a
wonderful tree which bore tiny lambs on the ends of its branches. These branches were
so pliable that they bent down to allow the lambs to feed when they are hungry." This
aspect is retained in the name for cotton in many European languages, such as German
Baumwolle, which translates as "tree wool". By the end of the 16th century, cotton was
cultivated throughout the warmer regions of Asia and the Americas. Spinning evolved
from twisting the fibres by hand, to using a drop spindle, to using a spinning wheel.
Spindles or parts of them have been found in archaeological sites and may represent
one of the first pieces of technology available. They were invented in India between
500 and 1000 AD.
Industrial Revolution
The woven fabric portion of the textile industry grew out of the industrial
revolution in the 18th century as mass production of yarn and cloth became a
mainstream industry.
In 1734 in Bury, Lancashire John Kay invented

the flying shuttle one of the first of a series of
inventions associated with the cotton woven
fabric industry. The flying shuttle increased the width
of cotton cloth and speed of production of a single Shuttles

weaver at a loom. Resistance by workers to the perceived threat to jobs delayed the
widespread introduction of this technology, even though the higher rate of production
generated an increased demand for spun cotton.
In 1761, the Duke of Bridgewater's canal connected Manchester to the coal

fields of Worsley and in 1762, Matthew Boulton opened the Soho Foundry engineering
works in Handsworth, Birmingham. His partnership with Scottish engineer James
Watt resulted, in 1775, in the commercial production of the more efficient Watt steam
engine which used a separate condenser.
In 1764, James Hargreaves is credited as inventor of the spinning jenny which

multiplied the spun thread production capacity of a single worker — initially eightfold
and subsequently much further. Others credit the invention to Thomas Highs. Industrial
unrest and a failure to patent the invention until 1770 forced Hargreaves from
Blackburn, but his lack of protection of the idea allowed the concept to be exploited by
others. As a result, there were over 20,000 spinning Jennies in use by the time of his
death. Also in 1764, Thorp Mill, the first water-powered cotton mill in the world was
constructed at Royton, Lancashire, and was used for carding cotton. With the spinning
and weaving process now mechanized, cotton mills cropped up all over the North West
of England.
The stocking frame invented in 1589 for silk became viable when in
1759, Jedediah Strutt introduced an attachment for the frame which produced what
became known as the Derby Rib, that produced a knit and purl stitch. This allowed
stockings to be manufactured in silk and later in cotton. In 1768, Hammond modified
the stocking frame to weave weft-knitted open works or nets by crossing over the loops,
using a mobile tickler bar- this led in 1781 to Thomas Frost's square net. Cotton had
been too coarse for lace, but by 1805 Houldsworths of Manchester were producing
reliable 300 count cotton thread.
19th Century Developments
 In 1801 Joseph Marie Jacquard invents the Jacquard punched card loom.

 In 1806 Pierre Jeandeau patents the first latch needle for using on knitting
machine.
 In 1813 William Horrocks improves the power loom.
 In 1814 Paul Moody of the Boston Manufacturing Company builds the first
power loom in the United States; beginnings of the "Waltham System"
 In 1823 Associates of the late Francis Cabot Lowell of the Boston
Manufacturing Company begin operations at the Merrimack Manufacturing
Company at East Chelmsford, Massachusetts. In 1826, East Chelmsford
becomes incorporated as the town of Lowell, Massachusetts, the first factory
city in the United States.
 In 1828 Paul Moody develops the leather belt and pulley power transmission
system, which would become the standard for U.S. mills.
 In 1830 Barthelemy Thimonnier develops the first functional sewing machine
 In 1833 Walter Hunt invents the lockstitch sewing machine but, dissatisfied
with its function, does not patent it.
 In 1842 Lancashire Loom developed by Bullough and Kenworthy, a semi-
automatic Power loom.
 In 1842 John Greenbush patents the first sewing machine in the United States.
 In 1847 William Mason Patents his "Mason self-acting" Mule.
 In 1849 Matthew Townsend patents the variant of latch needle which has been
the most widely used needle in weft knitting machines.
 In 1856 William Henry Perkin invents the first synthetic dye.
 In 1856 Thomas Jeacock of Leicester patented the tubular pipe compound
needle.
 In 1857 Luke Barton introduces a self-acting narrowing mechanism on S. Wise's
knitting machine.
 In 1857 Arthur Paget patents a multi-head knitting machine called
"Pagetmachine".
 In 1859 Redgate invents a warp knitting machine working with vertical position
latch needles, called later as "Raschel machine" named after the French actress
Elisabeth Felice Rachel.

 In 1864 William Cotton patents the straight bar knitting machine named after
him "Cotton machine".
 In 1865 the American Isaac Wixom Lamb patents the flat knitting machine
using latch needles.
 In 1865 Clay invents the double-headed latch needle which has enabled to create
purl stitch knitting.
 In 1866 the American Mac Nary patents the circular knitting machine with
vertical needles for fabrication of socks and stockings with heel and toe
pouches.
 In 1878 Henry Griswold adds a second set of needles horizontal needles to the
circular knitting machine enabling knitting of rib fabrics as cuff for socks.
 In 1881 Pierre Durand invents the tubular pipe compound needle.
 In 1892 Cross, Bevan & Beadle invent Viscose
 In 1889 Northrop Loom: Draper Corporation, First automatic bobbin changing
weaving loom placed in production. Over 700,000 would be sold worldwide.
The Cartwright Loom, the Spinning Mule and the Boulton & Watt steam engine,
the pieces were in place to build a mechanized textile industry. Developments in the
transport infrastructure that is the canals and after 1831 the railways facilitated the
import of raw materials and export of finished cloth.
Firstly, the use of water power to drive mills was supplemented by steam driven
water pumps, and then superseded completely by the steam engines. Samuel Greg
joined his uncle's firm of textile merchants, and, on taking over the company in 1782,
he sought out a site to establish a mill. Quarry Bank Mill was built on the River Bollin
at Styal in Cheshire. It was initially powered by a water wheel, but installed steam
engines in 1810.Quarry Bank Mill in Cheshire still exists as a well preserved museum,
having been in use from its construction in 1784 until 1959. It also illustrates how the
mill owners exploited child labor, taking orphans from nearby Manchester to work the
cotton. It shows that these children were housed, clothed, fed and provided with some
education. In 1830, the average power of a mill engine was 48 hp, but Quarry Bank mill
installed a new 100 hp water wheel. William Fairbairn addressed the problem of line-
shafting and was responsible for improving the efficiency of the mill. In 1815 he
replaced the wooden turning shafts that drove the machines at 50rpm, to wrought iron
shafting working at 250 rpm, these were a third of the weight of the previous ones and
absorbed less power.
A Roberts’s loom in a weaving shed in

1835. Note the wrought iron shafting, fixed to the
cast iron columns Secondly, in 1830, using an
1822 patent, Richard Roberts manufactured the
first loom with a cast iron frame, the Roberts
Loom. In 1842 James Bullough and William
Kenworthy, made the Lancashire Loom. It is a semi-automatic power loom. Although
it is self-acting, it has to be stopped to recharge empty shuttles. It was the mainstay of
the Lancashire cotton industry for a century, when the Originally, power looms were
shuttle-operated but in the early part of the 20th century the faster and more efficient
shuttle less loom came into use. Today, advances in technology have produced a variety
of looms designed to maximize production for specific types of material. The most
common of these are air-jet looms and water-jet looms. Industrial looms can weave at
speeds of six rows per second and faster.
Roberts’s self-acting mule with quadrant

gearing thirdly, also in 1830, Richard Roberts
patented the first self-acting mule. Stalybridge
mule spinners strike was in 1824, this stimulated
research into the problem of applying power to
the winding stroke of the mule. The draw while spinning had been assisted by power,
but the push of the wind had been done manually by the spinner, the mule could be
operated by semiskilled labor. Before 1830, the spinner would operate a partially
powered mule with a maximum of 400 spindles after, self-acting mules with up to 1300
spindles could be built.
The industrial revolution changed the nature of work and society. The three key
drivers in these changes were textile manufacturing, iron founding and steam power.

The geographical focus of textile manufacture in Britain was Manchester, England and
the small towns of the Pennines and southern Lancashire.
Textile production in England peaked in 1926, and as mills were

decommissioned, many of the scrapped mules and looms were bought up and reinstated
in India. The demographic change made by World War I, had made the labor-intensive
industry unprofitable in England, but in India and later China it was an aid to
development.
20th Century
 In 1900 Heinrich Stoll creates the flat bed purl knitting machine.
 In 1910 Spiers invents the circular bed purl knitting machine.
 In 1920 Hattersley looms developed by George Hattersley and Sons.
 In 1949 Heinrich Mauersberger invents the sewing-knitting technique and his
"Malimo" machine.
 In 1953 First commercial polyester fibre production by DuPont.
 In 1954 Fibre reactive dye invented.
 In 1963 Open-end spinning developed in Czechoslovakia.
Major changes came to the textile industry during the 20th century, with
continuing technological innovations in machinery, synthetic fibre, logistics, and
globalization of the business. The business model that had dominated the industry for
centuries was to change radically. Cotton and wool producers were not the only source
for fibres, as chemical companies created new synthetic fibres that had superior
qualities for many uses, such as rayon, invented in 1910, and DuPont's nylon, invented
in 1935 as in inexpensive silk substitute, and used for products ranging from women's
stockings to tooth brushes and military parachutes.
The variety of synthetic fibres used in manufacturing fibre grew steadily

throughout the 20th century. In the 1920s, acetate was invented; in the 1940s, acetate,
modacrylic, metal fibres, and saran were developed; acrylic, polyester, and spandex
were introduced in the 1950s. Polyester became hugely popular in the apparel market,
and by the late 1970s, more polyester was sold in the United States than cotton.

By the early 20th century, the industry in the developed world often involved
immigrants in "sweat shops", which were usually legal but were sometimes illegally
operated. They employed people in crowded conditions, working manual sewing
machines, and being paid less than a living wage. This trend worsened due to attempts
to protect existing industries which were being challenged by developing countries in
South East Asia, the Indian subcontinent and Central America. Although globalization
saw the manufacturing largely outsourced to overseas labor markets, there has been a
trend for the areas historically associated with the trade to shift focus to the whiter collar
associated industries of fashion design, fashion modeling and retail. Areas historically
involved heavily in the "rag trade" include London and Milan in Europe, and the Soho
district in New York City.
By the late 1980s, the apparel segment was no longer the largest market for fibre
products, with industrial and home furnishings together representing a larger proportion
of the fibre market. Industry integration and global manufacturing led to many small
firms closing for good during the 1970s and 1980s in the United States; during those
decades, 95 percent of the looms in North Carolina, South Carolina and Georgia shut
down, and Alabama and Virginia also saw many factories close.

21st Century
In 2002, textiles and apparel manufacturing accounted for $400 billion in global
exports, representing 6% of world trade and 8% of world trade in manufactured goods.
In the early years of the 21st century, the largest importing and exporting countries were
developed countries, including the European Union, the United States, Canada and
Japan. The countries with the largest share of their exports being textiles and apparel
were as follows (2002):
 Bangladesh: 85.9%
 Macau: 84.4%
 Cambodia: 72.5%
 Pakistan: 72.1%
 El Salvador: 60.2%
 Mauritius: 56.6%
 Sri Lanka: 54.3%
 Dominican Republic: 50.9%
 Nepal: 48.7%
 Tunisia: 42.4%

1.1.1 Inventions in the Textile Industry
Ancient and Prehistoric
 Prehistory spindle used to create yarn from fibres.

 In 28000 BC sewing needles are used at Kostenki in Russia.
 In 27000 BC impressions of textiles and basketry and nets left on little pieces
of hard clay.
 In 25000 BC Venus figurines depicted with clothing.
 In 8000 BC evidence of flax cultivation in the Near East.
 In 6500 BC approximate date of Naalebinding examples found in Nehal Hemar
cave, Israel. This technique, which uses short separate lengths of thread,
predated the invention of knitting with its continuous lengths of thread and
requires that all of the as-yet unused thread be pulled through the loop in the
sewn material. This requires much greater skill than knitting in order to create
a fine product.
 In 6000 BC evidence of woven textiles used to wrap the dead at Catalhoyuk in
Anatolia.
 In 5000 BC production of linen cloth in Ancient Egypt, along with other best
fibres including rush, reed, palm, and papyrus.
 In 4200 BC date of Mesolithic examples of Naalebinding found in Denmark,
marking spread of technology to Northern Europe.
 In 3000 BC breeding of domesticated sheep with a wooly fleece rather than hair
in the Near East.
 In 200 BC to 200 AD approximate date of earliest evidence of "Needle Knitting"
in Peru, a form of Naalebinding that preceded local contact with the Spanish.
 In 200 AD Earliest woodblock printing from China. Flowers in three colors on
silk.
 In 247 AD Dura-Europos, a Roman outpost, is destroyed. Excavations of the
city discovered early examples of naalebinding fabric.
 298 AD – earliest attestation of a foot-powered loom with a hint the invention
arose at Tarsus

 In 500 to 1000 AD spinning wheel are use in India.

 In 500 AD Jia xie method for resist dyeing usually silk using wood blocks
invented in China. An upper and a lower block are made, with carved out
compartments opening to the back, fitted with plugs. The cloth, usually folded
a number of times, is inserted and clamped between the two blocks. By
unplugging the different compartments and filling them with dyes of different
colors, a multicolored pattern can be printed over quite a large area of folded
cloth.
 In 600 AD oldest samples of cloth printed by Woodblock printing from Egypt.
Medieval History
 In 1000's AD Finely decorated examples of cotton socks made by true knitting

using continuous thread appear in Egypt.
 In 1275 approximate date of a silk burial cushion knit in two colors found in the
tomb of Spanish royalty.
 In 1562 date of first example of use of the purl stitch, from a tomb in Toledo,
Spain, which allows knitting of panels of material. Previously material had to
be knitted in the round in a tubular form and cut it open.
 In 1589 William Lee invents stocking frame, the first but hand-operated weft
knitting machine.
Modern History
 In 1600 the modern spinning wheel comes together with the addition of the
treadle to the flyer wheel.
 In 1733 John Kay patents the flying shuttle.
 In 1738 Lewis Paul patents the draw roller.
 In 1758 Jedediah Strutt adds a second set of needles to Lee's stocking frame thus
creating the rib frame.
 In 1764 James Hargreaves or Thomas Highs invents the spinning jenny
(patented 1770).
 In 1767 John Kay invents the spinning frame.

 In 1768 Josiah Crane invents the hand-operated warp knitting machine.

 In 1769 Richard Arkwright's water frame.
 In 1769 Samuel Wise solves the mechanization of W. Lee's stocking frame.
 In 1779 Samuel Crompton invents the spinning mule.
 In 1784 Edmund Cartwright invents the power loom.
 In 1791 The Englishman Dawson solves the mechanization of the warp knitting
machine.
 In 1793 Samuel Slater of Belper establishes the first successful cotton spinning
mill in the United States, at Pawtucket; beginnings of the "Rhode Island
System".
 In 1794 Eli Whitney patents the cotton gin.
 In 1798 The Frenchman Decroix or Decroise patents the circular bearded needle
knitting machine.
 In 1799 Charles Tennant discovers and patents bleaching powder

1.1.2 Top 10 Textiles Company in the world:
The below list is presented the list of top 10 textile manufacturers through the world.
Year of
No. Textile Company
establishment
1 Admiral Sportswear 1941
2 Aigle 1853
3 Airness 1999
4 Arvind Limited 1931
5 Ashworth 1987
6 Barking Irons 2001
7 Bombay Dyeing 1879
8 Bruno Banani 1993
9 Canterbury of New Zealand 1911

10 Cone Mills Corporation 1895
Table No. 1.1
1. Admiral Sportswear:
It is a British internationally recognized cricket,

football and sportswear brand. Admiral sportswear
started their journey in 1914 at Leicester city of United
Kingdom (UK). It reached the peak of its progress in the
1970s and early 1980s through a series of prestigious
football team sponsorships. The headquarters of Admiral Sportswear is situated at
Manchester city of United Kingdom (UK).

2. Aigle
It is a French footwear and Textile Company
which was founded in 1853 as the Compagnie du
Caoutchouc Souple in Montargis city of France.The
founder of this company was an American businessman
named Hiram Hutchinson. It should be noted here that,
Hutchison had obtained a license in 1850 from his fellow American Charles Goodyear's
patented vulcanization process.
3. Airness:
It is an apparel and footwear trademark which

was founded in 1999 in the Saint Denis city of France.
The founder of Airness was Malamine Kone.
4. Arvind Limited:
It is a textile manufacturer and the flagship

company of the Lalbhai Group which was founded at
1931 in the Ahmedabad city of India. The headquarters
of Arvind Limited is in Naroda, Ahmedabad, and
Gujarat of India. The company produces denim, cotton shirting, knits and bottom
weights fabrics.
5. Ashworth:
It is a textile, apparel and clothing

industry normally termed as golf Apparel Company.
Ashworth was founded at 1987. The head quarter of
this company is in Carlsbad, California. It has around
12800 employees. On 14th October, 2008, Ashworth was acquired by TaylorMade-
Adidas (Adidas).

6. Barking Irons:
It is an apparel company which was founded at

2001 in the New York City of USA. The founder of this
company was brothers Daniel and Michael Casarella.
The company has won so many awards including 2006
Sportswear International Fashion Award. The company
also featured in New York Times Magazine article, "The Brand Underground."
7. Bombay Dyeing:
It is a flagship company of the Wadia Group

which was founded at 1879 in the Bombay city of India.
The main products of this company are Bed linen, towels
and furnishing. Bombay Dyeing is one of India's largest
producers of textiles.
8. Bruno Banani:
It is a German fashion company which started

their journey in 1993 at Chemnitz of Germany. The
main products of this company are undergarments,
men’s and women’s clothing.
9. Canterbury of New Zealand:
It is a New Zealand based sports clothing

company which focuses on rugby football. The
company started its journey since at 1911. Canterbury
of New Zealand is named after the Canterbury area in
New Zealand where the company started to make knitwear.

10. Cone Mills Corporation:
Cone Mills Corporation was a world leader for

most of the 20th century in textile manufacturing of
denim, corduroy, flannel and other cotton fabrics. The
company started its journey at 1895 though it was
disestablished later in 2004. Cone Mills Corporation was known as the world's largest
producer of denim.

1.2 Textile Industry Scenario in India

For hundreds of years the textile from India have traveled the globe, clothing the
world from kings and queens to the common man. They have included the most
exclusive and expensive fabrics as well as the common clothes used for daily wears. In
ancient era (around 3000 BC) clothing soon ceased to be a mere matter necessity and
became a symbol of comfort, luxury and status. Leather was the first textile material
and not cotton or wool and tanning was the first textile process invented by man. From
tanning of leather to the art of spinning and weaving it must have taken thousands of
years. Wool was probably spun into yarn before cotton because spinning of cotton
involves a knowledge or ability to gather the fibres as well as knowledge of ginning.
But sheep skin was natural clothing of nomadic man and spinning of sheep’s wool was
logically the next stage.
Excavations at Mohanjo - Daro (about 3000 BC) have unearthed bits of cotton
cloth and twine. The fibres of these bits of cloth belong to the same botanical species
as some of the wild cotton found in many parts of India. From those ancient days India
has been a manufacturing nation and exporter of fine cotton fabrics to all nations of
civilized world. From the time of Greeks and Romans they were exported to Europe.
While wool provided warmth, cotton provided delicacy and smoothness of texture and
was therefore highly prized by upper class, especially women who seems to wear the
thinnest of garments in coldest of evenings.
India has been in the midst of a great social, political and economic change ever
since reforms were introduced in various spheres of activity. The country has greater
confidence to take on the competition from developed countries and has attracted global
investors in ever increasing measure. The Textile industry is one of the oldest industries
in India. The sector has made significant contributions in terms of forex earnings and
employment and is one of the mainstays of the economy. Indian Textile Industry
occupies a very important place in the economic life of India. The Indian textile industry
is one of the largest in the world with a massive raw material and textiles manufacturing
base. Our economy is largely dependent on the textile manufacturing and trade in
addition to other major industries. About 27% of the foreign exchange earnings are on

account of export of textiles and clothing alone. The textiles and clothing sector
contributes about 14% to the industrial production and 3% to the gross domestic product
of the country. Around 8% of the total excise revenue collection is contributed by the
textile industry. So much so, the textile industry accounts for as large as 21% of the
total employment generated in the economy. Around 35 million people are directly
employed in the textile manufacturing activities. Indirect employment including the
manpower engaged in agricultural based raw-material production like cotton and
related trade and handling could be stated to be around another 60 million. A textile is
the largest single industry in India and amongst the biggest in the world, accounting for
about 20% of the total industrial production. It provides direct employment to around
20 million people. Textile and clothing exports account for one third of the total value
of exports from the country. There are 1,227 textile mills with a spinning capacity of
about 29 million spindles. While yarn is mostly produced in the mills, fabrics are
produced in the power loom and handloom sectors as well. The Indian textile industry
continues to be predominantly based on cotton, with about 65% of raw materials
consumed being cotton. The yearly output of cotton cloth was about 12.8 billion m
about 42 billion ft. The manufacture of jute products 1.1 million metric tons ranks next
in importance to cotton weaving. Textile is one of India’s oldest industries and has a
formidable presence in the national economy inasmuch as it contributes to about 14 per
cent of manufacturing value-addition, accounts for around one-third of our gross export
earnings and provides gainful employment to millions of people. They include cotton
and jute growers, artisans and weavers who are engaged in the organized as well as
decentralized and household sectors spread across the entire country.
1.2.1 Growth of Indian Textile Industry
1. The textile and apparel industry is one of the leading segments of the Indian
economy and the largest source of foreign exchange earnings for India. This
industry accounts for 4 percent of the gross domestic product (GDP), 20 percent
of industrial output, and slightly more than 30 percent of export earnings. The
textile and apparel industry employs about 38 million people, making it the
largest source of industrial employment in India.

2. India has the second-largest yarn-spinning capacity in the world after China,
accounting for roughly 20 percent of the world’s spindle capacity. India’s
spinning segment is fairly modernized, approximately 35 to 40 percent of
India’s spindles are less than 10 years old. During 1989-98, India was the
leading buyer of spinning machinery, accounting for 28 percent of world
shipments. India’s production of spun yarn is accounted for almost entirely by
the “organized mill sector,” which includes 285 large vertically-integrated
“composite mills” and nearly 2,500 spinning mills.
3. India has the largest number of looms in place to weave fabrics, accounting for
64 percent of the worlds installed looms. However, 98 percent of the looms are
accounted for by India’s power loom and handloom sectors, which use mostly
outdated equipment and produce mostly low-value unfinished fabrics.
Composite mills account for 2 percent of India’s installed looms and 4 percent
of India’s fabric output.
4. The handloom and power loom sectors were established with government
support, mainly to provide rural employment. These sectors benefit from
various tax exemptions and other favorable government policies, which ensure
that fabrics produced in these sectors, are price competitive against those of
composite mills.
5. The fabric processing dyeing and finishing sector, the weakest link in India’s
textile supply chain, consists of a large number of small units located in and
around the powerloom and handloom centers. The proliferation of small
processing units is due to India’s fiscal policies, which favor small independent
hand- and power-processing units over composite mills with modern processing
facilities.
6. The production of apparel in India was, until recently, reserved for the small-
scale industry (SSI) sector, which was defined as a unit having an investment in
plant and machinery equivalent to less than $230,000. Apparel units with larger
investments were allowed to operate only as export-oriented units (EOUs). As
a result, India’s apparel sector is highly fragmented and is characterized by low
levels of technology use.

7. It is quite clear to us that the market size of India is growing at a very high pace.
That is why the foreign investors are flocking to India for investment purposes
in order to get hold of a chunk of this expanding pie. With increasing demand
for the products of Indian Textile Industry, new players are jumping in the
league to get a slice of the profitable pie and the already existing textile mills
are raising their capacity for increasing their supply. Hence, the expansion
process of the domestic industry is also not far behind. Thus, it can be said that
the whole Indian economy is on a growing trend which has its obvious impact
on every possible sector including the Indian Industry.
8. In contrast to other major textile-producing countries, India’s textile sector is
characterized by mostly small-scale, nonintegrated spinning, weaving, cloth
finishing, and apparel enterprises, many of which use outdated technology.
Some, mostly larger, firms operate in the “organized” sector where firms must
comply with numerous government labor and tax regulations. Most firms,
however, operate in the small-scale “unorganized” sector where regulations are
less stringent and more easily evaded. The unique structure of the Indian textile
industry is due to the legacy of tax, labor, and other regulatory policies that have
favored small-scale, labor-intensive.
9. Enterprises, while discriminating against larger scale, more capital-intensive
operations. The structure is also due to the historical orientation towards
meeting the needs of India’s predominately low-income domestic consumers,
rather than the world market. Policy reforms, which began in the 1980s and
continued into the 1990s, have led to significant gains in technical efficiency
and international competitiveness, particularly in the spinning sector. However,
broad scope remains for additional reforms that could enhance the efficiency
and competitiveness of India’s weaving, fabric finishing, and apparel sectors.

1.3 Major players in India

Year of
No. Textile Company
establishment
1 Vardhman textiles 1962
2 Arvind Mills 1931
3 Bombay Dyeing 1879
4 Raymond 1925
5 Grasim Industries 1948
6 Reliance Textiles 1966
7 Fabindia 1960
8 JCT Limited 1971
9 Lakshmi Mills 1910
10 Mysore Silk Factory 1912
Table No. 1.2
1. Vardhman textiles:
Corporate Office – Ludhiana, Punjab
Turnover – 1 Billion dollar
Employees – 25000+
Business – Textiles
Sector – Public Sector
Website – www.vardhman.com/
It was way back in 1962 that the company started in Ludhiana, Punjab, under
Shri Ratan Chand Oswal and Shri V.S Oswal. The company initially had 6000
spindles by the year 1965 to manufacture cotton yarns. The company has grown
ever since then and now, the company is among the top 10 textile companies in
India.

2. Arvind Mills:
Corporate Office – Ahmedabad, Gujarat
Turnover – 932 Million Dollar
Employees – 2500+
Business – Textile
Website – www.arvindmills.com/
Arvind, the company started up in the year 1931 and as a matter of fact was one
of the first textile companies in India. There were many things for the company
to offer to the people even in the pre-independence era and they have continued
with the legacy even in the present days. The company which had started with
only $55,000 is now considered one of the most highly growing textile industry
in the recent world.
3. Bombay Dyeing:
Corporate Office – Mumbai, Maharashtra
Business – Textile and Clothing
Sector – Public
Website – www.bombaydyeing.com
This is that place where tradition meets the latest era. The company that has
been in effect for 250 years, with a chain of over 350 stores in India and also
above 2000 multi stores in India is surely bound to be a popular name in the
textile industry of the nation. This helps them to become the most important of
all the companies in the nation. It was founded at 1879 in the Bombay city of
India.
4. Raymond:
Corporate Office – Mumbai, India

Website – www.raymondindia.com
It was founded in 1925, Thane, Mumbai. Raymond started hopefully with the
then present scenario of the people across the nation. The company which is
more than 90 years old is surely one of those companies that have kept in mind
to change with the changing fashion and this has helped the company to be one
of the pioneers that it is now in the trade. The company has many accolades to
show all that it has done to serve the society.
5. Grasim Industries:
Corporate Office – Mumbai, India
Turnover – Unknown
Employees – 6500+
Business – Textile, Cement and manufacturing
Website – www.grasim.com
Grasim is one of the most premium banners under the flagship of Aditya’s Birla
Group of industries, which is supposed to be one of the most recognized
companies. The company stated right after the independence of the nation and
now it ranks among the nation’s top private textile companies. The company
has also lately got itself involved in other businesses as well such as cement
manufacturing, Yarn and manufacturing sector. It was founded in 1948.
6. Reliance Textiles:
Corporate Office – Ahmedabad, Gujarat
Turnover – Unknown
Employees – 5000+
Business – Textiles
Website – www.ril.com
Reliance group, now this is that group about which one hardly needs any
introduction. Almost everything that you can think of among the business sector
of the nation, this company has a huge role to play in it. Then let that be coal
and refining or textile the company excels in all and here also the company is

among the top 10 textile manufacturers in India. In 1966, Reliance Textile

Industries Pvt Ltd was incorporated in Maharashtra.
7. Fabindia:
Corporate Office – New Delhi
Business – Textiles, Home Furnishings, Garment Accessories
Sector – Private Sector
Website – www.fabindia.com
.It was founded at 1960. The nation is moving ahead at a fast rate and this change
is surely one of the most needed change. Fabindia, as the name suggests, have
been fabulous in their try. They have been able to help you with the textiles that
you would need to from the nook and corner of the nation and that too without
you moving a step from your home. This online textile company has really made
a huge impact on the customers and the weavers alike.
8. JCT Limited
Corporate Office – Hoshiarpur, Punjab
Employees – 4500+
Business – Textiles and Filament Yarn
Website – www.jct.co.in
The full name of JCT is Jagatjit Cotton & Textile Mill. It was founded in 1971.
A flagship company of the Thapar group, the JCT industries have been able to
help the customers quiet well. The great quality of the products and the customer
satisfaction that the company provides, make the company one of the most
sorted out companies in the textile industries.

9. Lakshmi Mills
Corporate Office – Coimbatore, Tamil Nadu
Employees – 1000+
Website – www.lakshmimills.com
Lakshmi mills, established by one of the most respected person in the textile
industry, late G. Kuppuswami Naidu., the company has carried off well since
its inception in the year 1910. The company has two units, which manufacture
the most authentic and quality cotton yarns and blended yarns and others.
10. Mysore Silk Factory
Corporate Office – Bangalore, Karnataka
Business – Silk Textile
Sector – Government Sector
Website – www.ksicsilk.com
The first Mysore Silk Factory was started by the Maharaja of Mysore province
in the year 1912 and effectively got into production in the year 1932. The
Maharaja imported nearly 32 looms from Switzerland which was the first of its
kind in India. From the rich heritage city of Mysore, this company looks to
provide you with the feel of Mysore, no matter in which every part of the nation
you are. The company is present online to cater its services to people of the
nation without any problem and the customers can also simply log in and order
without any hassle. Thus this company is also among the best textile companies
in India.

Chapter - 2
Company Profile
No. Title Page

No.
2 Company Profile 27
2.1 View of the company 28
2.2 History of the company 31
2.2.1 About Bindal Silk Mills Pvt Ltd 32
2.3 Organization Profile 33
2.4 Vision and Values 34
2.5 Mission 35
2.6 Objective of the company 35
2.7 Organizational chart 36
2.8 Product of the company 37

2.1 View of the Company



2.2 History of the Company
Established in the year 1984, Bindal Silk Mills Pvt. Ltd. belongs to Bindal
Group of Companies. The group has a diversified portfolio in the field of textiles
ranging from business activities in textile processing, designing, manufacturing
and marketing of textiles to global trading.
The group was established in the year 1980 with its first polyester
processing plant being set up. To ensure quality and cost efficiencies, over the
years the group has enhanced its skill sets in processing and made use of
opportunities to expand into fabrics and garments. In the fiscal year 2017-18, the
group had an annual turnover of more than INR 1 Billion, and it processed &
exported more than 80 million meters of cloth. It has more than 1000 employees.
The group has always focused on delivering products and services of the
highest quality by rigorous R&D, defined processes and stringent quality
policies. These are backed by dedicated, experienced and competent staff. This
is how the group has evolved into a manufacturer and processor of world -class
apparel fabrics, selling directly to manufacturers, exporters, importers, retailers
and indirectly to some of the world's top brands like H&M, M&S, Tommy
Hilfiger, Zara, Mango, Next, S.Olivers etc. enabling it to emerge as one of the
most respected and leading textile houses in Surat, India.

2.2.1 About Bindal Silk Mills Pvt Ltd

Bindal Silk Mills Private Limited is an unlisted private company incorporated
on 06 September, 1984. The registered office of the company is at Bindal House,
Kumbharia, Surat–Kadodara Road, Surat Gujarat. The total paid-up capital is INR 2.30
cr. The company has 2 directors and no reported key management personnel. The
longest serving director currently on board is Mr. Ravindrakumar Kanhaiyalal Arya
who was appointed on 04 August, 1994. Mr. Ravindrakumar Kanhaiyalal Arya has been
on the board for more than 24 years. The most recently appointed director is Mr.
Avichal Ritapriya Arya, who was appointed on 12 December, 2009.Mr. Ravindrakumar
Kanhaiyalal Arya has the largest number of other directorships with a seat at a total of
13 companies. In total, the company is connected to 12 other companies through its
directors.
The Goal of the Company is to exceed customer expectations with the

quality of its products. Involved in processing of fabrics, it specializes in
precision printing with respect to color, design and finish. In relevance to
production, special focus is laid on high quality parameters of color fastness,
dimensional stability, azo-free, pcp-free requirements and compliance to export
standards.
Along with highly experienced technicians and management, an important

factor in its quality adherence compared to competitors is its state -of-art
infrastructure. It keeps the company at the helm of technological up gradation
and enable a production capacity of up to 200,000 meters per day. Continuous
investment in automation and a highly efficient laboratory and in house chemical
manufacturing division that aid the production team in delivery of promised
quality.
The Product portfolio includes a wide range of dyed and printed fabrics
like Polyester based qualities, polyester/cotton blends, polyester/viscose blends,
cotton and knitted qualities. Scarves and stoles, polyester knitted and woven
fabrics for western garments, burnouts, sarees and dress materials provide the
flexibility needed to cater to needs of varied customer groups and applications.

2.3 Organization Profile
Name of the Company Bindal Silk Mills Pvt. Ltd.
Ownership Type Private
Chairman & Managing Director Mr. Ravindrakumar Kanhaiyalal Arya
Address Plot No. 216, Kadodara Char Rasta,
Taluka: Palsana, Dist: Surat
Year of Established 06 September, 1984
Contact No. 02622 271009
Major Product Dyeing and Printing of Man Made fabrics
Industry Manufacture of textiles
Category Company limited by shares
Sub Category Indian Non-Government Company
Products Polyester/Cotton/Viscose blends, Fabrics for

western garments, Burnouts, Sarees and
Dress materials
Key Customers H&M, M&S, Tommy Hilfiger, Zara, Mango,

Next, S.Olivers
Table 2.1

2.4 Vision and Values
Customer First
We nurture client relationships that are mutually valued and made to last
a lifetime. We have the customer's trust through our dedication, perseverance
and quality focus.
Value for Commitment
We value commitment above all else. Our endeavor is always to respond
quickly to changes in customer requirements so as to delight them rather than
satisfy them.
Respect for the Individual
We respect everyone irrespective of culture, hierarchy or nationality. We
believe that diversity in thought is important for the organization and thus
empower all with dignity.
Quest for Excellence
Our endeavor is to continuously improve ourselves in our ques t for
precision and excellence.
Integrity
All our values are non-negotiable and cannot be compromised for
personal or corporate gains. We foster transparency in conduct, behave in a
principled manner building trust.
Responsible Corporate Citizen
We recognize our responsibility to contribute towards the society and
encourage ethical initiatives that help in environmental sustainability and
community development
Caring for Nature
We save water by Planting trees, using the paper wisely, supporting the
ban on plastic bags. We educate conserve and volunteer in cleaning of the
community as a whole.

2.5 Mission
Company want to exceed customer expectations with the quality of its
products. Involved in processing of fabrics, it specializes in precision printing
with respect to color, design and finish. In relevance to production, special focus
is laid on high quality parameters of color fastness, dimensional stability, azo-
free, pcp-free requirements and compliance to export standards.
2.6 Objective of the Company

 Manufacturing
To educate and provide guidance which would encourage the industry to
safeguard and add value to their products and raise standards of production.
 Marketing
To expose the ASEAN region and beyond to Singapore textile and fashion apparel
design.
 Sourcing
To provide information to help local manufacturers source for materials in
the ASEAN region and beyond.
 Designing
To provide a platform for Singapore designers and brands to display and
sell their designs.
 Distributing
To encourage different sectors in the textile and apparel supply chain to
become more cost-effective logistically.

2.7 Organizational Chart
Chairman &
Managing
Director
Director
Vice
President
General
Manager
General General General General

Manager Manager Manager Manager
(Production) (Finance) (Marketing) (HR)
Dyeing & Manager HR

Printing
Assistant Capital
Masters
Manager Management
Executives
Assistant
Masters Time Keeper
Regional Public Promotion
Sales Relation
Supervisors
Manager Apprentice
Workers

2.8 Product of the Company

1 Scarves and Stoles
2 Polyester knits
3 Fabric for Western Garments

4 Burnouts
5 Sarees
6 Dress Materials

Chapter 3
Topic Related Information
No. Title Page No.
3 Topic Related Information 39
3.1 Definition 40
3.2 Objective 42
3.3 Process 42

3.1. Definition
Marketing Mix
According to Philip Kotler “Marketing Mix is the set of controllable variables
that the firm can use to influence the buyer’s response”. The controllable variables in
this context refer to the 4 ‘P’s [product, price, place (distribution) and promotion]. Each
firm strives to build up such a composition of 4‘P’s, which can create highest level of
consumer satisfaction and at the same time meet its organizational objectives. Thus,
this mix is assembled keeping in mind the needs of target customers, and it varies from
one organization to another depending upon its available resources and marketing
objectives.
The marketing mix refers to the set of actions, or tactics, that a company uses to
promote its brand or product in the market. The 4Ps make up a typical marketing mix -
Price, Product, Promotion and Place. However, nowadays, the marketing mix
increasingly includes several other Ps like Packaging, Positioning, People and even
Politics as vital mix elements.
1 Product:
William J. Stanton
“Product is a set of tangible and intangible attributes including packaging, color, price,
manufacturer’s prestige, retailer’s prestige and manufacturer’s and retailer’s services
which buyer may accept as offering satisfaction of wants and services”.
Product refers to the goods and services offered by the organization. A pair of
shoes, a plate of dahi-vada, a lipstick, all are products. All these are purchased because
they satisfy one or more of our needs. We are paying not for the tangible product but
for the benefit it will provide. So, in simple words, product can be described as a
bundle of benefits which a marketer offers to the consumer for a price. While buying
a pair of shoes, we are actually buying comfort for our feet, while buying a lipstick we
are actually paying for beauty because lipstick is likely to make us look good. Product
can also take the form of a service like an air travel, telecommunication, etc. Thus, the
term product refers to goods and services offered by the organization for sale.

2 Price:
Price is the amount charged for a product or service. It is the second most
important element in the marketing mix. Fixing the price of the product is a tricky job.
Many factors like demand for a product, cost involved, consumer’s ability to pay, prices
charged by competitors for similar products, government restrictions etc. have to be
kept in mind while fixing the price. In fact, pricing is a very crucial decision area as it
has its effect on demand for the product and also on the profitability of the firm.
3 Place:
Goods are produced to be sold to the consumers. They must be made available
to the consumers at a place where they can conveniently make purchase. Woollens are
manufactured on a large scale in Ludhiana and you purchase them at a store from the
nearby market in your town. So, it is necessary that the product is available at shops in
your town. This involves a chain of individuals and institutions like distributors,
wholesalers and retailers who constitute firm’s distribution network (also called a
channel of distribution). The organization has to decide whether to sell directly to the
retailer or through the distributors/wholesaler etc. It can even plan to sell it directly to
consumers. The choice is guided by a host of factors about which you will learn later
in this chapter.
4 Promotion:
If the product is manufactured keeping the consumer needs in mind, is rightly
priced and made available at outlets convenient to them but the consumer is not made
aware about its price, features, availability etc., its marketing effort may not be
successful. Therefore promotion is an important ingredient of marketing mix as it refers
to a process of informing, persuading and influencing a consumer to make choice of
the product to be bought. Promotion is done through means of personal selling,
advertising, publicity and sales promotion. It is done mainly with a view to provide
information to prospective consumers about the availability, characteristics and uses of
a product. It arouses potential consumer’s interest in the product, compare it with
competitors’ product and make his choice.

3.2. Objectives
 Explain the concept of marketing mix and its components;
 Explain the meaning of product and its classification;
 State the various factors affecting pricing decisions;
 Describe different methods of pricing;
 State the meaning of channels of distribution;
 Identify the various channels of distribution;
 State the factors affecting choice of a channel of distribution
 Explain the concepts of promotion and promotion mix.
3.3. Process
 Electronic Processes: This includes the use of barcodes, receipts, and other
forms or graphics or logos, and the information about a product or a company
that come with them. This may also include the use of those codes that one can
scan using an app on his phone. It’s getting pretty popular these days, you see,
and a lot of people feel that it’s cool because it gives them a sense of virtual
reality.
 Technological Processes: This sounds vast, but basically, it’s about the process
of creating products that are tangible that your customers could really feel are
theirs. Not only should the manufacturer create products that he wants, he also
should keep in mind that the products he makes should be ones that would fulfill
the client’s needs.
 Direct Activities: Mostly, this is about the reactions of the clients as they get to
try your products, and how you feel about what they have said. Think present
time. That’s when direct activities happen.
 Indirect Activities: Meanwhile, indirect activities talk about support that
happens before, during, or after the service has been given. In short, it is lengthy
it may last for a lifetime.

Chapter - 4
Research Methodology
No. Title Page

No.
4 Research Methodology 43
4.1 Problem Definition 44
4.2 Sample Design 45
4.3 Sample Size 45
4.4 Data Collection 46
4.4.1 Types of Data 46
4.4.2 Data Collection Method and 47

Instrument
4.5 Objective of the study 48
4.6 Limitation of the study 48

 Summary of Research Methodology
1. Research problem “A study on Impact of Marketing Mix

on Customer Satisfaction with respect
to Bindal Silk Mills Pvt. Ltd.”
2. Research type Descriptive Research
3. Sampling technique Simple Random Sampling
4. Sample size 100 Respondents
5. Method E-mail survey
6. Tool use for survey Questionnaire
7. Area of survey Surat & its sub-hubs
Table 4.1
4.1 Problem Definition
The first & the foremost stage of the research process is to identify the research
problem. In a very real sense problem identification is the “Heart” of the research
process. It is said that “A problem well defined is half solved”, as poorly defined
problem will not yield useful result. The problem must give the maximum outcome
from the research work.
This chapter explain various methods & techniques used in this research study with
their suitability. This part of the research report is very much important because it
explain the methods, concepts & procedures followed by the researcher to study the
problem. Its help the reader to understand the report easily.
Here I have selected descriptive research design for analyzing the impact of
marketing mix on customer satisfaction towards the Bindal Silk Mills Pvt. Ltd.

4.2 Sample Design

A sample design is a definite plan for obtaining a sample from a given population.
It refers to the techniques or procedure the researcher would adopt in selecting item for
the sample. Sample design may as well lay the number of item to be included in sample.
Sampling: - An integral component of a research design is sampling plan. Specifically,

it addresses three questions:
1) Whom to survey (the sample unit)?

2) How many to survey (the sample size)? &
3) How to select them (the sampling procedure)
Making the entire universe will be impossible on the account of limitation of time
and money. Hence sampling becomes inevitable. A sample is only a portion of the
universe of population.
Sampling Unit: - A decision has to be taken concerning a sample unit before selecting
the sample. Sample unit may be geographical one such as State, District and Village
etc. the researcher will have to decide one or more unit that has to select for his study.
4.3 Sample Size

Here the sample size was 100. The 100 respondents will be taken as a
representative to answer the questionnaire.
Respondentents from different areas:
Sample
Sr.No. Area
Size
1 Ring road, Surat 77
2 Umarwada 2
3 Salabatpura 2
4 Dindoli 1
5 Puna Kumbhariya 5
6 Sahara Darwaja 5
7 Saroli 3
8 Udhana Darwaja 2
9 Parvat Patiya 2
10 Katargam 1
Total 100
Table 4.2

4.4 Data Collection

4.4.1 Types of Data
There are two types of data:
Types of data
Primary Data Secondary Data
1. Primary data:
Primary data are collected by a researcher specifically for a research assignment. In

other words, primary data are information that a company must gather because no one
has compiled and published the information in a forum accessible to the public.
Companies generally take the time and allocate the resources required to gather primary
data only when a question, issue or problem presents itself that is sufficiently important
or unique that it warrants the expenditure necessary to gather the primary data. Primary
data are original in nature and directly related to the issue or problem and current data.
Primary data are the data which the researcher collects through various methods like
interviews, surveys, questionnaires etc.
2. Secondary data:
Secondary data are the data collected by a party not related to the research study but
collected these data for some other purpose and at different time in the past. If the
researcher uses these data then these become secondary data for the current users. These
may be available in written, typed or in electronic forms. A variety of secondary
information sources is available to the researcher gathering data on an industry,
potential product applications and the market place. Secondary data is also used to gain
initial insight into the research problem. Secondary data is classified in terms of its
source – either internal or external. Internal, or in-house data, is secondary information

acquired within the organization where research is being carried out. External
secondary data is obtained from outside sources.
4.4.2 Data Collection Method and Instrument
 Data Collection Method
The data is analyzed through simple analysis techniques. The data tool is percentage
method.
Percentage method is used in making comparison between two or sense of data.
This method is used to describe relationship.
Percentage of respondent = no. of respondent ÷ total no. of respondent × 100.
For collection of data from the respondents who are located at a long distance. They
can be contacted through e-mail survey. Only thing is required that the researcher
should have the postal addresses of the respondents. The questionnaire may be handed
to the respondents or mailed to them, but in all cases they are returned to the researcher
via mail. The cost involved is very less but no clarification can be given to the
respondents if required. Respondents can answer at their own convenience. The
respondents cannot be biased by the researchers and the detail information can be
collected.
 Instrument used
A researcher has used a structured questionnaire as a research instrument tool which

consists of open ended questions. Multiple choice and Dichotomous question is used to
collect the data. All the question in the questionnaire are organized in such a way that
elicit all the relevant information that is for the study.

4.5 Objective of the study

The objective of this research are defined clearly to ensure that the true decision
problem is address. This research has two main objectives:
1. To find out the impact of marketing mix on customer satisfaction towards
“Bindal Silk Mills Pvt. Ltd.”
2. To build an analytical connection between the customers satisfaction with the
marketing mix model, the four Ps.
3. To determine products and services that meets the needs of customers.
4. To observe value of price the intended customers willing to pay.
5. To determine distribution channels the potential customer’s desire.
6. To analyze impact of the business promotion have on customers.
7. To create perceive value and generate a positive response.
4.6 Limitation of the study
1. It is an expensive & time consuming activity.
2. Too much error rise while collecting, analyzing and interpreting the data.
3. Salesmen, customers, dealers and retailers were reluctant or hesitant to share
data.
4. Sample size may not be exact representative of the universe. There is
possibility of some error to a limited extent.
5. There is a possibilities for getting wrong response from respondents.

Chapter – 5
Data Analysis & Interpretation

Question – 1. Do you buy the product of Bindal Silk Mills Pvt. Ltd.?
No. of respondent
Options
in %
Yes 91
No 9
Table 5.1
Customers of the company
No
9%
Yes
Yes
91% No
Figure 5.1
Interpretation
Out of 115 respondents 100 respondents buy the product from Bindal Silk
Mills Pvt. Ltd.

Question - 2. Did you buy a “Sarees” from Bindal Silk Mills Pvt. Ltd.?
No. of respondent
Options
in %
Yes 95.2
No 4.8
Table 5.2
Product purchased by customers
100
90
80
70
60
95.2
50
40
30
20
10 4.8
0
Yes No
Figure 5.2
Interpretation
Out of 115 respondents 100 respondents buy a “Saree” from Bindal Silk Mills
Pvt. Ltd.

Question – 3. From how many years you are buying a product from Bindal Silk Mills
Pvt. Ltd.?
No. of respondent
Year
in %
1 Year 20
2 Year 13
3 Year 29
4 Year 14
More than 4 year 24
Table 5.3
35
No. of years
30
29
25
24
Responses in %
20 20
15
14
13
10
0
1 Year 2 Year 3 Year 4 Year More than 4
Years year
Figure 5.3
Interpretation
Out of the 100 responses taken from the customers of Bindal Silk Mills Pvt.
Ltd.
 20% respondents purchases a product every 1 year.
 24% respondents purchases a product more than 4 year.

Question – 4. Are you aware about all the products of Bindal Silk Mills Pvt. Ltd.?
No. of
Options respondent in
%
Yes 83
No 17
Table 5.4
Awareness of product
17
83
Yes No
Figure 5.4
Interpretation
Out of the 100 responses taken from the customers of Bindal Silk Mills
Pvt. Ltd.
 83% respondents are aware about all the product of the company.
 17% respondents are not aware about all the product of the company.

Question – 5. How frequently do you buy the Saree?

No. of
Year
respondent in %
Weekly 21
Monthly 38
Yearly 16
Occasionally 25
Some other reason -
Table 5.5
Duration to buy the saree
38
40
30 25
21
16
20
10
0
0
Weekly Monthly Yearly Occasionally Some other
reason
Figure 5.5
Interpretation
Out of the 100 respondents of Bindal Silk Mills Pvt. Ltd.
 21% respondent’s purchases sarees every week.
 38% respondent’s purchases sarees every month.
 16% respondent’s purchases sarees every year.
 25% respondent’s purchases sarees occasionally.

Question – 6. Which type of Saree would you like to purchase?

No. of respondent
Type of Saree
in %
Silk 15
Polyester 49
Cotton 19
Oriented 6
Brass 5
Viscose 6
Table 5.6
Types of Saree purchased by customers

60
49
50
NO. OF RESPONDENT IN %
40
30
19
20 15
10 6 5 6
0
Silk Polyester Cotton Oriented Brass Viscose
TYPE OF SAREE
Figure 5.6
Interpretation
Ltd.
 15% respondents would like to purchases a saree of Silk.
 49% respondents would like to purchases a saree of Polyester.
 19% respondents would like to purchases a saree of Cotton.
 6% respondents would like to purchases a saree of Oriented
 5% respondents would like to purchases a saree of Brass.
 6% respondents would like to purchases a saree of Viscose.

Question – 7. What is preferable to you?
No. of respondent
Options
in %
Printable Saree 62
Embroidery Saree 27
Material Saree 11
Table 5.7
Customer preferences
Material Saree 11
Embroidery Saree 27
Printable Saree 62
0 10 20 30 40 50 60 70
Figure 5.7
Interpretation
Ltd.
 62% respondents would prefer a Printable sarees.
 27% respondents would prefer an Embroidery sarees.
 11% respondents would prefer a Material sarees.

Question – 8. What do you look for when you are buying Saree?
No. of respondent
Options
in %
Quality 44
Price 18
Design 44
Discount 19
Service 29
Color 37
Table 5.8
Customer choice
Color 37
Service 29
Discount 19
Design 44
Price 18
Quality 44
0 5 10 15 20 25 30 35 40 45 50
RESPONDENT IN %
Figure 5.8
Interpretation
Ltd. Mostly respondent look for a quality and design at the time of purchase of the
product “Saree”.

Question – 9. Do you think Non availability of product affect your purchase behavior?
No. of
Options
respondent in %
Yes 59
No 25
May be 16
Table 5.9
Effect on consumer buying behavior due to non

availability of product.
16
Yes
No
May be
25 59
Figure 5.9
Interpretation
Ltd.
 59% respondents think that non availability of product will affect their
purchase behavior.
 25% respondents think that non availability of product will not affect their
purchase behavior.
 16% respondents think that non availability of product may be or may not
affect their purchase behavior.

Question – 10. Do you like the packaging of our product?
No. of
Options
respondent in %
Yes 88
No 12
Table 5.10
Packaging of product
12
Yes
No
88
Figure 5.10
Interpretation
Ltd.
 88% respondents would like the packaging of the product.
 12% respondents would not like the packaging of the product.

Question – 11. Would you like the price of our product?

No. of respondent
Options
in %
Yes, very much 7
Yes, a bit 50
No opinion 25
Not really 14
Hate it 4
Table 5.11
PRICE OF THE PRODUCT

50
50
45
No. of respondent in %
40
35
30
25 25
20
15
10 7 14
5
0
4
YES, VERY
MUCH YES, A BIT NO
OPINION NOT
REALLY HATE IT
Figure 5.11
Interpretation
Ltd.
 7% respondents like the price of the product very much.
 50% respondents like the price of the product very much.

Question – 12. What did you like most about the product “Saree”?
No. of respondent
Options
in %
Quality 32
Price 7
Design 47
Color 14
Table 5.12
What customer liked most in the product?
14
32 Quality
Price
Design
Color
7
47
Figure 5.12
Interpretation
Ltd.
 32% respondents would like the quality of the product.
 7% respondents would like the price of the product.
 47% respondents would like the design of the product.
 14% respondents would like the color of the product.

Question – 13. Did you get the product easily in the market?
No. of
%
Yes 94
No 6
Table 5.13
Product availability in the market
94
100
90
80
70
60
50
40
30
20 6
10
0
Yes No
Figure 5.13
Interpretation
Ltd.
 94% respondents would get the product easily in the market.
 6% respondents would get the product easily in the market.

Question – 14. How do you rate our product “Saree” with respect to the following?
Scales
Excellent Good Average Poor Worst
Criteria
Price 9 53 31 7 -
Quality 43 52 5 - -
Packaging 2 49 35 14 -
Availability 8 51 31 10 -
Table 5.14
Rating on some criteria

60
53 52 51
49
50
43
40 35
31 31
SCALES
30
20
14
9 10
7 8
10 5
2
0
Price Quality Packaging Availability
CRITERIA
Excellent Good Average Poor Wrost
Figure 5.14
Interpretation
The above chart represents the ratings given by the customers to the product
(Saree) of the Bindal Silk Mills Pvt. Ltd. The ratings are given on the basis of
the certain criteria such as Price, Quality, Packaging & Availability. Mostly
respondent rate the Good or Average to the product (Saree).

Question – 15. If you don’t get your desired brand on other products than will you
switch over to the “Bindal Silk Mills Pvt. Ltd.’?
No. of
%
Yes 51
No 20
May be 29
Table 5.15
Customer perception about other products
Yes
29
No
51
May be
20
Figure 5.15
Interpretation
Ltd.
 51% respondents says that if they don’t get their desired brand on other products
than they will switch over to the “Bindal Silk Mills Pvt. Ltd.’
than they will not switch over to the “Bindal Silk Mills Pvt. Ltd.’
than they may be or may not switch over to the “Bindal Silk Mills Pvt. Ltd.’

Question – 16. Have you ever face any problem while buying a product?
No. of
%
Yes 26
No 74
Table 5.16
Problems faced by customers
74
80
70
60
50
40
26
30
20
10
0
Yes No
Figure 5.16
Interpretation
Ltd.
 26% respondents have faced a problem while buying a product.
 74% respondents have not faced any problem while buying a product.

Question – 17. Are you satisfied with the products of company?

No. of
%
Yes 90
No 10
Table 5.17
Satisfaction of customers
10
No
90
Yes
0 20 40 60 80 100
Figure 5.17
Interpretation
Ltd.
 90% respondents are satisfied with the products of company.
 10% respondents are not satisfied with the products of company.

Question – 18. Would you like to suggest your friends & relatives to use/buy the
product of Bindal Silk Mills Pvt. Ltd.?
No. of
%
Yes 97
No 3
Table 5.18
Customer suggestion about the product to their

friends/relatives.
97
Yes No
Figure 5.18
Interpretation
Ltd.
 97% respondents would like to suggest their friends & relatives to use/buy the
product of Bindal Silk Mills Pvt. Ltd.
 3% respondents would not like to suggest their friends & relatives to use/buy
the product of Bindal Silk Mills Pvt. Ltd.

Question – 19. Is any improvement needed in the products?

No. of
%
Yes 15
No 85
Table 5.19
IMPROVEMENT NEEDED
15
Yes
No
85
Figure 5.19
Interpretation
Ltd.
 85% of the respondents do not need any improvement in the product.
 3% of the respondents need an improvement in the product.

Chapter - 6
Finding

Findings:
 Majority of the customers have come to know about the product through their
friends.
 Majority customers are buying saree from the company more than 3 to 4 years.
 The 83% of the customers are aware about all the products but the rest 17% are
not aware about all the products of company.
 Majority customers buy saree in every month.
 The polyester saree is purchased more rather than other material saree.
 Majority customers preferred printable saree.
 Majority customers look for quality & design while buying saee.
 Majority customers think that non availability of product affect their purchase
behavior.
 The quality of the product “Saree” is mostly liked by the customers.
 88% of the customer liked the packaging of product.
 The 6% of the customers didn’t get the product easily in the market.
 The 74% of the customers didn’t face any problem while buying a product but
the rest 26% faced the problem while buying a product.
 Majority customers are satisfied with the products.
 97% of customers most likely to suggest our product to others. As it finds that
it gives good brand name to company.
 Among the respondent 15% need improvement in the product.
 All the respondent are Male.

Chapter - 7
Suggestion

Suggestion:
 Company should focus on price so that more customers buy from it.
 The customer problem should be solved on time as that would add more value
to their assets.
 Company should introduce some new products so that the customers will get
more range of variety to select while purchasing.
 The awareness of all products should be encouraged by the company.
 Offer discounts to customers for its purchase.
 Use local T.V. channels or newspaper to make attractive advertisement.
 The mostly customers are satisfied from the product, but they are expecting
more variety in trends and fashion.
 The respondents suggested to provide different special offers and to implement
new techniques to increase the volume of sales.

Chapter - 8
SWOT Analysis

8.1 Strength:
 Company has the strength of capturing its potential customers.

 The market can easily be covered due to variety of products being offered.
 Due to the large scale of economies company can achieve good profits.
 High quality and safe products at affordable prices.
 Strong and well differentiated products with leading market shares.
 Strong equity with customers as a company with “high quality” products.
 Capable and committed human resources.
8.2 Weakness:
 Unable to provide goods at a lower price likes its competitors.

 Complex supply chain configuration.
 Sometimes it cannot meet the demand of the customers in respect of colors and
design.
8.3 Opportunity:
 Customer are price sensitive & hence reduction in cost of production can avail
more no. of customers.
 Potential for growth through increased penetration.
 Growing per capita income
8.4 Threat:
 Despite having the opportunity it has the threats of the potential competitors.
 People attraction and retention
 Rising prices of commodities and fuels.
 Change in fiscal benefits and law.
 Competitive environment with diverse players.

Chapter 9
Conclusion

Conclusion:
The main purpose of this study was to examine the impact of marketing mix on
customer satisfaction in BINDAL SILK MILL PVT. LTD. The marketing mix
dimensions that were included in this research are product, price, and place/distribution.
Product, price, promotion and place are not only the desired outcomes of marketing mix
but also the customer satisfaction. With regard to the monthly income of customer and
other demographic factors, it can be clearly seen as that the four marketing mix
dimension namely product, price, promotion and place are positively related to
customer satisfaction in company.
Two months of industrial attachment at the Bindal Silk Mill Pvt. Ltd. was a
part of the BBA course. The eight weeks of the training period were segmented &
scheduled to a systematic routine. I have got the impression that it is one of the most
modern textile manufacturing company in Surat. It has earned very good reputation for
its quality products.
This training gives me actual picture about the market condition & customer
satisfaction. I have earned the direct knowledge about an impact of marketing mix on
customer satisfaction. I am enough fortunate to get an opportunity of having a training
in this factory. During the training period I received cordial association and co-
operation from the authority.

Chapter - 10
Bibliography
 Websites Links:-
 http://shodhganga.inflibnet.ac.in/bitstream/10603/76713/12/12_chapter%201.p
df ( Dated on 27th December, 2018 )
 https://study.com/academy/lesson/textile-industry-the-industrial-
revolution.html ( Dated on 28th December, 2018 )
 https://industrialrevolution.sea.ca/innovations.html ( Dated on 6th January,
2019 )
 https://en.wikipedia.org/wiki/Textile_industry#History ( Dated on 7th January,
2019 )
 https://top10companiesinindia.com/top-10-textile-companies-in-india/ ( Dated
on 21st January )
 https://www.tofler.in/bindal-silk-mills-private-
limited/company/U17119GJ1984PTC007227 ( Dated on 27th January )
 https://connect2india.com/BINDAL-SILK-MILLS-PRIVATE-
LIMITED/1295348 ( Dated on 27th January )
 https://marketingmix.co.uk/marketing-mix-process/ ( Dated on 27th January )
 Company Website
 http://www.bindalmill.com ( Dated on 26th January )

Chapter - 10
Appendix

Questionnaire:
I am a student of BBA 6th semester from Ambaba Commerce College, MIBM & DICA
doing a market research on the subject “IMPACT OF THE MARKETING MIX ON
CUSTOMER SATISFACTION”
Main purpose of this research is to create awareness or gather information

from respondent. I need your support & guidance to complete this study. Your
suggestion is valuable for me & for the company also and the information provide by
you will be kept confidential.
1. Do you buy the product of Bindal Silk Mills Pvt. Ltd.?
 Yes
 No
Note: (If answer is yes then go for next questions otherwise stop answering.)
2. Did you buy a “Sarees” from Bindal Silk Mills Pvt. Ltd.?
 Yes
 No
Note: (If answer is yes then go for next questions otherwise stop answering.)
3. From how many years you are buying a product from Bindal Silk Mills Pvt. Ltd.?
 1 year
 2 year
 3 year
 4 year
 More than 4 year

4. Are you aware about all the products of Bindal Silk Mills Pvt. Ltd.?
 Yes
 No
5. How frequently do you buy the Saree?
 Weekly
 Monthly
 Yearly
 Occasionally
 Some other reason
6. Which type of Saree would you like to purchase?
 Silk
 Polyester
 Cotton
 Oriented
 Brass
 Viscose
 Other__________________

7. What is preferable to you?
 Printable Saree
 Embroidery Saree
 Material Saree
 Other
8. What do you look for when you are buying Saree? (More than 1 tick mark is allow)
 Quality
 Price
 Design
 Discount
 Color
 Service
 Other______________________
9. Do you think Non availability of product affect your purchase behavior?
 Yes
 No
10. Do you like the packaging of our product?
 Yes
 No

11. Would you like the price of our product?
 Yes, very much
 Yes, a bit
 No opinion
 Not really
 Hate it
12. What did you like most about the product “Saree”?
 Quality
 Price
 Design
 Color
 Other
13. Did you get the product easily in the market?
 Yes
 No

14 How do you rate our product “Saree” with respect to the following?
Note: (Rate the given criteria on the basis of given scales.)
Scales
Excellent Good Average Poor Worst
Criteria
Price
Quality
Packaging
Availability
15 If you don’t get your desired brand on other products than will you switch over to
the “Bindal Silk Mills Pvt. Ltd.’?
 Yes
 No
 May be
16 Have you ever face any problem while buying a product?
 Yes
 No
If yes mention the problem___________________________________________

_________________________________________________________________
17 Are you satisfied with the products of company?
 Yes
 No

18 Would you like to suggest your friends & relatives to use/buy the product of Bindal
Silk Mills Pvt. Ltd.?
 Yes
 No
19 Is any improvement needed in the products?
 Yes
 No
If yes where the improvement is needed _________________________________

__________________________________________________________________
20 Any suggestion regarding survey?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________________________________________________________
Thank you very much for your cooperation
Name: ____________________________________________________________
Address: __________________________________________________________
__________________________________________________________________
E-Mail:___________________________________________________________
Phone No.____________________
uiutuurh

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A

A Project Report submitted in partial fulfillment of the requirements

BACHELOR OF BUSINESS ADMINISTRATION

Under the guidance of

AMBABA COMMERCE COLLEGE, MANIBA INSTITUTE OF

I, Kushwaha Rahul V. hereby declare that the project report entitled

AMBABA COMMERCE COLLEGE,

MANIBA INSTITUTE OF BUSINESS MANAGEMENT

To start with, I would like to thanks Mr. Ravindrakumar Arya CMD of

This is to certify that the Project Report entitled “IMPACT OF

MARKETING MIX ON CUSTOMER SATISFACTION”Submitted in partial

ADMINISTRATION to VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT

is a record of bonafide research work carried out by KUSHWAHA RAHUL V. under my

supervision and guidance.

Signature of guide Signature of Principal

No. Title Page

1.1 Introduction of Industry 2

1.1.1 Invention in the textile industry 11

1.1.2 Top 10 textile industry in the world 14

1.2 Industry scenario in India 18

1.2.1 Growth of Indian textile industry 19

1.3 Major Players in India 22

ACC, MIBM & DICA, Sabargam Page | 1

1.1 Introduction of Industry:

ACC, MIBM & DICA, Sabargam Page | 2

In 1734 in Bury, Lancashire John Kay invented

ACC, MIBM & DICA, Sabargam Page | 3

In 1761, the Duke of Bridgewater's canal connected Manchester to the coal

In 1764, James Hargreaves is credited as inventor of the spinning jenny which

19th Century Developments

ACC, MIBM & DICA, Sabargam Page | 4

ACC, MIBM & DICA, Sabargam Page | 5

A Roberts’s loom in a weaving shed in

Roberts’s self-acting mule with quadrant

ACC, MIBM & DICA, Sabargam Page | 7

Textile production in England peaked in 1926, and as mills were

The variety of synthetic fibres used in manufacturing fibre grew steadily

ACC, MIBM & DICA, Sabargam Page | 8

ACC, MIBM & DICA, Sabargam Page | 9

ACC, MIBM & DICA, Sabargam Page | 10

1.1.1 Inventions in the Textile Industry

Ancient and Prehistoric

 Prehistory spindle used to create yarn from fibres.

ACC, MIBM & DICA, Sabargam Page | 11

 In 500 to 1000 AD spinning wheel are use in India.

 In 1000's AD Finely decorated examples of cotton socks made by true knitting

ACC, MIBM & DICA, Sabargam Page | 12

 In 1768 Josiah Crane invents the hand-operated warp knitting machine.

ACC, MIBM & DICA, Sabargam Page | 13

1.1.2 Top 10 Textiles Company in the world:

9 Canterbury of New Zealand 1911

It is a British internationally recognized cricket,

ACC, MIBM & DICA, Sabargam Page | 14

It is an apparel and footwear trademark which

It is a textile manufacturer and the flagship

It is a textile, apparel and clothing

ACC, MIBM & DICA, Sabargam Page | 15

It is an apparel company which was founded at

It is a flagship company of the Wadia Group

It is a German fashion company which started

9. Canterbury of New Zealand:

It is a New Zealand based sports clothing