Académique Documents
Professionnel Documents
Culture Documents
Submitted By:
Muhammad Asim
TABLE OF CONTENTS:
History…………………………………………………………………………………..
The Group………………………………………………………………………………
Group Companies………………………………………………………………………
Service Industry Limited……………………………………………………………….
Board of Directors………………………………………………………………………
Mission & Vision……………………………………………………………………….
Values…………………………………………………………………………………..
Quality Policy…………………………………………………………………………..
Plant & Machinery……………………………………………………………………..
Company Addresses……………………………………………………………………
Service Industries Limited……………………………………………………………..
Tyres&Tubes…………………………………………………………………………..
Valued Customers………………………………………………………………………
EXPORT……………………………………………………………………………….
PRODUCTS……………………………………………………………………………
Awards and Certifications………………………………………………………………
Manufacturing Process………………………………………………………………….
BIAS PLY………………………………………………………………………………
Reading a Tire…………………………………………………………………………..
Flow (Tyre& Tube)……………………………………………………………………
SIL has pioneered the industry for Tyres & Tubes manufacturing in Pakistan since 1970
with annual sales revenue of PKR 6.5 billion. Over the years, our umbrella brand, Servis,
has evolved as one of the finest brands of footwear and two/three wheeler tyres/tubes in
Pakistan.Servis enjoys a respectable place in several countries and is striving for further
Servis Group is one of the most respected corporate citizens of the country and has a rich
heritage spanning over half a century.
Served Pharmacy
Shoe Planet
Shoe Box
The company employs more than 9,000 people in its factories located in Gujrat and
Muridke and exports its products primarily to Germany, Italy, France and the UK. With a
strong emphasis on product quality and innovation, SIL has built both domestic and
international recognition of company’s products.
Board of Directors
Director:
Mr. ArifSaeed
Mr. M. Ijaz Butt
Mr. Omar Saeed(Chief Executive Officer)
Mr. Riaz Ahmed
Mr. Hassan Javed
Mr. ShaukatEllahiShaikh
Mr. Muhammad Amin
Mr. Manzoor Ahmed
Management Team:
Tyre division is the one of the group of the service industries comprises of two leading
units motor cycle and cycle tyre and tube factories located at G.T road Gujrat. It is also
holds market share of 45% and 55%. In motorcycle and bicycle tyre and tube respectively.
Values:
Service Tyres BBA Page 8
Total Customer Satisfaction
Customers are at the heart of our success. They have placed their trust and confidence in
us. In return, we strive to anticipate their needs and deliver service, quality and value
beyond their expectations.
Business Excellence
We strive for excellence in all that we do. We aspire to the highest standards and raise the
bar for ourselves every day. This commitment to delivering world-class quality translates
into unmatched service and value for our customers and all stakeholders.
Trust Integrity
At Servis, we take pride in practicing the highest ethical standards in an open and honest
environment, and by honoring our commitments. We take personal responsibility for our
actions, and treat everyone fairly, and with trust and respect.
Quality Policy
We are a Company of dedicated people who enjoy working as a team and with our
customers in an enterprise committed to quality.
We will continually striving to bring improvements in our products, services & quality
management system to meet or exceed our customer’s needs and expectations.
Initial production capacity in 1988 was only 75,000 tyres& 250,000 tubes per annum but
is now around 11,020,100 tires & 36,925,000 tubes per annum.
It has been constantly upgraded and boasts the latest equipment in tyre manufacturing.
1. Replacement market
1. Replacement market:
This market is simply for common consumer. Common customers are the targeted through
dealers and retailers. Dealers and retailers are the marketing channels. Service sales
corporation receives the demands from its dealers and retailers which are all over in
Pakistan and hence this demand is send to the factories and accordingly production is made.
Normally only one dealer is allowed by service industries in one division and if any other
is interested to get dealership of service industries then it can possible with the consent of
existing dealer. its mean new dealer can start business with service industries only
allowance of existing dealer which is working in same division and that dealer will be the
responsible if any kind of problem or fraud is committed by the new dealer.
In replacement market price of the products are standardized. Dealers send their demands
to SSC and they get supply of products at standardized prices.
Original equipment market (OEM) is the market for industries who uses the products of
service industries. In this market mostly service Sales Corporation receives the orders from
the manufacturers of the cycles and motor bikes. OEM is the market in which b2b concept
is used. Normally big firms like Honda, Yamaha and Suzuki send their demands to the
SSC.
In this market customer tells its demand to service Sales Corporation. SSC send the demand
of customer to relevant factory and cost sheet is prepared by the costing department which
tells the estimated price of product. Also previous year’s price is keeping in mind while
calculating the estimated price. Final price is decided after negotiation with customer. After
getting the order production plan is made according to required delivery date and
production is started accordingly.
Most frequent customers of original equipment market are Honda, Yamaha, and Suzuki,
Pak hero, super Asia, sohrab and many other firms.
Competitive Advantage
Servis has competitive advantage on it product range, its brands name, and Price.
Customer Services
Servis provide Customer Services through give them warranty and guarantee on shoes.
To develop customer relationship management Servis provide Loyalty cards to their loyal
customers. Every customer who consumes 1500 RS to purchase some article can become
a loyal customer and can get Loyalty card by filling a form and then after some process
company dispatches the card. Company also sends catalogues on customer’s addresses.
One timed try on every 500 consumed in the shop. Last year one person won a car that
belongs to from Jhelum then company advertise him through ads photographs and print
media. Company also provide after sale services.
Marketing Strategy
SSC use aggressive marketing and take advantage through give ads on TV channels,
different campaigns and promotional activities so their competitor is so far from them on
this side.
Advertising
There is a team who plan that when there is need of advertisement and how to advertise
or running a campaign but there is no advertising agency of Servis so Servis use
outsourcing from different advertising agencies.
Calza.
cheetah
skooz
toz
don carlos
liza , servis
Caprice (Italy)
Workout (Germany)
FrakThance (France)
Deich (UK)
Company Addresses:
Service Tyres BBA Page 12
HEAD OFFICE:
FACTORIES
G T Road, Gujrat
Tel: +92-533-521061 up to 64
Fax: +92 533 - 510323
10 Km, Muridke-Sheikhupura Road,
Muridke, Pakistan.
Tel: 7991711 up to 12
Fax: + 92-42-7991713
KARACHI OFFICE
I. I. CHUNDRIGAR ROAD,
KARACHI
Week 1: Work
Day 1: Files of promotion and annual increment
Day 2: check the voucher of payment of labor.
Day 3: Audit of payment on pc. Review the last audit lists.
Day 4: Review the audit lists and allocate the salary of labor
according to their work
Day 5: make the voucher of salaries and make entries in the pc.
Week 2: Day 1: we learn about the industry structure regarding to the staff
and employee. Industry provides 4 digit identity code to staff and
system they used 40 with the identity code of staff. E.g.: identity
code of staff member is 2323 but they used 402323 in the system.
For employee industry used 5 digit employee code and used 1
with the employee identity code in system. E.g.; the code of
employee is 45642 but in system used as 145642.
Day 2: industry used Time Trax software to update of employee
and staff members information related to the personal
information, position and working department and working detail
of employee and staff.
Day 3:Company provide some causal, annual leave,
compensatory leaves as compensation.
They provide 14 annual and causal leaves to staff and
employees, and compensatory leave against working on your rest
day and 10 sick leaves to staff who are not enrolled in their social
security system. We learn this day how to update leaves in
system.
Day 4:official visit entry is also recorded in the system. Official
visit entry is the visit of staff official tour for one or more days.
Servis has been the pioneer in tyres& tubes manufacturing in Pakistan since 1970. At
present we are a market leader in bicycle tyres& tubes and hold solid share of motorcycle
tyres& tubes market. We are a major supplier of these products to Japanese motorcycles
manufacturers like HONDA, YAMAHAand other original equipment manufacturers in
Pakistan
Valued Customers:
Super Power
CRLF
HONDA
UNIQUE
DYL Motorcycles Ltd
EXPORT
1: Shoes
Scooter Tyres
Our scooter tyre range excels in terms of grip , durability ,
strength and versatility.They're particularly well suited to the latest generation of
scooters and small motorcycles.
Bicycle Tyres
Road Tyres
Junior & BMX Tyres
Service tyre rides with you and helps you get more from your tyres kilometer after
kilometer
Tubes
Butyl and natural rubber tubes of all sizes for mentioned before products.
Awards:
Certifications:
BIS
SNI
INMETRO
U.S. Depatment of Transportation
Get
Support:
At ServisTyres, we care for our customers. We are available at all times to cater to customer
queries, complaints and all sorts of constructive feedback by our valued customers.
WHAT IS TIRE?
Before this we learn about Manufacturing Process of a Tire, we must understand the Tire & Its
Types.
There are two basic types of tire construction that mud, all terrain and street tires use as their
foundation. They are bias-ply and radial designs. Each type of tire construction has its own unique set of
characteristics that are the key to its performance, whether on road or off road and these characteristics can
help to define the purpose of the tire. The following information will explain what identifies the difference
between a bias ply tire and a radial type tire.
BIAS PLY
The simple definition of a Bias Ply Tire:
The bias ply tire construction utilizing rubber-coated layers known as plies composed of textile
cords, usually nylon and sometimes Kevlar. The plies layered diagonal from one bead to the other
bead at about a 30 degree angle. One ply is set on a bias in one direction as succeeding plies are
set alternately in opposing directions as they cross each other and the ends are wrapped around the
bead wires, anchoring them to the rim of the wheel. The layers of plies are then covered with more
rubber to form the tread of the tire. Bias ply tires are sometimes called cross-ply tires.
Bias ply tires have a limited purpose in life and are only used for specific purposes or jobs. The
reason for this is because of its performance characteristics. However for some jobs the bias ply
tire is an ideal tire for the purpose such as for the tires of a towed trailer, farm equipment tires,
some purpose built tires like extreme terrain tires and some forms of racing still use bias ply tires.
TIRE CONSTRUCTION
Tire plants are traditionally divided into five departments that perform special operations. These
usually act as independent factories within a factory.
Materials
Natural rubber, or polyisoprene is the basic elastomer used in tire making
Styrene-butadiene co-polymer (SBR) is a synthetic rubber which is often substituted
in part for natural rubber based on the comparative raw materials cost
Polybutadieneis used in combination with other rubbers because of its low heat-buildup
properties
Halobutyl rubber is used for the tubeless inner liner compounds, because of its low air
permeability. The halogen atoms provide a bond with the carcass compounds which are
mainly natural rubber. Bromobutyl is superior to chlorobutyl, but is more expensive
Carbon Black,forms a high percentage of the rubber compound. This gives
reinforcement and abrasion resistance
Silica, used together with carbon black in high performance tires, as a low heat buildup
reinforcement
Sulphur crosslinks the rubber molecules in the vulcanization process
Acceleratorsare complex organic compounds that speed up the vulcanization
Activators assist the vulcanization. The main one is zinc oxide
Antioxidantsand antiozonantsprevent sidewall cracking due to the action of sunlight
and ozone
Textilefabric reinforces the carcass of the tire
2- COMPONENT PREPARATION:
Components fall into three classes based on manufacturing process.
Extrusion
Calendaring,
Bead building.
WHAT IS EXTRUSION?
TREAD EXTRUSIOR
After the warming process, tread will be made according to tire specification i.e. tread height, tread
width, tread weight etc.
WHAT IS TREAD?
The tread of a tire or caterpillar track refers to the rubber on its circumference that makes contact
with the road. As tires are used, the tread is worn down limiting their effectiveness in providing
traction. A worn tire tread can be replaced using a process known as retreading. The word tread
is often used incorrectly to refer to the pattern of grooves cut into the rubber. Those grooves are
correctly called the tread pattern, or simply pattern
CALENDARING:
The calendar is a set of multiple large-diameter rolls that squeeze rubber compound into a thin
sheet, usually of the order of 2 meters wide. Fabric calendars produce an upper and lower rubber
sheet with a layer of fabric in between. Steel calendars do so with steel cords. Calendars are used
to produce body plies and belts. A creel room is a facility that houses hundreds of fabric or wire
spools that are fed into the calendar. Calendars utilize downstream equipment for shearing and
splicing calendared components.
The fabrics are changed depending on the type of the tire. But mostly Polyester is used.
The body ply is a calendared sheet consisting of one layer of rubber, one layer of reinforcing fabric,
and a second layer of rubber. The earliest textile used was cotton; later materials include rayon,
nylon, polyester, and Kevlar. Passenger tires typically have one or two body plies. Body plies give
the
tire
structure strength. Truck tires, off-road tires, and aircraft tires have progressively more plies. The
fabric cords are highly flexible but relatively inelastic.
Bias Cutting
Ply is cut on Horizontal Bias cutting Machine for tyreplieThe "bead" is the edge of the tire. On
most tires, the beads consist of hoops of strong steel wire. The beads are what holds the tire onto
the rim, and are, in a sense, the "backbones" ofa tire Beads are bands of high tensile-strength steel
wire encased in a rubber compound. Bead wire is coated with special alloys of bronze or brass.
Coatings protect the steel from corrosion. Copper in the alloy and sulfur in the rubber cross-link
to produce copper sulfide, which improves bonding of the bead to the rubber. Beads are inflexible
3- TIRE BUILDING:
Tire building is the process of assembling all the components onto a tire building drum. Tire-
building machines (TBM) can be manually operated or fully automatic. Typical TBM operations
include:
First-stage operation,
where inner liner, body plies, and sidewalls are wrapped around the drum, the beads are placed,
and the assembly turned up over the bead.
Where the belt package and tread are applied and the green tire is inflated and shaped.
All components require splicing. Inner liner and body plies are spliced with a square-ended
overlap. Tread and sidewall are joined with a skived splice, where the joining ends are bevel-cut.
The final product of the TBM process is called a Green Tire, where green refers to the uncured
state.
5- FINAL FINISH:
After the tire has been cured, there are several additional operations. Tire uniformity measurement
is a test where the tire is automatically mounted on wheel halves, inflated, run against a simulated
road surface, and measured for force variation. Tire balance measurement is a test where the tire
is automatically placed on wheel halves, rotated at a high speed and measured for imbalance.
In the final step, tires are inspected by human eyes for numerous visual defects such as incomplete
mold fill, exposed cords, blisters, blemishes, and others.
WOBBLE TEST
MC TUBE
Motorcycle Inner Tubes are made from Rubber which is of 2 types.
Natural Rubber
Butyl Rubber
Natural Rubber
butyl rubber
Butyl rubber was first developed by BASF in 1931 and sold under the trade name Oppanol B. It
was later developed in 1937, by researchers William J. Sparks and Robert M. Thomas, at Standard
Oil's (which became Exxon in 1972) Linden, N.J. laboratory. Texas Petrochemicals and Lubrizol
Corporation are one of the largest manufacturers of PIB in North America.
In 1950s and 1960s, halogenated butyl rubber (halo butyl) was developed, in its chlorinated
(chlorobutyl) and brominates (bromobutyl) variant, providing significantly higher curing rates
and allowing co vulcanization with other rubbers like natural rubber and styrene-butadiene rubber.
Halo butyl is today the most important material for inner tubes. The butyl rubber is vulcanized by
elemental sulfur.
Manufacturing Process
rubber is mixed with best quality chemicals and after proper mixing in the desired temperature
and time the same is then delivered to the extruding
section and the correct size of the required dimension
is extruded.
Infrastructural Facilities
Servis Industries Ltd have the latest butyl inner tube plant for automobiles and latest in house
testing and quality control facilities.
Technical Strength
The unit is headed by a technocrat full experienced in the field of butyl tube production assisted
by skilled personnel selected from various institutes and who have a desire to achieve. Good
facility is given to the staff with the result they have found the institution a second home.
SPLICING
TUBE VULCANIZING
Green joint of spliced Tube is placed on chilling pipe to increase the green strength of the joint
area of the tube.
ASSEMBLY LINE
Plunger fixing – Valve is fitted in the nozzle (metal stem).
Tube Inflating – Air is injected in the tube to give it a shape for visual checking of cured tube.
Quality assurance – All tubes are checked for quality purpose.
Washer/Nutt fixing.
Size separation – Tube is separated according to its size
Counting
Tube booking in inflated form.
DEFLATING
Deflating of OEM tube
Deflating of replacement tube
Silicon dipping - Silicon dipping is done to clean the tube surface for finishing purpose.
PACKING
Tube packing in poly bags
Poly bag sealing
Tube counting
PP Bag Stitching
Weighing
Quality assurance
Delivered to finished godown
TENSILE TEST
Scope:
Tensile tests measure the force required to break a specimen and
the extent to which the specimen stretches or elongates to that
breaking point. The data is often used to specify material, to
design parts to withstand application forces and as a quality
control check of materials.
Test Procedure:
Specimen Size:
Dumbbell or ring specimen is required. It can be either injection molded or cut from a flat sheet.
There are additional calculations and a variety of units (lbs, psi, MPa, kN, etc.)
ELONGATION TESTING:
MODULUS TEST
DRUM TEST
1- High Speed Performance, Tire Endurance and Low Inflation Pressure Performance.
Tests are evaluated by a test drum. The test tire is pressed against the surface of the rotating drum
at the required load and speed. If the tire does not fail after running, it passes the test.
Drum
2- Tire Strength:
RHEOMETERS
Dynamic processing remoter is designed with rotor less(Moving Die)cavity structure and provides
dynamic, strain, modulus measurements in different temperature condition. Using this instrument
is not only for better product quality control and also very suitable for laboratory institution of
detail research & development of rubber compound.
Abrasion tester for test wear & tear of material rubber, plastic, belt, shoe sole, tire, conveyor.
1. Testing Machine of Abrasion tester is mainly to test the abrasion-resistant and tearing-resistant
of rubber (or other elastic material).
elastomeric in regards to the loss of abrasion. This precision instrument evaluates material test.
Strengths:
Geographical coverage Variety of products Image of durable shoes Strong market share in
sports and school shoes
SIL has very good financial position. It generated 84% high cash from its processes.
Opportunities:
Cost Reduction: Organization can reduce the cost by proper utilization of resources.
Fresh Talent: SIL has great opportunities to target the young talent for their new products.
Replacement of infrastructure: SIL has to replace the old infrastructure with new one for best
working environment.
Fresh Graduates: They have an opportunity to focus on fresh graduates of University of Gujrat.
Attract them with best employment facilities.
Cheap Raw material: Competition is going to make availability of inputs cheaper and
sufficient.
Dynamic environment: Changing business environment and marketing channel can provide
opportunity to our business.
Threats:
Political instability: Political instability effects because of the quota system the company can
be restrict by government to export. Moreover government policies can change because of this
instability.
The factors that are beyond the controls of the company are called the PEST analysis. These are
the macro environment factors that externally effect the organization that’s why they are also called
the external factors. These are the political, economic, social and the technology factors. These are
discussed below:
Political Factors
The political situation of Pakistan is not satisfactory. Due to the rapid change in the Government
every government sets its own new trade policies. Following are the effects of political system on
Servis.
Terrorism
The economic condition of Pakistan can also affect the foreign investors increasing inflation rate
make the cost of production high and thus reduce the profit margin of the investor. But now the
economic conditions are getting better. Following are some Economic factors:
Labor costs
Inflation rate
Infrastructure quality
Social-Cultural Factors
The change in the lifestyle of the people affects the growing demand of the footwear products. The
change in the lifestyle and needs in different demographics also affect the demand of the
customers. Following are the Social and cultural issues faced by service:
Adequate empowerment
Demographics
Technological advancement in all the sectors of the country has changed the entire socio-economic
environment. The technology can cause tremendous change in quality and quantity of products
and this effect the market position of company. But unfortunately Service industry has less focus
toward technology
Legal Environment
Labor Law is the basic legality imposed by the government. Service industry limited is a legal
public limited company. It is fulfilling the entire legal requirement for becoming public limited
company. It is also satisfying all the legal requirements of workers e.g. all the workers are
associated with social security and they are getting every benefit which is legally required by
Government of Pakistan. Following are the legal concerns:
Quota polices
Restrain on export
SIL is contributing a lot of toward economic development. Service factory in Gujarat remove the
unemployment in Gujarat and other cities providing jobs also improve the living style of peoples.
It is providing jobs to 6000 people. Due to increase the revenue of industries contribute to
economic development. Service industries export its main head of generating revenue. Service also
pay healthy amount of tax to the government every year. In 2011 it paid tax of 101,251 rupees,
and donated 18,645Rs as charity. It provides internship opportunity to number of student
throughout the session. Service is also contributing to social development.
Tyre:
Mixing
Extrusion
T-Building
Bias Cutting
Beed Wire (
Curing
SAM Calculation:
Industrial Engineering.
Shift = 3
8*3
Cavities:
Marketing Department:
Sales Plan
Planning Department:
Production Plan (WA)
FG Completion (MI, AA) Dispatch (MI, KH) Invoices (Accounts SIL GRT)