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Puff Corporation
Plaintiff,
Civil Action No. 19-935
v.
JURY TRIAL DEMANDED
Focus V LLC,
Defendant.
COMPLAINT
against Focus V LLC (“Focus V” or “Defendant”) for trade dress infringement, false
designation of origin, false advertising, and unfair and deceptive trade practices in
violation of the Lanham Act, 15 U.S.C. § 1125(a), and N. C. Gen. Stat. § 75-1.1 et seq.
THE PARTIES
1201 West 5th Street, Suite T-530, Los Angeles, California 90017. Puffco manufactures,
advertises, distributes and sells various types of electronic vaporizers throughout the
United States, including to consumers physically residing in the state of North Carolina
Company with a principal place of business at 2663 S. Lindell Road, Las Vegas, Nevada
State), or at 6419 Eldora Ave, Las Vegas, Nevada 89146, (the mailing address listed on
Focus V is Rocket Lawyer Corporate Services, LLC located at 318 N. Carson Street
and sells various types of electronic vaporizers throughout the United States, including to
consumers physically residing in the state of North Carolina and this District. By way of
example only, Defendant’s products, including the accused products, have been and are
infringing products, publishes the false advertising claims, and allows Internet users to
purchase Defendant’s infringing products, and this website is directed to and accessible
by customers in North Carolina and this District. See Exhibit 1, Screen print out of
https://focusvproducts.com/.
5. This Court has original subject matter jurisdiction over Plaintiff’s federal claims in
this action pursuant to Section 39 of the Lanham Act, 15 § U.S.C. § 1121, and 28 U.S.C.
§§ 1331 and 1338. This court has supplemental jurisdiction over Plaintiff’s related state
and belief, (a) Defendant has committed acts of trade dress infringement in the State of
North Carolina and this judicial district, and Plaintiff’s claims arise out of such acts; (b)
Defendant’s products which infringe Plaintiff’s trade dress are available for purchase in
the State of North Carolina and this judicial district, (c) Defendant regularly conducts
business in the State of North Carolina and this judicial district; and (d) Defendant has
otherwise made or established contacts in the State of North Carolina and this judicial
only, Defendant’s products, including the accused products, have been and are sold in
7. Venue is proper in this judicial district pursuant to 28 U.S.C. §§ 1391 and 1400.
FACTUAL BACKGROUND
electronic vaporizer products. Since the company’s launch in 2013, Puffco has become
one of the most well-known brands in the electronic vaporizer industry. One of Puffco’s
appearance of its PEAK® vaporizer with the desire to create an electronic vaporizer that
was unique in the industry and instantly recognizable by consumers due to its sleek,
futuristic design.
market, Puffco adopted a unique, distinctive, and non-functional trade dress which
includes both the overall design and shape of the product as well as the uniquely shaped
glass top. The features of the PEAK® Trade Dress are depicted in detail Exhibits 2 and 3
Triangular design with the base of the device being larger in diameter than the
A glass top, also in the shape of a triangle, which is transparent showing the
Circular shaped detachable base with a thin band of LED lighting appearing as
An atomizer bucket which extends upwardly from the center of the device in a
semi-circle shape.
11. All of the features described above and the overall shape of the PEAK® vaporizer
were adopted for the purpose of aesthetics and are not functionally essential to the
12. The non-functional design of the glass top is the subject of a design patent
application which Puffco filed on November 11, 2018. See Exhibit 2, which is a copy of
design patent application which Puffco filed on November 11, 2018. See Exhibit 3, which
is a copy of the filing receipt for U.S. Patent Application No. 29/669,755.
Puffco’s exclusive use of the PEAK® Trade Dress as is evident from the existing
electronic vaporizers currently on the market which utilize alternative designs both in
terms of differences in overall appearance and differences in the shape of the top of the
vaporizers. See Exhibit 4, screen print outs showing competitive products with alternative
design features.
15. Since its launch on or about January 2018, the PEAK® vaporizer and its
associated Trade Dress quickly gained the attention of the media, and the relevant
consumers, and has since been the subject of a number of unsolicited third party media
reports, including, among others, where the PEAK® vaporizer was referred to as “the
future of dabbing” and “the first ever smart-rig.” See Exhibit 5, examples of third party
16. Numerous news media sources, in reporting on the launch of the PEAK®
vaporizer, discuss the overall design and appearance of the PEAK® vaporizer as being
unique and/or memorable. See Exhibit 6, additional examples of third party media
17. Since its launch on or about January 2018, Puffco has invested significant
amounts of money and substantial effort in the nationwide advertising and promotion of
18. Since its launch on or about January 2018, Puffco has sold in excess of 60,000
PEAK® vaporizers resulting in estimated aggregate sales revenue of more than $20
million dollars.
19. Puffco’s PEAK® vaporizer has been continuously sold in U.S. commerce
nationwide directly from Puffco’s online retail store, as well as, through third party
retailers who distribute the products through online retail stores and in physical retail
locations.
20. As a direct result of Puffco’s continuous, wide spread use of the PEAK® Trade
Dress in connection with its electronic vaporizer, extensive advertising, promotion, and
extensive sales of the product under the PEAK® Trade Dress, the relevant consuming
public has come to recognize the PEAK® Trade Dress as identifying Puffco as the source
of the goods.
21. The PEAK® Trade Dress has developed primary significance in the minds of the
public as identifying Puffco as the source of the PEAK® vaporizer, rather than
22. Thus, the PEAK® Trade Dress has acquired valuable goodwill, recognition, and
23. Upon information and belief, sometime between April and July of 2019,
Defendant began marketing, promoting, manufacturing and selling the Carta Erig (the
“Infringing Product Design”), which is an electronic vaporizer for use with dry herbs and
concentrates.
24. Upon information and belief, Defendant manufactured and sold, and continues to
manufacture and sell, among other variations, the Carta Erig which copies features of,
and is confusingly similar in appearance to, Puffco’s PEAK® Trade Dress, and therefore
Defendant’s products.
25. Upon information and belief, the Defendant was aware of Plaintiff’s PEAK®
vaporizer and its associated Trade Dress and goodwill associated therewith at the time it
26. Upon information and belief, the Defendant intentionally and directly copied a
intending capitalize on the popularity of, and demand for, Puffco’s PEAK® vaporizer. A
27. In addition to the Defendant’s Carta Erig having a similar overall appearance and
of the distinctive, non-functional features which infringe Puffco’s PEAK® Trade Dress:
Triangular design with the base of the device being larger in diameter than the
LED lights displayed as small circles along a diagonal line across the center of
the base.
An atomizer bucket which extends upwardly from the center of the device in a
semi-circle shape.
The features described above and overall design depicted in the image of the Carta Erig
28. A number of features of the Infringing Product Design of Defendant’s Carta Erig
features of the PEAK® vaporizer and as a result the overall appearance and commercial
impression of the Carta Erig is confusingly similar to the overall appearance and
29. Defendant is not authorized or licensed to distribute, market, or sell any products
incorporating or using the PEAK® Trade Dress or any confusingly similar variation
thereof.
30. Defendant is a direct competitor of Puffco and the PEAK® vaporizer and Carta
Erig are sold by at least a few of the same online retailers. See Exhibit 7, examples of
third party retailers currently offering both the PEAK® vaporizer and the Carta Erig.
31. Defendant’s Carta Erig and Puffco’s PEAK® vaporizer are marketed and sold to
some other manner affiliated with Puffco, which it is not. This is especially harmful to
Puffco with respect to those consumers who perceive a defect or lack of quality as being
33. Thus, the likelihood of mistake, confusion, and deception caused by the
Defendant’s use of the Infringing Product Design has caused and will cause in the future,
irreparable harm to the goodwill symbolized by the PEAK® Trade Dress and the
reputation it embodies.
34. The forgoing activities by Defendant have caused and will continue to cause
Puffco to suffer damages, including but not limited to lost sales, lost profits, and damaged
goodwill.
CAUSES OF ACTION
35. Puffco repeats and realleges each of the allegations above as if fully set forth
herein.
36. Puffco is the owner of the PEAK® Trade Dress, which is protectable at law,
under the Lanham Act. The PEAK® Trade Dress is primarily non-functional, highly
distinctive, and has become widely associated to the relevant consumers as identifying a
10
pending design patent applications that cover ornamental – and by extension, non-
38. The PEAK® Trade Dress has acquired secondary meaning by virtue of its
excess of 60,000 units generating aggregate revenue of more than $20 million.
39. The PEAK® Trade Dress acquired secondary meaning before the defendant
adopted and began use of the Infringing Product Design. Additionally, upon information
and belief, Defendant intentionally copied the PEAK ® Trade Dress, which created a
40. Defendant’s Carta Erig and Plaintiff’s PEAK® vaporizer are highly similar if not
substantially identical in light of both being, generally, electronic vaporizers for use in
connection with personal inhalation of concentrates and dry herbs, the products are also
41. The Defendant’s Carta Erig and Puffco’s PEAK® vaporizers are marketed and
sold to the same consumers and travel in the same channels of trade.
42. Defendant’s acts of distributing, marketing, and selling its Carta Erig designed in
a way that is confusingly similar to Plaintiff’s PEAK® Trade Dress constitutes unfair
competition, false designation of origin and false descriptive of fact that is likely to cause
11
1125(a).
43. Upon information and belief, the Defendant’s activities described above have
been willful and in deliberate disregard of Plaintiff’s trade dress rights, and for the
44. Defendant’s acts are exceptional within the meaning of 15 U.S.C. § 1117.
45. As a direct and proximate result of Defendant’s unlawful conduct and willful
infringement, Plaintiff has suffered and will continue to suffer, damage to its valuable
46. Plaintiff Puffco has no adequate remedy at law and will continue to suffer
irreparable harm and injury to its good will and reputation if the Defendant’s activities
47. Puffco repeats and realleges each of the allegations above as if fully set forth
herein.
48. Defendant’s adoption and use of the Infringing Product Design is likely to cause
12
50. As a direct and proximate result of Defendant’s conduct, Plaintiff has suffered
and will continue to suffer pecuniary damages, including, but not limited to, losses and
51. Defendant’s conduct justifies an award of treble damages pursuant to N.C. Gen.
Stat. § 75.16.
52. The damage suffered by Plaintiff as a result of Defendant’s conduct is, and will
be, irreparable leaving Plaintiff without an adequate remedy at law and entitling Plaintiff
53. Defendant willfully engaged in the acts and practices alleged in this complaint
entitling Plaintiff to recover its attorneys fees from Defendant under N.C. Gen. Stat. § 75-
16.1(1).
PRAYER
(1) That the Court preliminary and permanently enjoin defendant Focus V and/or
successors, and assigns, and all persons in active concert or participation with any
of them, from using the PEAK® Trade Dress, and/or any confusingly similar
13
promoting, offer for sale, or sale of Defendant’s goods; and from otherwise
infringing the distinctive nature of Puffco’s PEAK® Trade Dress; and from
(2) That the Court order Focus V to destroy and/or obliterate any
and all electronic vaporizers which reflect the Infringing Product Design,
including and not limited to the Carta Erig, any signs, brochures, advertisements,
and other items in their possession, or under their control, upon which appear or
reflect any of Puffco’s PEAK® Trade Dress and/or any confusingly similar
combination with any designation, and all molds, matrices and other means of
(3) That the Court order Focus V to pay Puffco its costs and
(4) That the court order Focus V to account for and pay to Puffco all
profits realized by Focus V as a direct and proximate cause of Focus V’s unlawful
conduct;
(5) That Puffco recover any actual damages suffered as a direct and
14
and
(7) That the Court award such other and further relief as the Court
15
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Filing Date:
Payment information:
Submitted with Payment yes
Deposit Account
Authorized User
The Director of the USPTO is hereby authorized to charge indicated fees and credit any overpayment as follows:
Warnings:
Information:
56796
Warnings:
Information:
51417
3 PeakGlass_Design_Spec.pdf yes 2
98c1a6904c72a76596745d420ca906f2b5ce
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Claims 2 2
Specification 1 1
Warnings:
Information:
34092
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Total Files Size (in bytes): 277911
Be it known that we, Roger VOLODARSKY, Avi BAJPAI and Roger SAYRE,
have invented a certain new, original and ornamental design for a GLASS TOP FOR AN
Fig. 1 is a front perspective view of a first embodiment of our GLASS TOP FOR
AN ELECTRONIC VAPORIZER;
illustrative purposes only; the broken lines form no part of the claimed design.
We claim:
The ornamental design for a glass top for an electronic vaporizer, as shown and
described.
FIG. 1
FIG. 2 FIG. 3
FIG. 4 FIG. 5
FIG. 6
FIG. 7
FIG. 8
FIG. 9 FIG. 10
FIG. 11 FIG. 12
FIG. 13
FIG. 14
Filing Date:
Payment information:
Submitted with Payment yes
Deposit Account
Authorized User
The Director of the USPTO is hereby authorized to charge indicated fees and credit any overpayment as follows:
Warnings:
Information:
50568
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Specification 1 1
Warnings:
Information:
147113
Warnings:
Information:
34107
Warnings:
Information:
Total Files Size (in bytes): 1793002
Be it known that we, Roger VOLODARSKY, Avi BAJPAI and Roger SAYRE,
have invented a certain new, original and ornamental design for a ELECTRONIC
VAPORIZER;
ELECTRONIC VAPORIZER;
VAPORIZER;
The broken lines depicted in the drawings are directed to environment and are for
illustrative purposes only; the broken lines form no part of the claimed design.
We claim:
FIG. 1
FIG. 2 FIG. 3
FIG. 4
FIG. 5
FIG. 6
FIG. 7
FIG. 8
FIG. 9 FIG. 10
FIG. 11
FIG. 12
FIG. 13
FIG. 14
FIG. 15
FIG. 16 FIG. 17
FIG. 18
FIG. 19
FIG. 20
FIG. 21
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D
abs aren't just for Cam Newton. It's also a great way
to consume cannabis concentrates. Problem is,
dabbing traditionally requires the use of either a
butane blowtorch and titanium nail or a clunky
electronic heating ring (aka enails). But no longer!
With the advent of the Peak by Puffco, consuming
concentrates is now as easy as pressing a button.
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The Peak will be available for pre-order beginning January 15th and
will begin shipping in early February. It's expected to retail for
around $350 when it does.
In this article: cannabis, ces2018, concentrates, dabs, gadgetry, gadgets, gear, green,
Peak, Puffco, TL18HIGH
All products recommended by Engadget are selected by our editorial team, independent
of our parent company. Some of our stories include affiliate links. If you buy something
through one of these links, we may earn an affiliate commission.
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In 2018 A.I. robots can walk, self-driving cars are basically here, and now wireless bongs are
ushering in a new technological age for stoners. The cannabis company Puffco introduced
the future of getting blazed with its battery-operated bong the Puffco Peak. If the "first-ever
smart rig" sounds too cushy for your kush, fear not: the Peak will still get you totally high CLOSE
bro, using concentrated cannabis and water filtration.
STYLE
https://www.complex.com/life/2018/01/smart-bong-puffco-peak 1/3
Music Style Pop Culture Sports Life Sneakers Pigeons & Planes Shows Shop
Visit Instagram
The battery-operated bong is designated for concentrate users, meaning this smart bong is
for dabs (nope not this dab). Unlike the cannabis flower, dabs are more concentrated doses
of THC that often come in wax form. As weed continues to be legalized in states across the
country, dabbing has become a more popular, since it is often considered a cleaner, faster,
and more pure way to get high, according to Mashable.
CLOSE
Dabbing generally requires rigs that incorporate a power cord and heating rings or a butane
STYLE
blowtorch. Aka, users often turn their marijuana consumption into a chemistry project, and
https://www.complex.com/life/2018/01/smart-bong-puffco-peak 2/3
intimidated, less habitual weed smokers typically stick to classic bongs. The Peak changes
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that by giving smokers a wireless way to consume concentrated cannabis with four different
heat settings and the click of a button. According to Engadget, each charge provides about
25 to 30 hits, which is more than enough to guarantee you and your buddies will get high as
hell.
The Peak will be available for preorder on Puffco’s site Jan. 15, shipping out in early
February. These smart bongs are expected to sell for $350 each.
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INNOVATE
At CES in January, amid the robotic armoire that folds clothing and the suitcase that doubles as a go-kart, there were
only two cannabis companies. Vapium, a Canadian manufacturer, was there to debut its new medical marijuana
vaporizer. The other company, Puffco, had spent the prior two years rebuilding itself from the brink of failure. Its
founder, Roger Volodarsky, had not only managed to resurrect his Brooklyn-based startup, but his team would be
unveiling what they believe to be cannabis tech's biggest breakthrough yet: a "smart" bong.
CES denied Puffco a booth, Volodarsky says, but that wasn't going to stop him from his company's coming out party.
The 34-year-old ew to Vegas and booked a suite at the Mirage Hotel overlooking the Strip. The night before CES
started, during a media event for tech companies to demo their gadgets for journalists, he revealed the Puffco Peak, a
high-end electric water pipe for vaporizing THC concentrates. At the after-party in his 28th- oor suite, Volodarsky then
hosted a live demo with a smaller group of reporters, leading to rave reviews everywhere from Engadget to CNET.
CNET described the Peak's functionality as "easy to work as a Keurig coffee maker" and noted that Puffco "ambitiously
domesticated the dab rig through re ned design." It was hardly faint praise, considering dab rigs (a particular type of
bong used to vaporize a potent, sticky marijuana extract that contains THC) typically resembles an oversize crack pipe.
Among Puffco's other high-tech tweaks, the Peak managed to redesign the most unsavory part of the smoking
device's user interface: Instead of requiring an actual blowtorch to heat it (like the ones chefs use on a creme brulee),
the Peak is activated by a simple double click of a button. By the end of the massive Vegas trade show, the Peak was
nominated for the "most unexpected" tech product to debut, according to Engadget.
The competition in the vape tech industry is cutthroat. At the top of the food chain are the originators of innovative
https://www.inc.com/will-yakowicz/puffco-thc-concentrate-vaporizer.html 1/6
cannabis vaporizers like Pax, founded by two Stanford grads; Fire y, founded by a former Apple designer; and the
Volcano, created by a graphic designer and civil engineer from Germany. At the bottom end, there are counterfeiters and
rip-off artists who buy other companies' products, ask factories in China to make a few tweaks to the branding, resulting
in low-cost vaporizers. Somewhere in the middle is Puffco, a small hardware startup that has had to ght for space and
recognition.
Volodarsky, a Coney Island native, isn't your typical cannabis startup founder. With sleeve-length tattoos and the ability
to smoke any self-respecting cannabis a cionado under the table, he doesn't bother portraying a squeaky clean image.
(In 2012, he was arrested for marijuana possession in Fort Lee, New Jersey.) He also didn't set out to raise a bunch of
money like other green rush entrepreneurs. Instead, in 2013, Volodarsky bootstrapped Puffco after being disappointed
https://www.inc.com/will-yakowicz/puffco-thc-concentrate-vaporizer.html 2/6
with the existing vape pens on the market. Since then, he's had one simple vision: To make the indiscreet act of dabbing
more socially acceptable through smarter technology and great design.
His company didn't start gaining traction until 2015, when Volodarsky launched the Puffco Pro, a small pen-size
vaporizer made to consume concentrates on the go. That summer, the Pro won one of the industry's highest honors--
the best portable concentrate pen vaporizer at the High Times Cannabis Cup. Suddenly Puffco was on the map, and
orders were ying in.
In 2016, from Puffco's former headquarters in a Brooklyn basement, Volodarksy and his team of two engineers and
industrial designers came up with a new product, the Puffco Plus. The vape pen, which features a ceramic bowl, went
on to win a string of awards from High Times. But Puffco's success and attention came with increased competition and
supply chain issues.
The commercial launch of the Plus faltered because the rst 2,000 units delivered from its factory in Shenzen, China,
were defective. A competitor seized the moment, and posted on social media that all Puffco customers were welcome
to send them their broken Puffcos, in return, receiving a free vape from their brand. To make matters worse, Puffco's
factory in Shenzhen then went out of business.
The prior year, Puffco had made $5 million in sales, but now it had zero product to sell and hundreds of angry
customers. For the rst three quarters of 2016, Puffco stayed a oat by selling replacement parts to existing customers.
Without a functioning product and no factory, Volodarsky decided to discontinue his products and y to Shenzhen to try
and build a new supply chain.
https://www.inc.com/will-yakowicz/puffco-thc-concentrate-vaporizer.html 3/6
"We were on the brink of failure and didn't know how to become a well-oiled consumer product company," says
Volodarsky.
Volodarsky decided to build a supply chain that was purposely fragmented, to make it harder for competitors to steal
his partners. "We did it with boots on the ground. We visited every assembly house and manufacturing partner in
Shenzhen," he says. He also worked with his lawyer to write stronger contracts with manufacturers to stem
counterfeiters. With the supply chain in place, Puffco started taking new orders by November; during the last 60 days of
2016, the startup brought in more money than they had the prior year.
While the experience was challenging, it also helped Volodarsky refocus his priorities on the one thing competitors
couldn't commoditize: great design. He decided to channel all the company's resources to what he believed was his
secret sauce--a killer in-house engineering and design team, led by Avi Bajpai, the former senior design engineer at Ben
Kaufman's Quirky. "Innovation grows old fast, so you only have one option--make products that are hard to copy," says
Volodarsky.
For one year, Volodarsky and Bajpai had a singular focus--creating a smart dab rig that did not require a blowtorch and
wasn't embarrassing to leave on the coffee table. If the dab rig was ever going to make it to the mass market, it would
have to look more like an Apple product than something t for a college dorm. The result was the Peak, a sleek electric
bong that uses "intelligent" temperature calibration to heat up in 20 seconds. The Peak retails from $379.99 on
Puffco's website.
Puffco's next big move will be a literal one, across the country to a new headquarters in Los Angeles. Volodarsky says
California, which just legalized adult-use sales in January, will be a more welcoming business environment for a weed
tech company. New York has a strict medical program that allows only edibles, tinctures, and pre- lled vape pens.
Patients in New York could not legally buy THC concentrates and use Puffco's products.
"It's going to be hard to leave New York, but I sacri ced a lot, all of us at Puffco sacri ced a lot," says Volodarsky,
explaining that there was, and still is, a level of risk running a cannabis-related business in certain states. "There weren't
many believers, or supporters, when we started."
https://www.inc.com/will-yakowicz/puffco-thc-concentrate-vaporizer.html 4/6
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Every year when I attend the annual CES technology trade show, held
each January in Las Vegas, I expect to see plenty of the "unexpected."
TVs that curl like snakes, potentially life-saving health tech, talking
toilets, maybe a cool dog-robot.
But what I didn't anticipate was leaving Las Vegas most impressed by a
slick, high-tech space-vape that looked like something the First Order
would smoke out of (if it had one ounce of chill).
https://www.cnet.com/news/puffco-peak-smart-rig-weed-tech/ 1/5
consumer cannabis tech, unless you went out of your way to find it.
However, the few companies that made it to the biggest tech trade show
optimistically shed a small light on the cannabis-centered tech thriving in
the margins of the mainstream, patiently waiting in the wings for
consumers to wake up and smell the weed.
A radical rig
Puffco made an impression with the Peak, and inspired a timely
conversation about the complex public place a concentrate vaporizer
occupies at a tech trade show that's caught in the desert crosshairs of
federal prohibition and the swiftly developing marijuana industry
emerging in Nevada following local legalization.
Peak is the first "smart rig," or at least that's what Puffco is calling it. The
creative minds behind the company's award-winning vaporizer pens
pivoted to transforming a previously cumbersome (and sometimes
dangerous) process into a sleek and streamlined experience.
Visit Instagram
It's as easy to work as a Keurig coffee maker. Simply add water, load the
ceramic bowl with the concentrate then cover with the cap, press the
(only) button, wait 20 seconds, then inhale from the narrow end of the
https://www.cnet.com/news/puffco-peak-smart-rig-weed-tech/ 2/5
lava lamp-shaped tube. It has four heat settings that automatically adjust
and calibrate for consistent results every draw.
Peak popularity
The Puffco Peak would look out of place in a typical headshop. Looking
more like a "Tron" movie prop with a delicately slim and subtly accenting
LED light band around its base, it'd fit in more on the brutalist coffee
table of a swanky stoner cafe or an indie magazine editor's home shelf.
The only thing that could make it any cooler is if Kendrick Lamar
produced a soundtrack for it.
Las Vegas currently doesn't allow for any type of business that provides
a place for people to consume cannabis, like a bar for alcohol. Similarly,
cannabis companies that braved CES 2018 skirted tricky conundrums
just to be there.
High expectations
Marijuana is often normalized and regularly celebrated in fashion, music,
movies and TV, yet it doesn't have the same kind of open acceptance in
the tech scene. Weed is still a serious legal risk, even for medical use.
The Smart Flow system and Puffco Peak are both technically vaporizers,
similar outliers in the broad category of consumer tech. But the two
devices couldn't be any more different, and they're made for two very
different demographics.
The growing variety of "weed tech" products that range from portable
decarboxylation devices, stylish purses that mask the stench of
marijuana and oil infusers for cooking, highlight the obvious fact that the
cannabis consumer is not a monolith. With or without federal approval,
and whether or not the mainstream -- and CES -- cares to pay attention,
the cannabis industry is fearlessly growing up high-tech.
C E S 2 01 8
READING • High-design weed tech that looks like it's from space
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BY BRIAN KOERBER
JAN 08, 2018
When technical advancements combine with legal cannabis, you get a smart
bong.
Cannabis company Puffco announced a new product on Monday that takes your
standard, everyday run-of-the-mill bong, and brings it right into 2018. The Puffco
Peak is a battery-operated desktop concentrate vape, but the best part is that it
incorporates water filtration — it's a smart bong, dude.
SEE ALSO: Tweet perfectly sums up how people feel about Jeff Sessions
coming for legal weed
https://mashable.com/2018/01/08/puffco-peak-smart-bong-dab-rig-concentrates/ 3/9
IMAGE: PUFFCO
Dubbed the "first-ever smart rig for concentrate consumers," the Peak heats up in
just 20 seconds and operates completely wirelessly, making handoffs a breeze.
The rig has four pre-programmed heat settings, as well as a "boost mode" to clear
out any leftover concentrates so nothing goes to waste.
Dab rigs have been a huge trend in the cannabis world since Colorado voted to
legalize recreational cannabis in 2012. The concept is pretty simple, though it can
be a bit intimidating for a beginner. Instead of using cannabis flower, a dab rig
takes use of cannabis concentrates, which often come in wax form. The wax is
heated using a heated coil, instead of a flame, which delivers a cleaner and more
pure form of extracting THC.
Dab rigs can be hooked up to most bongs with little modification, but they're big,
bulky, and require a power source. It basically looks like a science experiment.
https://mashable.com/2018/01/08/puffco-peak-smart-bong-dab-rig-concentrates/ 4/9
IMAGE: AMAZON
But the Peak is small enough to hold in your hand, and you're not bound to an
outlet while using it.
IMAGE: PUFFCO
One of the more impressive features on the Peak is the Intelligent Temperature
Calibration. According to a Puffco, the feature "allows the device to maintain a
consistent experience when sharing with friends. If the device was just used, it
pivots its heat setting to account for the change in temperature, and delivers an
adjusted heat cycle for the next person, guaranteeing quality flavor and vapor
each time."
Of course with anything battery-powered, you'll have to recharge it. Puffco says
the Peak charges to full power in just two hours, which is good for 30 or more
cycles. Heat cycles and battery level are indicated using and LED light band, and
changes for settings are indicated with haptic feedback.
The Puffco Peak will be available for preorder on Jan. 15. Info on pricing was not
immediately available.
https://mashable.com/2018/01/08/puffco-peak-smart-bong-dab-rig-concentrates/ 5/9
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High-tech High
The Puffco Peak and Puffco Plus: Not all vaping is created equally.
BY CHRIS TAYLOR
DEC 09, 2018
This post is part of our High-tech High series, which explores weed innovations,
and our cultural relationship with cannabis, as legalization in several U.S. states,
Canada, and Uruguay moves the market further out of the shadows.
It's 2018, and marijuana vape pens are so common in California they may as well
be on the state flag. (They're certainly more widespread than bears. Sorry, bears.)
Pens are not the preserve of stoner stereotypes, either: Walk through the Financial
District of San Francisco on a sunny day after work, and at the outdoor tables of
wine bars and pubs alike, you'll easily spot dozens of those slim, telltale
cartridges being casually withdrawn from suit jackets and purses for a politely
discreet two-second sip.
In a few short years of legalization, vape pens have become the cocktails of
weed: pretty, classy, concentrated, available in many intriguing varieties, dinner-
party friendly; a nice little sippable pick-me-up, presuming you don't have too
https://mashable.com/article/dabbing-guide-puffco-peak-review/#4iCWM8hSRaqR 3/12
SEE ALSO: How vape pens allow you to better manage your high
Then at the other end of the spectrum, there's dabbing. Until last week, like a lot
of people, I would have described dabbing as the crack-smoking of weed; the
thing you do if you want to get seriously messed up, like downing a pitcher of a
particularly strong cocktail.
But I also would have had no idea what I was talking about. Because it turns out
dabbing is a lot closer to downing a double espresso than chugging martinis.
Dabbers own "rigs" that look like they belong in the lair of an evil scientist. They
use blowtorches, albeit indirectly, and vape their solid concentrate on a "nail" or
an "e-nail." They spend hundreds of dollars on butane alone. I'd even heard of
dabbers placing concentrate between red hot kitchen knives. Getting high around
large hot pointy objects? Yeah, that's a big fat nope from me. Besides, why bother
if it's the same effect as a vape pen?
Price notwithstanding, the Peak has been getting rave reviews all year, including
the ultimate design distinction of being compared to an iPhone. But more than the
Steve Jobs of rig design, Volodarsky sees himself as a dabbing evangelist. He's
the Johnny Appleseed of solid concentrate. And he thinks people like me have
greatly misunderstood the effects and the benefits of dabbing.
Well, okay then. Who doesn't want to be more interested? Who couldn't use being
more focused and "zoned in"? Who has consumed cannabis (or cocktails, for that
matter) and not had the occasional unreliable experience where they wished the
result was less head-foggy, with more ability to hold down a conversation?
Maybe Volodarsky was on to something with this no CBN thing.
I found a few studies suggesting that "reclaim" — dark sticky stuff left over after
dabbing — was indeed unusually high in the CBN molecule. But that didn't seem
conclusive, so I ran Voldarsky's claim past my next interviewee, scientist Tristan
https://mashable.com/article/dabbing-guide-puffco-peak-review/#4iCWM8hSRaqR 4/12
But Watkins did add his own memorable anecdote to the pile. He recalled that
one time, he had set out to dab the CBN-heavy reclaim of a CBN-heavy strain.
He was so immediately ready for a snooze that "it was a struggle to go upstairs to
get to bed," he said.
Peak Experience
That's where I ran into the other problem that confronts dabbing newbies: the
confusing varieties of non-liquid concentrate. They too are cursed with names as
foreboding as rig and nail. There are the solid shards known as "shatter," which
look like something Walter White might cook up. Then there's "wax," which calls
to mind Madame Tussauds' and ears and ewwww.
Still, the cost seemed outrageous for what you get: a thumb-sized dollop of
yellowish goo, albeit fascinating yellowish goo studded with tiny reflective
crystal forms.
All of which seemed appropriately uncompromising and futuristic for the Peak.
Like the stuff it vaporizes, the Peak is surprisingly small. It looks like a bong
from the 22nd century — a 7-inch-tall one that fits in the palm of your hand and
carries a Katniss-like quiver of Q-tips to keep it clean.
https://mashable.com/article/dabbing-guide-puffco-peak-review/#4iCWM8hSRaqR 5/12
IMAGE: PUFFCO
It may be simple and push-button so far as rigs go, but the Peak is not un-
intimidating for a beginner. There are a lot of confusing spare parts when you
unbox it, each in their miniature box, and I reflected on the fact that an
"atomizer" is just as intimidatingly named as a "nail."
The Peak, at least, is mercifully nail free; you merely place a tiny bit of
concentrate (somewhere between a grain of rice and a pea) inside a ceramic
chamber (to the right in the picture above, under the glass stopper). Then put a
tiny amount of water, a fluid ounce or so, in the main tube.
The main impediment is charging up the base, which took about 2 hours to fully
charge via USB the first time. But that was enough for dozens of cordless
sessions, each one initiated by a double tap on the device's only button. The Peak
hits its temperature mark in just 20 seconds. Each session is as compact as the
device and its contents, keeping the heat on for just 12 seconds. That's all you'll
need, trust me.
It's also essential to learn the color code of the Peak. A single tap of the button
cycles between blue, green, red, and white, which increases in temperature in that
order. On an early attempt to dab with my also-a-beginner wife, we mistakenly
set the Peak on white — assuming red was the highest setting, therefore white
must be the lowest.
But then there was the blue setting. Ah, the blue setting! Blue means the Peak is
vaporizing at a mere 450 degrees Fahrenheit, versus 600 degrees for white. At
https://mashable.com/article/dabbing-guide-puffco-peak-review/#4iCWM8hSRaqR 6/12
More importantly, I discovered, Volodarsky was right. After a single blue session,
I felt focused and utterly calm, like I'd just downed a large cappuccino. I fizzed
with ideas, but more importantly I was capable of remembering them for more
than a few seconds and writing them all down.
And here's the result I didn't expect: Almost immediately, I lost all interest in
vape pens. My attitude had flipped 180 degrees. Pens seemed a pale imitation
now, foggy and flavorless. Why would anyone bother with them?
IMAGE: PUFFCO
I was curious about whether this dislike extended to Puffco's more portable
device, the $80 Puffco Plus pen. Like the Peak, the Plus is a groundbreaking
product in its category; it's the first dabbing pen to have a built-in "dart." You use
it to secure the wax or resin, as in the image above, before screwing it in to the
ceramic chamber. (Other dabbing pens, and even the Peak itself, require you to
use a separate and fiddly metal tool to apply the concentrate.)
My verdict on the Plus? Meh. It's okay, I guess; better and slightly more clear-
headed than a regular vape pen. But you're inhaling through a rubber flange at the
top, which is kind of annoying, and it certainly doesn't give you the rich, chilled
flavor of the Peak. Plus the concentrate seemed to disappear a lot faster in the
Plus, which. I suspect I was also therefore inhaling a larger dose of CBN, as the
experience wasn't as clear-headed as the Peak.
After the peak experience of the Peak, in fact, it is possible that I am ruined for
other forms of cannabis consumption. All of them seem like going back to basic
box wine after you've tasted the rich complexity of a good pinot noir for the first
time.
https://mashable.com/article/dabbing-guide-puffco-peak-review/#4iCWM8hSRaqR 7/12
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Music Style Pop Culture Sports Life Sneakers Pigeons & Planes Shows Shop
OPEN
In 2018 A.I. robots can walk, self-driving cars are basically here, and now wireless bongs are
Music Style Pop Culture Sports Life Sneakers Pigeons & Planes Shows Shop
ushering in a new technological age for stoners. The cannabis company Puffco introduced
the future of getting blazed with its battery-operated bong the Puffco Peak. If the "first-ever
smart rig" sounds too cushy for your kush, fear not: the Peak will still get you totally high
bro, using concentrated cannabis and water filtration.
Visit Instagram
OPEN
The battery-operated bong is designated for concentrate users, meaning this smart bong is
for dabs (nope not this dab). Unlike the cannabis flower, dabs are more concentrated doses
https://www.complex.com/life/2018/01/smart-bong-puffco-peak 2/4
of THC that often come in wax form. As weed continues to be legalized in states across the
Music Style Pop Culture Sports Life Sneakers Pigeons & Planes Shows Shop
country, dabbing has become a more popular, since it is often considered a cleaner, faster,
and more pure way to get high, according to Mashable.
Dabbing generally requires rigs that incorporate a power cord and heating rings or a butane
blowtorch. Aka, users often turn their marijuana consumption into a chemistry project, and
intimidated, less habitual weed smokers typically stick to classic bongs. The Peak changes
that by giving smokers a wireless way to consume concentrated cannabis with four different
heat settings and the click of a button. According to Engadget, each charge provides about
25 to 30 hits, which is more than enough to guarantee you and your buddies will get high as
hell.
The Peak will be available for preorder on Puffco’s site Jan. 15, shipping out in early
February. These smart bongs are expected to sell for $350 each.
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An Electronic Nail (or E-Nail) is an accessory which attaches to a bong or water pipe to facilitate
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The E-Nail is a thin piece of a sturdy metal (often titanium,) ceramic, or glass (the “nail”) attached to
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Bene ts of E-Nails
Compared to a traditional dab rig setup, E-Nails offer some substantial bene ts in terms of safety and
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Standalone kits (sometimes called E-Nail Rigs) give you everything you need to use your e-nail. They
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$30.00 $15.00
$100.00
FOCUS V - Carta Dab Rig (E-Nail) V2 HALEN - Quartz Insert for Puffco Peak QUARTZ TECH - 26mm Flat Top Quartz Banger E-
Size)
$250.00 $40.00
$45.00
QUARTZ TECH - 20mm E-Nail Domeless Quartz Nail (Pick Joint QUARTZ TECH - Replacement Quartz Dish for E-Nails and
Size) Hybrid Nails
$35.00 $10.00
HIGH5 - High Five Basic Digital E-Nail Set w/ Quartz Nail and SUTRA - "DBR" Portable E-Nail Oil Vaporizer Kit QUARTZ TECH - 16mm E-Nail Domeless Quartz N
Carb Cap Size)
$169.99
$160.00 $35.00
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HALEN - Quartz Bubble Carb Cap for Puffco Peak HIGH5 - 25mm Flat Top Quartz Banger E-Nail (Pick Joint Size) 710 WHIP - Ceramic Nail Adapter (Pick Joi
$60.00 $39.00 $15.00 $10.00
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QUARTZ TECH - Replacement Heater Coil (16mm / 20mm / 710 WHIP - Replacement Ceramic Nut V2 DR. DABBER - Boost E-Nail Oil Vaporizer Kit - B
26mm / Flat)
$5.00 $159.95
$50.00
HIGH5 - High Five Replacement Heater Coil - 25mm Cup OJ - Klein Incycler Rig Attachment w/ Opal for Focus V Carta FOCUS V - Replacement Quartz Inserts for V2 Car
Pack)
$59.99 $225.00
$17.00
$19.99
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HALEN - E-nail Honey Bucket Quartz Nail w/ 25mm Head (Pick PULSAR - Elite Series Micro eNail Set w/ Universal Ti Nail & Carb
Joint Size) Cap Dabber
$170.00 $205.99
710 WHIP - Silicone Spinner Carb Cap & 3 Ceramic Dab Pearls DR. DABBER - Switch Vaporizer Kit (Oil & Herb) PUFFCO - Peak Smart Rig (E-Nail)
FOCUS V - Replacement Carta Glass Carb Cap GREENLIGHT VAPES - Mini Digital Electric Nail (E-Nail) Set w/ IDAB - "Hennessy Bottle" Puffco Peak Bubbler A
16mm Coil (European Version)
$10.00 $200.00
$105.00
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$320.00 FOCUS V - Replacement Carta Dry Herb Atomizer Chamber DR. DABBER - Boost Replacement Glass Bubbler
$30.00 $34.95
FOCUS V - Carta Atomizer Repair Kit PULSAR - RoK Vaporizer Dab Rig Kit (E-Nail) VAPIR - Rise Herbal & Oil Electronic Desktop
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