Career Journey

DIGITAL MARKETING

First of all, every career is different and unique.

There are some key steps you can take though that will
help you get to where you want to be. 
Remember, your career is a journey, and you have to
tackle it step by step. You may not be a Manager
tomorrow - but the way there is fun and worthwhile!
Here you'll nd a few ideas to get you started.  

Find Out More!

Podcasts Blogs Professional 

Websites
Podcasts are a great way Blogs are great sources of Professional websites
to learn about new topics, information and points of showcase exemplary
stay up to date with the view on key Digital work within the Digital
latest Digital Marketing Marketing topics - you can Marketing eld and
trends, and hear from even get involved in the publish articles on best
in uential leaders in the discussion over Social practice for the industry.  
eld.  Media.

Build A Network

Professional Career Fairs or Mentors

networking sites   Networking Events
    Follow in uencers and
interest groups to help
you research the industry,
and connect with your
past and present
colleagues to build your
network via pages like
LinkedIn. You can also try
to reach out to other
Digital Marketers directly
to nd out about their
career.   
  Most cities, schools and
colleges host careers fairs,
and there are many
websites that can help you
nd events in your area.
These are great
opportunities to meet
employers or recruiters,
build up your network and
learn more about the
industry.  
Mentors can provide great,
hands on advice and
support to help guide you
through choices in your
career. You can  nd a
mentor for example in your
personal network, school,
sports, or through 
mentorship programmes.

Build Your Skills

Online Training Try Out Tools Start a Project

Use online courses, just
like this one, to teach
yourself the skills required
in your industry. There's
lots to learn, and lots of
places to support you in
doing so.
As you learn more about  As you gain more practical
Digital Marketing, you will and theoretical knowledge,
come across the you may want to start a
programmes and platforms project, for example a blog.
Digital Marketers use to do This is a great way to
their jobs. Being familiar showcase your skills and
and able to work with these gain experience in Digital
tools is a great skill to Marketing. 
prepare you for the job.

Get Experience

Work Experience Apprenticeships University

Search for work experience
placements, internships or
traineeships to gain
experience. This will be
invaluable in helping you
develop skills and secure a
permanent job in Digital
Marketing. 
Allowing you to learn on the
job, apprenticeships grant
you a nationally
recognised quali cation or
even a degree whilst also
gaining real life work
experience.
You could also choose to
study courses in Digital
Marketing or Marketing and
Communications at
university to get a strong
theoretical understanding of
the eld. 

What Should I Do?

Good Question!
Everybody has their own career path and journey. It's up to you to choose which elements
suit you best. Check out the example career paths below for inspiration. 

Rachel
SEO Executive
Rachel completed the Digital Marketing course around the time
she was nishing school. She started to read up on industry news
on professional websites, following podcasts, and she updated her
LinkedIn pro le to include her interests, skills and goals in the
industry. She wanted to start earning money straight away, so she
applied for an apprenticeship as a Digital Marketing
Assistant that would allow her to gain real-life work experience
while also earning a degree.
She soon excelled in the role, not least because she asked one of
her more experienced colleagues, Susan, to mentor her. Susan met
with her once a week to talk through her achievements and goals,
and she also showed her some great online resources to help her
with her day to day job. 
At the end of her apprenticeship, Rachel was offered a permanent
job. After two years of experience in the job, she decided to
specialise in Search Engine Optimisation (SEO) and to become
a SEO Executive.   

Tom 
Digital Marketing Manager
Tom had been working as a freelance photographer for a while, and
he was looking at ways of expanding his skill set. He as introduced
to the idea of going into Digital Marketing by a friend, and after
taking the Digital Marketing course, he subscribed to Digital
Marketing podcasts, took online training and even started his own
photo blog! 
He used his new-won marketing knowledge to win followers,
before reaching out to professionals in the eld to ask them for
more advice. He found a Digital Marketing Manager willing to
mentor him. His mentor supported him with applying for work
experience at a marketing agency who were impressed with
Tom's knowledge, previous experience, and his willingness to
learn more. They extended his work experience, before making
him a permanent offer.
Tom has had the opportunity to specialise within the eld, but has
chosen to become a Digital Marketing Manager "generalist" due to
his love of all things marketing.

Alex 
Content Marketing Executive
After being brought close to tears by an advert at Christmas,
Alex read a really interesting article online about the advert's role
in Digital Marketing. She took the Digital Marketing course to
learn more about the profession. 
Having listened to a number of podcasts and following industry
news for a while, Alex decided to study Marketing and
Communications at university. On her summer break, she
completed an internship with a Social Media agency who offered
her a job when she graduated.
After a year of working as a Social Media marketer, Alex realised
that what she loved most about the job was Content Marketing,
and she was able to shift her role to specialise as a Content
Marketing Executive.