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Seda
Competency Dictionary
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Contents
Introduction to the Seda Competency Framework ................................................................................ 2
Functional Areas ................................................................................................................................. 3
Competency Structure ........................................................................................................................ 3
Seda Competency Framework ................................................................................................................ 5
Competencies ......................................................................................................................................... 6
Leadership & Influencing .................................................................................................................... 6
Strategic Capability ............................................................................................................................. 7
Managing a Team................................................................................................................................ 8
Coaching & Mentoring ........................................................................................................................ 9
Change Management ........................................................................................................................ 10
Policy Development & Adherence .................................................................................................... 11
Political Awareness ........................................................................................................................... 12
Emotional Intelligence ...................................................................................................................... 13
Advisory Service ................................................................................................................................ 14
Communication................................................................................................................................. 15
Stakeholder Engagement .................................................................................................................. 16
Analytical........................................................................................................................................... 17
Business Acumen .............................................................................................................................. 18
Problem-Solving & Decision-making ................................................................................................. 19
Planning & Organising ....................................................................................................................... 20
Monitoring & Evaluation................................................................................................................... 21
Performance Driven .......................................................................................................................... 22
Administrative Diligence ................................................................................................................... 23
Team Work........................................................................................................................................ 24
Adaptability & Flexibility ................................................................................................................... 25
Policy Adherence .............................................................................................................................. 26
Negotiation ....................................................................................................................................... 27
Skills ...................................................................................................................................................... 28
Basic Computer Skills ........................................................................................................................ 28
Financial Acumen .............................................................................................................................. 28
Office Management .......................................................................................................................... 28
Further Information .............................................................................................................................. 29
Company Details ............................................................................................................................... 29
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Seda
The National Small Business Act of 2004 gave Small Enterprise Development Agency (Seda)
the mandate to develop, support, and promote small enterprises through a network of its
Branches and Service Providers to ensure their growth and sustainability.
Seda has 42 Branches Nationaly and provides business development services to both
potential and existing entrepreneurs. It becomes crucial therefore that Seda Practitioners be
capacitated in the Small Enterprise Development field so that they could be better equipped
to deliver professional and relevant services to small enterprises.
In order to be a sought after Service of Excellence, Seda is aware that it has to shift its focus
into being outcome and quality-based, retain the right skills, improve their Organisational
Culture, attract the right talents and improve internal career paths.
Seda had concluded its organisational structure to enable the organisation to successfully
implement its strategic choices, but further required a competency framework to provide
for an integrated Human Resource Management System that enables the achievement of
Seda’s objectives.
The competency dictionary can assist in pinpointing the training and development needs of
individual Seda staff members, as well as identifying potential career paths and
opportunities for coaching and mentoring. Furthermore, by defining the competencies
underpinning effective performance in Seda and using these central competencies to guide
various human resource related functions within the organisation, the achievement of
Seda’s strategic objectives can be facilitated.
There are 22 competencies that have been identified as important for the Seda context
through a data collection process. All 22 competencies were identified as relevant to the
Support function; while 19 competencies are relevant to Leadership positions; and 14 are
relevant to the Core function. The development of the competency framework involved
gaining an in-depth understanding of the workings of Seda through job shadowing and focus
group sessions. Employees partaking in the process were diverse and included
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representatives at every level within the organisation and each of the 9 provinces. The
competencies were validated with an organisation-wide survey.
Functional Areas
Three functional areas within Seda have been identified, namely Core, Leadership and
Support. Not every competency relates to every functional area, as, for instance, Core roles
are not required to carry out behaviours associated with the Leadership function. The three
functional areas can be differentiated as follows:
Core: Includes roles that are crucial to the core functions of Seda; namely the
development of SMME’s. For example, Business Advisors, Information Officers and
Data Capturers would fall under this functional area.
Leadership: Includes roles whose main function is that of leadership. For example,
Branch Managers, Provincial Managers, and Operations Managers would fall under
this functional area. (Paterson grading of D1 and higher)
Support: Includes roles whose main function is to support the organisation, as well
as National Office roles that cannot be classified as Core or Leadership. For example,
Human Resources, Information Technology and Finance would be classified under
this functional area.
Competency Structure
For each competency, a definition is provided. Each competency also includes various levels
of functioning that indicate the full range of expression of the competency. Lower levels of
functioning indicate only a simple expression of the competency, at a low level of
complexity, while higher levels of functioning signify more complex expressions of the same
competency.
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While this provides an outline of the proficiency levels, each level of functioning is described
in terms of the behavioural indicators required. The behaviours at each level of the scale are
illustrative rather than definitive (i.e. other examples of behaviour are possible). Each
competency level is cumulative, meaning that, although behaviours from lower levels are
not necessarily repeated at higher levels, they nonetheless apply.
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Competencies
Leadership & Influencing
The ability to gain buy-in and commitment when leading a team towards the
achievement of goals & objectives that sup port Seda's strategic objectives.
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Strategic Capability
The ability to understand the strategic direction of the organisation and
communicate this to others in terms of short - to medium-term outcomes.
Leads the
Set program/ development of the
operational goals vision and strategy
and plans in keeping for the organisation
with the strategic that is aligned to
Sets personal work macro-contextual
Effectively direction
goals in line with opportunities &
interprets and
operational goals of Defines issues, challenges
communicate the Regularly promotes
work area generates options
strategic vision to the organisation, its Defines and
and selects
employees within vision and values to continuously
Continually solutions, which are
area of clients, stakeholders articulates the
evaluates personal consistent with the
responsibility and partners vision and strategy
progress and strategy and vision in the context of
actions to ensure wider
Clearly articulates Assesses the gap
alignment with Scans, seeks out and organisational
the significance and between the current
organizational assesses priorities
impact of employee state and desired
vision and information about
contributions to future direction of Describes the vision
operational goals emerging trends,
promoting and the organisation and and values in
opportunities and
achieving establishes effective compelling terms to
Depends on others threats that may develop
organisational goals ways for closing the
to ensure alignment influence the future understanding and
gap in own sector
with the business direction of the promote
Monitors work of
goals & vision of the organisation acceptance/
team to ensure Identifies and
organisation commitment
alignment with communicates amongst staff and
Provides direction
strategic direction, obstacles to stakeholders
Questions the and communicates
vision and values executing specific
conventional the vision to
for the organization strategies Identifies,
approach and seeks encourage conceptualizes and
alternatives to alignment within the synthesizes new
Identifies potential Impacts positively
improve the organization trends or
future directions for on team morale,
standards of service connections
work area in line sense of belonging between
delivery
with vision and participation organisational
issues and
Foresees obstacles translates them
and opportunities into priorities for
and acts accordingly the organization
Foresees
opportunities for
improved
organisational
functioning
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Managing a Team
The ability to effectively manage various role players and dynamics within a
team, while maintaining a focus on the achievement of goals and targets.
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Change Management
The ability to accept change in the organisation, support change initiatives,
and manage resulting resistance from staff.
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Political Awareness
An awareness and sensitivity towards the political arena on a national, local
and provincial level.
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Emotional Intelligence
An awareness of one's own emotions as well as the emotions of others, and the
ability to handle these emotions with respect, dignity and empathy .
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Advisory Service
The ability to identify needs and give advice based on application of industry -
related knowledge, understanding and experience .
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Communication
The ability to communicate in a clear, assertive and professional manner with
stakeholders, with the aim of creating mutual understanding.
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Stakeholder Engagement
The ability to establish and maintain healthy, mutually beneficial
relationships with stakeholders through effective communication and
networking.
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Analytical
The ability to make sense of information by breaking it down into its
components, drawing trends, linking information and coming to conclusions.
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Business Acumen
The ability to understand basic business concepts, particularly in relation to
the small business sector, and apply these concepts to promote effective
business functioning.
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Performance Driven
Committing oneself to go above and beyond to achieve outcomes, even under
pressure.
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Administrative Diligence
The ability to carry out administrative tasks in an accurate, organised
manner.
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Team Work
Definition:
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Policy Adherence
The ability to remain abreast of and adhere to Seda’s policies and procedures.
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Negotiation
Communicating in such a way as to convince stakeholders of the value of Seda
offerings and facilitate mutual agreement .
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Skills
Financial Acumen
The ability to understand basic accounting and financial principles in order to
make effective business decisions.
Accounting principles
Financial understanding
Office Management
Responsibly managing and allocating office assets and resources.
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Further Information
This document was prepared for Seda by Gijima.
Company Details
Gijima Holdings (Pty) Ltd t/a Gijima Gijima Holdings (Pty) Ltd
P O Box 10629 47 Landmarks Ave
Centurion Kosmosdal
0046 Samrand
South Africa Centurion
0157
Tel: +27 (12) 675 5000
Fax: +27(12) 675 5400
Contact Person
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