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CHAPTER 1
INTRODUCTION
1.1 Background of the Study Commented [J1]: Cite related literature to substantiate your
discussion. What problem are you trying to solve by
manufacturing and selling laing? What is that problem that you
found out that producing and marketing laing is the answer.
Provide citatation.
It is a known fact that Filipinos love to eat, and the dining table is treated as
the true heart of home. Food is more than just physical nourishment, and has
journey, and as most people say that in order for a person to understand culture,
and domestically. The reason may be everyone is extremely busy thus omitting the
time in cooking their own meal, so they just settle in convenience foods.
Convenience foods encompass canned, fast food meals and even viands that are
ready-to-eat, and are just waiting on the supermarket’s shelves. Another thing is
that due to limited time prepared foods have become so popular and in-demand.
healthy and indulgent product. That is the reason why JFAGS Partnership wants to
manufacture a product that would be appropriate with the current status of the
consumers, and that is to be on equal pace with the rapid change of their lifestyle.
because the business is not just after the probable inflow of money but also with
JFAG’s business idea specifically came from a Filipino dish that originated
from Bicol, “Laing”, a delicious dish of taro leaves with meat or shrimp cooked in
a thick coconut milk. This dish is popular in the Philippines, and we have thought
of entering the food business scene with a plan of hitting the market shelves to
LAING.
The proposed business will not settle on catering the usual type of Filipino
dish for it will be a diversified food product, one that will give a kick on one’s taste
In the industry life cycle, canned, bottled and jarred viands belong to the
growing status of the food industry. Part of JFAG’s reason to operate business is
because the country’s food manufacturing industry, specifically those who deal
with producing Filipino based viands has been growing over the years. And with
the fact that the selected path of our business entity focuses on a certain field with
not much competitors, gives us a certain space to grow meaningfully along with
and short-listed amount of competitors, we can devise business strategies that will
“Laing” made of authentic Filipino taro leaves and coconut milk. Commented [J2]: Is there such thing as non-authentic taro
leaves?
To figure out the probable feasible combination of indirect and direct Commented [J3]: Change to detrmine
selected plant location and lay-out, practical capacity and other essential
the target market. Commented [J4]: Please revise, how are your going to measure
social desirableness
To find out the market ability of “Magayon-in-a-Bottle: Oh My, Laing”, Commented [J5]: marketability
the market.
For the entrepreneurs to predict the financial performance of the business Commented [J6]: change to determine
well-known viand, “Laing”. The project does not only focus on maximizing
profits, but also in providing working opportunities for those who need it. With
hopes of expanding the business nationwide and the international arena, this
own business. One doesn’t need to introduce or create a new product just to have a
business. A product may be a thing or food that a certain person or group of people
have or eat, it may be a something that a certain place considers dear or special, or
a thing that inspires him/her. To sum it up this project gives an honest assurance
that one may build his/her business with any product that he/she seems to be a
market magnet.
As to the community:
As to the researchers:
This project gives the entrepreneurs the chance to work on what they have
learned so far as a business student, and venture out in introducing the selected
product. This project gives the researchers the opportunity to handle and be
corporate world.
This project will benefit the growing food industry in the country, specifically
the ready-to-eat type of food products by promoting an original Filipino food that
This project may serve as a reliable reference for future studies regarding on
determining the market desirability and forecasting the financial status of the
business. May this project be of help and inspiration in finishing future research.
This project will serve as a reminder that in business, determining the feasible
business.
1.4 Scope and Limitations of the Study Commented [J7]: provide the parameters of the study, what are
the inclusions exclusions
This project will focus on finding out the feasibility of the South Metro Manila
respondents in finding out the demand will specifically come from citizens in
Laing” to the market. A product that aims to deliver a Bicol’s prime product
The entrepreneurs mainly based forecast on the historical and future demand
and supply, prices, competitors, applicable market strategies, new products and
even status of the food industry. The basis of the forecast were gathered from DTI,
Municipal systems and even the information derived from the research instrument
determining the demand of the target market and probably come up with suitable
and developed way in presenting the product. Certain data may not be available
due to lack of resources or restriction from the source itself. There may be an
possible since there might be significant changes in the condition of the actual
CHAPTER 2
METHODOLOGY
This chapter describes and discusses how the researchers will gather the
necessary data and information that will be used in the entire study. It
describes who will be the respondents and locus of the research. This also
shows the procedure of source of data and methods collecting data; these
chapter also discuss the statistical treatment will be used in conducting this
feasibility study.
The quantitative research method will be used to analyze data regarding the
the research problem. The following are the steps in conducting our research:
There are the following research instruments and techniques used in Commented [J8]: The following are
from the present total population of south metro manila and proponents used
Sloven’s formula (See appendix). It was used so that the proponents would
business proposal.
information and ask for assistance from the persons who authorized to give
the necessary data regarding the past 5 years and projected 5 years
population in each city of south metro manila. The detailed data gathering
plan is shown in Table 2.1. The researchers also used the internet to gather
to be used in
the
production.
2.3 To -Chosen -Baranggay -Conduct a Formatted: Line spacing: single
determine community officials community
the plant ocular
location and
plant
lay-outs.
2.4 To -Manufacturers -Product -Obtaining Formatted: Line spacing: single
determine of bottled manufacturers facts
the laing. about
production production
requirements -Internet process
-Wage Rate
Board -Analyzing
-Sales the
-Labor Code of Personnel appropriate
the Philippines wage
( PD No. 442, for
as employees
amended)
-Canvassing
and
-Internet estimation of
the
production
material
prices
such as
bottled, and
wrapping.
2.5 To -Manufacturers Formatted: Line spacing: single
determine of bottled
considered necessary
(MANAGEMENT)
CHAPTER 3
This chapter presents the findings derived from the result of the feasibility
I. Marketing Aspects
I. MARKETING ASPECT
team that will help to sell the product. JFAGS’s Laing is an authentic
product or dish that the business will offer in the market inspired in
potential consumers.
4. To advertise the product not only in its business location but also to
1. Product
Filipino food that the company trying to offer not only in the
and E.
2. Price
3. Promotion
the store.
4. Place
with 33, 171 population according to 2015. Naga road Pulang Lupa Dos
1742 is part of Las Pinas City where the business store is located. The
spaces, convience store and sari-sari store. The following are the factors
The target market is the main important plan of the business. This
the products are demandable in the business location and market. The
business identified the target market are but not limited to 8 years old
to 38 years old who are living around South Metro Manila; Las Pinas,
Market Profile
Paranaque, Pasay, Pateros and Taguig with the total number population
of 3,984,112 and a 208.28 km2 (80.42 sq mi) area according to 2019 census.
It is part of Metro Manila that known as the second most populous and
the most densely populated region in the Philippines. It is also the 9th
most populous metropolitan area in Asia and the 5th most populous
Transporatation
Manila are jeepneys and buses. These vehicles are easy to find with
affodable fare. Taxi, grab and angkas can also be used as mode of
Population Distribution
marketing strategies will be used to expose the product to its target market.
Marketing Strategy
Magayon-in-a-bottle Laing to the local market. The company will have its signage
at the top of the main entrance, to publicize location where people can buy and see
the products. Several tarpaulins will be posted in nearby posts. JFAS will conduct
internet advertisements to reach a broader target customers and attain their interest
in the product.
Marketing plan
Special Events
1. Grand Opening with To create a strong first
free taste sample. impression and build
awareness to passers by. 3 days after Business
P1,000
opening Site
Distribution Channel
LOCAL MARKET
Manufacturer Consumer
Name of the Product
product was conducted in order to compete against competitors in the market. The
business will use the cost plus strategy to come up with a selling price. Using Cost
plus pricing is a pricing strategy under which the company adds all costs which has
gone into making a product. Cost plus Pricing is easy and simple to calculate the
Selling Price. The proposed selling price of the product in the local market will be
PRICE COMPARISONNNNNNNNNNNNNNNNNNNN
ANALYSISSSSSSSSSSSSSS
competitors. Direct competitors are those whose products are identical with the
firm’s. Indirect competitors are those who serve closely related but not identical
included are the one who have significant influence or impact to the determination
competitors in the market, one must be able to find out competitor’s capabilities,
variety of information.
Company
Name HML Foods Corporation
Address HML Building, 558 Lotivio Street, Daraga, 4501 Albay
Contact Person Heriberto M. Llaguno
President
Tel. No: 052-483-3841
Email: sales01@hmlfoods.com
Raw Materials: Taro leaves, coconut milk, ground meat, vegetable oil
Product: Manufacturer/Producer
Company
Name echostore
Ground Floor NDC Bldg 116 Tordesillas St., Salcedo
Address Village, Makati, 1227
Contact Person Reena S. Francisco
Owner
Tel. No: 869-1516
Email: echostore@echostore.ph
Raw Materials: Taro leaves, coconut milk, ground meat, vegetable oil
Product: Manufacturer/Producer
The Philippines is rich with mouth-watering dishes that are worth showing off
wherever you may go, and one of its signature dish is the “Laing”. Laing is a very
popular dish from the Bicol Region in the southern part of the island of Luzon.
And with the goal of being on equal pace with the change of lifestyle of the
the demand of the market, as well as their healthy and indulgent preference.
of taro leaves, coconut cream and milk, meat and spices that would authentically
reflect the original Bicol’s pride Laing. The savoury of heavy coconut cream, plus
the distinct taste of taro leaves and the oozing spice of jalapeno pepper and other
JFAGS’ main product will not only cater the typical rice-viand tandem, but
also be presented with how the customers want it to be served on their table.
Dagdag pa.
JFAGS’ product will be called, “Oh My! Laing”, a product under the product
Bicol identity since one of the main objective is to offer Filipino, specifically a
There will be two segments of “Oh My! Laing”, a regular flavoured Laing and
a spicy flavoured Laing. The ingredients used were made sure fresh, inspected and
completely quality proven. The entrepreneurs settled on a jar bottle as the main
packaging to ensure the longevity of the product and contained product benefits.
Kulang pa dzai.
My! Laing”, is not just a simple viand in a bottle. The entrepreneurs manufacture
healthiness area. A person who would acquire the proposed product will not only
offer Filipino familiarity, a product that one may incorporate to any dishes without
for bread, be the main dressing for a pasta meal; it may even be the main ingredient
in pizza and burger. Yes, the entrepreneurs’ manufactured with the intent of not
losing its Magayon identity, but the product is prepared that would suit with the
a) Cooking stage
Ground Meat
It is added in the product during the cooking stage to add a savory flavor in
the dish.
Coconut milk
milk is added in the cooking stage. This is used to cook the dried taro leaves
instead of water. The coconut milk will be boiled until the leaves absorb the liquid
and simmer.
b) Packaging stage
Glass jar
Paper bag
This will be used as a secondary packaging
when the customer purchase the product in JFAGS’ retail store. To ensure
the convenience of the customer when buying the product. It are chosen
over plastic bags because it is biodegradable and considered safe for the
environment.
Box
This material is used as a secondary packaging to
ensure the protection of the product that is being
shipped. Aside from its reasonable cost, cardboard
boxes are easily sealed.
Bubble wrap
Bubble wrapper protects fragile items inside the
packaging (box) from breaking whenever the item is
transported or shipped.
Cooking-
Packaging-
Food Processor
the food processor in the preparation of the raw material is that it lessens
Coconut grater
Sealing machine
Gas burner
Kitchen scale
correct.
Indirect materials
Garlic
Ginger
Peanut
Long chili
Some people preferred a spicy food rather than a classic one. Long chili is added to
intensify the flavor of the dish.
Seasoning
Gasul
Utilities expenses
Water- This expense refers to the cost consumed by the business in their
manufacturing operation. Water is used to wash the raw materials and the
then allocated to the total units of output produced while the cost related to
account.
Committed expenses
Depreciation expense- This refers to the capital investment that the business
and rationally allocated over the useful life of the asset to reflect how much
Rent expense- This refers to the expense incurred by the business to utilize
expenses.
Basin
Brush
Large containers
Cloth
Knife
Spatula
being cooked.
Scissors
Apron
Gloves
Condiment container
Hand towel
Hairnet
Mask
This is used by the employees to blocks germs and
foreign substances coming out of from your mouth.
Usable at certain distance away from your mouth
and nose so that normal conversation is allowed.
Not disposable and can be washed for reuse. This
Garbage Bin
3.2.10 Supplies
Hand soap
Garbage Bag
Terminal. We choose this location for the reason of it is very safe for our
production and can conceal smoke in the area a much help for the community.
Also, there’s a lot of people that can be as a target market. Like Students,
employees, resident of the location and the passengers of Naga Road Pulang Lupa
Dos.
Location Map
getting to the place or finding the place we wanted to. It is very simple and
not that hard to understand and easy to look for the places of the production
area. Our production area is propose to be bigger than any other facilities
because it has the most production made. And the next to production area is
the packaging area, so that when it is done with the cooking process it can be
easily transfer to its packaging. We choose the hall way to be with enough.
bottled-Laing.
This is the machine for extracting the coconut milk that needed in the
production.
production.
Coconut Grater
This machine is used to
Freezer
Stores Perishable of
Bottled Laing and used for cooling
purposes.
xhaust Fan
Fluorescent light
Computer
report.
Printer
Wall Fan
This is a machine that the process of removing heat and moisture from
Office Table
Office Chair
office.
Store Equipment
Telephone
It is used for
transaction purposes.
Vault
Calculator
Laing.
Bottled Laing.
RAW
Quantity Description
MATERIALS
minerals.
of Laing
Production Schedule
A. Processing Time
1. Preparation of
Transfer of raw
room
Preparation and
.25 hour
extraction of coconut milk
2. Cooking of Product
3. Packaging
B. Idle Time
Storage of Raw
2 hours
Material
TOTAL
10 hours
MANUFACTURING
CYCLE TIME
Direct Labor
Employee1 4.85 4.85
Employee2 4.85 4.85
Manufacturing Overhead
Variable Manufacturing Over
Head 2.03 2.16