St.

Therese of the Child Jesus Academy

22 Adante St., Tañong, Malabon City
SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

FRUITY GRAHAM BALLS

John Danielle Cerdan
D.S. Elijah De Castro
Juliana Villanueva
Niña Janelle Santos

EXECUTIVE SUMMARY
The Fruity Graham Inc. is all about creating the best fruit graham ball themed dessert. The
innovative design of the desert helps the fruit flavors to compliment with the graham ball in order to
merge the sweetness and sourness of the flavored fruits and the graham ball. That kind of flavor often
demand from the customers, aside from the known mango graham. Our company would be take a large
scope geologically, digitally and socially from its strategical promotion. Our product would be disturbed
conveniently in means of direct distribution, and online promotion.

VISION

Fruity Graham Inc. envisions itself in the next decade to be the pioneer of mouthwatering desert
graham balls. To be one of the pioneers responsible for the trend of graham themed deserts to rise
above and among the rest. Expanding our horizons by creating more branches, serving as centers of
excellence in making deserts for the Filipino people, creating quality and affordable graham themed
deserts make more people happy, empowered marketing in social media, and also empowered
employees, resellers and distributors as well.

MISSION

Fruity Graham Inc. wants to deliver not just our products, but also to deliver everlasting
sweetness to our customers with its affordable price. Providing the Filipino people a sweet to afford,
delivering delights for them to adore. Our company wants to help other people with ability to sell out
our products in means of reselling and distributing, in order not just to gain more profit from us, but also
to help them too to earn and to spread our products to our customers.
 SWOT ANALYSIS
STRENGTHS
- First and only: Sell our product will be the first and
only in the market unlike of its freelance sellers of
similar product.
- Flexibility: Our product will be flexible for its
production (easy and convienient to do our product).
- Uniqueness: Since our product is innovated by
adding more flavors, it will be the first product to do
so, as a result, less competitors to face.The
innovation residing in our products, having Filipino
fruit delicacies will be a good help in boosting our
sales since we will have a source of originality of
creating fruits, inside a graham ball.
- Sales:The sales will be considered as the
proponent’s primary strength as the sizing and cost
of the product will be able to compliment on our
success.
FRUITY
GRAHAM INC.
OPPORTUNITIES
- Social Media Power: With our techincal
ability to promote our product digitally, it will an
opportunity to have customers.
- Pricing Strategy: We added a combo menu
aside from our per piece price in order to
benefit both sides: Buying a graham combo to
save more than per piece price for our
customers, and to gain more profir and to
easily consume the product from us.
WEAKNESSES
- Lack of Capital: Due to its higher estimated
and calculated costs for the start-up capital
including the equipment and the likes, we will
start-up our business by taking a loan to fulfill
the capital .
- Familiarity: The familiarity of the product is
the biggest weakness that we have. Only a
selected group of people are entertaining the
idea of having a graham ball, which is a huge
risk, according to our selected group of
consumers.
- Cheaper Options:There are places where in
people could just simply buy cheaper deserts
only a block away. This would heavily affect the
sales that we can conduct.
THREATS
- Store Location: Locating the store in front of
the church is not enough opportunity to have
customers, meters away from malls, schools
and other public places.
- Natural Calamities: The place is heavily
affected by severe storms, and would heavily
damage refrigeration equipment that would be
used in maintaining the graham balls.
- Larger Scope in Social Media: Since of its
wide access of social medid it will be a threat to
us on how we will handle our marketing
promotion due to its larger scope than the direct
selling.