STRATEGIC EVALUTION OF:

By:

Loladia Tanaveer (1307)

Mehta Vibhuti (1308)

Patel Disha (1315)

Suthar Bhavesh (1323)

To:

Prof.Nirlesh Kothari

CMSDDU
 Abstract:
The abstract of this paper is to evaluate the strategies used by ZENSAR
TECHNOLOGIES in achieving their desired targets.

We tried to evaluate the milestones achieved by ZENSAR TECHNOLOGIES and

what role has the strategy played for management of ZENSAR in order to achieve
the milestones.

We, move ahead with the basic framework of strategy. The mission, vision, and
values build by ZENSAR.

The expectation and purposes of ZENSAR are evaluated by the STRATEGIC

ALLIANCE used by them.

They have also shown their responsibilities towards society and ethical standard.
So, this is also evaluated by using the framework.
 Introduction to Zensor Technologies:

 Corporate Profile1: Software services company

Zensar Technologies (Zensar) is a globally renowned software services company

that specializes in providing a complete range of Software Services and
Solutions. Zensar is ranked amongst India's Top 20 Software Services
Companies by National Association of Software and Services Companies
(NASSCOM) and is also recognized by the Department of Scientific and Industrial
Research (DSIR) for its robust in-house Research and Development practices and
an acknowledged leader in Innovation. The Software services range from the
traditional to the transformational – Enterprise Product Implementation and
Hosting, Business Intelligence and Data Warehousing, Collaboration and
Knowledge Management Services, Business Process Outsourcing and
Optimization, Remote Infrastructure Management and Testing, and the entire range
of Software Application Planning, Portfolio Building, Development, Migration and
Support. Zensar is the world's first enterprise-wide SEI CMM Level 5 Company
and enjoys a strong presence in the United States, Europe, Africa, Middle East and
Asia-Pacific regions.To service Global Customers, Zensar has Delivery Centers in
Pune and Hyderabad in India, China, Japan and the UK. With 6000+ associates,
400+ customers and 14 nationalities operating in more than 20 global locations,
Zensar helps transform Global Corporations.

1
http://www.zensar.com/about-us/corporate-profile
 MISSION OF ZENSAR:
Leveraging technology and processes to help customers attain their goals

VISION:

Transformation partners to global corporations.

PASSION FOR EXCELLENCE:

We strive to attain individual and team excellence through a spirit of continuous
learning, lofty standards, new ideals and a commitment to high levels of
achievement.

CUSTOMER SOVEREIGNTY:
Our customers are the reason for our existence. We anticipate their needs and
endeavor to meet and surpass their expectations.

CONTINEOUS INNOVATION:
We aspire to seek and create a 'new way.' We will continuously reengineer our
processes and mindsets and encourage individual creativity and improvisation in
all our actions.

PEOPLE ORIANTATION:
We will accord empathy, respect and dignity to every Zensarian. We will create an
environment where every committed and capable member of the organization is
given ample rewards and opportunities for growth.
 SOCIAL RESPONSIBILITY:
We will recognize, abide by and add value to the social environment, while
embracing our responsibilities as a good corporate citizen in every country we
operate.

A MODEL OF THE ELEMENT OF STRATEGIC

MANAGEMENT:

The Environment,
Strategic The Strategic
Capabilities,Expectation Position
and Purposes

Business level strategies,

Corporate level and Strategic
International,
Development Direction choice
and method

Organising, Enabling, Strategy into

Managing Choice Action

 Understanding the Strategic Position:

At ZENSAR TECHNOLOGIES they identify the environment and takes into

consideration the GREEN REVOLUTION AND ENVIRONMENTAL
FRIENDLY TECHNOLOGIES. They try to provide the best service possible and
also look after the environmental needs. It is discussed in this paper later.

The strategic capabilities are being explained by the strong leadership team of
ZENSAR. They always try to serve the customer in the best possible way and also
look after employees need and satisfaction.

The expectation and purposes at ZENSAR are meeting by alliance with many
companies.

ZENSAR has always tried to build a healthy relationship between employee’s

satisfaction and customer’s satisfaction. They also invest for R&D and adopt the
changes accordingly.

They have healthy collaborations with the giants in software like IBM,
INFOYSES, and TCS. They also have a cross broader collaborations with German
companies which ultimately help them to get recognized in FORTUNE 500
companies.

They try to focus on the development direction and methods for future
development of company.

Mr. Sanjay Marathe (Head, Strategic Services Unit & CTO) focuses to build a
strong strategic relationship with the giants companies so that they contribute to
their ultimate success.
 LEADERSHIP TEAM AT ZENSAR:

Name: Designation
Dr. Ganesh Natarajan Vice Chairman and CEO
Vivek Gupta Chief Executive, BIC and Vice Chairman
- Akibia

Nitin Parab Chief Executive-MRM

Hiren Kulkarni Head, BPO
Thomas Tucker President & CEO, akibia
Yogesh Patgaonkar Head, Human Resources
Sanjay Marthe Head, Strategic Services Unit &CTO
Ajay Bhandari Chief Corporate development officer
S.Balasubramanium Chief Financial officer

The leadership team functions effectively and looks after the employee’s needs and
satisfaction level. They always try to build on employee’s satisfaction so that they
can work more effectively. They motivate the employees which help to build upon
customer satisfaction.
 MILESTONES OF ZENSAR:
Zensar is committed to meet customers' needs and expectations by delivering
competitive IT and Business Process Outsourcing solutions. This sentiment is
evident from our continuous perseverance to accredit ourselves with globally
recognized industry standards and the awards we are bestowed with by various
global institutions.

 Golden Peacock Award for CSR - 2011

Zensar Technologies has been selected as the winner of ‘Golden Peacock Award
for Corporate Social Responsibility’ for the year 2011 by the Awards Jury, under
the Chairmanship of Justice P N Bhagwati, former Chief Justice of India and
Member, UN Human Rights Commission. The Golden Peacock Awards are
recognized worldwide as the hallmark of corporate excellence because of their
independence, integrity, transparency and thorough and open application process.
The Golden Peacock is a very prestigious and well-known award in the field of
CSR in India.

 International Association of Outsourcing Professionals

Zensar Technologies was recognized by the International Association of

Outsourcing Professionals (IAOP) among the Top 100 Global Outsourcing
Companies - 2008, 2009, 2010, and 2011. Zensar was also ranked in several group
categories - Best 20 Leaders by Industry Focus – Financial Services, Retail,
Manufacturing and Industry Specific Services – IAOP 2011.

 Named in Global Services 100 list - 2010

Zensar has been recognized as an organization that has reacted well to changing
demands and markets via their career development strategies and has implemented
change management initiatives at its best.

 Ranked among top 20 IT exporters in India by NASSCOM

Zensar Technologies has been ranked among the top 20 IT Services Exporters for
the year 2009-10 by the National Association of Software and Services Companies
(NASSCOM) of India.

 Investment in People Award 2010

Zensar Technologies was awarded the Asia Responsible Entrepreneurship Awards

(AREA) “Investment in People Award 2010’ in New Delhi on the 20th of
November, 2010 by Enterprise Asia, a non-governmental organization in pursuit of
entrepreneurship development across the region. Founded by entrepreneurs for
entrepreneurs, the organization is supported by a panel of prominent industry and
government leaders who truly believe in the mission of championing
entrepreneurship in Asia. AREA recognizes and honors Asian Businesses for
championing sustainable and responsible entrepreneurship.

 CNBC TV 18 International Trade Award-2007, 2008, 2009

In appreciation of its outstanding contribution to Indian trade CNBC-TV 18 has

honored Zensar with The Exporter of the Year Award for three years
continuously for wealth creation in India's international trade community.

 Winner of FICCI's CSR Special Jury Commendation Award

Zensar has been awarded the 'Special Jury Commendation' Award by the President
of India, Dr. A.P.J Abdul Kalam for the outstanding commitment and contribution
to Nation Building through CSR efforts.

 Employer Branding Awards 2007-2008

Zensar has been recognized as an organization that has reacted well to changing
demands and markets via their career development strategies and has implemented
change management initiatives at its best.

 Recognised by the BBB

Zensar has been recognised by the BBB and has received the BBB online
reliability seal. Zensar is now part of core group of businesses that support ethical
business practices and integrity in the market place.

 Trailblazer of the Year Award for Best HR Practices-2006

In recognition of the outstanding contributions and achievements, particularly in

the field of Human Resource & Development, the National HRD Network honored
us with the Trailblazer of the Year Award from NHRD for Best HR Practices for
2006Zensar has also been recognized for its unique HR practices by the Madhya
Pradesh government which recently conferred the Golden Edge Award for Best
HR practices for 2006.

 Corporate Governance Business Award-2006

For its unique contribution to the society, Zensar won the Corporate Governance
Business for Social Responsibility Award for 2006, which was presented by
Bombay Stock Exchange in association with Times Now.
 Quality Policy

"We are committed to meet customer's needs and expectations by delivering

competitive services and solutions through continuous improvement of our
systems"

Quality Objectives:

 Deliver services and solutions that meet customer requirements

 Significantly enhance external and internal customer satisfaction
 Significantly improve productivity and reduce rework

Zensar's Quality Management System has been created over a span of 15 years and
is based on international frameworks and benchmarks it uses:

 ISO 9001:2008: Basic system for defining our QMS and to assess QMS
effectiveness
 SEI CMM/CMMI: Best practices for software engineering and continuous
process improvement
 Total Quality Management (TQM): Used to bring about overall
improvement and business excellence
 Six sigma: Used as a tool for systematic analysis and process improvement
  Evaluation:
The major strategic priorities for ZENSAR TECHNOLOGIES are BUILDING
ORGANIZATIONAL STRUCTURE which helps them and make them capable of
integrating complex global operations. And so they are able to have a
STRATEGIC ALLIANCE across the globe.

Mr.Sanjay Marathe tries to develop the STRATEGIC LENCES:

 Strategy as design :

He, for ZENSAR develops the carefully planned implementation of strategy which
has to be implemented. He also focuses to manage the strategy so implemented.
The milestones they have achieved are the result of such strategic design.

 Strategy as experience:
He tries to learn from the strategy so implemented before, evaluate the scenario
and build upon the future strategy. Above this he also tries to learn from the
competitors who has experienced from the implementation of so called strategy.
By, learning from such experience they are able to apply the concept of SIX
SIGMA and TOTAL QUALITY MANAGEMENT effectively.

 Strategy as an idea:

This is the most important among all other lances. ZENSAR keep into centre the
customer sovereignty & aspire to seek and create a new way & continuously
reengineer their process & mindset s which encourages the individual creativity &
improvisation in their actions.
 CORPORATE GOVERNANCE AT ZENSAR:

 Technology Partnerships

Zensar has a focused and comprehensive alliance management framework. For

enhanced offerings in chosen geographies, technologies and domains it has entered
into key alliances with organizations like Microsoft, IBM, Oracle, BEA helping
Zensar constantly upgrade infrastructure and resource skills and to develop
expertise on the stated platforms.
Zensar has forged strategic technology partnerships with global IT leaders and has
well-developed and staffed Technology Groups including IBM, Microsoft and
Oracle
IBM:
To reap benefits thrown by the growing E-business market, we at Zensar have tied
up as a Business Partner with IBM Partner World for Developers. This combines
several programs with the IBM Solution Developer Program. It has enhanced our
worldwide support for developing and marketing e-business solutions across IBM
products and technologies. Under this agreement they receive all the latest support
tools delivered to us electronically and also they have access to the general
information.
MICROSOFT:
Zensar is a Premier Electronic Commerce Solution Provider for Microsoft in India.
This is the only relationship of its kind in India. This relationship allows Zensar to
have early access to the latest E-Commerce products and Microsoft's strategic
direction in the E-Commerce area.
ORACLE:
Zensar is a Platinum Partner (Highest level of partnership) in the Oracle Partner
Network Specialized program that offers priority exposure to nearly 3.5 lakh
potential customers on Oracle’s product pages, apart from a host of other benefits.
The status is a recognition of our expertise across the breadth of Oracle products,
and needs specialization in at least five areas as a pre-requisite. As a As a Platinum
Partner in the OPN network, we have established our depth and breadth of
expertise across key Oracle solution areas including E-Business suite, Fusion
Middleware, Oracle Retail, Hyperion (Enterprise performance management),
and business intelligence.
Zensar has also engaged in formal strategic alliances in select geographies; like
Systemsoft in Mexico, inet technologies in Switzerland and Blue Slate in the US,
strengthening its presence in various territories. It has also entered into an alliance
with Microland for enhanced infrastructure management offerings.

 Our Alliances in Europe

Zensar Europe is ramping up its operations rapidly, and partnerships with Sun,
SAP and Microsoft add further fuel to the fascinating growth. Their partnerships
with these leaders in the software products category will enhance our solutions,
which use these technologies. Here are the details of the alliances.
Zensar UK has now become a member of SUN partner advantage programmers.
This will allow us to tie up with Sun to access leading-edge technology, and to
develop products and services on Sun platform, quickly and effectively. As a part
of this programme, we will also receive privileged support from Sun.
Zensar UK has entered into SAP's ChannelEdge partner program there by gaining
access to various privileges that SAP offers to its partners. The program help
Zensar succeed in the expanding global small and midsize enterprise (SME)
marketplace. This will also help us ramp up our offerings in SAP Retail space.
Zensar UK has successfully become a Microsoft partner in UK. This will provide
Zensar with Microsoft resources that can be utilized to optimize performance for
Zensar's customers using Microsoft technologies. This will also give Zensar access
to latest tools and technologies that Microsoft develops.

 OnOffshoreSoft GmbH (Germany)

Their partners, OnOffshoreSoft GmbH, support the processing of IT projects from

planning to fulfillment. Equipped with extremely strong technical, project and
program management skills plus their strong customer orientation, they provide us
with culturally relevant and seamless front-end support for projects in Germany.
Zensar and OnOffshoreSoft have a strategic relationship for executing business
application projects in Germany. Zensar provides the necessary technical and
project related service delivery strength, while OnOffshoreSoft provides onsite
communication and expectations management from our German customers.

 PROMATIS software GmbH (Germany)

A leading Oracle E-business consulting and implementation company.

PROMATIS offers its customers demand-driven consulting and training, software
products and turnkey solutions. They are experts at Consulting-, training- and
development services as well as add-on-products and turnkey solutions on the
Oracle® platform. Their expertise reaches from Database over the Fusion
Middleware up to Oracle Beehive, Business Intelligence and E-Business Suite.
Zensar and Promatis can take up any Oracle Apps and related projects for
companies in Germany.
 STRATEGY FROM SOCIAL RESPONSIBILITY
POINT OF VIEW:
Zensar provides an environment that is uncluttered with hierarchy and
acknowledges each individual's uniqueness by rewarding achievement and
entrepreneurship.
The architecture, campus, processes and practices in Zensar is a true reflection of
our commitment to the values of transparency, trust and respect. The Zen principal
of ecologically sustainable designs are thus reflected everywhere.

 Green Building

As part of design process of building our campus, we have taken care &
implemented various energy and water conservation techniques such as

 Installation of air cooled intelligent HVAC system which results into low
energy consumption and no water consumption.
 Double walled construction for AC halls for excellent thermal insulation and
reduction of load on air conditioning.
 Installation of weight sensitive elevators which translate into energy saving
in case of operations below rated capacity.
 CFL light fittings for low power consumption.
 Use of motion sensors for energy savings.
 Maximum utilization of natural light.
 State of art BMS for real time monitoring of energy consumption.
 Installation of drip irrigation for water conservation.
 Installation of sensors for urinals for low water consumption.
 Waste water recycling for flushing and garden usage.
 Roof top rain water as well as storm water has been used for ground water
recharge.
 Use of paver blocks for all internal roads & parking spaces, which help in
storm water seepage into the ground.
 Use of recycled material where ever possible e.g. particle board furniture for
work stations & storages.
 Least ground coverage and maximum utilization of open areas for tree
plantation, shrubs and lawns which has resulted in erosion and sedimentation
control.
 Use of canteen waste & garden waste for vermin composting and use as
fertilizer for landscaped areas.
 Use of environment friendly gas (Inergen) for fire suppression system in
data centre.

 Green Initiatives

 Running of ACs only during office Hrs from 8:30 AM to 6:30 PM.
 Switching off ACs for 30 min during lunch Hrs.
 Common Temperature Settings 240C for all halls also depending on time
zone & ambient temperature.
 Switching off all spot lights.
 Fixing lighting sensor for halls, parking and fans in ceiling canteen instead
of ACs.
 Switching OFF Water coolers, tea m/c after office hours and during
weekends.
The engineers from electricity board have also appreciated the effort taken towards
power conservation by Zensar and they have confirmed that there is less power
demand received from Zensar.
This has helped us achieve savings of approx 1, 45, 090 units of power for all
location.
 ETHICS AND CSR AS A PART OF STRATEGY FOR
ZENSAR:
An essential component of our corporate social responsibility is to care for the
community. We endeavor to make a positive contribution to the underprivileged
communities by supporting a wide range of socio-economic, educational and
health initiatives. Many of the community projects and programs are driven by
active participation from our employees. Our commitment to address important
societal needs extends throughout our philanthropic outreach programs driven by
the Zensar Foundation.
Established for the purpose of improving, guiding and inspiring the lives of the
underprivileged, the Foundation facilitates programs and gives direct assistance
and resources to individuals, families and other charitable organizations. Nurturing
experiences and personal opportunities are also provided for those in the
community who have little or no access to any assistance. The Zensar Foundation
has taken up several initiatives to improve living conditions of the underprivileged
and make a positive difference in their lives. The Foundation has adopted
Ambedkar Nagar, a small community near the Zensar Campus for sustained
community development programs.
Health and education have been identified as the primary objectives in the
community development process. The foundation works relentlessly to ensure
improvement of general health and spread of non-formal education among all
members in the community. A number of focused initiatives have been
implemented to bring about general health awareness and improve the level of
education.
 HEALTH

other initiatives
CSR FOR SOCIO ECONOMIC
INITIATIVE
ZENSAR

ENVIRONMENTAL
INITIATIVES

Here, other initiatives includes:

 Sustainable Educational Projects.

 Blood donation camps at campus.
 Aids charity run.

Evalution:
ZENSAR also tries to put the strategy into action through the way of performance
evolution by fulfilling the social responsibilities and achieving the ethical
standards. They follow the CSR and help the society in the best possible way.
 SWOT analysis of ZENSAR:

Strength:

 Alliance with software giants.

 Strong man power.
 Effective functioning of HR trough good leadership team.
 Easy adoptability of changes.
 Good repo with customers and employees.
 Listed with fortune 500 companies.

Weaknesses:

 The hierarchical level of organization is not properly defined.

 Employee turnover is high because of employees thirst to work for software
giants.

Opportunities:

 Develop and try to become the MNC’s.

 Optimum utilization of resources to excel in cross border.

Threats:

 New rival.(Small Firm providing cheap services)

 Existing giants (their manpower and financial strength)
 Conclusion:

ZENSAR has a very good leadership team which works effectively to achieve the
targets. It has a very good collaboration within the country and cross broader,
which helps them to build upon their strategies.the alliance with giants has helped
them to get listed in the fortune 500 companies. ZENSAR is one of the upcoming
company in this technological era and has a very good future ahead.