Abid Chaudhry

Senior Product & Business Manager at AT&T Interactive

abid.chaudhry@gmail.com

Summary
I split my time between product management functions like road mapping and implementing new
search and user experiences, and managing one of the United States’ largest primarily
premise-based online ad sales businesses. With direct responsibility/ownership of an 80MM+ P&L, I
focus on driving revenues and margins up, churn and expenses down, all while looking for innovative
ways to grow AT&T’s local online advertising business in what’s being called the new wild west for
dot coms.

I’ve previously developed from the ground up small business marketing strategies based around
independent field sales reps equipped with tons of site data and collateral to drive ad sales. There’s
a lot of buzz and Silicon Valley gloss around local/mobile/social monetization, and with only a fraction
of the country’s small business’ taking advantage of the internet to market their services, there’s a
wide audience of potential advertisers looking to spend their money to bring in local customers. I try
to see through the hype and give advertisers pragmatic, practical solutions that will keep them
satisfied and coming back.

I know local search, and I know how to push new inventory to small businesses. I've pounded the
pavement and tested my ideas by speaking to and selling local online ads to hundreds of local
businesses. Selling online ads to brick-and-mortar stores requires a solid understanding of what
compels a business to make a purchase decision, along with a solid understanding of the benefits of
advertising online at the local level, and I have both.

I've got great copywriting and presentation ability, and a knack for being able to navigate through
different teams and audiences that I use to connect all the dots required to have a successful local
search experience for the people that matter: consumers and small businesses across the country.

Specialties
Business Manager with P&L responsibility, Business Planning and Forecasting, Directional Media
and Local/Mobile Web Geek, Cross-functional Team Leader, Fast Learner with Passion for
Technology, Hands-On Small Business Marketing Experience, Excellent Copy Writing and
Presentation Ability, Experienced Project/Program Manager, Strong Knowledge of Local Search
Industry, Business Acumen & Small Business Empathy, Life cycle Product Development, Marketing
Research and Planning

Experience

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Senior Product & Business Manager at AT&T Interactive
April 2010 - Present (8 months)
I directly manage and have ownership over YP Connect, AT&T's small business online SEM
product, covering all states where AT&T still prints the yellow pages. I spend my time engaging
with different groups that help support the product including channel marketing, core product
management, operations & fulfillment, and of course sales. With direct P&L ownership, I also
spend time on making sure the product grows via revenue expansion, churn reduction, and efficient
margin management. The local search industry is blowing up, and its a tremendous opportunity to
be part of one of the biggest drivers towards the advertising shift to online.

Product Manager at Intelligenx

August 2008 - March 2010 (1 year 8 months)
As Product Manager, I maintain a solid marketplace understanding and expertise in local search.
and serve as the primary product expert and evangelist. I lead product design, development and
release processes for various search related products, and maintain product development road
maps.

I manage implementation and strategy for Discovery Engine and AdOptimizer products at 411.ca, a
local search engine built for the Canadian market, as well as develop and deploy market strategy
for 411.ca's distributed sales program – while maintaining internal product strategy and roadmaps.
4 recommendations available upon request

Product/Program Manager at 411.ca

August 2008 - November 2009 (1 year 4 months)
2 recommendations available upon request

Product Manager at Mobile Spectrum LLC

August 2006 - August 2008 (2 years 1 month)
Originally hired as Associate Product Manager, promoted to Lead Product Manager after five
months and charged with building a successful team of technical and functional staff to introduce a
new mobile data collection platform to the federal government and large commercial clients.
Navigated through challenges faced by a small non-revenue-producing start up to eventually realize
financial gains and market viability.
5 recommendations available upon request

Business Analyst at Merrill Lynch

September 2005 - August 2006 (1 year)
Initially part of eight member Fund Analysis team within the Marketing Services and Support
division responsible for timely mutual fund trade activation, reconciliation, and operations, and later
as Business Analyst within the Accounts Payable division, primary tasks included implementing
on-site business requirements for accounting application upgrades and converting the processing
of legacy system databases.

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Consultant at Justin Bradley
May 2005 - September 2005 (5 months)
Supported and organized existing backlogs of reconcilliation accounting and financial processes for
key accounts duing The Washington Post’s conversion of their accounting and recording systems
to SAP. Engaged in six-week project within accounting department to coordinate, organize, and
audit backlog of circulation accounts.
1 recommendation available upon request

Education
American University - Kogod School of Business
BSBA, International Finance, 2001 - 2004

Wheeler High School

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Abid Chaudhry
Senior Product & Business Manager at AT&T Interactive
abid.chaudhry@gmail.com

12 people have recommended Abid

"I met Abid long time ago, and from the first moment I understood his professionalism, his ability to
clearly understand how to translate technical issues to a simple and easy message. With the
passing of the daily work, it became clear the deep commitment to both, the work the Company and
the needs of different groups even when it was not his direct responsibility. I have no doubt that
Abid’s potential is enormous; he can overcome any obstacle, even during the most complex and
adverse circumstances. He is a person who has a lot to give, I really hope that those new teams
where he participate realize his potential and leave it free to create, they will not regret it, since his
limits are extremely high."
— Pablo Abdian, VP IberoAmerica, IntelligenX - Formerly i411, managed Abid indirectly at
Intelligenx

"Abid is a great mix of business and technology. We worked together as Product Managers on
various global local search websites and IYP's and I was always impressed by his ability to connect
with people, simplify complex processes and technologies, and somehow figure out ways to create
revenue opportunities in innovative ways. He's a great communicator, team player, and a very
sharp technology business leader."
— Fernando Fernandez, Product Manager, Intelligenx - formerly i411, worked directly with Abid at
Intelligenx

"I worked with Abid briefly at Intelligenx, but its hard to miss how sharp and creative he is. Very
technology & industry savvy (local search, sales, marketing, publishing, mobile). Committed and
gets things done."
— Pallavi Gangaiah, Project Manager, Intelligenx, worked with Abid at Intelligenx

"I have known Abid since he was in college, and so this is in some ways a personal
recommendation, which I feel is just as important as a professional one. I have seen Abid "behind
the scenes," as it were. The things i admire most about his work are 1) his amazing ability to inspire
loyalty and enthusiasm in his coworkers and the people he manages. 2) His excitement about his
work. He quickly determines the most interesting aspect of any project he is working on, and
pinpoints what will get consumers and the public excited, and he brings that joy in technology and
business to his work, which makes for a better product."

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— Emily Johnson, Technical Documention: Writer and Editor, AppNexus, was with another
company when working with Abid at 411.ca

"I have known Abid for over 12 months. We worked closely together on development and
deployment of local search solutions for 411.ca in Canada. I found Abid a pleasure to work with. He
is a n excellent Product/Project Manager. He has an extensive knowledge of new technologies,
especially in the mobile area. He is very enthusiastic, and well liked by others. In the area of local
search he was very quick to understand both the challenges and opportunities associated with the
business."
— Bob Lougheed, Owner, Kaniva BV, was with another company when working with Abid at
411.ca

"Abid is an excellent product manager - in addition to being driven to develop and deliver
professionally and with excellence, he is also highly entrepreneurial. He loves technology and is
always well-versed in the latest and greatest of his field and many others."
— Zubair Talib, Chief Technology Officer, Intelligenx, managed Abid indirectly at Intelligenx

"I have known Abid in professional capacity for over a year now and have had the opportunity to
work closely with him on a web based enterprise data collection platform geared towards mobility.
He has great people skills, and this helps him reach out to our clients and easily establish long
lasting relationships to help drive business in. His geeky nature and quick grasp of market
knowledge helps him understand technology and develop strategies for successfully launching
products and capturing the market. He knows how to work well with team members from all sides -
executives, technologists, functional, etc, and I'd work with him again any day. Good luck Abid!"
— Dev Arole, PMP, Senior Business Analyst, Astegic, worked directly with Abid at Mobile
Spectrum LLC

"Abid is one of the smartest, hardest working and insightful managers of people and time I ever
knew. He is an extraordinary enabler, able to put people and job requirements together in a way
that clients/customers loved. In my time working with him, I learned a great deal about truly finding
the client's needs and then exceeding their expectations in serving them. I highly recommend him
to any manager or hiring executive."
— Nash Nazar (paramountsoft[at]gmail.com), Manager - Resources, Astegic Inc
(http://www.astegic.com), worked with Abid at Mobile Spectrum LLC

"Abid is an excellent project manager in terms of dealing with clients, establishing new
relationships, and fostering existing ones. Additionally he has a strong vision for tranlsating clients
needs for the product into actual functionality delivered. While under Abid's watch the m-Inspector
product was able to significantly increase market penetration."

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 — Brett Johnson, Technical Manager (Director of Technology), Astegic Inc, worked directly with
Abid at Mobile Spectrum LLC

"Abid provided financial project work for one of our clients and they were sad to lose him when he
took a permanent analyst job with another company. Abid, we would happily work with you again
anytime! Khristie"
— Khristie Andrus, Vice President, JustinBradley, managed Abid at Justin Bradley

"Abid is a sharp, detail-oriented Product Manager who is capable of excelling at a variety of

business roles; while maintaining a high degree of professionalism."
— Christopher Scordo PMP, ITIL, Technical Director, VMD Systems Integrators, was with another
company when working with Abid at Mobile Spectrum LLC

"Abid makes things happen with the experience of a seasoned veteran. His intelligence and ability
to connect with people is amazing!"
— Jeannette King, MBA, PMP, ITIL Expert, President & CEO, SRE, Inc, managed Abid indirectly
at Astegic

Contact Abid on LinkedIn

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