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HISTORY OF FRESH DELMONTE INC.

1979 - Del Monte Corporation shareholders agree to a merger with R. J. Reynolds


Industries.

1989 - Del Monte Corporation divides into two separate entities; Del Monte Tropical
Fruit and Del Monte Foods.

1993 - A new owner of Del Monte Tropical Fruit changes name to Fresh Del Monte
Produce N.V.

1996 - Fresh Del Monte Produce N.V. is acquired by Freshglo Limited, a Cayman
Island based company.Introduced the first new pineapple variety in more than 15
years, the Del Monte Gold® Extra Sweet pineapple.

Began expansion of melon program.

Further diversified distribution capabilities by adding new distribution centers in key


markets, adding additional value-added services to customers.

1997 - May 1997, Freshglo Limited changed it’s name to Fresh Del Monte Produce
Inc. October 1997, Fresh Del Monte Produce Inc. begins trading on the NYSE under
the FDP ticker symbol (FDP).

1998 - Acquired several subsidiaries from its parent company IAT Group Inc. which
were engaged primarily in the production, transportation, distribution and marketing
of deciduous fruit and other fresh produce on a worldwide basis and conducted
operations in Chile, the United States, the Netherlands and Uruguay.
2002 - Acquired assets of U.K. based Fisher Foods Limited’s chilled division,
expanding growth in the fresh cut category.

2003 - Acquired Standard Fruit and Vegetable Co., Inc., a Dallas based distributor of
fresh fruit and vegetables.

Acquired 100% ownership in Envases Industriales de Costa Rica S.A.


(ENVACO).Acquired Expans Sp. 2.0.0. a Poland-based distributor of fresh fruit and
vegetables.

Acquired Country Best Produce, a leading U.S. East Coast processor and packager.

2004 - Acquired Del Monte Foods Europe, a leading producer and distributor of
prepared fruit, vegetables and beverages in Europe, Africa, the Middle East and the
Countries formerly part of the Soviet Union.

2008 - Acquired the Costa Rican group Caribana, substantially increasing Del
Monte® branded banana and Del Monte Gold® Extra Sweet pineapple production
from Central America.

2013 - Acquired agricultural production land, packing houses and farm equipment in
Florida and Virginia.

About us

Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated
producers, marketers and distributors of high-quality fresh and fresh-cut fruit and
vegetables, as well as a leading producer and distributor of prepared healthy snacks
in Europe, Africa and the Middle East. Fresh Del Monte markets its products
worldwide under the Del Monte® brand, a symbol of product innovation, quality,
freshness and reliability for more than 100 years. The Fresh Del Monte community
includes operations in more than 100 countries around the world.

Fresh Del Monte Produce Inc. is dedicated to meet the current and future needs of
consumers worldwide. In fact, its long-range vision is to become the leading global
supplier of healthful, wholesome and nutritious fresh and prepared foods and
beverages to consumers of all ages.

Fresh Del Monte Produce Inc. products satisfy today’s health and wellness-
conscious consumer demands with a level of convenience that fits perfectly into their
active lifestyles. With its unique delicious products, Fresh Del Monte Produce Inc. is
the ideal supplier to supermarkets, food service operators, convenience stores and
restaurants.

PLANNINING

The Group achieved second quarter sales of US$624.7 million, 1.8% lower than prior
year period due to lower sales in the United States which were affected by
unfavourable pricing in foodservice and USDA, and higher planned trade promotion
spending. Retail market leadership continued to strengthen with market share growth
in 3 out of 4 key product categories.

DEL MONTE PACIFIC LIMITED

The Group’s US subsidiary, Del Monte Foods, Inc (DMFI), contributed US$485.6
million or 78% of Group sales. DMFI’s sales declined by 1.6% while volume was
marginally higher driven by the strong performance of the packaged vegetable and
fruit segments ahead of the holiday season. The cannedfruit and plastic fruit cup
categories both grew market shares by 3% during the quarter, driven byincreased
marketing investments, compelling innovations, and strong execution against
fundamental sat retail.

As part of the Group’s strategy to improve operational excellence, DMFI divested its
underperforming Sager Creek vegetable business. This involved shutting the
production facility in Siloam Springs, Arkansas. DMFI also shut its Plymouth, Indiana
tomato production facility to improve efficiency and streamline operations. These
resulted in one-off expenses amounting to US$23.6 million pre-tax or US$13.1
million post-tax in the second quarter.

The Group’s second largest subsidiary, Del Monte Philippines, Inc (DMPI),
generated sales of US$134.0 million, up 2% versus the same quarter last year.
DMPI’s sales comprise Philippines sales and exports. Sales in the Philippines, the
largest market of DMPI, were up in peso terms on better sales of packaged fruit as
well as the foodservice channel. The Group continued to invest in driving inclusion of
Del Monte products in consumers’ weekly menu behind campaigns across brands.

The Group also launched the 100% Pineapple Juice in 1-Litre Tetra Pak to complete
its 1-litre juice offering in the Philippines. Foodservice sales continued to grow, riding
on the rapid expansion of quick service restaurants and convenience stores with
partnerships and menu creation with major accounts. Sales of the S&W business in
the second quarter were lower due to reduced supply of fresh pineapple. However,
the packaged segment continued its double-digit growth, mainly due to higher sales
of packaged pineapple and juices in North Asia.

The Group reported an EBITDA of US$28.6 million, lower than prior year quarter’s
US$71.2 million, and the Group incurred a net loss of US$2.8 million versus prior
year period’s net income of US$20.0 million. Excluding one-off expenses of US$23.6
million pre-tax and US$13.1 million post-tax, EBITDA would have been US$52.2
million and net income would have been US$10.2 million. As planned, the Group
made strategic investments in trade spending and marketing to strengthen its core
business in the USA, which is reflected in the higher volume accounting.

ORGANIZATION

Fresh Del Monte Produce, a separate entity from Del Monte Foods, is 52% owned
by the IAT Group, property of the Jordanian/Palestinian Abu-Ghazalleh family. They
are the world's leading vertically integrated producers, marketers and distributors of
fresh fruit and vegetables. The company operates banana farms in Costa Rica,
Guatemala, Brazil, Cameroon and the Philippines, and purchases bananas from
independent growers in Costa Rica, Ecuador, Colombia, Guatemala and the
Philippines. The acquisition of Costa Rican group Caribana in 2008 substantially
increased their banana and pineapple production in Latin America. Since the 1990s,
the company has been the leading supplier of fresh pineapples in the world. The
company is also the world's third largest marketer of bananas: in 2016, the company
invested in a $20.8 million expansion in Central America and Brazil.

Labour relations

Together with Dole, Del Monte has been a major supporter of the 'Solidarista'
movement in Costa Rica - a form of worker-management association that has
threatened the existence of independent trade unions. These associations, which the
International Labour Organisation (ILO) does not regard as independent workers'
organisations, have been used to conduct a campaign of psychological warfare
against workers who choose to join independent unions.

Guatemala was described by an ITUC report in 2008 as the “second most


dangerous country in which to be a trade unionist”. The area where Del Monte owns
plantations had become a theatre for a number of killings of trade unionists. In
September 2007, the murder of Marco Tulio Ramirez, a leader of the Del Monte
banana workers' union SITRABI, sparked international protests. In 2010 and 2011,
several other members and leaders of the union were killed.

It took over six years of a tortuous and hard fought legal battle, but in September
2014, the United States agreed to take Guatemala to international arbitration for
violating workers´ rights under the DR-CAFTA (Dominican Republic-Central
American Free Trade Agreement).

accept cuts in wages and benefits. Then, in 2002, it signed an exclusive supply
contract with Asda/WalMart, one of the main instigators of the ongoing ‘banana price
wars’ in the UK, enabling the retailer to make major price cuts. Relocation of some of
its production in Guatemala to the non-union plantations in the Pacific South tends to
confirm the company's quest to cut costs by avoiding relations with trade unions.

STAFFING

We are committed to upholding the basic rights of our workers and to ensure that we
provide all employees a safe and healthy working environment. We have
implemented programs that promote employee welfare and encourage personal
development. We seek to improve worker safety and working conditions by investing
in new facilities and equipment and more. We comply with all national and local labor
laws of the respective areas where we operate.

At Del Monte, we strive to offer a workplace as vibrant and healthy as the products
we offer. We are a multi-national food company headquartered in beautiful Walnut
Creek, CA, with annual sales of approximately $2 billion. With a powerful portfolio of
brands, including iconic Del Monte®, Contadina®, S&W® and College Inn®, our
premium-quality meal ingredients, snacks and beverages can be found in six out of
ten U.S. households.
For Del Monte Foods, Inc., this provides fresh focus on our foods businesses. With
the passionate support of our new parent company, we are embarking on an
exciting, transformational journey that is actively driving sustainable growth through
the revitalization of core businesses and the creation of new innovation pathways in
current and new categories.

Del Monte is investing in our next generation of enterprise leaders – leaders who
have a growth-oriented mindset, and who are excited by the opportunity to actively
participate in the creation of the new Del Monte Foods.

We believe that our employees are our most important asset. By providing our
employees with the necessary equipment, systems and education programs, we
help protect their health and ensure their safety. Our management programs are
designed to protect our workers.

As a result, we regularly train and educate our farm workers on food safety,
occupational health and safety, responsible use and management of pesticides and
emergency preparedness procedures. Administrative and engineering controls such
as warning signs, provision of personal protective equipment and risk assessments
are in place to ensure safety.

Providing medical assistance, we cater to the health needs of our employees and
their dependents in medical clinics. Also, all of our facilities have first aid stations and
emergency equipment.
DIRECTING

We actively support our customers through technical training in the handling of fresh
produce, in-store merchandising support, joint promotional activities, market
research and inventory and other logistical support. Since most of our customers
carry only one branded product for each fresh produce item, our marketing and
promotional efforts for fresh produce emphasize trade advertising and in-store
promotions. Fresh Del Monte Produce, Inc. engages in production and distribution of
fresh fruit and vegetables products.

It operates through the following segments: Bananas, Other fresh produce, and
Prepared food.

The Bananas segment offers tropical fruits such as bananas, pineapples, melons,
tomatoes, vegetables, and plantains; and non-tropical fruit such as grapes, apples,
pears, peaches, plums, nectarines, cherries, avocados, citrus, and kiwis.

The Other fresh product segment distributes and market a variety of other fruit
including strawberries, plantains, and mangoes, as well as third-party ocean freight
business and other third-party plastics and box manufacturing business which
produces bins, trays, bags, and boxes for internal packaging purposes.

The Prepares food segment operates under the DEL MONTE trademark in
connection with the production, manufacture, sale, and distribution of prepared
foods, and beverages throughout Western, Eastern, and Central Europe, Africa, and
the Middle East which covers prepared pineapples, peaches, fruit cocktail, tomatoes,
fruit juices, and other fruit and vegetables.
CONTROLLING

We market and distribute our products to retail stores, foodservice operators,


wholesalers and distributors in over 100 countries around the world. As a result, we
conduct logistics operations on a global basis, transporting our products from the
countries in which they are grown to the many markets in which they are sold
worldwide. Maintaining fruit at the appropriate temperature is an important factor in
preventing premature ripening and optimizing product quality and freshness.
Consistent with our reputation for high-quality fresh produce, we must preserve our
fresh fruit in a continuous temperature-controlled environment, beginning with the
harvesting of the fruit in the field through its distribution to our customers.

DEL MONTE® is a 120-year old brand that is recognized by consumers worldwide


for quality, freshness and reliability. We employ a variety of marketing tools,
including but not limited to advertising, public relations and promotions, to reinforce
our brand equity with consumers and the trade. Depending on the product and
market, we also provide technical, logistical and merchandising support aimed at
safeguarding the superior quality of our products to the ultimate consumer. Our sales
and marketing activities are conducted by our sales force located at our sales offices
worldwide and at our distribution centers. Our commercial efforts are supported by
marketing professionals located in key markets and regional offices. A key element
of our sales and marketing strategy is to use our distribution centers and fresh-cut
facilities as a means of providing value-added services to our customers.

CONCLUSION

therefore i conclude that Being a vertically integrated fresh fruit company that is
active in most parts of the value chain does not automatically mean that the
company is highly profitable as net margins have averaged only 3.3% over the past
decade. However, profitability is not all about net margins and what investors should
really care about is how the net income margin comes together through the DuPont
equation with asset turnover and financial leverage to drive return on equity (ROE)
and similarly return on invested capital (ROIC).
LEARNING ABOUT THE SUBJECT

I learn that Management has been described as a social process involving


responsibility for economical and effective planning & regulation of operation of an
enterprise in the fulfillment of given purposes. It is a dynamic process consisting of
various elements and activities.

“To manage is to forecast and plan, to organize, to command, & to control”

“Planning is deciding in advance - what to do, when to do & how to do.

“Organize a business involves determining & providing human and non-human


resources to the organizational structure. Organizing as a process involves.

“Staffing involves manning the organization structure through proper and effective
selection, appraisal & development of personnel to fill the roles designed un the
structure”. Staffing involves:

“Directing is that inert-personnel aspect of management which deals directly with


influencing, guiding, supervising, motivating sub-ordinate for the achievement of
organizational goals.

“Controlling is the process of checking whether or not proper progress is being made
towards the objectives and goals and acting if necessary, to correct any deviation”.

Management is simply the process of decision making and control over the action of
human beings for the express purpose of attaining pre-determined goals."

Planning, organizing, staffing and directing these are most useful factors that helpful
for business management. According to me, if having a good business planning,
then you can manage all things of business without any difficulties.

Management is the act of getting things done through other people to accomplish
desired goals and objectives using available resources efficiently and effectively.

Planning is the first and most important function of management. It is needed at


every level of management. In the absence of planning all the business activities of
the organisation will become meaningless.

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