iSKOL

A Scholarship-Matching Application

TM298
IT Product Management
PHILIP SAMSON
FATIMA DIMALANTA
ROXANNE AVIÑANTE
 iSKOL Equal Opportunity for Filipino Students
Motivation/Customer Journey (before the solution)
THE MARKET
Opportunity and Market Analysis

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 iSKOL Equal Opportunity for Filipino Students
Market Opportunity

2.6 M 300 K
1.41 M 83%
Senior HS
College Graduate
Graduates
2018 SUCs 2016
Enrolled in College
Enrolled in SUCs but didn’t
2016-2017 Graduate
2016-2017

2016-2018 SHS and Higher Education Statistical Data of Public HS and SUCs
 iSKOL Equal Opportunity for Filipino Students
Personas
Goals
● Find a university within CaMaNaVa or
Bulacan area
● Apply for a scholarship program
● Apply for a part-time job while studying
to have some sort of extra allowance
Challenges
● Financial incapacity
● Parents are separated
Living with relatives (needs to help with
● time permits. Her younger sister lives with her
household chores as a way of gratitude)
Charmaine, the obedient daughter
Responsible, Obedient, Intelligent
“I need to graduate in college to
support my family…”
Bio
As the oldest daughter of a housewife and a
pedicab driver, Charmaine, as her family calls her,
sacrificed to live with her relatives that support
her education. She is a consistent honor student.
She visits her grandmother in Malolos whenever
Name: Charmaine Santos
Age: 16
grandmother while her youngest brother lives with
Education: Senior High School
their mother. Her hobbies are watching
Family: Oldest daughter, with 2
Koreanovelas and anything about Darren Espanto.
siblings, parents are separated
Location: Malabon City
 iSKOL Equal Opportunity for Filipino Students
Personas Mirasol, an OFW mother “I need to work abroad to sustain our
Responsible, Martyr, Hero
financial needs. I need to look for a
scholarship for my daughter to augment our
Goals financial demands.”
● Set up a small sari-sari store or a
Food-cart business
● Provide a good education to her daughter
Bio
Mirasol has been a caregiver for 8 years in Hongkong.
She has a daughter that will be graduating from Senior
High School, she would like to have her daughter
Challenges continue tertiary education. Her husband was a farmer
● Her husband is unable to help with who got struck by stroke which caused paralysis on half
families needs of his body and is no longer able to work. To support her
High cost for tertiary education Name: Mirasol Gomez
●
Age: 42 family’s needs Mirasol decided her luck abroad.
Role: OFW / Caregiver
Industry: Healthcare She recently visited PH for a 1 – Month vacation and to
Location: Hongkong attend her daughter’s graduation rights. She is looking
for a scholarship grant to help her daughter go through
college.
 iSKOL Equal Opportunity for Filipino Students
Personas James, the diligent Engineering student
Goals
● Finish his degree in Engineering
● Become a great researcher in the field of
ICT
● Find ways to support his own studies
Challenges
● Had to apply as a Student Assistant in
the University to support his studies
● Belongs to a mid-lower class, parents
don’t have a stable income to support his
studies
● Grades might compromised because he
have to work and study at the same time
Studious, Responsible, Dreamer
Name: James Fuentes, future Engineer
Age: 18
Education: College Undergrad at UPLB
Family: Middle son, with 4 siblings,
parents have no stable job
Location: Quezon City
“I need to graduate on time and to be
excellent in the ICT field to fulfil my calling
and dreams. I need a scholarship so I don’t
need to do part time job and can focus with
my studies. I am aiming for a cum laude
honors.”
Bio
James is a diligent student; he is running for cum laude
honors; he is currently on his 3rd year in the College of
Engineering in UP Diliman. Due to financial needs, he
had to apply as a Student Assistant in the University.
He wants to make a mark in the ICT industry and be an
excellent researcher and engineer someday, so he
devised ways to sustain his educational needs.
 iSKOL Equal Opportunity for Filipino Students
Customer Problem

Scholarship application process is

8/10 too tedious
SHS
Specialized courses in
8/10 universities/colleges are too
Undergrad &
Grad Students expensive

6/10 Can't continue studies due to lack

College
Undergrad of support In no position to pay cost of living
8/10 allowances and other miscellaneous
SHS fees for higher education

Note: Figures are from the survey conducted. Success criterion to validate is 6 out of 10 respondents.
 iSKOL Equal Opportunity for Filipino Students
Persistent Issues in Higher Education

Limited Access to Higher Skills-Job Mismatch

Quality Education Deteriorating quality in higher education
For the deserving poor and disadvantaged

Low Productivity in R&D Deficient Science and

Students tend to pursue a discipline that can be
easily access and available
Innovation Culture
Low percentage of enrollees in Engineering, Math,
and Science courses because it is costly
OUR PROPOSAL
The Solution and Concept

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iSKOL Equal Opportunity for Filipino Students

A simple, comprehensive, and accurate scholarship-matching platform that turns the

long months of searching for scholarship, into minutes.
 iSKOL Equal Opportunity for Filipino Students

Scholarship-matching platform
iSKOL connects students & families with the
scholarship opportunities most appropriate for them.

MOBILE SIMPLE

ACCURATE AUTHENTIC
iSKOL Equal Opportunity for Filipino Students

FEATURES
Ease of Access
Access your account from your mobile phone or computer

Fast and Easy

No long time spent on the web searching, no long forms to fill
out

Mobile Computer Updated Database

Our database are update regularly, ensuring that scholarships
are current.

Data Veracity
We ensure the legitimacy and validity of our scholarship
database
 iSKOL Equal Opportunity for Filipino Students
User Interface Flow / Customer Journey (after the solution)
DOWNLOAD THE ISKOL APP
Available on iOS and Android App Store

MAKE AN ACCOUNT
Registering is easy simple provide us with and email address and a password or link your Facebook or Gmail Account

TELL US ABOUT YOURSELF

We want to know about you! What are your academic goals? Which type of scholarship grants are you looking for? The more we know
about you, the more and better scholarships will be matched for your needs.

GET MATCHED WITH HUNDREDS OF SCHOLARSHIP GRANTS

Our scholarship database is updated daily, providing you the most current and active scholarships. The scholarships are vetted ahead of
time ensuring that scholarships are legitimate.
SCREEN MOCK-UPS
Low Fidelity Mock-up Design

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iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
OUR STRATEGY
Market and Sales Objectives

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 iSKOL Equal Opportunity for Filipino Students
Market Objectives

L
SOCIA
A
MEDI
 iSKOL Equal Opportunity for Filipino Students
Market Objectives

CONVENIENCE
ACCESSIBILITY
Market Objectives

CUSTOMER
ENGAGEMENT
 iSKOL Equal Opportunity for Filipino Students
Sales Objectives

COLLECTING and
SELLING DATA
 iSKOL Equal Opportunity for Filipino Students
Sales Objectives

ddtl
300 a er
p
DL’s
h
mont

sers
500 u
per
h
mont
THE PRODUCT
Product Development and Operations

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 iSKOL Equal Opportunity for Filipino Students
Timeline (Year 1)
The Timeline
Testing and market Final product and R&D Team
Initial product
Research marketing (internal)
prototype.

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

Processing legalities, Outsourced Product Launch product

forming the team, development(R&D)
strategic planning Website development
 iSKOL Equal Opportunity for Filipino Students
Timeline (Y2 and Y3)
The Timeline
Year 2 Year 3
 iSKOL Equal Opportunity for Filipino Students
How it will be built?
How it is built
 iSKOL Equal Opportunity for Filipino Students
R&D Structure
This is Our R&D
 iSKOL Equal Opportunity for Filipino Students
How do we operate?
This is Our R&D

Collaborations Performance Values

Review progress,
identify and solve Defined metrics Guided principles
issues, align and objectives. are our culture.
priorities.

Satisfaction Optimization
Customer support
Continuous R&D
and reviews in a
for improved
user friendly app
efficiency.
MEET OUR TEAM
Team and Organization

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 iSKOL Equal Opportunity for Filipino Students
Team iSKOL

FAtz PHILIP ROX

BS Accountancy BS mechanical BS Computer
engineering science
PRODUCT
MANAGER CONNECTOR, MAVEN
CEO
 iSKOL Equal Opportunity for Filipino Students
Organization

CEO
Philip Samson

Administrative Product Development

Fatz DimaLanta Rox Avinante

Accounting/ Human Business

Marketing R&D Customer Support
Finance Resource Development

Note: We will outsource developers to augment the product development.

THE RISKS
Risks and Mitigation Plan

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 iSKOL Equal Opportunity for Filipino Students

Potential Competitors
 iSKOL Equal Opportunity for Filipino Students

RISKS 1. Few 2. Low user 3. App 4. Low 5. Late app 6. Product 7. Data
Number of interaction downtime / participation development imitation / Privacy
Users glitch of schools duplication
and
universities

PROBABILITY Medium Medium Low High Medium Medium Medium

IMPACT TO
PRODUCT
High High High High High Medium High

CONTROLS Survey R&D, offer Developer Regular Strict product Create unique Apply 2-factor
intended users, promos and support and coordination and project value that authentication;
research and perks, enhance server usage with schools management clearly Perform quality
promote features monitoring and universities; separates it testing
competitive from the
pricing competition (key
differentiator)
THE NUMBERS
Financial Plan and Investment Offering

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iSKOL Equal Opportunity for Filipino Students
 iSKOL Equal Opportunity for Filipino Students
Ad Type Banners Interstitial Video

Average iOS $0.20 - $2.00 $3.00 - $5.00

(30 seconds) $12.00 - $25.00
Price Android $0.15 - $1.50 $2.00 - $4.00

Sample
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
iSKOL Equal Opportunity for Filipino Students
THANK YOU!
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