MARKETING STRATEGY

Framework
For more information about the linked resources
Leverage the framework below to quickly empower below, visit the Marketing Strategy Playbook.
your organization’s market research strategy.

PLAN &
1 ALIGNMENT 2 ANALYSIS 3 OBJECTIVES 4 STRATEGY 5 PROGRAMS 6
BUDGET

Balanced Scorecard Key Marketing Marketing Funnel Customer Profile Marketing Channel Marketing Budget
Strategy Map Metrics Dashboard Calculator Template Ranking Tool Template

Core Values Brand Assessment Marketing Strategy Positioning Statement Message Mapping Marketing Plan
Worksheet Tool Scorecard Worksheet Tool Presentation Template

Vision Statement Market Segmentation Pricing Strategy Marketing Campaign

Smart Projects
Worksheet and Analysis Tool Template Planning Checklist

Marketing Business Competitive Analysis Buying Process Stage Marketing Calendar

Alignment Tool Tool Template Template

High Performance ABM World Class Marketing Customer Journey

Best Practices Guide Maturity Model Map Template

Marketing Skills Sales Playbook

Matrix Template

Demand Generation
Roles Matrix

Marketing Technology
Stack Diagram