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PREETHI SURESH
USN: 4BD18MBA46
Submitted to:
In partial fulfilment of the requirement for the award of the degree of the
Department Of MBA
Bapuji Institute of Engineering and Technology
Lake View Campus, S S Layout
Davangere – 577004
2018-20
I also declare that this Organizational study is towards the partial fulfillment of the
university regulation for the award of degree of Master of Business Administration by
Visvesvaraya Technological University, Belgaum.
I have undergone an Organizational study for a period of Four weeks. I further declare
that this project is based on the original study undertaken by me and has not been
submitted for the award of any degree from any other University / Institution.
Place: Davangere
Date: 07/08/2019 Signature of the Student
I thank, Dr. Swamy Tribhuvananda H V, Bapuji B Schools, Davangere, for their support
to undertake this project.
I thank, Dr. Sujith Kumar, Head of the department MBA Programme, Bapuji B Schools,
Davangere.
Lastly, I would like to thank my parents and friends for extending their support in
completing the report.
Page
Sl No. Chapters Title No.
EXECUTIVE SUMMARY 06
1 Chapter 1 INTRODUCTION
1.1 Introduction about the industry. 08
7 Bibliography 47
5 Table 5.1(c) Profit & loss account for the year 42-43
2011 and 2012.
The report discusses about the Indian and global scenario of the paper industry. Then it
goes through company profile which discuss about the history, background, vision,
mission, quality policy and products of the company. And achievements, awards,
certificates which achieved by the organization. Later part includes Mckensy’s 7S
framework and SWOT analysis for the organization study. Further continues with financial
statements, five-year highlights of the financial statement.
Balaji polymers private limited is a private incorporated on 15th March 2011. It is classified
as non-government company and is registered at registrar of companies, Bangalore. Its
authorized capital is up to Rs. 26,00,000. It is involved in manufacture of plastic bags.
Plastics are organic materials that contain such elements as carbon (C), hydrogen (H),
nitrogen (N), chlorine (CI), and sulfur (S). They are made from raw materials such as oil,
natural gas and coal. The first step in making plastics is the polymerization of the raw
materials, resulting in a product called a monomer.
Balaji Polymers are the medium scale industry which manufactures the plastic bags and the
main purchaser of this industry is the Karnataka forest board. Balaji Polymers supply their
finished goods to this department for their purpose.
Polymers are the large molecules composed of repeated chemical units. The terms polymer
is derived from the Greek word’s poly and mers meaning “many parts”. Polymers are the
most rapidly growing sector of the materials industry. Industrial polymers, chemical
compounds used in the manufacture of synthetic industrial materials. In the industrial
polymers, chemistry of, polymers are categorized according to whether they are formed
through chain growth reactions.
India, currently the third largest consumer of polymers, is about to become a global
polymers powerhouse. According to recent Global data figures, India is already the
World’s third largest consumer of polymers, growth in the polymers really kicked off in
India after the country’s economic liberalization in 1991.
Despite the fact that India has one of the highest plastics recycling rates in the world (an
estimated 47% of all plastics is recycled) the demand for recycled plastics is huge,
especially for commodity plastics such as PP, PET, PS, LDPE and HDPE.
Plastic industry is significantly contributing to the growth of Indian economy finding its
usage in key industrial sectors – automotive, textile, packaging, irrigation, agriculture, etc.
A wide variety of plastic raw materials is produced to meet the needs of different sectors of
the economy. Polymer raw materials are categorized into a commodity, engineering, and
specialty plastic.
Growing industrialization, increased per capita income and living standard offers a huge
opportunity for the sustained growth of plastic industry in India.
The global polymer market is expected to grow at a CAGR of 3.9% from 2015 to 2020.
The demand for polymers is driven by growth in end use markets, such as packaging,
building & construction, consumer goods, horticulture, automotive, rail transport,
electronics and telecommunications.
Polymer industries are continuously substituting metals, glass, paper, and other traditional
materials in various applications due to their lightweight, strength and design flexibility
along with low-cost.
Graph 1.2(a)
The Indian plastics market is comprised of around 25,000 companies and employs 3
million people. The domestic capacity for polymer production was 5.72m tones in
2009. The State of Gujarat in Western India is the leading plastics processing hub and
accounts for the largest number of plastics manufacturers, with over 5,000 plastics firms .
The growth rate of the Indian plastics industry is one of the highest in the world, with
plastics consumption growing at 16% per annum (compared to 10% p.a. in China and
around 2.5% p.a. in the UK). With a growing middle class (currently estimated at 50
million) and a low per capita consumption of plastics, currently 8kg per head, this trend is
likely to continue. The Plastindia Foundation estimate that plastics consumption is likely
to reach 16kg per head by 2015.
Despite India having a population of 1.15 billion and a work force of 467 million, plastics
companies have reported problems with labor shortages. This has led to increased
investment in technology such as automation and conveyor belt systems.
Table 1.2(b)
The plastics industry is by far the largest of all and is a major part of globalization. It is
found around the world, even in the most underdeveloped countries like Congo and
Burundi. Most of the plastic is produced in the Republic of China but some of it is
produced in other countries such as United States. All TNC’s use plastic in one way or
another.
ROC Roc-Bangalore
Image 2.1(a)
Image 2.1(b)
Image 2.1(c)
Image 2.1(d)
In BALAJI POLYMERS the main business is to produce the plastics which help forest
department for their use and, they even supply for the packing industries.
• Product developers
• Thickness
• Quality analysts
• Warehousing personnel
• Packing experts
• Sales officials
Customizations available:
• Size
• Thickness
• Shapes
• Colors
• Capacity to hold
VISION:
Creating and manufacturing wealth of the company with continues expansion for a better
future of all stake holders.
MISSION:
To bring to our customers the benefits of industry leading technology from concepts to
realization.
QUALITY POLICY:
We will involve our customers, suppliers and employees in the process of quality
management. We will comply with all statutory, safety and environmental regulations to
ensure the safety of both our employees and to discharge our responsibility to society.
Image2.3(a)
For billions of people plastic bags are an efficient and cheap way to transport goods. As the
production of plastic bags continues to increase worldwide.
Petrochemicals dominate the raw material stock for producing plastic bags. The waste
majority of single use plastic bags are made out of a few structural chains of the molecule’s
polyethylene.
HDPE polymer:
Image 2.4(a)
LDPE polymer:
Image 2.4(b)
Image 2.4(c)
The final product comes in three different shapes as shown in the picture [2.4(e)].
Image 2.6(a)
This award is been an encouragement for all the polymer industry in India.
So, the Balaji polymers has another unit with name “Balaji plastic industry” which are the
manufacturers of the polymers with the distribution to the places within state.
INTRODUCTION:
The 7S framework for management analysis was developed by Mckensy’s and company.7S
model provides an effective way analyzing an organization, in terms of dynamic
relationship among 7 key elements namely – structure, skill, strategy, system, staff, shared
value.
Richard pascal identified these factors in his book “The art Japanese management”
according to pascal it was because of these factors the Japanese companies excelled over
American firms. A very important feature of this model is that Mckiney’s consultants in
their studies of several firms have extensively tested it.
7S model is very good tool available to the managers, to study the organizations. This
study is important from strategic, marketing, organizational behavior and competitive
perspective. A major premise of the model is that many performance related issues are
rooted among the 7 factors outlines. The 7S are interconnected, aligned and working
together in high performing organization.
3.1.1: - STRUCTURE:
T RAVI SHANKAR
PROPRIETOR
PRAVEEN
FINANCE
NAVEEN
PROJECTS
ASHOK
TECHNICAL
S M PATIL
HUMAN
RESOURCE
3.1.2: - SYSTEM:
Systems are the processed and procedures of the company, which reveal business daily
activities and how decisions are made. Systems are the area of the firm that determines
how business is done and it should be the main focus for managers during organizational
change.
3.1.3: - SKILLS:
Skills are the abilities that the firm’s employees perform very well. They also include
capabilities and competences. During organizational change, the question often arises of
what skills the company will really need to reinforce its new strategy or new structure.
Here the skills are given more importance as this work is a skill-based sector. So, the
employees chosen are trained according their skills and the new employees are analyzed
with their strength and weakness and those weakness are concentrated more to make
them an efficient employee.
Balaji polymers have the employees skilled and divided into two categories:
1: Employees focused on the production activities and in other word they can be
called as blue-collar employees.
3.1.4: - STAFF:
Staff element is concerned with what type and how many employees an organization will
need and how they will be recruited, trained, motivated and rewarded.
• The job and the responsibility have to be assigned according to their skills and
experience.
• The staff motivated to company employees for reaching the target production and
provide rewards to them.
• The company has 85 employees (includes both units).
Area of training:
Qualification:
Safety:
• As safety of employees are given main importance, here as it is completely the on
machine work company provides the insurance of a coverage 150,000 for each
and every blue-collar employee.
• The company provides 50% of employee share and 50% employer share to PF
contribution (15% of their salary).
Image 3.4(a)
3.1.5: STYLE:
I have noticed a democratic leadership style in Balaji polymers because Mr. Ravi
(proprietor) takes decisions after considering the feedback and views of all the
departments or employees and he even considers their valuable suggestions too.
3.1.7: - STRATEGY:
Balaji polymers have mainly concentrated on pricing and quality strategy, company has a
low price with good quality. So, we can say that they are following those strategy.
INTRODUCTION:
Porter’s Five Forces analysis is a framework that helps analyzing the level of competition
within a certain industry. It is especially useful when starting a new business or when
entering a new industry sector.
3.2(a)
4.1: - STRENGTH:
4.2: - WEAKNESS:
4.4: - THREATS:
Five-year highlights:
2012 2011 2010 2009 2008
Production
LDPE bags Tones 33,311 36,960 30,514 30,002 37,808
LDPE sheets Tones 29,802 42,989 30,438 20,686 20,242
Polythene rolls Roll - - - - -
HMHDPE bags Tones 22,417 21,228 22,011 20,445 19,020
HMHDPE sheets Tones 12,046 14,140 12,600 11,900 12,048
SALES
LDPE bags Tones 37,951 35,146 32,978 28,682 31,018
LDPE sheets Tones 30,158 39,280 32,512 21,980 21,488
Polythene rolls Roll - - - - -
HMHDPE bags Tones 23,980 23,890 22,900 19,560 16,800
HMHDPE sheets Tones 14,090 15,286 12,980 10,208 10,820
OPERATING
RESULTS
Turnover ₹ 87,028 79,953 74,715 65,483 54,125
PBDT ₹ 28,272 18,927 17,853 14,114 20,084
Depreciation ₹ 11,077 11,081 12,220 12,719 17,629
Exceptional items ₹ - 5,324 5,160 - -
Like every other company, BALAJI POLYMERS profit also increased from the last five
years. If we see the gross profit and net profit of the company it has been increased year
to year.
1. ASSETS
No
Non-current assets
Financial assets:
1.Investments 7 - -
Liabilities
Non-current liabilities
Financial liabilities
1.Borrowings 19 29,372 41,912
2.Other financial liabilities 20 3,160 2,804
Provisions 21 5860 4090
Deferred tax liabilities (Net) 22 13,505 8,567
Other non-current liabilities 23 6,127 5794
58,024 63,167
Current liabilities
Financial liabilities
1.Borrowings 24 77,640 32,631
2.Trade payables 25 16,799 19,934
3.other financial liabilities 20 12,433 10,578
Provisions 21 4,289 5,253
Other current liabilities 26 41,388 40,043
152,549 108,439
Total liabilities 309,050 246,433
Table no 5.1(b)
The current ratio is financial ratio that measurement whether or not firm has enough
resources to pay its debts over the next 12 months. It compares a firm asset to its current
liabilities.
Current ratio = current asset/ current liability
2010-11: - 57,958/ 108,439 = 0.53
2011-12: - 90,125/ 152,549 = 0.6
It is inferred that current ratio in the year 2012 indicate a little raise in liquidity position,
because it is increased as compared to the year 2011, reason for this increase is current
asset like cash in hand, cash at bank, and sundry debtors increased in the year 2012.
2. Quick ratio:
Quick ratio establishes a relationship between quick or liquid assets and current
liabilities. An asset is said to be liquid if it can be converted into cash immediately.
Liquid asset includes cash, debtor, and marketable securities, Bills receivables.
The Quick ratio in the year 2010-11 was 0.19 and in the year 2011-12 it was 0.4, compared
to previous year it has been increased.
This measures a company’s ability to pay short-term obligations or those due within one
year.
It is inferred that Ratio of current asset to fixed asset is increased from the year 2011 to
2012, due to increase in the current assets as well as fixed assets compared to previous
year.
The purpose of P&L account is to show whether a business has made a profit or loss over a
financial year. It is a document that measures and reports a company’s expenses and
revenue during a specific period of time.
2. Expenses
Cost of material consumed 29 99,542 1,01,426
Compared to 2011 the company has improved its revenue and has drastically reduced its
expenses by cutting off in the cost of raw materials and other finance cost.
The operating expense ratio, where as a low ratio is favorable, while high one is
unfavorable. In the year 2010-11 the operating ratio was 0.92 and as on 2011-12 of 0.85
and it has decreased from one to another year.
This is the first time I have handled a project in manufacturing industry of BALAJI
POLYMERS. This is a fantastic experience, in one or the other way. The main focus was
to observe practically the aspects which I had learnt theoretically in our management
course. Some of the aspects which I like to highlight is been mentioned below:
I got the knowledge about the production, processing, financing and other departments
of the industry. I studied the nature and Background of BALAJI POLYMERS.I studied
the industry sector performance, and industry structure in INDIA. I got to know the
history of polymers in our country as well as in global level. I studied how the external
factor impacts on the respective industry- BALAJI POLYMERS.
Books:
The project information is based on the data given by external guide. These are the
websites used to get the information regarding the impact of polymer industry on Indian
and Global scenario.
Websites:
http://www.indianpolymer
https://www.lucintel.com/polymer-market-2020.aspx
..\Downloads\Knowledge-Paper-ps.pdf
https://www.business-to-you.com/porters-five-forces/