RESEARCH PROJECT

PROGRESS REPORT

GROUP NO.:
BUSINESS NAME:

NAME OF MEMBER TASK ACCOMPLISHED RATE

Rate the helpfulness of each member from 0-5, 5 being the highest.

Guidelines:
1. Be honest on rating your groupmate.
2. People who are absent on the day the activity was done could not get a score
higher than 4.

Confirmation and signature of each member:

1. _________________________
2. _________________________
3. _________________________
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Strategy: Marketing Mix

THE 8P’S OF MARKETING

PRODUCT PRICING POSITION PROMOTION PEOPLE PROCESS PHYSICAL PRODUCTIVITY
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Products

UNIQUE
PRODUCT FEATURES BENEFITS SELLING SUPPORT SPIN OFFS
POSITION
What is What is What are What makes What Are there
your your the your product additional any
product? product? customer unique? support do potential
benefits of you offer? spin-off
your products
product? you can
offer?
Fishy Sisig  Crunchy  Omega 3  We are  Free  Additional
but juicy  Vitamins using horn Delivery 10 grams
 Spicy and and fish with a to every 70
sweet Minerals combination grams
of shark’s order.
fin

Create a paragraph for each column to discuss more your product.

RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Price

PRODUCT PRICE COSTS NET COMPETITORS VALUE

PROFIT PRICE
What is What is What is What is the What is the What unique
your the price the cost of net profit of
goods offered value does
product? of the your the selling by your your product
selling selling goods? competitor and offer/deliver?
goods? goods? how much is
(SRP- selling price of
COST=NET the product?
PROFIT)

Fishy Sisig Small: (50 Small: (50 Small: (50 BN: Adobo Sisig tender, juicy,
grams): grams): grams): P: Bangus Sisig and crunchy
Php 50.00 Php 25.00 Php 25.00 PP: Php 55.00

Create a paragraph for each column to discuss pricing of your product.

RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Position

CHANNEL TYPE PRODUCT PERCENTAGE OF CHANNEL

SALE STRATEGY
 Puso ng Storefront and
saging delivery are the
 Storefront burger •85% most appropriate
•15% for the business
 Garlic mayo since it is new o the
 Delivery  Barbecue market. Moreover,
 Breakfast through this
meal channel the puso
burger business
can accommodate
the customers in a
effective way. it is
also efficient to the
target location and
it adds additional
attraction to the
customers.

Positioning helps establish your product's or service's identity within the eyes of the
purchaser. A company's positioning strategy is affected by a number of variables related
to customers' motivations and requirements, as well as by its competitors' actions. In
this portion, detailed information about the channel strategy that was chosen is
indicated on how to utilize it properly by the owner and its advantage that would provide
business in general. Channel strategy may vary depending on what type business will
establish whereas Puso burger shopfront is most suitable for the business because of
its function and location. Storefront is very effective since the customers has the
opportunity to look over the product and as questions about the product whether it is
necessary or not. Through this channel type it easily connects with the customers
because the customers has the advantage to see how the product is done and the
business’ function.
A storefront or shopfront is the facade or entryway of a retail store located on the
ground floor or street level of a commercial building, typically including one or more
display windows. A storefront function is to attract visual attention to a business and its
merchandise. A good location is important to the success of a retail business. For small
businesses, the advantages to opening a retail store in a busy area can include
improved revenue and increased marketing exposure. But for a small business on a
budget, the advantages to a busy location can outweigh the extra costs. And this can
also help boosting the attraction of the business because the product is easily seen by
the customer therefore, there is a chance of them buying the product by its visual and
smell.

The group composed of only three varieties of selling product which are the burger with
barbecue sauce, or with garlic mayo and the business’ specialty which is the breakfast
burger. Customers nowadays tend to buy burger with different varieties, some customer
want spicy sensation yet with the touch of sweetness the barbecue sauce fits for their
preference, but some just want a plain texture of sauce yet full of flavor the garlic mayo
may fit for that kind of taste, some customer may vary on breakfast burgers hence the
puso breakfast burger is perfect to start their day. These selling product were based not
only on the preferences of the customer but also the researchers as a consumer. The
researchers concluded to this product to sell in order to meet with the expectations and
needs of the target market.

The group targeted two percentage which is 85% for storefront and 15% for delivery.
the product serves as a ”to-go meal” considering that the target customers has a busy
lifestyle. Filipinos tend to have a busy lifestyle, to lessen their time they tend to buy food
that requires a short time to prepare and you can eat almost everywhere. The business
also offers free delivery wherein the customer can request the product to deliver to their
respective location, this will help to boost the sales since most of the customer prefer
their food to be delivered.

The Puso Burger business decided to use storefront and delivery as their channel type
because it is the most effective way to sell product that is new to the market. Moreover,
this channel type is easier and it has a quick method. The business is established in
CSA old canteen for the whole week of simulation. Storefront can attract more
customers since it is an open space kiosk where the customers could easily notice, for
the delivery the customer can order the product without exerting effort to go on the
storefront. The strategy of this channel is to create maximum awareness and
engagement towards the target customers.
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Promotion

PRODUCT PROMOTIONAL STRATEGY TIME FRAME BUDGET

What is your What Why did you How will you When will you do this How much is your
product promotion use this implement this strategy? And until proposed budget?
strategy will strategy strategy? when?
you use?

Create a paragraph for each column in explaining your promotions for your product.
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Process

PRODUCT THE PROCESS KEY BENEFITS IMPROVEMENTS

The product of the Serving Process: The customer can The burger patty
business would be First the customer choose from will prepare earlier
puso ng saging will fall in the line different varieties of since it requires
burger that is and choose their burger which are large amount of
inspired from a order for a minute. puso ng butger time to prepare.
American cuisine Then the cashier with barbecue They would also
with the touch of will take their order. sauce, garlic mayo make sure that the
Filipino cuisine. and puso burger quality is still there
This product can be Next, the cashier breakfast meal. because it is one of
grilled or fried. will pass the order They also have a thr factors that the
The burger will be to the other choice if they want consumers would
filled by puso ng employees and their burger grilled look into.
saging burger receive the or fried.
patty, and burger payments and give This kind of
sauce. change if any to the The customer can strategy will
customers. order the burger improve the service
This product would with cheese or with of the business
be new to the usual After that would be lettuce and since the ownets
food that the target the product tomatoes depends would give the
customers find in preparation and on the customer order to the
the canteen packaging. choice. customer quicker
therefore the than estimated
business would Lastly the customer The key benefits for time.
have an advantage will receive the the customer are
to the consumer. order. that the product Another
that the business improvement that
Cooking offers is healthy the ownets would
procedure: and at the same implement would
Since we have one time affordable. It be the server will
product that only can satisfy the help the cashier by
have different hunger and listing order of the
sauce, the cooking cravings of customer that are in
procedure are the everyone because line and givr them
same. it is appetizing and the paper with their
enticing. order so that by the
1.) Peel and time customet
discard the outer, reach the counter,
fibrous skin layers The packaging of they will just give
of banana heart the product would the paper and the
until you reach the provide time for ordering
lighter, softer core. convenience to the would be lessen the
Trim off the stem consumer since it customet would just
and discard. Cut had a to-go concept wait for their order
banana core into wherein customer in a few mintues.
half and slice can eat the product .
thinly. whenever or
wherever they are
2.) In a bowl of cold since it is very easy
salted water, place for them to hold it.
shredded banana
heart and soak for The busuness
about 15 to 20 would give the best
minutes. Using quality of the
hands, squeeze to producy to the
release bitter sap. customers so that it
Rinse with cold will be purchase by
water and with the consumer over
hands, squeeze and over again.
well to dispel liquid.

3.) In a pan over

medium heat, heat
about 1 tablespoon
oil. Add onions and
cook until limp. Add
banana heart and
cook, stirring
occasionally, until
cooked through.

4.) Add oyster

sauce and stir to
combine. Season
with salt and
pepper to taste.
Continue to simmer
until liquid is mostly
absorbed. Remove
from pan and allow
to cool.

5.) In a bowl,
combine sauteed
banana heart, flour,
and eggs. Mix well.
Form into 4
uniform-sized
patties.

6.) In a pan over

medium heat, heat
about 2
tablespoons oil.
Gently Add banana
patties in a single
layer and cook for
about 2 to 3
minutes on each
side or until golden
and firm. Remove
from pan and drain
on paper towels.

7.) Assemble
burgers with
desired
condiments, veggie
patty, cheese,
lettuce, and
tomatoes
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Physical

PRODUCT SELLING DELIVERY IMPROVEMENTS

ENVIRONMENT ENVIRONMENT
What is your Where will be the Where is the What changes can
product? location of your product delivered? you make to
product to be sold? improve the
How do you want process? If none,
your customer to create the future
visualize your programs for the
selling product delivery.
environment?
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: People

DEPARTMENT JOB TITLE RESPONSIBILITIES

What are the different What are the possible What is the job description
department of your position in the department? of each job titles in the
company? department?
RESEARCH PROJECT
MARKETING ASPECT

GROUP NO.:
BUSINESS NAME:
DATE:
TITLE OF ACTIVITY: Marketing Mix: Productivity

Create a paragraph that will explain the given example and guidance in strategizing your
Business Productivity. State the activities and programs then define each.