Profile

Julian Refki P Aji

Physics

Sebelas Maret University

Surakarta City

Logic, number, prediction

Traveling, culinary, music

Comics
Media Competitive Review

TOKIO MARINE
ASIA Ple. Ltd.
Category Overview
2014 Nominal GDP (USD billion)

889 Indonesia has

the largest
405 338 308 285
economy in
186 63 17 17 ASEAN
Indonesia Thailand Malaysia Singapore Philippines Vietnam Myanmar Brunei Cambodia
Darussalam
Source: IMF: World economic outlook database, October 2015
Numbers of Player at 30 June 2015
GDP Indonesia Insurance Brokers
1%

24% Reinsurance Brokers

10,543
IDRTrilion

9,084
8,242 49% Life Insurance
6,423
7,427
15% P&C Insurance

11% Reinsurance
2010 2011 2012 2013 2014
(Source: OJK) (Source: OJK)
Brand Overview
Tokio Marine Insurance Group

1.171.093
1.117.696 1.072.195 1.100.197
1.046.275
970.471 982.388
926.346 911.631
IDRmillion

806.040
680.153
613.387

Investasi Premi Bruto

2012 2013 2014* 2015 2016 2017
(Source: www.tokiomarine.com)
Budget Spending Overview

1,79%

Media TV

9,89%
9,38%

0,54%
0,37%
0,17% 3,65%
0,12%
0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00%

0,81%
PRESS

PRESS

PRESS

PRESS
MAGAZINE
RADIO

MAGAZINE

RADIO

MAGAZINE

RADIO

MAGAZINE

RADIO

RADIO
0,00%

2014 2015 2016 2017 2018

2014 2015 2016 2017 2018

(Source: Fusion, 2018)

Share of Voice (SOV)
Target Audience: MF 35-55 U
SOV Top 5 brand 2018
SOV Tokio Marine Indonesia
1,92%
100%
11,93% 90% 17,54%
80% TASPEN
70% 20,45%
8,63% BPJS KESEHATAN
60%
50% MNC LIFE
22,42%
40%
GENERALI INDONESIA
30%
3,88% ASURANSI SEQUISLIFE
20%
32,45%
10%

0,53% 0%
0,00% 2018

2014 2015 2016 2017 2018

(Source: Ariana, 2018)

 Digital Asset Overview

(Source: www.similarweb.com)

Number of Post Total number of

Facebook Engagement Youtube
channel views
fans interaction
Generali Indonesia 62.380 11,49% 12,49% Generali Indonesia 30.434
Sequislife 21.919 4,75% 8,45% PT. A. J. Sequis Life 916.233
Tokio Marine 30.549 29,92% 83,89% Tokio Marine Insurance Group 1.018.364

(Source: www.fanpagekarma.com)
Key Take Out

have good
Lower
engagement on
Spending
facebook

inconsistent in Top number of

print media channel views
Recommendation

optimize digital advertising especially

Focus in press media on facebook and youtube platform

optimize website Ads use OOH to reach

people who are
performance especially
much busier at
for mobile phone users
outdoor activities

keep in the children's

genre on TVC media
Thanks!
Any questions?
You can find me at:
@julian_refki
julianrefki@gmail.com