Académique Documents
Professionnel Documents
Culture Documents
Pages 307-342
Forecast
Find need Focus need
need
Identify Isolate
Imagine
Yearly Regularly
Weekly
Pre-Class
Monday 15 November 2010
Forecast
Feel need Fulfill need
need
Inspire Instruct
Imagine
Weekly Weekly
Weekly
Pre-
Class Class
The Principle of
Identification: use a
primary story to illustrate
something at work - using a
story close to a students life
helps more - “That’s how I
feel” etc.
Make up parables - Jesus did!
The Principle of
Intensity: how you say
it can have more impact
than what you say - body,
voice, tone, pace, delivery
etc. all build emotion.
The Principle of
Imagination: date
projector, white/black
board, drawing - all are
used commonly, and
effectively to build a need
The Principle of
Illustration: drawing,
photograph, video - we use
them regularly and
effectively to raise need
awareness, money,
emotions - and frequently
we are touched by them