Let's do a Q and A session today.

Any question or challenges that are stopping you from starting Your E-commerce Journey
Apart from Funds!!

Drop them.

Q: Please when opening a Shopify store that targets international market, do I need to
choose Nigeria as my country when signing up?

A: Yes Use Nigeria but set your currency to USD

Q: 1.I don't know the niche to dabble into, ideas please.

2. What budget should I be looking at as regards feeding my pixel?

A: Start off with a general store

To season your pixel run Video views ads $20, daily budget.

Create lookalikes from it. Don't look for sales at the initial stage

Q: For how long?

A: Until your custom audience of 95% video views reaches 20,000-30,000

Q: What are the must have Shopify apps for general store niche?

A: I'll get to this later.

Q: Is it every product that requires video?

What about picture like slideshows?

A: Try as much to make videos. They're cheap when running ads

Q: Prof. Dickson.

How do u do your videos any ideas?

A: I outsource
Q: What are?

1. Pixels

2. Look alike audience etc

What does feeding a pixel means

A: Let me start with lookalike audiences ....

Lookalike audiences are those audiences that look like the people who carried out
different event on your website.

Example: I recently engaged with a product via the web and someone also engaged with
same product. Then one of us visited your website.

When you create lookalike, Facebook will group me and that person together.

There are also different Variations Facebook uses to group Look alike

Then Pixel is a tracking code placed on your website provided by Facebook so they can
know the kind of activities your potential customers are doing on your website

Whatever activity gets tracked. It's called Events.

As an e-commerce store, we are concerned about 3 events

View content

ATC

Purchase

Q: That initial ad set when starting out should be more than 50m size or more... how do u
determine your ad sets angles?

A: I stack up interest with big audiences

Q: How can one get the tracking code (pixel) from Facebook?

A: Go to pixel on your business manager.

Follow the procedure.

Q: I can only create pixel with Facebook ads right?

A: Yes
Q: Do you recommend targeting worldwide or just the big 5 countries?

A: My personal opinion when running interest ads I focus world wide

But now I only run Lookalikes.... Big 5

Q: How best can one target specific interests when running ads for like a general product?
Or perhaps, can you share your interest rule when creating ads for a product?

A: For a general product run Video views "no interest”

$50 per day! Run for 2 days

After which you create lookalike of 95% of people who watched the complete video.

The lookalikes will be for the big 5 countries individually from 1-10

1% to 10% so a total of 50 audiences should be created from that event ( 95% video views )

Depending on your budget run a WC - ATC ( New pixel )

- PUR (Seasoned pixel )

To all of those new 50 audiences starting at $5 per day

Run them for complete 24 hours

Kill the ones that are not working and scale the ones working

Q: Does scale means to increase the budget for it ?

A: Duplicate and increase budget

Q: For my type of e-commerce biz, Shopify still works too right? (Not Drop shipping)

A: Thumbs Up!!

Q: My question is how exactly does one find products to sell.

A: By testing....

To narrow your test. Find product that's already selling.

How to find product already selling

Facebook search

Google trends

Aliexpress best sellers

Amazon best sellers

Q: Can one do this(Create Pixel) easily on phone? Or laptop

A: Laptop

Q: But now my major issue will be how to fulfil orders as my target is international, US
mainly (Not Drop Shipping)

A: If u find something working you will need the help of FedEx or DHL