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We are carrying out this survey as part of our project for the course, “Advance & Applied
Business Research”. All your information will be kept confidential. For all questions except
questions 3 & 18, please uses “X” to check appropriate boxes.
3. Rank the top 3 soaps in order of your preference (1 being the first & others to follow)
Capri
Dettol
Dove
Life Buoy
Lux
Palmolive
Safeguard
5. Use “X” to rate each of the following features of soaps in terms of their importance in
your buying decision (1 being most important and 5 being least important)
1 2 3 4 5
Hygiene
Freshness
Moisturization
Fragrance
Lather
Color
Shape
Packaging
Availability
Price
6. What impact does advertisement have on buying decision for soaps?
Strong Impact
Slight Impact
No Impact
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Yes
No Go to Question # 18 please
11. Which feature of Capri soap has appealed you the most?
Moisturization
Fragrance
Lather
Packaging
Availability
Price
None
12. If Capri offers some price discounts, would you be willing to try Capri soap?
Definitely
Maybe
No
15. To what extent does Capri Advertisements influence your buying decision in favor of
Capri?
Strongly Influenced
Slightly Influenced
Didn’t Influence
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16. Where did you last see the Capri Ad?
TV
Print (Magazines + Newspapers)
Shelf Displays and Retail Store Promotional Campaigns
Billboards & Hoardings
Internet
Can’t recall
Other
17. Which feature of Capri do you feel needs improvement? (Check all that apply)
Hygiene
Freshness
Moisturization
Fragrance
Lather
Color
Shape
Packaging
Availability
Price
Other
18. The soap that you use the most is:
Name:
Email Address:
Contact Number:
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