Scribd Logo
Importer

Bienvenue sur Scribd !

  • ANA Content Marketing Framework

    Transféré par

    Demand Metric
    157 vues1 page
    This document provides a framework for developing an effective content marketing strategy in 6 steps: 1) defining objectives, 2) understanding buyers, 3) identifying relevant assets, 4) building content, 5) organizing content distribution, and 6) measuring performance. It includes templates, tools, and resources to help with maturity assessments, buyer personas, content audits, roles, messaging, and metrics.

    Description originale:

    ANA Content Marketing Framework

    Copyright

    © © All Rights Reserved

    Formats disponibles

    PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    This document provides a framework for developing an effective content marketing strategy in 6 steps: 1) defining objectives, 2) understanding buyers, 3) identifying relevant assets, 4) building content, 5) organizing content distribution, and 6) measuring performance. It includes templates, tools, and resources to help with maturity assessments, buyer personas, content audits, roles, messaging, and metrics.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    157 vues1 page

    ANA Content Marketing Framework

    Transféré par

    Demand Metric
    This document provides a framework for developing an effective content marketing strategy in 6 steps: 1) defining objectives, 2) understanding buyers, 3) identifying relevant assets, 4) building content, 5) organizing content distribution, and 6) measuring performance. It includes templates, tools, and resources to help with maturity assessments, buyer personas, content audits, roles, messaging, and metrics.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    CONTENT MARKETING PLAN

    Framework
    For more information about the linked resources
    Leverage the framework below to quickly
    below, visit the Content Marketing Playbook.
    empower your organization’s content marketing strategy.

    1 OBJECTIVES 2 UNDERSTAND 3 IDENTIFY 4 BUILD 5 ORGANIZE 6 MEASURE

    Assets Database Sales Support Marketing Channel Budget Template


    Maturity Assessment Buyer Personas
    Effectiveness Survey Ranking Tool

    Customer Profile Web Content Audit Customer Social Media


    Maturity Model Template Metrics Dashboard
    Tool Satisfaction Survey Marketing Playbook

    Marketing Strategy Buying Process Stage Digital Marketing Message Lead Acquisition Post Project
    Playbook Template Roles Matrix Mapping Tool Model Evaluation

    Content Monitoring Positioning Mktg Automation


    Vendors Matrix
    Tool Statement Worksheet Business Case

    Strategy Scorecard Web Content Mgmt Content Quality Content Mapping


    System RFP Template Checklist Template

    Content Mktg & Distri- SEO Keyword Content Marketing


    bution System RFP Database Editorial Calendar

    Web Content Mgmt Contributors Database Agile Content


    Vendor Evaluation Marketing Calendar

    Content Mktg & Case Study Template


    Distribution Vendor

    White Paper
    Template

    Press Release
    Template

    Vous aimerez peut-être aussi