Académique Documents
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to XYZ
Company/
Chicago
Date – August 18, 2010
B2B-TechCopy
60188-2891 U.S.A.
Email: randylewiskemp@b2b-techcopy.com
Website: http://www.b2b-techcopy.com
1.2 WHAT INVOKES PEOPLE’S INTERESTS AND HOW WE WILL ACHIEVE YOUR GOALS?................................................ 5
2.7 CONSIDERATIONS...................................................................................................................................... 9
2.9 APPENDIX............................................................................................................................................. 11
December 6, 2010
Dear XYZ Company Client:
Thank you again for the opportunity to present this submission to you.
From what you mentioned it looks like there are some exciting opportunities to do some really innovative
things with your site and brochure, in conjunction with your designated web design company.
• Work with the owner and designated web design company. This will include their designer, graphic
artist, and SEO specialist.
Here’s what I bring to the table and what you pay for:
• Over 20 years of technology ability, working for major fortune 500 firms – like Motorola,
Allstate, United Airlines, and Discover Card.
• Writing experience – over 20 years, both in the corporate and academic worlds.
• Insight into the target audience, from an M.S. in psychology (from the oldest U.S. private
military college) and 5 years of volunteer experience, working under the DuPage Country
Mental Health department.
• Research capacity, as a former Motorola black belt in statistical Six Sigma (where I conducted
Six Sigma projects).
• Web expertise - for seven years, I helped build, support, and host websites for Motorola
engineers.
• Help define with me the project scope. This would include a central corporate contact to
coördinate project milestones and project participants - at the company side.
• Help define the deliverable. This would be the product, with two rounds of revisions.
To do that, our services include everything related to technology copywriting and marketing services.
2. What is your goal you're trying to meet? Look to the future six months from now. If this project
could carry out just one XYZ Company task, what would that be?
3. What other goals would you like to meet with the project?
4. Is there anything about your product or company that will lend credibility to your sales pitch? This
could include awards you won, how long you been in business, how many locations you have,
testimonies from influential clients, etc.
6. What are all the features of your product? Don't leave anything out – put everything down.
7. What relevant facts and figures have been gathered about your product? Have any studies been
made that offer facts and figures, that will substantiate your claim? Is there an industry trade
counsel that can give you meaningful facts, graphs,charts and statistics about your product? How
does it compare to your competitor's product?
8. What are the major benefits your customer gets from your product? The difference between a
fact/feature and a benefit is this: a fact is something the product does, while a benefit is
something it does for your customer.
9. What major benefits do your customers get from doing business with you rather than doing
business with your competition? What makes doing business with you unique? Why should a
prospect favor you with their business and not your competition?
10. What is your customers main concern?
11. Create a short right profile of the type of customer you'd most like to attract?
14. Sell me your product as if I were sitting across the table from you (we can record this)?
15. Do you have copies of any marketing pieces and items listed below?
• Sales letters
• Brochures
• Catalogs
• Telemarketing scripts
• Classified ads
• Marketing plans
• Market research
• Product samples
2. Work with XYZ Company in Chicago, to learn the Chicago business model and approach.
3. Suggest methods and approaches to make the website and brochure more informative and
interesting, thereby reducing the writer research time.
4. Provide you with any value-added bonuses, as we continue the PR creation and publication process.
2.4 Your investment … the Main Factors to Consider
Can someone really understand your computer service business, unless they have worked with in a
similar industry, from the inside? If they have worn the insider’s hat, can they simplify the process, and
highlight the important benefits, in a straightforward – yet engaging – way?
Quite a number of factors will have an impact on your investment. I'll briefly describe the most costly
elements so you know how to best weigh these up in your decision-making process.
The rate is based upon US industrial standards for copywriting services, for both writing and
research. This is the researched prices for the 2010 quoted rate, and each calendar year (i.e. –
2011), would envision a slight increase.
The cost per page of web copy (400 – 500 words), including two rounds of revisions, is $XXX.
Sales brochure (multi-page at 8.5” by 11” size), with 2 rounds of revisions, is $YYY per page.
Included would be working with the web design company. We will work with their design team
and graphic designer. Any researched keywords and keyword phases, will be included in the
copy.
We will work with the web design company and owner, to create a project schedule.
2.7 Considerations
The prices mentioned above are consistent through the 2010 calendar year. Research time is included,
as well as writing time. The price is consistent with U.S. industrial limits for copywriting services.
Kind regards,
B2B-TechCopy
2.9 Appendix